Highland Manor Inn & Conference Center
Highland Manor Inn & Conference Center is a family-owned inn and event venue in Townsend, Tennessee, offering 16 room configurations and an octagonal conference center to leisure travelers, couples, families, and small groups visiting the Great Smoky Mountains.
- Company typePrivate
- Founded1982
- HeadquartersTownsend, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Highland Manor Inn & Conference Center does
Highland Manor Inn & Conference Center is a family-owned hospitality property founded in June 1982 by Don and Sandy Headrick on a hilltop site overlooking the Little River in Townsend, Tennessee. The property operates 16 distinct guest-room configurations — ranging from standard queen rooms to premium king suites with whirlpools, wood-burning fireplaces, balconies, and kitchen facilities — and includes an octagonal conference center designed for weddings, corporate retreats, reunions, and banquets. Complimentary continental breakfast, wireless internet, and outdoor amenities (swimming pool, gazebo) are bundled into the stay. The company makes money primarily through nightly room rentals (with seasonal packages such as 'Stay 3rd Night Free' at approximately $100/night) and event-venue rental for the conference center. There is no proprietary technology; the technology stack consists of a third-party booking portal (bookingcenter.com), direct phone reservations, and a Booking.com listing.
Highland Manor Inn & Conference Center firmographics
Firmographics- Name
- Highland Manor Inn & Conference Center
- Legal name
- Highland Manor Inn
- Website
- https://highlandmanor.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Highland Manor Inn & Conference Center is a family-owned inn and event venue in Townsend, Tennessee, offering 16 room configurations and an octagonal conference center to leisure travelers, couples, families, and small groups visiting the Great Smoky Mountains.
- Ownership category
- akta.pro rank
Highland Manor Inn & Conference Center industry classification
Industry- Product category
- Resort and Conference Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Conference Retreat Hotels (THAGALAG)
Keywords
Where Highland Manor Inn & Conference Center is headquartered
LocationHeadquarters
- HQ city
- Townsend
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Highland Manor Inn & Conference Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Guest Room Rentals: Primary revenue from overnight accommodations. Rooms feature various amenities including whirlpools, fireplaces, balconies, and kitchen facilities. The inn offers multiple room types ranging from standard queens to luxury suites with mountain views.
- Conference & Event Venue Rental: The octagonal conference center generates revenue from hosting meetings, weddings, reunions, banquets, and corporate events. The venue accommodates both large and small groups with its rotunda meeting space featuring mountain views.
- Seasonal Specials and Packages: The inn offers limited-time promotional rates such as Stay 3rd Night Free specials and seasonal packages, generating additional revenue through upsells and enhanced bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard room rates - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Highland Manor Inn & Conference Center product offering
Product offeringCore offering
Highland Manor Inn & Conference Center is a family-owned Smoky Mountains inn in Townsend, Tennessee that rents overnight guest rooms and hosts events. The property offers 16 distinct room types (King, Queen, suites with whirlpools, fireplaces, balconies, terraces, kitchen facilities) and a separate octagonal Townsend Conference Center for weddings, meetings, reunions, banquets, and corporate retreats. All overnight guests receive complimentary continental breakfast, Wi-Fi, and parking.
Product overview
Highland Manor Inn & Conference Center is a family-owned hospitality establishment offering a portfolio of guest room accommodations and event venue services. The core offerings include 16 distinct room types ranging from standard queen rooms to premium suites with fireplaces, whirlpools, balconies, and terraces, all located in Townsend, Tennessee near the Great Smoky Mountains National Park. The property also features a distinctive octagonal Townsend Conference Center designed for meetings, weddings, corporate events, and group gatherings. The inn provides complimentary continental breakfast, wireless internet, cable TV, and outdoor amenities including a swimming pool and gazebo areas. The conference center operates as a secondary revenue stream alongside room accommodations.
Differentiator
Problem solved
Functional benefit
Products and services
- Highland Manor Inn Rooms & Accommodations Hotel guest accommodations offering 16 distinct room types (King and Queen configurations) with amenities including whirlpools, wood-burning fireplaces, private balconies, terraces, kitchen facilities, cable TV, Terra Green toiletries, wireless internet, and complimentary continental breakfast. Rooms accommodate up to 2-4 guests and are intended for leisure travelers, couples, families, and small groups visiting the Great Smoky Mountains.
- Townsend Conference Center (Octagonal Event Venue) An octagonal-designed conference and event venue with a rotunda meeting room, dome ceiling, and panoramic mountain views available for weddings, receptions, family reunions, banquets, corporate retreats, seminars, and small/large group meetings. Operates as a venue rental service that can be bundled with on-site lodging at Highland Manor Inn.
