Hidrotecnia
Hidrotecnia is a Guatemalan water solutions company (part of Grupo Aquacorp) that designs, distributes, and services pumps, wastewater treatment plants, pool chemicals, and water purification systems for residential, commercial, industrial, and municipal customers across Guatemala through 9 retail branches and an e-commerce platform.
- Company typePrivate
- Founded1990
- HeadquartersCiudad de Guatemala, Guatemala
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hidrotecnia does
Hidrotecnia is a Guatemalan water solutions company operating as a subsidiary of Grupo Aquacorp, a Central American water solutions group. Founded circa 1990 (note: one firmographic source lists 1972, but multiple internal references to "30+ years of experience" are consistent with a 1990 founding), the company serves residential, commercial, industrial, agricultural, and municipal customers across Guatemala. It operates through a hybrid distribution model combining 9 physical retail/showroom branches (concentrated in Guatemala City with one in Puerto Quetzal/Escuintla), an e-commerce store at hidrotecnia.net, and field sales representatives supported by WhatsApp consultation.
The company's core offering centers on three product categories: water pumping equipment (submersible pumps from the proprietary AFT C2+, AT, RHG, RHE, RHC, SHC, and EH series, plus Aquapro and Sta-Rite centrifugal jet pumps, and hydroneumatic systems with Star Tank pressurized tanks); water treatment systems (wastewater treatment plants using MBR, DAF, UASB, and reverse osmosis technologies, plus AquaTec EcoSystems UV water purifiers); and pool care products (AquaChlor chemicals and accessories). Service offerings include custom engineering, installation, and ongoing operation and maintenance of industrial and commercial wastewater treatment plants, with regulatory compliance expertise in Guatemalan Acuerdo 236-2006 and international certifications including ZDHC and FSSC 22000.
The business model is multi-stream: one-time hardware sales (unit-priced from Q60 for pool chemicals to Q11,901 for industrial pumps), professional services for design/engineering/installation, and multi-year managed-service contracts for industrial wastewater plant operation. Marketing is conducted through content marketing, YouTube and Spotify podcasting, Facebook and Instagram, WhatsApp sales, and in-store consultations. The company holds no patents, no public AI/ML capabilities, and no external funding rounds.
Hidrotecnia firmographics
Firmographics- Name
- Hidrotecnia
- Legal name
- Hidrotecnia
- Website
- https://hidrotecnia.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hidrotecnia is a Guatemalan water solutions company (part of Grupo Aquacorp) that designs, distributes, and services pumps, wastewater treatment plants, pool chemicals, and water purification systems for residential, commercial, industrial, and municipal customers across Guatemala through 9 retail branches and an e-commerce platform.
- Ownership category
- akta.pro rank
Hidrotecnia industry classification
Industry- Product category
- Water Treatment Equipment and Engineering Services
- NAICS
- Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310), Sewage Treatment Facilities (221320)
- SIC
- Pumps & Pumping Equipment (3561), Sanitary Services (4950), Refuse Systems (4953)
- akta.pro primary industry
- Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)
- akta.pro secondary industries
- Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG)
Keywords
Where Hidrotecnia is headquartered
LocationHeadquarters
- HQ city
- Ciudad de Guatemala
- HQ country
- Guatemala
- HQ region
- Latin America
Offices9 records
Markets served
Hidrotecnia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Sale of water treatment equipment including pumps (submersible, centrifugal, jet), water treatment plants, pool chemicals and accessories, tanks, and water purifiers. One-time purchase model with prices ranging from Q60 to Q12,843 depending on product category.
- Installation and Engineering Services: Design, engineering, installation and maintenance services for water treatment systems, pumping systems, and related infrastructure. Complete project implementation from initial technical study through ongoing operation and maintenance.
- Wastewater Treatment Plant Operation: Operation and maintenance services for industrial and commercial wastewater treatment plants ensuring regulatory compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Water Pumps |
| Unit Pricing | Pay-as-you-go | Industrial/Commercial Pumps |
| Unit Pricing | Pay-as-you-go | Pool Chemicals |
| Unit Pricing | Pay-as-you-go | Hidroneumatic Systems |
| Other | Multi-year contract | Industrial Wastewater Treatment Plants |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Hidrotecnia product offering
Product offeringCore offering
Hidrotecnia distributes and integrates water pumps, custom-designed wastewater treatment plants, pool and spa equipment and chemicals, water purifiers, and water heaters, complemented by engineering, installation, and maintenance services for residential, commercial, industrial, agricultural and municipal customers in Guatemala. Operations span 9 retail locations plus an e-commerce store under the Grupo Aquacorp umbrella.
