Holiday Inn Express Dublin City Centre

What Holiday Inn Express Dublin City Centre does

Holiday Inn Express Dublin City Centre is a single-asset limited-service hotel located at 28-32 Upper O'Connell Street in Dublin City Centre, Ireland. The property offers 198 bedrooms across five room categories — Standard, Standard Double, Standard Twin, Double with Sofa Bed, and Accessible — together with three air-conditioned meeting rooms accommodating up to 35 delegates. It is owned and operated by Austinbrook Limited (Irish company number 579954, registered in Newbridge, Co. Kildare) under a franchise license from IHG Hotels Ltd, and has been trading since 2016 as a Gen 4 design hotel.

The hotel runs on standard property management and booking technology integrated with IHG's global distribution platform; direct booking traffic is redirected to ihg.com, and the property participates in the IHG Rewards Club loyalty program covering more than 100 million members. Ancillary revenue streams include the Express Café & Bar (all-day snacks, meals, and beverages), meeting and event space rental with catering, and on-site parking at €19 per day. All room rates include complimentary Express Start breakfast and free Wi-Fi.

The business model is fundamentally transactional per-room-night pricing for a mix of business and leisure travelers, with the IHG franchise providing brand standards, distribution scale, and loyalty infrastructure that the local operator could not replicate independently. The hotel serves a horizontal customer base — corporate guests near Convention Centre Dublin, tourists visiting Temple Bar, Croke Park, and the National Gallery, and small event/training bookings — with no disclosed enterprise anchor contracts.

Name

Holiday Inn Express Dublin City Centre

Legal name

Austinbrook Limited

Website

https://hiexdublincc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Holiday Inn Express Dublin City Centre is a 198-room limited-service hotel on O'Connell Street in Dublin, operated by Austinbrook Limited under an IHG franchise license. It serves business and leisure travelers with complimentary breakfast, free Wi-Fi, and three meeting rooms.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodation
• City centre lodging
• Meeting room rental
• Complimentary breakfast service
• Loyalty program hotel

Headquarters

HQ city

Newbridge

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodations: The primary revenue stream comes from renting 198 hotel bedrooms including standard rooms, twin rooms, double rooms, family rooms with sofa beds, and accessible rooms. All rates include complimentary breakfast and free Wi-Fi.
2. Meeting & Event Space Rental: Revenue from hosting meetings and events in three air-conditioned meeting rooms that can accommodate up to 35 clients. Catering services are available.
3. Food & Beverage: The Express Café & Bar offers snacks, simple meals, and beverages throughout the day, generating ancillary F&B revenue.
4. Daily Parking: On-site parking available for 19 EUR per day

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Holiday Inn Express Dublin City Centre operates a 198-bedroom hotel located on O'Connell Street in Dublin City Centre, providing accommodation across five room types (standard, twin, double, family with sofa bed, and accessible) with complimentary Express Start Breakfast and free Wi-Fi included in all rates. The property also offers three air-conditioned meeting rooms accommodating up to 35 clients, an on-site Express Café & Bar for all-day food and beverage service, and paid daily parking.

