Hidden Valley Ford

What Hidden Valley Ford does

Hidden Valley Ford is an authorised Ford franchise dealership headquartered at 674-676 Stuart Highway, Berrimah, in the Darwin region of the Northern Territory, Australia. It operates under Dealer Licence 417/MVD and LMVD 417 with a 13-person team across sales, service, and parts functions. The company sells new, demonstrator, and used vehicles — Ford models including Ranger (Australia's #1 selling ute), Everest, Mustang, and Transit form the core new-vehicle line, while used inventory spans roughly eleven OEMs including BMW, Honda, Hyundai, Kia, Mazda, Mitsubishi, Nissan, Subaru, Suzuki, Toyota, and Volkswagen. Current stock is approximately 92 units, weighted heavily to utes (~57) and SUVs (~24).

The business runs a hybrid go-to-market combining a physical showroom/workshop with a developed online sales platform that offers Australia-wide delivery, virtual vehicle demonstrations via Skype/Facetime, and an online parts ordering channel. Distribution spans a physical retail/service/parts presence in Berrimah, an inside-sales phone channel, and direct fleet sales supported by a dedicated fleet specialist. Marketing is primarily digital — owned website, organic search, and social media — with fleet outreach handled through direct field sales. The dealership is privately held with no disclosed parent company, no funding rounds, no M&A activity, and no patents or proprietary technology beyond standard dealership management systems.

Revenue is generated through four streams: hardware sales of new, demonstrator, and used vehicles (primary); parts and accessories sales (genuine Ford OEM); professional service and repair revenue from the in-house workshop; and finance/insurance income via finance partnerships. Pricing is unit-based for vehicles, with fleet pricing structured across four tiers — Blue (1-4 vehicles), Silver (5-24), Gold (25+), and Platinum (on assessment). Customer segments are segmented horizontally across retail consumers, SMB and mid-market fleet businesses, enterprise and government fleets, and parts/service walk-ins. No revenue figures, awards, AI/ML capabilities, regulatory actions, or management team details are disclosed in the available data.

Name

Hidden Valley Ford

Legal name

Hidden Valley Ford

Website

https://hiddenvalleyford.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidden Valley Ford is an authorised Ford franchise dealership in Berrimah, Northern Territory, Australia, selling new, demonstrator, and used vehicles alongside a four-tier business fleet program, in-house service, and genuine Ford parts, with online sales and Australia-wide delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Berrimah

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Ford vehicles, demonstrator vehicles, and used vehicles from multiple manufacturers. Primary revenue stream through retail and fleet vehicle transactions.
2. Parts and Accessories: Sale of genuine Ford parts and accessories. High-quality OEM spare car parts, tools, and car accessories.
3. Vehicle Service and Repairs: Workshop service area providing vehicle servicing and repairs. Includes scheduled maintenance, warranty repairs, and general automotive service.
4. Finance Services: Providing financing options for vehicle purchases through finance partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Hidden Valley Ford is an authorised Ford franchise dealership in Berrimah, Northern Territory, selling new, demo, and used vehicles from Ford and other manufacturers. The dealership provides complementary automotive services including factory-trained servicing and repairs, genuine Ford parts and accessories, vehicle finance, trade-in valuation, Ford warranty support, and a tiered Ford Business Fleet program. It operates a hybrid online/in-person sales model with Australia-wide delivery.

