Hidrojen Peroksit Sanayi

What Hidrojen Peroksit Sanayi does

Hidrojen Peroksit Sanayi ve Ticaret Anonim Şirketi (Hidrojen Peroksit A.Ş.) is Turkey's largest hydrogen peroxide (H2O2) producer and the country's only manufacturer offering the chemical in multiple quality grades. Founded in 1999 and operating its Bandırma production facility since 2001, the company became a wholly-owned subsidiary of German-headquartered United Initiators GmbH on 22 July 2019. Its branded product line, marketed under the Super-Ox name, spans four grades: Super-Ox (technical, for industrial bleaching and chemical synthesis), Super-Ox Food Grade (for drinking water treatment and food equipment cleaning), Super-Ox Ultra (for chlorate production and processing industry), and Super-Ox HD (for cosmetics and personal care). Production is based on an auto-oxidation process with capability to produce concentrations up to 81%, which enables applications including submarine and aircraft fuel chemicals.

The company operates a direct B2B sales model managed from its Istanbul commercial office, with packaged and bulk delivery options (35 kg and 65 kg drums, 1-ton IBC tanks, and bulk/dökme). Its customer base is industrial and horizontally diversified across paper and pulp, textile, food processing, cosmetics, mining, electronics, and pharmaceutical sectors. Approximately 80% of production is sold domestically in Turkey and 20% is exported to over 100 countries, with the export motion positioned as an extension of the United Initiators group's global footprint of 11 production facilities across four continents.

The business model is commodity/specialty chemical manufacturing with quote-based pricing negotiated on volume, concentration, grade, and delivery terms. Sustainability signals — 100% renewable electricity in Turkey, Germany, and Canada, 50% in India, and a 44% reduction in energy consumption per ton of product at the headquarters facility between 1996 and 2020 — are positioned as procurement differentiators. A 2023 capex program to double Bandırma production capacity and group-level inorganic moves (UI VR Persulfates JV in India, 2018; Canada H2O2 acquisition, 2020) indicate an active expansion strategy.

Name

Hidrojen Peroksit Sanayi

Legal name

Hidrojen Peroksit Sanayi ve Ticaret Anonim Şirketi

Website

https://hidrojenperoksit.com.tr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidrojen Peroksit A.Ş. is Turkey's largest hydrogen peroxide (H2O2) producer, a wholly-owned subsidiary of Germany's United Initiators GmbH, manufacturing the Super-Ox branded portfolio of technical, food-grade, ultra-purity, and cosmetic-grade H2O2 for paper, textile, food, cosmetics, mining, electronics, and pharmaceutical customers.

Ownership category

akta.pro rank

Product category

Industrial Chemicals

NAICS

Other Basic Inorganic Chemical Manufacturing (325180), Chemical Manufacturing (325)

SIC

Industrial Inorganic Chemicals (2810), Chemicals & Allied Products (2800)

akta.pro primary industry

Chlor-Alkali & Derivatives (IMAEAAAC)

akta.pro secondary industries

Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate) (CRAJAKAF), Chemical Drum, IBC & Packaged Chemical Warehousing (TLALAHAI)

Keywords

• Hydrogen peroxide production
• Industrial chemicals manufacturing
• Bleaching agent supply
• Chemical oxidation solutions
• Specialty peroxide grades

Headquarters

HQ city

Pullach

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hydrogen peroxide product sales: Hidrojen Peroksit A.Ş. generates revenue primarily from manufacturing and selling hydrogen peroxide (H2O2) in various concentrations and grades — technical grade, food grade, cosmetic grade, and ultra-high purity. Products are sold in multiple packaging formats (35 kg drums, 65 kg drums, 1-ton IBC tanks, and bulk). The company exports approximately 20% of its production to over 100 countries, with the remaining 80% sold domestically.
2. Specialty peroxide chemicals (peroxide-based initiators): As part of the United Initiators group, the company also produces and sells specialty peroxide-based initiators and custom chemicals for industrial applications, leveraging the group's global manufacturing footprint and R&D capabilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hidrojen Peroksit A.Ş. manufactures hydrogen peroxide (H2O2) at its Bandırma, Turkey facility using an auto-oxidation process, producing solutions at concentrations up to 81% and in multiple quality grades (technical, food, cosmetic, and ultra-high purity for chlorate production). Products are sold under the Super-Ox brand in packaging formats ranging from 35 kg drums to 1-ton IBC tanks and bulk delivery, serving industrial customers in paper, textile, food, cosmetics, mining, electronics, and pharmaceutical sectors across more than 100 countries.

Product overview

Hidrojen Peroksit A.Ş. is a chemical manufacturing company that produces a portfolio of hydrogen peroxide (H2O2) products under the Super-Ox brand. The product line consists of four specialized variants: Super-Ox (technical grade for industrial applications), Super-Ox Food Grade (for food industry and drinking water treatment), Super-Ox Ultra (for chlorate production and processing industry), and Super-Ox HD (for cosmetic and personal care). Products are offered in various concentrations and packaging options including 35kg plastic containers, 65kg plastic containers, 1-ton IBC tanks, and bulk/drum delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Super-Ox: Technical grade Hydrogen Peroxide formulated with high stability under standard storage conditions for industrial applications.
• Super-Ox Food Grade
• Super-Ox Ultra
• Super-Ox HD

Products and services

• Super-Ox Technical grade hydrogen peroxide (H2O2) formulated with high stability under standard storage conditions, used for bleaching, sterilization, and chemical industry processes in paper, textile, mining, electronics, and pharmaceutical sectors.
• Super-Ox Food Grade High purity hydrogen peroxide specifically developed for the food industry, suitable for drinking water treatment, food equipment cleaning, and food processing applications.
• Super-Ox Ultra High purity hydrogen peroxide specifically developed for chlorate production and processing industry applications requiring ultra-high-purity input chemistry.
• Super-Ox HD High purity hydrogen peroxide specifically developed for the cosmetics and personal care industry, used in personal care product formulations requiring cosmetic-grade quality standards.

Quantifiable outcome

• 44% reduction in energy consumption per ton of product from 1996 to 2020
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• VR PersulfatescoreStrategic or Co-development Partner · 1 January 2018UI VR Persulfates is a joint venture between United Initiators and VR Persulfates (founded 2005), established in 2018 in Ahmedabad, India. The JV produces persulfates, combining United Initiators' global PeroxyChem expertise with VR Persulfates' local market knowledge and manufacturing base.
• Daskyleion Archaeological Excavation Project (Muğla Sıtkı Koçman University)minorOthersUnited Initiators provides financial sponsorship for archaeological excavations at the Daskyleion Ancient City near Bandırma, Turkey. The excavation is led by Prof. Dr. Kaan İren of Muğla Sıtkı Koçman University. This CSR initiative supports cultural heritage preservation near the company's manufacturing site.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kemira: Finnish specialty chemicals company with significant hydrogen peroxide capacity serving pulp, paper, and water-treatment customers. Closely comparable as a H2O2-focused producer with a similar end-market mix, including direct overlap with Hidrojen Peroksit's pulp-and-paper customer base.
• OCI: Global nitrogen and hydrogen peroxide producer via OCI Clean Ammonia / Iowa Fertilizer and historical H2O2 assets. Comparable as a major merchant H2O2 supplier serving electronics, water treatment, and industrial bleaching end-markets across multiple continents.
• Mitsubishi Gas Chemical: Japanese chemicals producer with hydrogen peroxide manufacturing serving electronics, water, and industrial markets. Comparable as an established H2O2 producer with a global footprint and high-purity grade capabilities, competing for similar multinational accounts.
• Evonik Industries: Major H2O2 producer globally following its 2020 acquisition of PeroxyChem. Operates large-scale plants in the Americas, Europe, and Asia and is the parent of United Initiators' closest competitor set; directly competes with Hidrojen Peroksit across industrial, food, and electronics H2O2 grades.
• Arkema: French specialty chemicals group producing hydrogen peroxide alongside organic peroxides and other oxidizers. Closely comparable as a European-headquartered H2O2 producer with similar grade portfolio (technical, food, electronics) competing for the same industrial customer segments.
• Nouryon: Dutch specialty chemicals producer (formerly AkzoNobel Specialty Chemicals) manufacturing hydrogen peroxide alongside other bleaching chemicals and surface chemistry. Comparable as a global H2O2 merchant with overlapping grades and similar industrial B2B go-to-market.
• Solvay: Global integrated hydrogen peroxide producer with multiple plants across Europe, the Americas, and Asia. Directly comparable as a top-tier merchant H2O2 supplier serving paper, textile, and chemical customers; competes with Hidrojen Peroksit in Mediterranean and export markets.

Regional players

• Hansol Chemical: South Korean specialty chemicals company producing hydrogen peroxide for display, semiconductor, and water-treatment applications. Comparable as a H2O2 producer focused on Asia-Pacific end-markets; does not directly overlap with Hidrojen Peroksit in Turkey/MENA but competes for the same global electronics customers.
• Indian Peroxide: Indian hydrogen peroxide producer serving domestic paper, textile, and chemical customers. Comparable as a regional H2O2 manufacturer with similar grade portfolio and end-market focus, though geographically distinct from the Turkish entity.
• National Peroxide: Indian-listed hydrogen peroxide and peroxychemicals manufacturer with operations across industrial and specialty grades. Comparable as a regional H2O2 producer serving paper, textile, and water-treatment end-markets in Asia, offering an indirect benchmark for the Turkish entity's domestic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDFKZi9uWHvMsfKkj-nFYfQ
• LinkedInlinkedin.com/company/hidrojen-peroksit-tr
• Instagraminstagram.com/hidrojenperoksitas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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