Holiday Inn Express & Suites Madison-Verona

What Holiday Inn Express & Suites Madison-Verona does

Holiday Inn Express & Suites Madison-Verona is a single-property franchise hotel located in Verona, Wisconsin, approximately one mile from the Epic Systems corporate campus and 22 miles from Dane County Regional Airport. The property opened in 2008 and operates under a franchise agreement with InterContinental Hotels Group (IHG), providing it access to the Holiday Inn Express brand standard, the IHG central reservation system, and the IHG One Rewards loyalty platform. The hotel offers standard guest rooms and one-bedroom suites, along with an indoor pool and whirlpool, a fitness center, complimentary Express Start hot breakfast, free Wi-Fi, and free parking. A flagship amenity is the on-demand complimentary shuttle service to the Epic Systems campus and Dane County Regional Airport, which functions as the property's primary commercial differentiator. The hotel also operates meeting and event space for up to 80 guests and offers pet-friendly accommodations for an additional $25 per night fee.

The property serves two principal customer segments: corporate and training-related business travelers tied to Epic Systems, and families and leisure travelers visiting the greater Madison-Verona area. A secondary segment consists of wedding and event guests booking room blocks at nearby venues. Distribution runs through the IHG central reservation system, the brand website, phone reservations, third-party online travel agencies, and direct corporate and event sales. Pricing is segmented across multiple published rate tiers, including Best Available, AAA/CAA, Government/Military, Corporate, Group, and IHG One Rewards member rates. The property reports a 4.8/5 guest satisfaction rating across 2,031 reviews.

The hotel is independently owned and operated, with operational contact associated with Verona Hotel Group, and is staffed by a lean team of six employees, with housekeeping, maintenance, and food service functions effectively outsourced to contractors typical of franchise midscale operations. The underlying technology stack is limited to a standard hospitality property management system integrated with the IHG central reservation platform; no proprietary technology, advanced analytics, or AI-driven systems are described in available data. Revenue is derived primarily from room rentals, supplemented by pet fees and meeting/event space rental income.

Name

Holiday Inn Express & Suites Madison-Verona

Legal name

Holiday Inn Express & Suites Madison-Verona

Website

https://hiexpressverona.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Holiday Inn Express & Suites Madison-Verona is a single-property IHG franchise hotel in Verona, Wisconsin, serving Epic Systems corporate visitors and leisure travelers with rooms, complimentary breakfast, meeting space, and a dedicated campus shuttle.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Value Inn / No-Frills Hotels (THAGABAL)

Keywords

• Hotel accommodation
• Limited-service lodging
• Business travel hotels
• Meeting and event venues
• Extended stay suites

Headquarters

HQ city

Verona, Wisconsin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from hotel room rentals with multiple rate options including Best Available, AAA/CAA, Government/Military, Corporate, Group, and IHG One Rewards member rates. Occupancy-based pricing with seasonal variations.
2. Pet Fees: Nonrefundable pet fee of $25 per night for guests traveling with dogs or cats (maximum 2 pets, 50lb weight limit)
3. Meeting/Event Space Rental: Revenue from meeting space rentals for up to 80 people, including corporate meetings, weddings, and events

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Holiday Inn Express & Suites Madison-Verona operates a limited-service hotel offering Standard Rooms and One Bedroom Suites with complimentary Express Start hot breakfast, free high-speed internet, and in-room amenities including microwave, mini refrigerator, and Keurig coffee maker. The property also provides a heated indoor pool and whirlpool, fitness center, meeting space for up to 80 guests, pet-friendly accommodations, and a complimentary weekday shuttle service to Dane County Regional Airport and the nearby Epic Systems campus.

