High River Ford
High River Ford is an authorized Ford franchise dealership in High River, Alberta, selling new and pre-owned Ford vehicles, offering Ford Credit financing, service, parts, and commercial fleet sales to local consumers and businesses.
- Company typePrivate
- Founded-
- HeadquartersHigh River, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What High River Ford does
High River Ford is an authorized Ford franchise dealership operating from a single retail and service location at 1103 11 Ave SE, High River, Alberta, Canada. The company sells new Ford vehicles (124 units in current inventory), pre-owned vehicles (17 units), and provides associated services including vehicle financing, routine maintenance and repairs, OEM parts and accessories, Ford Protect extended warranty plans, and dedicated commercial/fleet sales. With 5 reported employees and over 100 years of continuous Ford brand presence in the local market, the firm operates as a privately-held independent business serving individual consumers, families, off-road/recreation enthusiasts, and commercial fleet buyers in High River and the surrounding southern Alberta region.
The dealership carries Ford's complete vehicle lineup across gas, hybrid, plug-in hybrid, and electric powertrains — including F-Series trucks (F-150 through F-600), Bronco and Bronco Sport, Explorer and Expedition, Escape (Hybrid/PHEV), Mustang and Mustang Mach-E, Maverick, Ranger, and the Transit/E-Transit commercial vans. The underlying vehicle technology (SYNC infotainment, Ford Co-Pilot360 ADAS, FordPass connected services, G.O.A.T. terrain management, Alexa Built-in voice, 360-degree computer vision) is developed by Ford Motor Company, not by the dealership. Distribution channels include the physical showroom, online sales inquiries, a Commercial Vehicle Center for fleet buyers, an e-commerce parts storefront at parts.highriverford.com, and online service appointment booking, supported by marketing through SEO, Facebook rebates, and SMS.
Revenue is generated through multiple streams: one-time new and used vehicle sales at MSRP minus incentives, transaction fees on financing arranged via Ford Credit and third-party lenders, professional services revenue from the workshop, hardware sales of OEM parts and accessories, and recurring subscription revenue from Ford Protect extended warranty and maintenance plans. The business model is a traditional franchise dealership with no parent company, no subsidiaries, no disclosed funding, and no institutional ownership signals in the available source material.
High River Ford firmographics
Firmographics- Name
- High River Ford
- Legal name
- High River Ford
- Website
- https://highriverford.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- High River Ford is an authorized Ford franchise dealership in High River, Alberta, selling new and pre-owned Ford vehicles, offering Ford Credit financing, service, parts, and commercial fleet sales to local consumers and businesses.
- Ownership category
- akta.pro rank
Where High River Ford is headquartered
LocationHeadquarters
- HQ city
- High River
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
High River Ford business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- New Vehicle Sales: Sale of new Ford vehicles including cars, SUVs, trucks, and commercial vehicles. Revenue generated from MSRP pricing minus manufacturer incentives and dealer discounts.
- Pre-Owned Vehicle Sales: Sale of certified pre-owned and used Ford vehicles as well as trade-in vehicles from other brands. Includes 17 used vehicles in current inventory.
- Vehicle Financing: Arrangement of automotive financing through Ford Credit and other lenders, earning interest income and financing fees on loan origination.
- Vehicle Service and Maintenance: Workshop services including routine maintenance (oil changes, tire rotations), repairs, and recall services for Ford vehicles.
- Parts and Accessories Sales: Sale of OEM Ford parts, accessories, and tires for vehicle maintenance and customization.
- Ford Protect Programs: Extended warranty and maintenance plans including Ford Protect maintenance plans and protection programs sold alongside vehicles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Ford vehicles with MSRP ranging from approximately $35,894 (2026 Escape) to over $89,295 (2027 Expedition) |
| Transaction based/ take rate | Pay-as-you-go | Pre-owned vehicles with real-time market pricing based on vehicle condition, mileage, and market comparables |
| Subscription | Monthly | Vehicle financing through Ford Credit and third-party lenders at rates starting from approximately 3.99% for qualified buyers |
| Other | Pay-as-you-go | Service, parts, and maintenance services with quote-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
High River Ford product offering
Product offeringCore offering
High River Ford is an authorized Ford franchise dealership selling new Ford vehicles (cars, SUVs, trucks, commercial vans, and electric models) and pre-owned vehicles, along with automotive financing, certified service and maintenance, OEM parts and accessories, and extended warranty products. The dealership also operates a commercial vehicle center serving fleet buyers with upfitting and fleet services in southern Alberta.