Product overview

Hidden Valley Ford is a Ford car dealership offering a comprehensive automotive retail experience. The core offering includes new, used, and demo vehicle sales across Ford's complete model range, with a focus on the Ford Ranger ute and Everest SUV as primary products. The dealership provides complementary services including finance solutions, fleet services with tiered business fleet programs (Blue, Silver, Gold, Platinum levels), vehicle trade-in valuation, maintenance and repair by factory-trained technicians, genuine Ford parts and accessories, and Ford warranty programs. Additional services include Ford National Roadside Assistance with Auto Club Lifestyle Membership, and a specialised online sales platform enabling remote vehicle purchases with virtual demonstrations via Skype or Facetime and Australia-wide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sales of new Ford vehicles including SUVs, sedans, hatches, wagons, utes, and vans from the complete Ford model range for individual and fleet buyers.
• Used Vehicle Sales Sales of pre-owned vehicles from multiple brands including Ford, BMW, Toyota, Honda, Hyundai, Kia, Mazda, Subaru, and others for individual buyers.
• Demo Vehicle Sales Sales of demonstration vehicles that have been used for test drives and showroom purposes, available at discounted drive-away prices ranging from $61,990 to $101,805.
• Fleet Services Customised fleet solutions for businesses with dedicated fleet specialists. Tiered program covers fleet sizes from 1-4 vehicles (Blue Level) to 25+ vehicles (Gold Level) with dedicated support (Platinum Level). Benefits include recommended customer discounts, service loan cars, and regular communication.
• Ford National Roadside Assistance 24/7 roadside assistance included with vehicle purchase and following eligible scheduled services. Covers flat battery, out of fuel, flat tyre, lockout, mechanical breakdown, towing, bogged vehicles, off-road rescue, caravan/trailer towing, and personal benefits when traveling more than 100km from home. Includes Auto Club Lifestyle Membership.
• Vehicle Finance Finance options to help customers purchase vehicles, with various financing solutions available through partner lenders.
• Vehicle Trade-In Trade-in valuation service allowing customers to exchange their current vehicle when purchasing a new or used vehicle from the dealership.
• Genuine Ford Parts and Accessories OEM spare parts, tools, and car accessories designed to meet Ford's quality standards, available for order online or in-person at the parts department.
• Vehicle Service and Maintenance Factory-trained technicians using specialised diagnostic equipment for scheduled maintenance and repairs, with courtesy pick-up and drop-off convenience.
• Ford Warranty Ford Express New Vehicle Warranty with various coverage options. Includes new vehicle warranty post and pre-August 2023, parts and accessories warranty, and Herrod Performance Warranty for Mustang R-Spec vehicles. Coverage extends to vehicles up to 7 years of age with scheduled servicing.
• Ford Ranger Ford's top-selling ute/pickup truck (Australia's #1 selling vehicle) available in multiple variants including XL, XLT, Wildtrak, Raptor, Platinum, Super Duty, and Tremor. Offered in 2.0L and 3.0L diesel engines with 4X4 capability. Priced from $71,990 to $106,999 drive away.
• Ford Everest Ford's SUV available in Ambiente, Trend, Sport, Wildtrak, and Platinum variants with 2.0L and 3.0L diesel engine options. Priced from $74,999 to $93,999 drive away.
• Ford Mustang Ford's performance coupe available in GT variant.
• Ford Transit Ford's commercial van available in various configurations including 350L VO LWB Mid Roof variant. Priced from $64,999 drive away.

Quantifiable outcome

• Ford Ranger is Australia's #1 selling vehicle
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorHidden Valley Ford is an authorised Ford dealership franchise. They sell new Ford vehicles, provide Ford servicing, and offer genuine Ford parts and accessories. The relationship includes access to Ford warranty programs, Ford National Roadside Assistance, and Ford Business Fleet program support.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Bapcor Limited: Australia's largest automotive aftermarket parts and accessories distributor and retailer. Adjacent/ecosystem participant that supplies and competes for parts, accessories and service revenue relevant to Hidden Valley Ford's parts and service operations.
• MotorOne Automotive Group: Australian provider of vehicle protection products, finance and aftermarket services to dealerships and consumers. An ecosystem participant offering add-on warranty, finance and roadside assistance products comparable to those bundled at Hidden Valley Ford.
• Capricorn Society Limited: Australian member-owned automotive cooperative providing buying, finance, marketing and technology services to independent automotive workshops and dealers. Adjacent supplier and ecosystem participant supporting dealer operations similar to Hidden Valley Ford's service and parts functions.

Broad incumbents

• Autosports Group Limited: Australian multi-brand automotive retail group operating new and used vehicle dealerships across multiple states, including Ford franchises. Competes with Hidden Valley Ford through online used-car sales and parts/service offerings but at national scale rather than NT-focused.
• Eagers Automotive Limited: Australia's largest automotive retail group (ASX: APE), operating hundreds of new and used vehicle dealerships nationwide including Ford franchises. Broad incumbent with overlapping product categories (new, used, parts, service, fleet, finance) but at vastly greater scale and geographic breadth than Hidden Valley Ford.
• Suttons Motor Group: Long-established Australian multi-brand automotive retail group with new vehicle, used vehicle, parts and service operations. Operates several Ford-adjacent franchises with similar finance and trade-in services, but at multi-dealership scale rather than NT-focused single-site.
• Peter Warren Automotive Group: Large Australian dealer group operating new car franchises (including Ford), used vehicle, parts and service operations across NSW and QLD. Comparable model of multiple OEM franchises under one dealer umbrella with finance and aftersales attached.
• Westpoint Auto Group: Multi-franchise Australian car dealer group with new and used vehicle sales, servicing, parts and finance operations across multiple brands including Ford. Comparable retail-dealer business model but operating at multi-location scale unlike Hidden Valley Ford's single NT store.

Direct peers

• Truman Motor Group: Australian multi-brand automotive dealer offering new and used vehicles, parts, servicing and finance across Ford and other OEMs. Closely mirrors Hidden Valley Ford's products and channels (online + showroom + fleet), primarily operating in different states/regions.
• Peter Kittle Motor Group: Northern Territory-based multi-franchise car dealer also headquartered in the Darwin/Berrimah region, selling new and used vehicles across multiple brands with parts and service. Direct local competitor with highly overlapping product mix and customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hidden-valley-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Valley Ford