Product overview

Holiday Inn Express & Suites Madison-Verona is a hotel property offering Standard Rooms and One Bedroom Suites with amenities including complimentary Express Start Breakfast, heated indoor pool and whirlpool, state-of-the-art Fitness Center, and meeting space for up to 80 guests. The hotel provides free high-speed wired and wireless Internet, complimentary weekday shuttle service to local areas and Dane County Regional Airport, and is the closest hotel to Epic Systems campus. Additional services include pet-friendly accommodations (dogs and cats) and wedding/event hosting. The property participates in the IHG One Rewards loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Rooms Hotel rooms equipped with a microwave, mini refrigerator, and Keurig coffee maker. ADA Accessible Two Queen Room with Sofa configurations are available, suited to business travelers and families.
• One Bedroom Suite Spacious suite with a separate living area and bedroom, including all standard in-room amenities. Targeted at extended-stay guests and families needing additional space.
• Express Start Breakfast Complimentary hot breakfast featuring eggs, bacon, pancakes, and signature cinnamon rolls, with grab-and-go options. Served Monday-Friday 6:30AM-9:30AM and Saturday-Sunday 7AM-10AM. Included with all room stays.
• Meeting & Event Space Meeting space accommodating up to 80 people with free high-speed wired and wireless internet. Available for corporate meetings, weddings, and events; bookings coordinated through the hotel's weddings and events sales contact.
• Pet-Friendly Accommodations Designated pet-friendly rooms welcoming dogs and cats with a nonrefundable $25 per night pet fee, maximum 2 pets, 50 lb weight limit, restricted to 1st floor rooms.
• Complimentary Shuttle Service Weekday shuttle serving Dane County Regional Airport and the local Verona area, plus on-demand pick-up service to the Epic Systems campus (approximately one mile from the hotel). Included as a complimentary amenity for registered guests.
• IHG One Rewards Loyalty Program Participation Guests earn and redeem IHG One Rewards points at this property, with access to member-only rates, reward nights, and exclusive offers across the IHG portfolio.

Quantifiable outcome

• Guest satisfaction rating of 4.8 out of 5 based on 2,031 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Epic SystemscoreStrategic or Co-development PartnerEpic Systems is the primary business travel anchor for this hotel. The Holiday Inn Express Madison-Verona is the closest hotel to Epic Systems campus, located approximately one mile away. The hotel provides complimentary shuttle service to Epic Systems for training attendees, with on-demand pick-up service available. This proximity and shuttle service makes the hotel the preferred choice for Epic Systems employees and visitors.
• IHG (InterContinental Hotels Group)coreStrategic or Co-development PartnerThe hotel is independently owned and operated under a franchise agreement with IHG's Holiday Inn Express brand. Benefits include access to IHG's global reservation system, IHG One Rewards loyalty program, central marketing, and brand standards. Most hotels are independently owned and operated under the IHG franchise model.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Best Western Plus InnTowner Madison: An established Madison lodging property serving business and leisure travelers in the same regional demand pool. It is a direct alternative for overnight stays and corporate travel, with a broader independent-hotel orientation.
• Hampton Inn & Suites Madison Downtown: A Hilton-branded select-service hotel competing for Madison-area business and leisure stays. It offers an overlapping regional lodging proposition and brand-backed loyalty distribution, although in a more urban setting.
• Country Inn & Suites by Radisson Madison West: A select-service hotel in the Madison/West market serving comparable regional business and family demand. Its midmarket positioning and brand distribution make it a relevant substitute for the subject’s limited-service offering.
• Holiday Inn Express & Suites Madison Central: A Madison limited-service property operating under the same Holiday Inn Express brand and serving comparable price-sensitive business and family demand. It is a direct same-brand alternative with IHG loyalty and reservation access.
• Comfort Inn & Suites Madison Airport: A regional select-service hotel serving airport, corporate, and leisure travelers in the Madison market. Its lodging category and customer profile overlap substantially with the subject’s airport shuttle and business-travel proposition.
• SpringHill Suites Madison-Verona: A nearby suite hotel aimed at business and leisure travelers seeking more space and a longer-stay experience. It overlaps directly with the subject’s suite inventory and regional customer base.
• Baymont by Wyndham Madison West: A limited-service hotel in the Madison market competing for price-sensitive business and family stays. It is relevant because it serves the same regional traveler base through a branded, value-oriented lodging model.
• Fairfield Inn & Suites Madison-Verona: A Madison-area select-service Marriott property competing for the same corporate, leisure, and family stays. Its limited-service hotel model and loyalty distribution make it a direct regional alternative to the subject.
• Staybridge Suites Madison-Verona: A nearby extended-stay hotel serving the same Verona business-travel and family demand, with suite-style accommodation and brand-backed distribution. It is a close substitute for longer visits and is differentiated from the subject mainly by its extended-stay positioning.

Broad incumbents

• DoubleTree by Hilton Madison Central: A broader Hilton lodging incumbent in Madison with overlapping corporate, event, and leisure demand. It is comparable through the same regional customer pool and brand-led distribution, but offers a wider-service profile than the subject.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xihg.co/EX_TW_Footer
• Facebookihg.co/EX_FB_Footer
• Instagraminstagram.com/holidayinnexpress
• LinkedInlinkedin.com/company/holiday-inn-express-hotel-&-suites-madison-verona

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holiday Inn Express & Suites Madison-Verona