Hilarius

What Hilarius does

Hilarius Creatieve Reclamemakers is a privately held, founder-operated creative advertising agency established in 2004 in Brummen, Netherlands. The company delivers an end-to-end portfolio of advertising services under one roof, spanning graphic design and concept development, in-house digital and large-format printing, signage and lettering (facade, lightbox, illuminated LED, vehicle wraps), responsive web design and e-commerce, 4K Ultra HD drone aerial video and photography, and 3D visualization. Its own production capabilities include a Roland large-format printer, enabling same-day or 24-hour delivery on print jobs.

The business serves local and regional small-to-medium businesses in the Zutphen and Brummen area, including HORECA, retail, and specialty mobility customers. Distribution is direct and relationship-driven: customers can walk into the Brummen office, request on-site consultations, or contact the company via phone and email. Pricing is fully custom and quote-based, with free, no-obligation consultations.

The company employs a compact 7-person multidisciplinary team covering direction, design/DTP, sign specialization, order management, and administration. It is privately held with no disclosed external investment, no parent company, and no subsidiaries. There are no funding rounds, M&A activity, partnerships, certifications, or AI/ML capabilities evidenced in the available source material.

Name

Hilarius

Legal name

Hilarius Creatieve Reclamemakers

Website

https://hilarius.nu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Hilarius Creatieve Reclamemakers is a privately held, 7-person creative advertising agency in Brummen, Netherlands, founded in 2004. It offers design, in-house large-format printing, signage, vehicle wraps, web design, drone aerial media, and 3D visualization to SMBs in the Zutphen region.

Ownership category

akta.pro rank

Product category

Advertising and Print Services

NAICS

Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185), Commercial Photography (541922), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industry

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Creative advertising agency
• Sign and printing services
• Vehicle wrapping
• Facade advertising
• Web design services

Headquarters

HQ city

Brummen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Design and Creative Services: Concept development and graphic design for advertising materials, from initial ideation to final visual execution
2. Digital Printing Production: In-house digital print production for various formats including posters, canvas prints, displays, and large format materials. Same-day or 24-hour delivery available
3. Signing and Installation: Production and installation of indoor/outdoor signage including facade advertising, vehicle lettering, banners, and booth displays
4. Web Design and E-Commerce: Mobile-responsive website development with e-commerce capabilities
5. Drone Media Services: Aerial photography and videography services using 4K Ultra HD drone technology

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Hilarius is a regional Dutch creative advertising agency providing in-house design, digital printing, signage, vehicle wrapping, facade advertising, responsive web design, drone aerial media, and 3D visualization. The company operates as a one-stop shop from its Brummen, Netherlands headquarters, delivering end-to-end advertising solutions for local and regional small and medium-sized businesses.

