High Point Pediatrics

What High Point Pediatrics does

High Point Pediatrics is an independent group pediatric medical practice established in 1981 and headquartered at 404 Westwood Ave, Ste 103, High Point, North Carolina. The practice delivers comprehensive pediatric care to families with children from infancy through young adulthood (into the early 20s), with a current staff of approximately 16 employees including three board-certified pediatricians (Dr. Becky Weinshilboum, Dr. Shayne Bates, Dr. Karyn Gordon), a Certified Pediatric Nurse Practitioner (Sharon Allen), a Licensed Clinical Social Worker (Cynthia Edwards), and supporting clinical, billing, and front-desk personnel. The service portfolio spans well-child check-ups, immunizations, sick visits, autism screenings at 18-month and 2-year visits, behavioral and ADHD evaluations, circumcisions, fluoride varnish, cerumen and wart removal, flu clinics, and after-hours on-call coverage.

The practice operates a group model where providers share responsibility across the patient panel, and has progressively layered specialized programs: a Collaborative Care Model (CoCM) with Duke Pediatric Psychiatry for integrated mental health, the ZERO TO THREE HealthySteps program (joined October 2024) for ages 0-3, an Integrated Weight Management program built around the in-house Best of Me Fitness curriculum, and a virtual visits channel for behavioral health, ADHD medication refills, and asthma management. Its underlying technology is a conventional practice management and telemedicine stack supporting phone, smart device, and computer consultations billable through insurance; no proprietary AI/ML capability is in evidence.

Revenue is generated primarily through professional-services billing to commercial and government payors (Aetna, Blue Cross Blue Shield, Cigna, Medicaid, Tricare, United Healthcare, Wellcare), with copays collected at time of service and discounted self-pay rates offered for uninsured flu shots. Growth channels are community-led: word-of-mouth referrals, parent testimonials on website and Google, an educational blog, a child health library, and prenatal consultations for expecting parents. There is no disclosed funding, no institutional or private-equity ownership, no mergers or acquisitions, and no publicly reported revenue.

Name

High Point Pediatrics

Legal name

High Point Pediatrics

Website

https://highpointpediatrics.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

High Point Pediatrics is an independent group pediatric practice in High Point, NC, founded in 1981, serving families with infants through young adults with well-child care, sick visits, behavioral and mental health, ADHD, autism screening, immunizations, and integrated programs including virtual visits and HealthySteps.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care Services

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAJAF

Pediatrics & Adolescent Medicine Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAFACAL

Behavioral Health for Children & Adolescents (Youth Services)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLALAHAF

Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening)

Healthcare & Life Sciences/Telehealth Platforms/Women’s & Family Health Telehealth Platforms (fertility, pregnancy, pediatrics)

Keywords

• Pediatric healthcare services
• Well-child checkups
• Pediatric immunizations
• Behavioral health evaluations
• Pediatric telemedicine visits

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Services Billing: The practice generates revenue through insurance billing for medical services including well-child visits, sick appointments, vaccinations, and procedures. Copays are collected at time of service. Self-pay rates are offered for patients without insurance coverage for services like flu shots.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

High Point Pediatrics is a group pediatric medical practice delivering comprehensive well-care, sick visits, vaccinations, diagnostic and management services, behavioral and mental healthcare, and specialized pediatric programs (autism screening, ADHD evaluation, circumcisions, fluoride varnish, flu clinics, integrated weight management, HealthySteps) for patients from infancy through young adulthood. Care is delivered primarily in person at the High Point, NC office with supplemental virtual visits for eligible services, and is reimbursed through insurance billing with copays collected at the time of service.

