Hidden Trails Country Club | OKC

What Hidden Trails Country Club | OKC does

Hidden Trails Country Club (formerly Willow Creek) is a privately-owned, full-service country club located at 6501 South Country Club Drive in South Oklahoma City, Oklahoma. The club is owned by Carie and Lloyd White and operates on a single integrated campus featuring an 18-hole golf course (Par 72, 7,000 yards), a 12-court indoor/outdoor pickleball facility with adjacent tennis courts, an outdoor swimming pool with pool-side service, Mulligans restaurant and full-service bar, and event venues including a Grand Ballroom seating up to 275 guests. The club is staffed by a General Manager (Judy Rollins), Business Manager (Bob Rollins), Director of Golf (P.J. Garcia, appointed April 2024), Director of Tennis and Pickleball (Elizabeta Abramovic, founder of Wolf Tennis Academy), and Director of Marketing & Events (Madison Smith).

The business operates on a tiered membership model with three primary subscription streams — Golf Memberships, Tennis & Pickleball Center Memberships, and Social Memberships — billed on monthly recurring cadences. Ancillary revenue is generated through usage-based green fees and guest play, $10/person public pickleball open play (no membership required), F&B transactions, event hosting and catering (weddings, corporate events, showers, private dinners), retail sales at the Golf Shop and Tennis/Pickleball Pro Shop, and professional instruction including PGA Junior League, summer camps, adult tennis drills and 6-week NTRP leagues, and free beginner classes. Customer acquisition is direct-to-consumer via the club website (hiddentrailsokc.com), social media (Facebook, Twitter, Instagram), online booking platforms (foreUP for tee times, CourtReserve for court reservations), community events, and member referrals.

The technology stack is intentionally lean and built on third-party SaaS: foreUP for member login and tee-time booking, CourtReserve for tennis/pickleball court reservations (members 7-day advance booking, guests 3-day), and Canva for F&B menu hosting. There is no proprietary platform, no AI/ML capabilities, and no disclosed APIs or integrations beyond these vendor relationships. Strategic alliances are limited to tournament and program partners — PGA Junior League and the United States Tennis Association (USTA) — alongside the foreUP and CourtReserve technology relationships. The club is privately held with no institutional investors, no funding rounds, and no publicly disclosed financials.

Name

Hidden Trails Country Club | OKC

Legal name

Hidden Trails Country Club

Website

https://hiddentrailsokc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidden Trails Country Club is a privately-owned, full-service country club in South Oklahoma City offering golf, tennis, pickleball, swimming, dining, and event hosting across multiple membership tiers and ancillary programming. It serves members, guests, and public pickleball players in the South OKC market.

Ownership category

akta.pro rank

Product category

Country Club and Recreational Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Golf course operations
• Tennis and pickleball
• Membership club
• Event catering

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Golf Memberships: Annual and monthly golf membership fees providing access to 18-hole golf course, practice facilities, and member-exclusive golf events and tournaments.
2. Tennis & Pickleball Memberships: Membership access to indoor and outdoor tennis courts and 12-court pickleball facility, including court booking priority and member pricing on lessons and programs.
3. Social Memberships: Access to dining facilities, social events, pool, and non-golf recreational amenities without full golf privileges.
4. Green Fees & Guest Play: Revenue from non-member green fees and guest play charges.
5. Food & Beverage: Restaurant dining at Mulligans (Dining Room, The Grill, The Turn), full-service bar, and catering services for events. Offers breakfast, lunch, and dinner Tuesday through Sunday.
6. Event Hosting & Catering: Wedding receptions, corporate events, showers, holiday parties, and private dinners. Grand Ballroom seats up to 275, Dining Room up to 75, Fireside Room up to 20.
7. Golf Shop & Pro Shop Sales: Retail merchandise including tennis rackets, golf equipment, and apparel.
8. Lessons & Programs: Private and group lessons for golf, tennis, and pickleball. Junior programs including PGA Junior League and summer camps.
9. Pickleball Open Play: Open play sessions at $10 per player, open to the public without membership requirement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hidden Trails Country Club operates a single physical full-service private country club facility offering an 18-hole golf course, a Tennis & Pickleball Center with 12 pickleball courts plus indoor/outdoor tennis, a swimming pool, Mulligans restaurant and bar, catering, and event venues. Customers purchase Golf, Tennis & Pickleball, or Social Memberships to access the bundled amenities, supplemented by green fees, guest play, lessons, leagues, camps, retail pro shop purchases, and event hosting.

Product overview

Hidden Trails Country Club operates as a full-service private country club offering a unified membership experience. The core offerings include an 18-hole golf course, a comprehensive Tennis & Pickleball Center with 12 courts, and Mulligans Restaurant with catering services. The club provides multiple membership tiers (Golf, Tennis & Pickleball, and Social) that bundle access to these amenities. Supporting programs include PGA Junior League, Wolf Tennis Academy, Summer Camp Programs, Adult Tennis Programs, and Free Tennis Classes. Additional facilities include a swimming pool with pool-side service and event spaces for weddings and receptions accommodating up to 275 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course An 18-hole golf course with Par 72 and 7,000 yards of yardage, available for both quick nine-hole rounds and full-day play for members and guests.
• Tennis & Pickleball Center Indoor and outdoor tennis and pickleball facility featuring 12 pickleball courts and multiple tennis courts, with professional coaching programs and court reservations.
• Country Club Memberships Private club membership program offering Golf, Tennis & Pickleball Center, and Social membership tiers that grant recurring access to the golf course, courts, dining facilities, pool, events, and member amenities.
• Mulligans Restaurant On-site dining facility offering breakfast, lunch, and dinner Tuesday through Sunday with multiple venue options including the Dining Room, The Grill, and The Turn at the 9th tee.
• Catering Services Full-service catering for events including weddings, receptions, business seminars, showers, and private parties, with custom menu options such as brunch, lunch and dinner buffets, plated meals, hors d'oeuvres, beverages, and desserts.
• Weddings & Receptions Event hosting services for weddings and receptions in the Grand Ballroom (seating up to 275), Dining Room (up to 75), and Fireside Room (up to 20), featuring golf course views and full catering.
• Swimming Pool Outdoor swimming pool with pool-side food and beverage service for members and guests.
• PGA Junior League Official PGA Junior League program for youth golfers ages 6-13, featuring 2-person scramble format league play during the summer season.
• Wolf Tennis Academy Junior tennis development academy led by Director of Tennis Elizabeta Abramovic, offering structured training, progression pathways, and competitive preparation for young players.
• Summer Camp Programs Full-day and half-day summer camp programs for children featuring tennis, pickleball, and pool activities, with weekly member and non-member pricing.
• Adult Tennis Programs Adult tennis programs including Cardio Tennis, weekly drills at beginner through 3.5 levels, 6-week In-Club Leagues at NTRP 2.5-5.0 levels, and free introductory classes.
• Tennis & Pickleball Pro Shop Retail pro shop offering tennis rackets, pickleball equipment, and related accessories, with price matching against online competitors.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core.

• foreUP SoftwarecoreTechnology or IntegrationBooking and tee time management software provider powering the club's online reservation systems for golf tee times and member management.
• CourtReservecoreTechnology or IntegrationMobile court booking application for tennis and pickleball court reservations. Members receive 7-day advance booking, guests receive 3-day advance booking.
• PGA Junior LeaguecoreStrategic or Co-development PartnerOfficial junior golf program partnership offering league play for ages 6-13 with 2-person scramble format.
• USTA (United States Tennis Association)coreStrategic or Co-development PartnerTennis tournament sanctioning partner hosting USTA Junior Circuit tournaments (BG10-18) and adult USTA tournaments at the facility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaillardia Country Club: Upscale private country club in Oklahoma City featuring golf, dining, fitness, and event venues. Competes with Hidden Trails for premium members and event bookings in the same metropolitan area.
• Oklahoma City Golf & Country Club: The flagship private country club in Oklahoma City offering golf, tennis, dining, and event hosting. Operates in the same metro as Hidden Trails with overlapping amenities, membership tiers, and event-hosting model — and is referenced in Hidden Trails' own management team's prior employment (Head Chef Tony Clark previously worked there).
• Belmar Golf Club: OKC-area private golf club with full amenities. Director of Golf P.J. Garcia and Director of Marketing & Events Madison Smith both previously worked at Belmar, signaling direct competitive overlap in talent and positioning within the same local market.
• Twin Creek Golf Club: OKC-area golf facility referenced in Hidden Trails' leadership pipeline (Director of Golf P.J. Garcia started his career there). Comparable golf-amenity private/public hybrid facility serving the same regional market.
• Quail Creek Golf & Country Club: Private golf and country club in Oklahoma City. Competes directly for golf members and event business in the same metro area.
• Oak Tree Country Club: Premier private golf and country club in Edmond/OKC metro area with championship golf course and full club amenities. Targets the same premium member demographic as Hidden Trails.
• The Greens Country Club: Private country club in Oklahoma City offering golf, tennis, swimming, dining, and social memberships — directly comparable amenity mix and tiered membership architecture to Hidden Trails.
• Rose Creek Golf Club: Private golf and country club in the Oklahoma City metro offering golf, dining, and event hosting. Head Chef Tony Clark previously served as Sous Chef at Rose Creek, indicating direct familiarity with the competitive set; comparable full-service private club positioning.

Emerging players

• Lifetime Fitness / Life Time Pickleball: National fitness and recreation operator rapidly expanding dedicated pickleball courts and country-club-style amenities. Represents the strategic threat of well-capitalized multi-amenity competitors entering the OKC market as pickleball demand scales.

Broad incumbents

• Invited (formerly ClubCorp): The largest operator of private golf and country clubs in the United States with a national portfolio. Represents the multi-club, scaled-operator model that contrasts with Hidden Trails' single-facility approach and which could either acquire or compete with the subject club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hidden-trails-country-club-okc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Trails Country Club | OKC