Highgate Dental Practice

What Highgate Dental Practice does

Highgate Dental Practice is a privately-held, multi-disciplinary dental clinic operating from a Georgian building in Highgate Village, North London (21 Highgate High Street, N6 5JT). Established in 1914 and acquired by Principal Dentist Dr Hugo Hagen in August 2000, the practice has been repositioned into a specialist and cosmetic clinic offering general dentistry, specialist endodontics, orthodontics, dental implants, cosmetic dentistry (porcelain veneers, smile design, composite bonding, whitening), and facial aesthetics (Botox, dermal fillers) under one roof. It operates through sub-branded service lines including Highgate Orthodontic Clinic, Highgate Hygiene Clinic, Highgate Endodontic Clinic, Highgate Skin Clinic, and Highgate Beauty Clinic.

The clinical platform combines digital dentistry tools — Exocad Digital Smile Design (3D preview before treatment commitment), iTero Element 3D scanning for Invisalign and digital impressions, EMS Guided Biofilm Therapy for hygiene, surgical microscopes for endodontics, and a no-drill porcelain veneer protocol using Emax veneers sourced from an Italian laboratory. An in-house R&D programme evaluates novel materials (OmniChroma composites, bioactive endodontic materials) and protocols (vital pulp therapy, immediate implant placement, TMJ/migraine therapy).

Revenue is generated on a professional-services, fee-for-service basis with pay-as-you-go billing: new patient consultations (£165), hygiene appointments (£145-£650 across four tiers), veneers from £975/tooth with a five-year guarantee, Invisalign from £2,500-£5,000, implants from £2,900, root canal treatment from £1,300, and facial aesthetics from £320-£380. Patient financing is offered via a partnership with Chrysalis Finance Ltd (FCA-authorised) for borrowings of £350-£25,000 including 0% interest-free options on Smile Design, Invisalign, and facial aesthetics. Distribution is direct-to-consumer via the practice website (highgatesmiles.co.uk), online booking (dentalhub.online), phone inquiries, and dentist referrals for specialist cases. The team comprises approximately 17-18 staff across six dentists/specialists, three hygienists, support staff, and a treatment coordinator.

Name

Highgate Dental Practice

Legal name

Highgate Dental Practice

Website

https://highgatesmiles.co.uk

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Highgate Dental Practice is a privately-held, multi-disciplinary dental clinic in Highgate Village, North London, offering specialist endodontics, orthodontics, implants, cosmetic dentistry, and facial aesthetics to affluent private patients using digital smile design and minimally invasive protocols.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Urgent Dental Care Centers (Non-Hospital) (HLABALAD)

Keywords

• Specialist dental services
• Cosmetic dentistry
• Orthodontic treatments
• Dental implants
• Facial aesthetics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Dental Consultation Fees: Initial consultations for new patients, emergencies, orthodontics, and specialist assessments generate upfront revenue and serve as entry point for treatment journeys.
2. General and Preventive Dentistry: Routine examinations, hygiene appointments, scale and polish, and maintenance services provide recurring revenue from existing patient base.
3. Cosmetic Dentistry Procedures: High-margin procedures including porcelain veneers (£975/tooth), composite bonding, teeth whitening (Zoom £580), and smile design consultations.
4. Specialist Treatments: Root canal treatment (from £1300), dental implants (from £2900), and orthodontic treatments (Invisalign £2500-£5000) represent premium specialist revenue streams.
5. Facial Aesthetics: Botox (from £380), dermal fillers (from £320), and combined hygiene-facial packages provide beauty clinic revenue.
6. Patient Financing: Finance arranged through Chrysalis Finance Ltd allows patients to spread costs £350-£25,000 over 12 months, enabling higher-value treatment purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Highgate Dental Practice is a multidisciplinary dental clinic delivering general dentistry, specialist endodontics, orthodontics, dental implants, cosmetic dentistry (porcelain veneers, smile design, teeth whitening), and facial aesthetic treatments (botox, dermal fillers). Services are delivered in-house by a team of principal dentists, specialists, hygienists, and support staff using digital dentistry technology from a Georgian building in Highgate Village, North London.

Product overview

Highgate Dental Practice is a multi-award winning dental clinic established since 1914, offering a comprehensive suite of dental and beauty services. The core offering encompasses general dentistry, specialist treatments (endodontics, orthodontics, implantology), and cosmetic procedures. Key products include Smile Design planning with Exocad digital technology, Invisalign clear aligners, porcelain Emax veneers with no-drill protocols, Zoom professional teeth whitening, and dental implants by Dr Paul Niland. The practice also operates a Beauty Clinic offering facial aesthetics (botox and dermal fillers), and provides combined packages like Hygiene + Whitening + Facial. The service architecture is organized as general dentistry foundation with specialist and cosmetic services layered on top, supported by hygiene maintenance programs and flexible finance options. The practice emphasizes minimally invasive techniques and holistic approaches, treating conditions beyond teeth including TMJ/migraines.