Product overview

Holiday Inn Express Dublin City Centre is a single-location hotel operated by Austinbrook Limited under IHG franchise license. The property offers 198 bedrooms across five room types (Standard Room, Standard Double Room, Standard Twin Room, Double Room with Sofa Bed, and Accessible Room), all including complimentary breakfast and free Wi-Fi. Meeting facilities consist of three air-conditioned meeting rooms accommodating up to 35 clients. Food and beverage offerings include the complimentary Express Start Breakfast and the Express Café & Bar for all-day dining and drinks.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (198 Bedrooms across five room types) Modern, air-conditioned bedrooms in five configurations (Standard Room, Standard Double Room, Standard Twin Room, Double Room with Sofa Bed accommodating up to 2 adults and 2 children, and Accessible Room with wider doorways and handrails). All rooms include 32-inch flat-screen TV, air conditioning, iron, safe, tea and coffee facilities, hairdryer, power shower, telephone, and portable work desk. All rates include complimentary Express Start Breakfast and free Wi-Fi. Targeted at both business and leisure travelers visiting Dublin.
• Meeting Rooms Three air-conditioned meeting rooms equipped with free Wi-Fi, telephone, projector, TV/screen, and flip chart, suitable for boardroom meetings, presentations, training events, and interviews. Capacity for up to 35 clients. Catering services available on request. Enquiries handled via [email protected].
• Express Café & Bar On-site café and bar offering snacks, simple meals, and welcome drinks available throughout the day for hotel guests and walk-in patrons.
• Daily Parking On-site parking at the hotel, available at a flat rate of 19 EUR per day. Pay-as-you-go billing model.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Austinbrook LimitedcoreOEM/ Whitelabel/ Licensing PartnerAustinbrook Limited is the owner and operator of Holiday Inn Express Dublin City Centre, managing the hotel under license from IHG Hotels Ltd. Registered in Ireland with office at Penrose Mews, Moorefield Road, Newbridge, Co. Kildare, Ireland. The company number is 08561768.
• IHG Hotels Ltd (InterContinental Hotels Group)coreOEM/ Whitelabel/ Licensing PartnerIHG Hotels Ltd provides the Holiday Inn Express brand license, global distribution system, booking platform, IHG Rewards Club loyalty program, and operational standards. The hotel is part of IHG's network of over 6,000 hotels globally.
• IHG Rewards ClubminorGTM or Marketing PartnerIHG Rewards Club is the loyalty program that provides exclusive offers and promotions to members booking at Holiday Inn Express Dublin City Centre. Members can earn and redeem points and receive benefits like Best Price Guarantee with bonus points.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Holiday Inn Dublin City Centre (parent brand property): Full-service sibling brand under IHG in Dublin. Comparable customer base and central location, but a higher service tier with fuller F&B and meeting facilities. Useful for understanding intra-system demand segmentation.

Direct peers

• Ibis Dublin (multiple locations): Ibis operates multiple budget/midscale properties in Dublin under Accor. Direct competitor in the same branded limited-service segment, with similar value proposition and amenities.
• Travelodge Dublin City Centre (multiple): Travelodge runs several central Dublin properties in a budget/limited-service model with similar amenities. Direct competitor for cost-conscious leisure and corporate travelers in the same submarket.
• Jurys Inn Dublin (Parnell Square / Christchurch): Jurys Inn operates value-focused full-service hotels in Dublin city centre with comparable room counts and meeting facilities. Overlaps directly on both business and leisure segments, with similar walking-distance access to attractions.
• Premier Inn Dublin City Centre (Spencer Dock / Pearse Street): Premier Inn operates multi-property limited-service hotels in Dublin with comparable room counts, free Wi-Fi, and on-site dining. Closest brand-level competitor in the same budget/midscale segment targeting value-driven business and leisure guests.
• Clayton Hotel Dublin (Cardiff Lane / Burlington Road): Clayton runs mid-scale hotels in Dublin with extensive meeting/event space and F&B. Comparable on meeting-room monetization, central Dublin locations, and corporate leisure mix, with a slightly higher service tier.
• Holiday Inn Express Dublin Airport: Another Holiday Inn Express franchise operating in Dublin under the same IHG brand standards and inclusive-rate model. Most directly comparable on product, customer profile, and brand economics; differs only on micro-location (airport vs. city centre).
• Hampton by Hilton Dublin City Centre: Recently opened Hampton by Hilton in Dublin city centre offers a near-identical limited-service product with complimentary breakfast and free Wi-Fi. Directly competes for the same corporate and leisure segments on similar pricing.

Others

• Booking.com / Airbnb Dublin listings: Alternative accommodation platforms (Airbnb, Vrbo) and OTAs collectively shape pricing pressure and demand mix in Dublin. Not a single peer but a structural competitive layer that constrains hotel pricing and absorbs leisure demand.

Emerging players

• EasyHotel Dublin: EasyHotel operates a super-budget Dublin property focused on price-sensitive travelers. Adjacent competitor targeting the lower end of the same leisure/budget segment that HIE's weekend-leisure traveler also considers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/holiday-inn-express-dublin-city-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Express Dublin City Centre