Hielkema Verkeersschool
- Company typePrivate
- Founded1960
- HeadquartersHeerenveen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Hielkema Verkeersschool firmographics
Firmographics- Name
- Hielkema Verkeersschool
- Legal name
- Verkeersschool Hielkema
- Website
- https://hielkema-verkeersschool.nl
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Hielkema Verkeersschool is headquartered
LocationHeadquarters
- HQ city
- Heerenveen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hielkema Verkeersschool business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Driving Lessons and Courses: Revenue generated from providing driving lessons and courses for various vehicle categories including cars, motorcycles, trucks, buses, tractors, and professional driving certifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift vouchers for driving lessons |
| Unit Pricing | Pay-as-you-go | Code 95 theory courses (7 hours each, excluding VAT) |
| Unit Pricing | Pay-as-you-go | Code 95 practical training courses |
| Unit Pricing | Pay-as-you-go | Tractor (T) license packages |
| Unit Pricing | Pay-as-you-go | Motorcycle (A1, A2, A) license packages |
| Unit Pricing | Pay-as-you-go | LZV (Long Heavy Vehicles) certificate |
| Unit Pricing | Pay-as-you-go | Car (B) driving lessons |
| Unit Pricing | Pay-as-you-go | Scooter/moped (AM) license |
| Unit Pricing | Pay-as-you-go | Truck with trailer (CE) license |
| Unit Pricing | Pay-as-you-go | Car with trailer (BE) license |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hielkema Verkeersschool product offering
Product offeringCore offering
Hielkema Verkeersschool is a family-owned driving school offering comprehensive license and certification training across nearly all vehicle categories, including cars (B, BE), motorcycles (A1/A2/A), mopeds (AM/AM4), trucks (C, C1, CE, C1E), buses (D), tractors (T), taxi drivers, and professional Code 95 refresher courses. Instruction is delivered through a modern fleet of own vehicles, classroom facilities, and a unique on-site practice ground (oefenbaan) in Heerenveen, with home pick-up available in the surrounding area.
Product overview
Hielkema Verkeersschool is a family-owned driving school established in 1960 offering a comprehensive portfolio of driving license training programs. The company provides training for cars (B, BE, 2toDrive, disabled adaptations), motorcycles (A1, A2, A), mopeds (AM, AM4), trucks (C, C1, CE, C1E), buses (D), taxis, tractors (T), and professional qualifications (Code 95, LZV). The portfolio includes both individual license courses and professional competency training, with theory and practical components delivered through their own modern vehicles and training facilities including a dedicated practice track. The company also offers supplementary services like gift vouchers and a customer portal for lesson management.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Rijbewijs (B)
Companies that use Hielkema Verkeersschool
Customer profileSegments4 records
Ideal customer profiles4 records
Hielkema Verkeersschool technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hielkema Verkeersschool partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BOVAGcoreBOVAG (Bond van Automobielhandelaren en Garagehouders) recognition. Hielkema Verkeersschool follows BOVAG general conditions for driving schools, providing customers with BOVAG warranty and standardized terms.
- CBR (Centraal Bureau Rijvaardigheidsbewijzen)coreCBR is the Dutch driving license examination authority. Hielkema is CBR-certified for conducting practical tests (Toets Praktijk Vakbekwaamheid, Toets Besloten Terrein) for Code 95 professional driver qualifications.
- SOOB (Stichting Opleidings- en Ontwikkelingsfonds Beroepsgoederenvervoer)minorSOOB provides subsidies for companies in the professional goods transport sector. Companies affiliated with SOOB can receive €75 subsidy for 'Het Nieuwe Rijden' training and €700 for LZV certification at Hielkema.
- Hielkema ReizencoreRelated family company operating as international touring car business. Born from the founders' passion for buses and trucks. Shares the Hielkema brand family.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Hielkema Verkeersschool competitors and assessment
Company assessmentBroad incumbents
- ANWB Rijopleiding: Largest national driving-school chain in the Netherlands, operated by the ANWB motoring organization. Offers car, motorcycle, and Code 95 training across many locations, making it a direct competitor at the national level while Hielkema competes only regionally in Friesland.
Others
- Theorie-leren.nl: Dutch online theory-exam preparation platform. Hielkema actually lists this company as its own webshop partner for theory materials, making it both an adjacent enabling player and a partial substitute for in-school theory instruction.
- CBR (Centraal Bureau Rijvaardigheidsbewijzen): The Dutch national driving-license examination authority. Not a competitor, but a critical upstream/downstream partner — Hielkema is CBR-certified for Code 95 practical tests, and CBR controls exam scheduling, formats, and certification that drive Hielkema's curriculum.
Direct peers
- Rijschool.nl: Dutch online driving-school comparison and booking platform connecting learners with local instructors. Comparable in that it serves the same learner market for B-license lessons but differs by being a marketplace aggregator rather than a school with its own fleet and practice ground.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hielkema Verkeersschool social profiles
Digital presenceHielkema Verkeersschool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hielkema Verkeersschool leadership team
Management profileNumber of profiles
Profiles7 records
Hielkema Verkeersschool subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hielkema Verkeersschool funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hielkema Verkeersschool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hielkema Verkeersschool
What does Hielkema Verkeersschool do?
Hielkema Verkeersschool is a family-owned driving school offering comprehensive license and certification training across nearly all vehicle categories, including cars (B, BE), motorcycles (A1/A2/A), mopeds (AM/AM4), trucks (C, C1, CE, C1E), buses (D), tractors (T), taxi drivers, and professional Code 95 refresher courses. Instruction is delivered through a modern fleet of own vehicles, classroom facilities, and a unique on-site practice ground (oefenbaan) in Heerenveen, with home pick-up available in the surrounding area.
Is Hielkema Verkeersschool a public or private company?
Hielkema Verkeersschool is a private company. It is classified as family owned and is currently operating.
When was Hielkema Verkeersschool founded?
Hielkema Verkeersschool was founded in 1960. It employs 1 to 10 people.
Where is Hielkema Verkeersschool based?
Hielkema Verkeersschool is headquartered in Heerenveen, Netherlands, in the Europe region.
How does Hielkema Verkeersschool make money?
One revenue line is on record: driving Lessons and Courses.
Who are Hielkema Verkeersschool's main competitors?
ANWB Rijopleiding is listed as a broad incumbent. Others are Theorie-leren.nl and CBR (Centraal Bureau Rijvaardigheidsbewijzen). Rijschool.nl is listed as a direct peer.
Does Hielkema Verkeersschool have an API?
No public API is recorded for Hielkema Verkeersschool.