Product overview
Hidrotecnia is a Guatemalan water solutions company operating as part of Grupo Aquacorp, offering a comprehensive portfolio of water-related products and services. The product offering centers on water pumps (including AFT submersible pumps for various applications, Aquapro and Sta-Rite centrifugal jet pumps, and constant pressure systems like AquaSmart), water treatment systems (wastewater treatment plants using technologies such as DAF, MBBR, SBR, and UASB, plus AquaTec UV water purifiers), pool products (AquaChlor chemicals and accessories), and water heaters (Hydrotherm gas heaters). Services include water treatment plant design and installation, pump system implementation, and pool/fountain maintenance. The company operates 9 retail stores across Guatemala and an online store, serving residential, commercial, industrial, agricultural, and municipal customers.
Differentiator
Problem solved
Functional benefit
Brands
- Aquacorp: Parent company/group brand for water solutions in Central America
- Aquapro
- AquaChlor
- HydroTherm
- STAR TANK
- AquaTec EcoSystems
- AFT Pumps
Products and services
- AFT C2+ Submersible Deep Well Pump Submersible pump designed for extracting water from deep wells with constant pressure and stable flow. Features 0.5 HP motor in 115V and 230V single-phase, stainless steel construction, and capacities of 10 and 20 gallons. Target customers: residential and light commercial users in Guatemala.
- AFT RHG03 Industrial and Municipal Solids Pump Heavy-duty submersible pump for industrial and municipal applications designed to handle water with solid particles in suspension.
- AFT RHE02 High Capacity Wastewater Pump Submersible pump designed for high-capacity wastewater and effluent handling in industrial applications.
- AFT RHC01 Wastewater Pump Submersible pump designed for wastewater handling in residential and commercial applications.
- Aquapro Jet Pump for Domestic Pressure Self-priming centrifugal jet pump with excellent suction capacity even with air bubbles. Ideal for domestic water supply, small agriculture, gardening, and hydropneumatic systems. Features IP54 motor protection and IP55 junction box protection.
- Sta-Rite Centrifugal Jet Pump Self-priming centrifugal pump ideal for improving water pressure and supply in homes and commercial facilities. Features auto-priming system with excellent suction capacity.
- AquaSmart Constant Pressure System Constant pressure water system incorporating an AFT submersible pump and intelligent controller to guarantee uniform water experience throughout the home. Target customers: residential homeowners seeking stable water pressure.
- Sta-Rite Hydroneumatic System Combos and Star Tank Pressure Vessels Complete hydroneumatic systems combining Sta-Rite centrifugal jet pumps (0.5HP, 0.75HP, or 1HP) with Star Tank pressurized tanks (19, 35, or 50 gallons) including accessories such as pressure gauge, foot valve, and pressure switch.
- AquaTec EcoSystems UV Water Purifier Water purifier combining filtration and UV disinfection technology to eliminate bacteria, microorganisms, and sediments present in water. Provides safe drinking water for homes and businesses.
- Wastewater Treatment Plants (PTAR) Custom-designed wastewater treatment systems including physical, chemical, and biological treatment processes. Technologies include DAF (Dissolved Air Flotation), MBR, MBBR, SBR, UASB and tertiary filtration for industrial, commercial and municipal applications, with compliance to Guatemalan Acuerdo 236-2006 and international certifications.
- AquaChlor Pool Chemicals Line Complete line of pool treatment chemicals including CL2 chlorine (99.2 lbs), Duraclor granular chlorine (35 lbs), Clarisol clarifier, Algisol algaecide, pH Less pH reducer, pH Add pH increaser, Super Blue and Krystal Blue clarifiers, and Alka-Pool alkalinity increaser.
- Hydrotherm Gas Water Heaters (6L and 14L) Gas water heaters featuring silent operation with redesigned burners and variable speed fan. Includes microcomputer control with automatic parameter adjustment and modulating system for constant temperature maintenance.
- Water Treatment Engineering Services Comprehensive water treatment services including wastewater treatment plant design, engineering, installation, and maintenance. Covers residential, commercial, industrial, and municipal sectors with compliance to Acuerdo 236-2006 regulations.
- Pumps, Fountains and Spa Services Service offerings for pools, fountains and spa systems including design, installation and maintenance, backed by over 30 years of experience.
- Fire Protection Systems Fire protection systems comprising various equipment integrated into building structures for comprehensive fire safety solutions.
- Industrial Pumping Systems Design and Execution Specialists in design, planning, and execution of pumping systems for industrial, agricultural, commercial, and residential use.
- Wastewater Treatment Plant Operation and Maintenance Managed operation and maintenance services for industrial and commercial wastewater treatment plants, ensuring regulatory compliance under multi-year contracts.
Quantifiable outcome
- 90%+ colorants removal and ZDHC compliance for textile industry
- +4 more outcomes
Companies that use Hidrotecnia
Customer profileSegments6 records
Ideal customer profiles4 records
Hidrotecnia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Hidrotecnia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- Grupo AquacorpcoreParent company/group relationship. Hidrotecnia is part of Grupo Aquacorp, described as a Central American leader in water solutions. This provides regional expertise, shared resources, and brand backing.
- AFT PumpscoreAuthorized distributor of AFT Pumps products in Guatemala, including submersible pumps (C2+, AT series), solid-handling pumps (RHG, RHC, RHE, SHC, EH series), and AquaSmart constant pressure systems.