Quantifiable outcome
- Guest loyalty spanning decades - many reviewers cite 15-30+ year return histories
- +1 more outcomes
Companies that use Highland Manor Inn & Conference Center
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
Highland Manor Inn & Conference Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Highland Manor Inn & Conference Center partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Highland Manor Inn & Conference Center competitors and assessment
Company assessmentDirect peers
- Music Road Hotel: An independent family-friendly hotel in Pigeon Forge offering rooms, event space, and conference facilities. Comparable in offering rooms plus conference/event hosting near Great Smoky Mountains.
- The Inn at Christmas Place: A boutique Smoky Mountains inn in Pigeon Forge offering themed suites with whirlpools, fireplaces, and balconies. Comparable in room amenity mix and family/couples positioning targeting Smoky Mountains travelers.
- Black Bear Inn & Suites: A family-owned inn located in Townsend, TN on the 'Peaceful Side of the Smokies' offering similar room accommodations and proximity to Cades Cove. Closest direct competitor for the same Townsend visitor base.
- River Terrace Resort & Convention Center: A resort and convention center in Gatlinburg offering rooms and meeting/event facilities. Comparable in combined lodging and conference/event business model in the Smoky Mountains region.
- Dancing Bear Lodge: A boutique Appalachian-style lodge in Townsend, TN offering rooms, cabins, and event space near Great Smoky Mountains National Park. Directly comparable in geography, scale, and family-vacation/event positioning.
- Appleview River Resort: Family-operated resort in Townsend, TN along the Little River offering rooms and event facilities. Comparable in market, scale, and family-owned heritage positioning.
Regional players
- The Townsend Gateway Inn: A budget-friendly inn in Townsend, TN offering basic accommodations near Great Smoky Mountains National Park. Comparable in geography but serves a lower price-point segment than Highland Manor.
Broad incumbents
- Park Vista Doubletree Hotel - Gatlinburg: A larger full-service hotel and conference center in Gatlinburg offering mountain views, dining, and event space. Broader incumbent competing for Smoky Mountains travelers but at larger scale and brand-recognition tier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Highland Manor Inn & Conference Center social profiles
Digital presenceHighland Manor Inn & Conference Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Highland Manor Inn & Conference Center leadership team
Management profileNumber of profiles
Profiles2 records
Highland Manor Inn & Conference Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Highland Manor Inn & Conference Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Highland Manor Inn & Conference Center
What does Highland Manor Inn & Conference Center do?
Highland Manor Inn & Conference Center is a family-owned Smoky Mountains inn in Townsend, Tennessee that rents overnight guest rooms and hosts events. The property offers 16 distinct room types (King, Queen, suites with whirlpools, fireplaces, balconies, terraces, kitchen facilities) and a separate octagonal Townsend Conference Center for weddings, meetings, reunions, banquets, and corporate retreats. All overnight guests receive complimentary continental breakfast, Wi-Fi, and parking.
Is Highland Manor Inn & Conference Center a public or private company?
Highland Manor Inn & Conference Center is a private company. It is classified as family owned and is currently operating.
When was Highland Manor Inn & Conference Center founded?
Highland Manor Inn & Conference Center was founded in 1982. It employs 1 to 10 people.
Where is Highland Manor Inn & Conference Center based?
Highland Manor Inn & Conference Center is headquartered in Townsend, United States, in the North America region.
How does Highland Manor Inn & Conference Center make money?
Three revenue lines are on record. Guest Room Rentals are the primary driver. The others are conference & Event Venue Rental and seasonal Specials and Packages.
Who are Highland Manor Inn & Conference Center's main competitors?
Direct peers on record are Music Road Hotel, The Inn at Christmas Place, Black Bear Inn & Suites, River Terrace Resort & Convention Center, Dancing Bear Lodge and Appleview River Resort. The Townsend Gateway Inn is listed as a regional player. Park Vista Doubletree Hotel - Gatlinburg is listed as a broad incumbent.
Does Highland Manor Inn & Conference Center have an API?
No public API is recorded for Highland Manor Inn & Conference Center.
What industry is Highland Manor Inn & Conference Center in?
Highland Manor Inn & Conference Center's product category is Resort and Conference Hospitality Services. Its primary akta.pro industry code is THAGALAG, Conference Retreat Hotels. Its NAICS code is 72111 and its SIC code is 7011.