Product overview

High Point Pediatrics is a pediatric healthcare practice established in 1981, offering comprehensive medical services for infants, children, adolescents, and young adults into their early 20s. The practice operates as a unified offering of core pediatric medical services including General Pediatric Care (Well Care/check-ups), Diagnostic and Management Services, After Hours Care, Autism Screening, Behavioral/ADHD Evaluations, Circumcisions, Fluoride Varnish, Flu Clinics, Cerumen Removal, Wart Removal, Collaborative Mental Healthcare (CoCM), and Integrated Weight Management. Additional services include Virtual Visits for telemedicine appointments and the HealthySteps Program for early childhood family support. The practice also provides a Child Health Library as a patient resource. All services are delivered through their group practice model where providers share responsibility for patients.

Differentiator

Problem solved

Functional benefit

Products and services

• General Pediatric Care

Quantifiable outcome

• Virtual visits available for behavioral/mental health, ADHD medication refills, and asthma management

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ZERO TO THREEcoreStrategic or Co-development Partner · 1 October 2024High Point Pediatrics participates in the HealthySteps program, an evidence-based program of ZERO TO THREE that integrates a child development specialist into pediatric primary care. The program provides free family-centered parenting support for children ages 0-3 and their families.
• Duke Pediatric PsychiatrycoreStrategic or Co-development PartnerDuke Pediatric Psychiatry provides consultation support for the Collaborative Care Model (CoCM) at High Point Pediatrics, enabling integrated mental healthcare management with behavioral health specialists Cynthia Edwards LCSW and Justina Legetta in consultation with Duke specialists for more comprehensive and accessible mental healthcare.
• Best of Me FitnessminorStrategic or Co-development PartnerThe Integrated Weight Management program utilizes the Best of Me Fitness program created by Sharon Allen PNP, offering individualized treatment plans, weekly yoga, monthly family-centered wellness, and online education access for children and adolescents.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Duke Children's (Duke Health): Duke Health operates pediatric primary care and specialty services in Durham and the broader Triangle, and provides the Duke Pediatric Psychiatry consultation partnership to High Point Pediatrics' CoCM. Comparable as a pediatric provider organization with an academic medical center affiliation and integrated behavioral health capability.
• Novant Health Pediatrics (Novant Health): Large regional health system serving the North Carolina Triad, including pediatric primary care offices in and around High Point and Winston-Salem. Overlaps directly with High Point Pediatrics on general pediatric services, well-child visits, immunizations, and behavioral health, but offers the broader hospital/specialty infrastructure of a multi-county system.
• Children's Healthcare of Atlanta: Large pediatric health system providing primary, specialty, and behavioral health services across metro Atlanta. While geographically distant from High Point, comparable in offering the full pediatric care continuum (well-child, behavioral, virtual care, integrated mental health) under a single pediatric-focused brand.
• UNC Children's Pediatric Primary Care: UNC Health's pediatric primary care network operates offices across North Carolina including locations near the Triad. Comparable as an outpatient pediatric provider offering well-child care, immunizations, and behavioral health within an academic health system framework.
• Atrium Health Wake Forest Baptist (Levine Children's): Major academic health system in Winston-Salem with pediatric primary care clinics and subspecialty services throughout the Triad. Competes for the same family demographic as High Point Pediatrics, with the added advantage of academic pediatric specialty depth and system-level referral capture.

Others

• HealthySteps (ZERO TO THREE): National evidence-based program that embeds a child development specialist into pediatric primary care practices for ages 0–3. High Point Pediatrics is a HealthySteps site, so ZERO TO THREE is directly comparable as the program partner and a model for embedded early-childhood support within pediatric offices.

Direct peers

• Pediatric Associates: One of the largest private pediatric group practices in the U.S., operating multi-site outpatient pediatric offices. Highly comparable to High Point Pediatrics as an independent, community-anchored pediatric group offering well-child care, sick visits, behavioral health, and virtual visits—differing primarily in scale and geography.

Regional players

• Cone Health Pediatrics: Greensboro-based regional health system with pediatric primary care services directly serving families in the High Point–Greensboro corridor. Operates in the same primary care pediatric category with overlapping insurance networks and target patients, anchored in the adjacent Greensboro market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/high-point-pediatrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Point Pediatrics