Hillandale Golf Course

What Hillandale Golf Course does

Hillandale Golf Course is a public 18-hole golf facility located at 1600 Hillandale Road, Durham, North Carolina, originally established in 1911 through the philanthropy of John Sprunt Hill. The course's original nine holes were designed by renowned architect Donald Ross and the remaining nine by Perry Maxwell; the course was relocated and redesigned by George Cobb in 1960 to its current footprint. Today the facility is operated by Amerazil Golf, a management company formed by PGA Director of Golf Karl Kimball and Juliano Hannud. The course features four distinct teeing areas ranging from 4,954 to 6,339 yards, supporting play across all skill levels, and is open to the public without mandatory membership.

The business operates a full-stack golf facility across eight principal revenue streams: daily green fees, annual passes, Pro Shop merchandise (recognized as one of the top golf shops in the United States), PGA-led instruction and club fitting (using real-turf testing environments with brand offerings from Titleist, PING, Callaway, Cleveland, and others), tournament and outing hosting, on-site food and beverage at The Grill, and organized league play (Spark Golf Tuesday, Twilight Golf Association Wednesday, LPGA Amateurs Thursday). Supporting infrastructure includes a driving range, putting green, club repair services, and a multi-tier pricing structure (daily, Annual Pass, Honors Program). Community-facing programs — the H.E.A.R.T.S. Club (Duke Children's Hospital partnership), Folds of Honor, SwingPals, The First Tee, Special Olympics, and NC State Wetlands Restoration — function as both brand-building and brand-distinguishing assets.

Go-to-market is direct-to-consumer via on-site play, online tee-time booking through ForeUp, phone reservations, and partner-driven league programs, with marketing primarily through the course's own website, Email Club communications, local media coverage, and tournament/community events. Distribution is concentrated within the Durham/Research Triangle Park market of North Carolina; there is no evidence of multi-location operations, online product offerings beyond tee-time reservation, or app-based engagement.

Name

Hillandale Golf Course

Legal name

Hillandale Golf Course

Website

https://hillandalegolf.com

Company type

Private

Founded year

1911

Operating status

Operating

Headcount range

1–10 employees

Short description

Hillandale Golf Course is a public 18-hole golf facility in Durham, North Carolina, established in 1911 and operated by Amerazil Golf. It serves recreational golfers in the Research Triangle submarket through green fees, annual passes, instruction, club fitting, a nationally recognized pro shop, tournaments, F&B, and league play.

Ownership category

akta.pro rank

Product category

Public Golf Course Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Tours & Professional Circuits (MPAKAAAK)

Keywords

• Public golf course
• Golf instruction
• Club fitting
• Tournament hosting
• Golf retail

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees & Golf Access: Revenue from daily play fees for the 18-hole golf course with four distinct teeing areas ranging from 4,954 to 6,339 yards. Includes cart fees and Twilight play.
2. Annual Passes: Annual membership/pass programs offering unlimited or discounted play access to the course throughout the year.
3. Pro Shop Merchandise: Sales of golf equipment, clubs, apparel, and accessories. The nationally-acclaimed Hillandale Golf Shop is recognized as one of the top golf shops in the United States.
4. