Hilla Villas

What Hilla Villas does

Hilla Villas Oy is a Finnish privately held company headquartered in Kittilä, Lapland, that operates a premium, curated vacation villa rental marketplace across 11 Finnish destinations including Levi, Ylläs, Rovaniemi, Pyhä, Ruka, Saariselkä, Inari, Kilpisjärvi, Muonio, Vuokatti, and Tahko. The platform lists 40+ handpicked, design-forward villas — many with private saunas, outdoor hot tubs, and ski-in/ski-out access — and offers add-on services such as private chefs, cooking classes, ready-made meals, and pantry fill through its LUMI Villa Catering partnership with chef Sirly Ylläsjärvi. The business also sells and manages branded developments (North Suites Levi and Rovaniemi, Levin Lyhty, Camp Edmund, Lappsuites Kiilopää, Tahko Lakeside Villas) and runs a 'TotalHost' turnkey management service for villa owners seeking international distribution.

Technically, the platform is a WordPress-based website with an integrated third-party Moder reservation engine, deliberately lightweight rather than custom-built software. Distribution is multi-channel: direct bookings via hillavillas.com, plus listings on Airbnb and Booking.com and travel agency partners, giving the company both direct-margin economics and global discovery. Pricing is unit-based and pay-as-you-go, ranging from approximately 64 EUR/night for compact apartments to 2,265 EUR/night for premium villas, with catering priced separately.

Hilla Villas makes money primarily through marketplace commissions on bookings across its own site and OTA channels, supplemented by catering commissions on LUMI services and TotalHost management fees from villa owners. The customer base is split between experience-seeking international and domestic leisure travelers (primary) and Finnish villa owners seeking professional rental management (secondary). Founded by eight Finnish friends with personal villa ownership stakes, the company raised a strategic minority investment from Alma Media in May 2025 and appointed Heikki Veijola as CEO in June 2026, signaling a transition from founder-led to professionally managed growth.

Name

Hilla Villas

Legal name

Hilla Villas Oy

Website

https://hillavillas.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hilla Villas is a Finnish privately held premium vacation villa rental marketplace curating 40+ design-forward villas across 11 Finnish Lapland and Northern Finland destinations, distributing via its own website, Airbnb, and Booking.com, and offering bundled catering and turnkey owner management.

Ownership category

akta.pro rank

Product category

Vacation Villa Rentals

NAICS

Rental and Leasing Services (532), Traveler Accommodation (7211)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury Vacation Rental Marketplaces (Curated/Verified Villas) (THAMALAH)

akta.pro secondary industries

Full-Service Vacation Rental Property Management (BPAJAIAA), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Vacation villa rentals
• Lapland accommodations
• Luxury villa booking
• Villa property management
• Short-term rental platform

Headquarters

HQ city

Kittilä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Villa Rental Commissions: Hilla Villas operates a marketplace model, curating premium villas across Lapland destinations and earning commissions on bookings made through its platform and partner channels including its own website, Airbnb, and Booking.com. The company also offers turnkey property management services to villa owners under its 'TotalHost' offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hilla Villas operates a curated, premium vacation villa rental platform that lists handpicked design-forward villas and apartments across 10+ Lapland and Northern Finland destinations (Levi, Ylläs, Rovaniemi, Pyhä, Ruka, Saariselkä, Inari, Kilpisjärvi, Muonio, Vuokatti, Tahko). The company markets and books villa stays for international and domestic travelers through its own website (with Moder booking engine) and global OTAs (Airbnb, Booking.com), while offering bundled LUMI Villa Catering culinary experiences (private chefs, cooking classes, ready-made meals, pantry fill) and a TotalHost turnkey property management service for villa owners seeking international distribution.

Product overview

Hilla Villas operates as a premium vacation villa rental platform featuring a curated portfolio of design-forward properties across Finnish Lapland and Northern Finland. The core platform connects travelers with handpicked luxury villas at destinations including Levi, Ylläs, Rovaniemi, Ruka, Saariselkä, Pyhä, Inari, Kilpisjärvi, Muonio, Vuokatti, and Tahko. The product portfolio includes branded sub-collections such as North Suites (Levi and Rovaniemi), Levin Lyhty apartments, Camp Edmund properties, and Lappsuites Kiilopää. An add-on LUMI Villa Catering service provides private chefs, meals, and cooking classes. A villa investment/management service enables property owners to list on the platform and booking channels like Airbnb and Booking.com.

Differentiator

Problem solved

Functional benefit

Brands

• LUMI Villa Catering: A catering service partnership with chef Sirly Ylläsjärvi offering private chefs, ready-made meals, grocery delivery, and cooking classes for villa guests.

Products and services

• Hilla Villas Core Platform Curated vacation villa rental platform offering handpicked, design-forward villas and apartments across 10+ Lapland and Northern Finland destinations (Levi, Ylläs, Rovaniemi, Pyhä, Ruka, Saariselkä, Inari, Kilpisjärvi, Muonio, Vuokatti, Tahko) for international and domestic travelers seeking premium Lapland experiences.
• LUMI Villa Catering Premium culinary add-on service for villa guests, offering private chef experiences (from 570 EUR fixed for 3 hours), multi-course menus (78-120 EUR/person), Lapland brunch at villa (95 EUR/person), pantry fill services (from 150 EUR + ingredients), ready-made meals (29-45 EUR/person), and private cooking classes (570 EUR flat rate for 3-6 people).
• North Suites Levi Exclusive villa collection in Levi positioned as the most unique accommodations in Lapland, featuring modern design with premium amenities for travelers and offering investment opportunities.
• North Suites Rovaniemi Upcoming luxury villa development in Rovaniemi offering premium accommodations with investment opportunities for villa investors.
• Levin Lyhty Designer apartment collection in Levi available for both purchase and rental, offering contemporary accommodations near Levi ski slopes with entry-level pricing from 64 EUR/night.
• Tahko Lakeside Villas Lakeside villa collection in the Tahko destination near Kuopio in Eastern Finland, offering premium accommodations with lake access outside the core Lapland region.
• Camp Edmund Levi Premium villa accommodations in the Levi resort area, with investment opportunities available for villa investors.
• Camp Edmund Pyhä Premium villa accommodations in the Pyhä resort area, with investment opportunities available for villa investors.
• Lappsuites Kiilopää Suites accommodation in the Kiilopää area near Saariselkä, with investment opportunities for villa investors.
• TotalHost Villa Investment and Property Management Service Turnkey rental management service for villa owners, handling the entire rental operation including international marketing through hillavillas.com and booking platforms like Airbnb and Booking.com, reported to deliver up to 4x booking revenue versus traditional domestic marketing channels.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core.

• LUMI Villa Catering / Sirly YlläsjärvicoreStrategic or Co-development Partner · 1 August 2025Hilla Villas partnered with award-winning Lapland chef Sirly Ylläsjärvi and her LUMI Villa Catering brand to offer villa guests culinary experiences including private chefs, cooking classes, ready-made meals, and grocery delivery. Sirly Ylläsjärvi is also the creative force behind Elsa and LUMI Sky Catering with a background in fine dining and international events.
• AirbnbcoreChannel Partner/ Reseller/ DistributorHilla Villas distributes its villa portfolio through Airbnb's global platform, reaching millions of international travelers. Listings appear on Airbnb alongside the company's own website and Booking.com.
• Booking.comcoreChannel Partner/ Reseller/ DistributorHilla Villas distributes its villa portfolio through Booking.com's global platform, reaching millions of international travelers. Listings appear on Booking.com alongside the company's own website and Airbnb.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Major global OTA that Hilla Villas uses to distribute Lapland villas. Comparable as a high-traffic accommodation channel, though Booking.com spans all lodging categories while Hilla Villas is a focused, curated villa operator.
• Lapland Hotels: Largest hotel chain in Finnish Lapland offering resorts across the region; comparable as a Finnish Lapland accommodation provider competing for the same traveler demand, though operating traditional hotels rather than curated villas.
• Airbnb: Global vacation rental marketplace where Hilla Villas distributes its Lapland inventory. Comparable as the dominant marketplace for short-term villa stays, though Airbnb is a broad platform while Hilla Villas is a niche curated operator.

Regional players

• Visit Levi: Official destination marketing organization for Levi ski resort, Finland's most popular ski resort and Hilla Villas' flagship destination. Comparable as a regional tourism promoter overlapping with Hilla Villas' core catchment.

Direct peers

• Vrbo: Expedia-owned vacation rental marketplace focused on whole-home stays, directly comparable to Hilla Villas' whole-villa inventory model and customer use cases.
• Oliver's Travels: European curated luxury villa rental platform offering handpicked homes with concierge services, directly comparable to Hilla Villas in premium curation, design-forward inventory, and bundled experiences.
• Luxury Retreats: High-end villa rental brand (Airbnb-acquired) specializing in curated luxury villas with concierge service, directly comparable to Hilla Villas in premium villa positioning and concierge offerings.
• Plum Guide: Curated luxury vacation rental platform using quality vetting criteria for design-forward homes, directly comparable to Hilla Villas' handpicked, design-forward curation approach.
• Villaway: Curated luxury villa rental marketplace with a vetted portfolio of premium homes, comparable to Hilla Villas' curated marketplace model for high-end vacation villas.

Emerging players

• StayOne: Members' club for luxury vacation home rentals, comparable as a premium curated villa platform targeting experience-driven travelers like Hilla Villas' core segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hillavillas
• LinkedInlinkedin.com/company/hillavillas
• Instagraminstagram.com/hillavillas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hilla Villas