Product overview
High River Ford operates as a Ford franchise dealership selling new and pre-owned Ford vehicles along with associated vehicle services. The product portfolio centers on Ford's complete vehicle lineup including pickup trucks (F-150, F-250/F-350 Super Duty, F-450/F-550/F-600 commercial trucks), SUVs (Bronco, Bronco Sport, Explorer, Expedition, Escape), sports cars (Mustang, Mustang Mach-E), commercial vans (Transit, E-Transit), and compact trucks (Ranger, Maverick). Electric vehicle options include the F-150 Lightning and Mustang Mach-E, while hybrid offerings include Escape Hybrid and Maverick Hybrid with PHEV variants available. Supporting products and services include Ford vehicle financing through Ford Credit, comprehensive service and parts operations, FordPass connected vehicle technology, Ford Protect extended warranty programs, and Ford Co-Pilot360 advanced driver-assist features.
Differentiator
Problem solved
Functional benefit
Products and services
- Ford F-Series Trucks Full lineup of Ford pickup trucks from the half-ton F-150 through heavy-duty Super Duty F-250 to F-450, including the electric F-150 Lightning, available in multiple cab and bed configurations for personal and work use.
- Ford Bronco and Bronco Sport Off-road oriented Ford SUVs offered in two-door and four-door Bronco configurations plus the smaller Bronco Sport, featuring G.O.A.T. terrain management modes and available Sasquatch package for adventure buyers.
- Ford Explorer and Expedition Three-row Ford SUVs including the midsize Explorer (seating up to seven) and full-size Expedition (plus Expedition MAX), offered in front-wheel and all-wheel drive with ST performance variants.
- Ford Mustang and Mustang Convertible Ford's sports car offered in coupe and convertible configurations, ranging from EcoBoost four-cylinder variants through V8 GT and the high-performance Dark Horse SC supercharged model.
- Ford Escape (including Hybrid and PHEV) Compact Ford SUV offered in standard gasoline, Hybrid, and Plug-in Hybrid (PHEV) configurations, providing fuel-efficient family transportation with flexible seating and cargo arrangements.
- Ford Mustang Mach-E All-electric compact SUV inspired by the Mustang nameplate, featuring extended range battery options, instant electric torque, and SYNC 4A infotainment.
- Ford Ranger Midsize Ford pickup truck providing versatile capability with multiple trim levels, available 4x4, and a turbocharged four-cylinder engine option.
- Ford Maverick (including Maverick Hybrid) Compact Ford pickup designed for urban practicality, available with a standard hybrid powertrain for high fuel economy, plus configurable bed and cab layouts.
- Ford Transit and E-Transit Commercial Vans Ford commercial vans in Cargo Van, Crew Van, and Passenger Wagon configurations, including the all-electric E-Transit, supplied to fleet and commercial buyers with multiple roof heights and lengths.
- Pre-Owned and Certified Pre-Owned Vehicles Pre-owned and certified pre-owned vehicles from Ford plus trade-ins from other manufacturers, priced using real-time market comparables and offered with free Carfax vehicle history reports.
- Vehicle Financing Arrangement of automotive financing and leases through Ford Credit and other lenders, with online credit applications and rates typically starting around 3.99% for qualified buyers on new and used vehicle purchases.
- Vehicle Service and Maintenance Authorized Ford service department providing routine maintenance (oil changes, tire rotations), major repairs, diagnostics, recall service, and warranty work for Ford vehicles, staffed by factory-trained technicians using OEM procedures.
- Ford Parts and Accessories Genuine Ford OEM parts, accessories, and tires sold through the parts.highriverford.com online ordering portal and a wholesale parts access channel for commercial buyers.
- Ford Protect Extended Service Plans Extended warranty and prepaid maintenance programs providing vehicle service contracts, scheduled maintenance coverage, and roadside assistance beyond Ford's standard new-vehicle warranty.