- AquaprocoreDistributor of Aquapro pump products including Jet pumps, peripheral pumps, and peripheral combo systems for residential water pressure applications.
- Sta-RitecoreDistributor of Sta-Rite centrifugal jet pumps and hydropneumatic tank systems including FSNC series pumps and Star Tank pressure vessels.
- AquaChlorcoreDistributor of AquaChlor pool chemicals including chlorine (CL2, Duraclor), algicides (Algisol), clarifiers (Clarisol, Super Blue, Krystal Blue), pH adjusters (pH Less, pH Add), and Alka-Pool.
- AquaTec EcoSystemssecondaryDistributor of AquaTec UV water purifiers and filtration systems for residential and commercial water purification applications.
- HydrothermsecondaryDistributor of Hydrotherm gas water heaters (6L and 14L models) featuring automodulating technology, silent burners, and constant temperature control.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hidrotecnia competitors and assessment
Company assessmentBroad incumbents
- Evoqua Water Technologies: Provider of water and wastewater treatment solutions including biological, filtration, and disinfection systems (DAF, MBR). Directly comparable industrial technology portfolio for wastewater and reuse applications.
- Xylem: Global water technology leader offering pumps, treatment, and metering across utility, industrial, and commercial customers. Comparable in core product categories (submersible pumps, wastewater treatment) but at global scale and focused more on municipal/utility than retail distribution.
- Franklin Electric: Leading manufacturer of submersible pumps, water systems, and fueling equipment. Highly comparable to Hidrotecnia's AFT submersible pump line and residential/industrial water systems business, including distribution through dealer networks.
- Watts Water Technologies: Manufacturer of water products including plumbing, flow control, and water treatment. Comparable to Hidrotecnia in plumbing-adjacent product portfolio and in serving both residential and industrial water infrastructure customers.
- Sulzer: Manufacturer of pumps and related rotating equipment for water, wastewater, and industrial applications. Comparable in pumping-equipment portfolio and in industrial customer service, though primarily a manufacturer rather than retail distributor.
- Pentair: Global water treatment and flow solutions provider serving residential, commercial, and industrial customers. Overlaps directly with Hidrotecnia's pumps, filtration, and pool equipment portfolio, and shares a multi-channel retail + B2B model.
- Veolia Water Technologies: Global operator of water and wastewater treatment plants with industrial process-water expertise (DAF, MBR, RO). Directly competes with Hidrotecnia's industrial wastewater treatment plant engineering, design, and operations services.
- Culligan International: Global water treatment company with residential, commercial, and industrial offerings including softening, filtration, and bottled-water solutions. Comparable retail/distributor-led model and overlap in residential purification and pool-adjacent treatment.
Regional players
- Rotoplas: Latin America's largest water solutions provider (pumps, tanks, treatment, storage) with deep Central American presence. Highly comparable in product breadth, residential/industrial customer mix, and water-treatment focus, though operating at much greater scale and across multiple Latin American countries.
- Grupo IDESA: Mexican provider of water treatment chemicals, equipment, and engineering services for industrial and municipal customers. Comparable in regional industrial water treatment scope, though focused on Mexico rather than Central America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Hidrotecnia social profiles
Digital presenceHidrotecnia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hidrotecnia leadership team
Management profileNumber of profiles
Hidrotecnia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hidrotecnia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hidrotecnia
What does Hidrotecnia do?
Hidrotecnia distributes and integrates water pumps, custom-designed wastewater treatment plants, pool and spa equipment and chemicals, water purifiers, and water heaters, complemented by engineering, installation, and maintenance services for residential, commercial, industrial, agricultural and municipal customers in Guatemala. Operations span 9 retail locations plus an e-commerce store under the Grupo Aquacorp umbrella.
Is Hidrotecnia a public or private company?
Hidrotecnia is a private company. It is classified as corporate owned and is currently operating.
When was Hidrotecnia founded?
Hidrotecnia was founded in 1990. It employs 51 to 100 people.
Where is Hidrotecnia based?
Hidrotecnia is headquartered in Ciudad de Guatemala, Guatemala, in the Latin America region.
How does Hidrotecnia make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installation and Engineering Services and wastewater Treatment Plant Operation.
Who are Hidrotecnia's main competitors?
Broad incumbents on record are Evoqua Water Technologies, Xylem, Franklin Electric, Watts Water Technologies, Sulzer, Pentair, Veolia Water Technologies and Culligan International. Regional players are Rotoplas and Grupo IDESA.
Does Hidrotecnia have an API?
No public API is recorded for Hidrotecnia.
What industry is Hidrotecnia in?
Hidrotecnia's product category is Water Treatment Equipment and Engineering Services. Its primary akta.pro industry code is IMADALAK, Water Filtration, Treatment & Softening Plumbing Products, with a secondary code of HSAIALAC, Filter, Pump & Heater Maintenance/Repair. Its NAICS code is 2213 and its SIC code is 3561.