Differentiator

Problem solved

Functional benefit

Brands

• Highgate Orthodontic Clinic: Specialist orthodontic services including Invisalign, Incognito and Clarity systems
• Highgate Skin Clinic
• Highgate Hygiene Clinic
• Highgate Endodontic Clinic
• Highgate Beauty Clinic

Products and services

• General Dentistry and Preventive Care Routine check-ups, examinations, hygiene maintenance, emergency appointments, and preventive dental care for adults and families in North London.
• Specialist Root Canal Treatment (Endodontics) Root canal treatment and re-treatment performed by specialist endodontists using surgical microscopes to treat complex root canal systems. Priced from £1,300 for primary treatment and from £1,450 for re-treatment.
• Hygiene Appointments Professional dental hygiene services using EMS Guided Biofilm Therapy (GBT) including scale, polish, and oral hygiene instruction. Tiered as Highgate Hygiene (£145), Refresh with Airflow (£175), Reveal with Airflow + BlancOne (£280), and Premium with Zoom + home kit (£650).
• Invisalign Clear Aligners Clear removable aligner orthodontic treatment using SmartTrack material and iTero digital scanning, treating cases in 14 weeks to 2 years. Priced from £2,500 to £5,000 depending on complexity.
• Specialist Orthodontics Specialist orthodontic services for adults and children by Dr Sue Cochrane using contemporary brace treatments including Invisalign, Incognito, and Clarity systems.
• Fixed Aesthetic Braces Tooth-coloured fixed Clarity braces and lingual Incognito invisible braces for orthodontic treatment.
• Smile Design Comprehensive smile makeover planning using Exocad digital smile design with 3D visualisation, combining orthodontics, composite bonding, veneers, whitening, and gum recontouring into a single treatment plan.
• Porcelain Veneers Emax porcelain veneers applied using a no-drill protocol with digital smile design, sourced from a laboratory in Italy and accompanied by a five-year guarantee. Priced from £975 per tooth.
• Teeth Whitening (Zoom) Professional teeth whitening using the Zoom system with an in-office 90-minute treatment and home maintenance kit using carbamide peroxide gel. Zoom package priced at £580 and at-home whitening only at £390.
• Composite Contouring (Composite Bonding) Painless teeth reshaping using tooth-coloured composite materials (including OmniChroma) to improve shape, close gaps, and enhance smile aesthetics without drilling. Priced from £185 per tooth.
• Dental Implants Titanium dental implant placement following a three-stage protocol (placement, post attachment, prosthesis fitting) performed by Dr Paul Niland. Implant including crown priced from £2,900 per tooth.
• Implant Dentures Implant-retained dentures supported by 2-4 dental implants placed in the jaw, providing stable and comfortable tooth replacement.
• Gummy Smile Treatment Treatment for excessive gingival display including gum recontouring, crown lengthening, laser gingivectomy, botox injections, and veneers.
• Migraines and TMJ Treatment Treatment for temporomandibular joint disorder and muscle tension-related migraines using night guards, botox, nutrition, and postural exercises.
• Minimal Intervention Dentistry Minimally invasive dental techniques preserving natural tooth structure, including no-drill veneers, tooth whitening, and composite bonding.
• Holistic Dentistry Approach Comprehensive dental care considering the effects of oral health on the whole body, including physical and emotional wellbeing.
• Facial Aesthetics (Beauty Clinic) Facial aesthetic treatments including anti-wrinkle botox injections (from £380) and dermal fillers (from £320) performed by Dr Hugo Hagen for natural-looking results.
• Hygiene, Whitening and Facial Package Combined appointment package including dental hygiene, BlancOne 10-minute teeth whitening, and either botox or dermal filler facial treatment.
• Patient Finance Plans Interest-free and standard patient financing arranged through Chrysalis Finance Ltd, enabling patients to spread costs of £350 to £25,000 over 12 months for higher-value treatments including Smile Design, Invisalign, and Facial Beauty Treatments.

Quantifiable outcome

• Veneers lasting 15+ years with 5-year guarantee
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thurloe Street Dental: Premium South Kensington private dental practice offering cosmetic, orthodontic, and specialist dentistry. Comparable in affluent-London positioning and high-ticket cosmetic services like Invisalign and veneers.
• Forest & Ray Dental Practice: Central London private dental practice offering cosmetic, orthodontic, and specialist treatments. Comparable in service mix and target demographic to Highgate, with similar premium positioning.
• Elleven Dental: Premium London private dental and aesthetic practice offering specialist endodontics, orthodontics, implants, and cosmetic dentistry. Direct competitor in the same central/west London premium segment.
• The Dental Surgery: Premium central London private dental practice offering specialist and cosmetic treatments including Invisalign, implants, and smile design. Closely comparable in service mix, price positioning, and target affluent London demographic.

Broad incumbents

• Together Dental: UK-wide dental group with private and NHS practices offering cosmetic, orthodontic, and specialist treatments. Competes for the same London-area private patients but with a more distributed footprint.
• Rodericks Dental: UK dental group operating 100+ practices across England and Wales with significant private and NHS mix. Comparable through its multi-site private offerings including cosmetic and orthodontic treatments.
• Portman Dental Care: Premium-focused UK DSO with 100+ practices emphasizing private cosmetic and specialist dentistry. Most directly comparable as a multi-site private-pay group targeting the same affluent patient demographic.
• Bupa Dental Care: UK's largest private dental chain with hundreds of practices. Competes for the same London private-pay patient pool but operates at vastly greater scale with corporate marketing budgets and cross-vertical integration with Bupa health insurance.

Emerging players

• Dental Boutique: Australian premium cosmetic dental brand known for smile makeovers and veneer specialism. Conceptually comparable through its focus on cosmetic transformations, digital smile design, and lifestyle-driven patient acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highgate-dental-practice

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highgate Dental Practice