High Country Conference Ctr

What High Country Conference Ctr does

High Country Conference Center is a purpose-built conference and event venue located at 201 West Butler Avenue on the campus of Northern Arizona University in Flagstaff, Arizona, operated by Sodexo Live as a managed property. The facility spans 29,700 square feet of flexible meeting space across three buildings, anchored by the Peaks Ballroom (10,480 sq ft, up to 1,000 guests theater-style), the newer 1899 Ballroom (1,834 sq ft, up to 120 guests), the Ponderosa Boardroom, multiple breakout rooms, and additional meeting space connected via sky bridge to the adjacent LEED Silver-certified Drury Inn & Suites Flagstaff. Technology offerings include state-of-the-art audiovisual equipment, wireless internet up to 100mb/s, hardwired connections up to 300mb/s, hybrid and virtual meeting support, creative lighting packages, and certified AV staff with backup protocols; the venue holds IACC Certified Venue status with Silver Tier Sustainability accreditation.

The center serves four primary customer segments: corporate events (management conferences, training sessions, retreats), weddings and social occasions, NAU-affiliated summer camps and youth conferences (which bundle NAU residence hall housing and campus dining), and special occasions such as banquets, galas, and holiday parties. Its revenue model combines one-time event-space rental with packaged offerings: Complete Meeting Packages and Partial Meeting Packages bundle room rental, standard AV, ergonomic seating, parking, breakfast, continuous coffee service, luncheon buffet, and afternoon breaks; standalone revenue streams include catering by an executive chef using local ingredients and dedicated A/V professional services. Pricing is quote-based and not publicly disclosed.

Go-to-market is primarily enterprise field sales supported by direct website conversion mechanisms, including Request for Proposal submission, availability checking, and tour scheduling forms, complemented by an event-driven motion leveraging the mountain oasis setting at 7,000 feet elevation for weddings and celebrations. Distribution is regional, anchored in Northern Arizona, with the NAU campus and Drury Inn providing a bundled event ecosystem (housing, dining, meeting space, guest rooms) that the center packages to corporate and institutional buyers.

Name

High Country Conference Ctr

Legal name

High Country Conference Center

Website

https://highcountryconferencecenter.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

High Country Conference Center is a 29,700-square-foot meeting and event venue in Flagstaff, Arizona, operated by Sodexo Live on the Northern Arizona University campus, serving corporate conferences, weddings, and NAU summer camps with integrated catering, AV, and hotel accommodations.

Ownership category

akta.pro rank

Product category

Conference and Event Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Facilities Support Management Services (8744)

akta.pro industry

PRIMARYTHAHAAAB

Conference Centers & Dedicated Meeting Venues

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAHAAAC

Hotel & Resort Convention Venues (Convention Hotels)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYTHAGALAD

Convention Center–Adjacent/Connected Hotels

Travel & Hospitality/Lodging & Accommodation/Convention & Conference Hotels

Keywords

• Conference venue services
• Event space rental
• Meeting room facilities
• Wedding reception venue
• Banquet catering services

Headquarters

HQ city

Flagstaff

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Space Rental: Rental of flexible meeting spaces including ballrooms, boardrooms, and breakout rooms for conferences, meetings, and events.
2. Complete Meeting Package: All-inclusive day meeting packages including room rental, standard audiovisual equipment, ergonomic chairs, parking, breakfast, continuous beverage service, buffet lunch, and afternoon break snacks.
3. Catering Services: Executive chef creates dishes with fresh local ingredients for breakfast, lunch, and refreshment breaks. Includes continental breakfast, luncheon buffet, and continuous refreshment breaks.
4. Audio/Visual Services: Full complement of high-tech audiovisual equipment, dedicated AV professionals, Direct Connect support number, dedicated tech time for AV-intensive meetings.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

High Country Conference Center is a 29,700 sq ft conference and event venue on the Northern Arizona University campus in Flagstaff, Arizona, operated by Sodexo Live. It provides bookable meeting spaces (Peaks Ballroom, 1899 Ballroom, Ponderosa Boardroom, breakout rooms, and Drury Hotel meeting space), flexible outdoor areas, and packaged offerings such as the Day Meeting Package and Summer Conferencing Package, supported by in-house catering, A/V technology, and event planning services for corporate events, weddings, summer conferences, and special occasions.