- Commercial Vehicle Center Dedicated commercial sales center supplying Ford Super Duty trucks, Transit vans, and upfitting services to contractors, tradespeople, delivery services, and other commercial fleet operators.
Quantifiable outcome
- Over 100 years of Ford presence in High River building customer relationships and service capability
Companies that use High River Ford
Customer profileSegments3 records
Ideal customer profiles3 records
High River Ford technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature4 records
High River Ford partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ford Motor CompanycoreAuthorized Ford franchise dealership operating under Ford Motor Company franchise agreement. Provides exclusive rights to sell new Ford vehicles, access Ford factory training, parts distribution, warranty support, and manufacturer incentive programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
High River Ford competitors and assessment
Company assessmentBroad incumbents
- Dilawri Group: One of Canada's largest automotive dealer groups operating franchises across multiple provinces including Alberta. Comparable multi-brand full-service dealer business model with new vehicle, used, F&I, service, and parts revenue streams.
- Go Auto: Large privately held Canadian automotive dealer group with locations across Western Canada including Alberta. Operates multiple OEM franchises, used vehicle operations, and F&I under the same full-service dealership model as High River Ford.
- AutoCanada Inc. Canada's largest publicly traded automotive dealership group operating franchised stores across multiple provinces and OEM brands. Comparable multi-brand full-service dealer business model; High River Ford competes in the same Canadian franchised auto retail landscape at a much smaller scale.
- Lithia Motors: Largest U.S. automotive retailer with growing Canadian footprint. Comparable franchised dealer business model selling new vehicles, used vehicles, and providing F&I and service, though at much larger scale than High River Ford.
Direct peers
- Cam Clark Ford: Authorized Ford franchise dealer group operating in Alberta with the same Ford vehicle lineup, service, parts, and F&I operations. Direct franchise competitor with overlapping target customer base in the same regional market.
- Sherwood Park Ford: Authorized Ford franchise dealer near Edmonton, Alberta offering the same Ford vehicle lineup, service, parts, and F&I operations. Most directly comparable single-franchise Ford peer with similar full-service business model.
Regional players
- Wheaton Automotive Group: Western Canadian franchised automotive dealer group operating multiple OEM brands. Comparable regional full-service franchised dealership competing for the same Alberta consumer and commercial vehicle customers but with non-Ford brands.
Others
- Carfax Canada: Vehicle history report provider already partnered with High River Ford for used vehicle transparency. Ecosystem participant supporting used vehicle trust and resale values across Canadian dealerships.
- AutoTrader.ca: Canada's leading online automotive marketplace where High River Ford lists inventory. Adjacent ecosystem participant shaping how the dealership reaches in-market shoppers and is compared against competing dealers.
Emerging players
- CarMax: Largest used vehicle retailer in North America with omnichannel no-haggle model. Competes for High River Ford's used vehicle demand and trade-in flow, though does not sell new Ford vehicles or offer manufacturer warranty service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
High River Ford social profiles
Digital presenceHigh River Ford financial estimates
Financial estimateRevenue estimate
Valuation estimate
High River Ford leadership team
Management profileNumber of profiles
High River Ford funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High River Ford M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High River Ford
What does High River Ford do?
High River Ford is an authorized Ford franchise dealership selling new Ford vehicles (cars, SUVs, trucks, commercial vans, and electric models) and pre-owned vehicles, along with automotive financing, certified service and maintenance, OEM parts and accessories, and extended warranty products. The dealership also operates a commercial vehicle center serving fleet buyers with upfitting and fleet services in southern Alberta.
Is High River Ford a public or private company?
High River Ford is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was High River Ford founded?
High River Ford was founded in -1. It employs 1 to 10 people.
Where is High River Ford based?
High River Ford is headquartered in High River, Canada, in the North America region.
How does High River Ford make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, vehicle Financing, vehicle Service and Maintenance, parts and Accessories Sales and ford Protect Programs.
Who are High River Ford's main competitors?
Broad incumbents on record are Dilawri Group, Go Auto, AutoCanada Inc. and Lithia Motors. Direct peers are Cam Clark Ford and Sherwood Park Ford. Wheaton Automotive Group is listed as a regional player. Others are Carfax Canada and AutoTrader.ca. CarMax is listed as an emerging player.
Does High River Ford have an API?
No public API is recorded for High River Ford.