Product overview

Hilarius is a creative advertising agency offering a comprehensive suite of advertising services under one roof. Their integrated portfolio includes Design & Vormgeving (graphic design and concept development), Digitaal Print & Drukwerk (digital printing with 24-hour turnaround), Webdesign & E-Commerce (responsive websites), Signing solutions (flags, banners, window stickers, roll-up banners, posters), Belettering & Signing (interior/exterior signage), Reclameborden (custom advertising signs), Autobelettering (vehicle lettering and car wrapping), Gevelreclame (facade advertising including lightboxes and illuminated letters), Groot Formaart Print (large format printing), Drone Luchtvideo & Luchtfoto (aerial drone photography/video), and 3D Visualisatie (3D visualization). The company provides end-to-end services from graphic design to production and installation, serving as a full-service sign company for businesses in the Brummen/Zutphen region.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Vormgeving (Graphic Design Services) Graphic design and concept development services that strengthen advertising messages with strong visual identity, applicable across all advertising formats including print, signage, vehicle wraps, and digital.
• Digitaal Print & Drukwerk (Digital Printing) In-house digital printing for posters, canvas prints, displays, and large format materials, with same-day or 24-hour delivery for urgent jobs in any size format.
• Webdesign & E-Commerce (Responsive Web Design) Mobile-responsive website development with e-commerce capabilities, optimized for performance across desktop and mobile devices.
• Reclameborden (Advertising Signs) Custom advertising signs in various types, sizes, and materials including advertising columns, directional boards, and banners for indoor and outdoor use at exhibitions, events, and retail locations.
• Signing Complete signing product range including flags, banners, car advertising, light advertising, lightbox advertising, facade advertising, window stickers, advertising boards, roll-up banners, and posters for brand recognition and identity development.
• Belettering & Signing (Lettering and Signage) Interior and exterior advertising solutions including facade advertising, vehicle lettering, wall visuals, and roll-up banners for professional brand presence.
• Autobelettering (Vehicle Lettering and Car Wrapping) Vehicle advertising and car wrapping services for company vehicles and cars, transforming vehicles into promotional material and mobile eye-catchers with full-color wraps or color foil wraps.
• Gevelreclame (Facade Advertising) Facade advertising solutions including window lettering, facade boards, facade letters, lightbox advertising, and illuminated LED letters to increase business visibility and recognition.
• Groot Formaat Print (Large Format Printing) Large format digital printing for posters, canvas photo prints, exhibition displays, and signing products up to meters wide and potentially unlimited length, including luxury wallpaper.
• Drone Luchtvideo & Luchtfoto (Drone Aerial Video and Photography) State-of-the-art drone services for 4K Ultra HD video recordings and photography, capturing aerial footage similar to helicopter shots for unique promotional content.
• 3D Visualisatie (3D Visualization) 3D visualization services for products, logos, or other objects to create a clear picture of concepts or products that do not yet exist, bringing ideas to life before production.

Quantifiable outcome

• 24-hour delivery available for urgent print work
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Reclameland: Dutch online print and signage platform offering flyers, banners, signage, and signage products direct to SMBs. Closely comparable product set to Hilarius's print and signage offering, though with a self-serve online model rather than consultative local service.
• Print.nl: Dutch online printing company providing business cards, flyers, posters, banners, and signage to Dutch SMBs. Comparable digital printing and signage catalog serving the same target segment.
• Drukwerkdeal: One of the largest Dutch online printing companies offering flyers, posters, signage, and large-format print products to SMBs nationwide. Directly overlaps Hilarius's digital printing and signage categories, competing for the same end-customer wallet.

Broad incumbents

• TBWA\NEBOKO: One of the largest creative advertising agencies in the Netherlands. Comparable full-service creative + production positioning but operating at a national/international brand scale, whereas Hilarius serves a regional SMB client base.
• Vistaprint (Vista): International web-to-print and design platform (Vista) operating in the Netherlands with a much broader product catalog and national reach. Overlaps Hilarius's print, signage, and web design categories but at greater scale and through a self-serve model.
• Clear Channel Nederland: Major Dutch outdoor (OOH) advertising operator managing billboards, digital screens, and street furniture advertising. Overlaps Hilarius's facade and outdoor signage business but at a national scale and infrastructure-led model.
• JCDecaux Netherlands: Global outdoor advertising company with a large Dutch presence in street furniture, transit, and billboard advertising. Comparable in outdoor display advertising space but with vastly greater scale, municipal contracts, and digital OOH capabilities.

Others

• Squarespace: Website builder and commerce platform popular with SMBs and creatives for responsive websites with e-commerce. Similar to Wix, it represents an alternative SMBs may choose over agency-built sites like those produced by Hilarius.
• Wix: Global DIY website builder platform used by SMBs to design and run websites without agency support. Adjacent competitor specifically for Hilarius's web design service line, enabling SMBs to bypass agency fees.

Emerging players

• Canva: Global online design and visual content platform with strong SMB and prosumer adoption. Partially overlaps Hilarius's graphic design and basic web/print design services, increasingly enabling SMBs to produce creative work in-house.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HilariusCreatieveReclamemakers
• Instagraminstagram.com/hilariusreclamemakers
• LinkedInlinkedin.com/company/hilarius

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilarius