The High Performance Foundation

What The High Performance Foundation does

The High Performance Foundation is a UK-registered charity (number 1203677) operating from London with a team of approximately 7 employees. Its mission is to build mental strength, wellbeing, and employability skills in young people aged roughly 11–18 (Years 7–13), targeting statistics such as 1 in 6 UK children with probable mental health issues and only 27% of employers feeling school leavers are workplace-ready.

Its core product is Game Plan, a freemium educational resource platform consisting of 5–10 minute video lessons derived from world-class performers, alongside supporting lesson plans, worksheets, and "bitesize" options for assemblies, form time, and PSHE. Content is differentiated by Key Stage (4 and 5), with a new MINDSETS MODULE launched in 2025 for Years 7–13 and additional content announced. Distribution to UK schools is direct via a self-serve website portal, supplemented by a channel partnership with Aviva (Founding Corporate Partner), which supports national reach with geographic focus in Aviva's community areas.

The organization is funded entirely through donations via Donorbox and fundraising events such as the Apex Everest Challenge (a 48-hour Helvellyn ultra-endurance event). It also operates the Mental Strength Alliance, a national advocacy movement recruiting schools, youth organizations, and businesses to pledge commitment, and in 2025 it led the UK's first research study to define, measure, and build mental strength in young people. Revenues, headcount, and financial scale are not disclosed.

Name

The High Performance Foundation

Legal name

The High Performance Foundation

Website

https://highperformancefoundation.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The High Performance Foundation is a UK-registered charity that provides free Game Plan educational resources on mental strength, resilience, wellbeing, and employability to secondary schools (Years 7–13), funded by donations and a founding corporate partnership with Aviva.

Ownership category

akta.pro rank

Product category

Youth Mental Health Education

NAICS

Educational Support Services (6117), Social Advocacy Organizations (8133)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

K–12 Support & School Improvement Nonprofits (BPAGADAB), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Mental health education
• Youth resilience programs
• School wellbeing resources
• Employability skills training
• PSHE curriculum resources

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: The organization is funded entirely through donations. They operate a donorbox platform for collecting contributions and run the Apex Everest Challenge as a fundraising event. All educational resources are provided completely free to schools.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The High Performance Foundation provides free educational resources (Game Plan) to UK secondary schools, covering mental strength, resilience, wellbeing, and employability skills for students in Years 7-13 through video lessons, lesson plans, worksheets, and bitesize content for PSHE lessons, assemblies, form time and tutor time. The foundation also operates the Apex Everest Challenge fundraising event and the Mental Strength Alliance national movement, funded entirely through donations and supported by Founding Corporate Partner Aviva.

Product overview

The High Performance Foundation offers Game Plan as its primary educational product—a free resource platform providing video-based lessons and supporting materials for secondary school students in Years 7-13. Game Plan includes differentiated content for Key Stage 4 and Key Stage 5, covering topics not adequately addressed in mainstream curriculum. The foundation also runs the Apex Everest Challenge fundraising event and operates the Mental Strength Alliance as a national advocacy movement. All Game Plan resources are provided at no cost to schools, supported by corporate partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Game Plan: Free educational resources for schools (Years 7-13) designed to build resilience, wellbeing and employability skills in young people through video content and lesson plans.

Products and services

• Game Plan Free educational resources bringing the life lessons of world top performers to UK secondary school classrooms, helping students in Years 7-13 develop resilience, wellbeing and employability skills through 5-10 minute video lessons with supporting lesson plans, worksheets and bitesize options.
• Game Plan Key Stage 4 Resources Educational resources designed for Key Stage 4 students (Years 10-11), supporting pupils at crucial transition points to develop soft skills for building resilience.
• Game Plan Key Stage 5 Resources Educational resources designed for Key Stage 5 students (Years 12-13), providing bitesize and full-length content for assemblies, form time, and PSHE lessons to develop resilience and employability skills.

Quantifiable outcome

• Teacher testimonials indicate resources are rated higher than 12 TED Talks watched over the school year
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AvivacoreStrategic or Co-development PartnerAviva is the Founding Corporate Partner of High Performance Foundation. Together they created a programme of education resources to help young people. This partnership has enabled creation of resources that can be used nationally in schools but also focus on young people in communities where Aviva has offices. Aviva's support enables the foundation to provide free Game Plan resources to schools.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/highperformancefoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The High Performance Foundation