Product overview

High Country Conference Center is a physical conference and event venue operated by Sodexo Live on the campus of Northern Arizona University in Flagstaff, Arizona. The facility offers 29,700 square feet of flexible meeting space across three buildings. The core venue products include the Peaks Ballroom (main 10,480 sq ft ballroom seating up to 1,000), the 1899 Ballroom (1,834 sq ft for 120 guests), the Ponderosa Boardroom (executive space for 22), and multiple breakout rooms. Additional meeting space is available at the adjacent Drury Hotel. Service add-ons include Day Meeting Packages, Summer Conferencing Packages, A/V Technology Services, Catering Services, and Event Planning Services. The venue also offers specialized event offerings for weddings, special occasions, and flexible outdoor spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting Space Rental

Quantifiable outcome

• 29,700 square feet of flexible meeting space
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Sodexo LivecoreStrategic or Co-development PartnerSodexo Live operates the High Country Conference Center as a SodexoProperty, providing hospitality management expertise and operational infrastructure for the conference facility.
• Northern Arizona University (NAU)coreStrategic or Co-development PartnerThe conference center is located on NAU's campus at 201 West Butler Avenue. NAU provides summer camp and conference programming, housing through residence halls, and campus dining services.
• Drury Inn & Suites FlagstaffcoreChannel Partner/ Reseller/ DistributorConnected via sky bridge to the 160-room Drury Inn & Suites. Preferred room rates provided for conference guests. The Drury Inn is LEED Silver certified and the first LEED certified hotel in Arizona.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Westin Kierland Resort & Spa: Scottsdale-based resort with extensive conference and meeting facilities operated by Marriott. Comparable as an Arizona resort venue with flexible meeting space, integrated lodging, and event planning services targeting corporate clients.
• The Broadmoor: Historic five-star mountain resort in Colorado Springs with extensive conference and meeting facilities in a scenic setting. Directly comparable as a destination resort conference venue combining meeting space, lodging, and recreational amenities in a mountain environment.
• Mountain Shadows Resort Scottsdale: Modern Scottsdale resort with meeting and event space set against Camelback Mountain. Comparable as an Arizona destination venue offering flexible event space, integrated lodging, and scenic mountain views for corporate and social events.
• Drury Hotels: Hotel chain that operates the 160-room Drury Inn & Suites Flagstaff connected to HCCC via sky bridge. Comparable as a hotel partner offering meeting space, group accommodations, and on-site event coordination services — in this case, a direct channel partner.
• The Scottsdale Resort at McCormick Ranch: Scottsdale resort with dedicated meeting and conference facilities. Comparable as an Arizona resort venue targeting corporate events, weddings, and social gatherings with flexible meeting space and on-site lodging.
• Loews Ventana Canyon Resort: Tucson, Arizona mountain resort with dedicated meeting and conference facilities. Comparable as a southwestern mountain resort venue offering flexible meeting space in a scenic setting similar to High Country's mountain oasis positioning.
• Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch: Arizona resort with significant meeting and conference facilities. Comparable as a destination resort conference venue in Arizona offering flexible meeting space, integrated hotel rooms, and full-service event production.
• Arizona Biltmore: Iconic Arizona resort in Phoenix with substantial meeting and conference facilities. Comparable as an Arizona-based destination venue offering flexible meeting space, on-site lodging, and event services for corporate and social events.

Broad incumbents

• Sodexo Live: Sodexo Live is the operating parent that manages HCCC and operates a global portfolio of major venues including stadiums, arenas, and convention centers. Comparable as the broader operating platform that runs High Country and similar managed venue properties at scale.

Regional players

• NAU Conference Services: Northern Arizona University's own conference services operation that works alongside HCCC on campus. Comparable as a regional, university-based conference services operation in the same Flagstaff geography with overlapping event planning and summer camp programming.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/high-country-conference-ctr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Country Conference Ctr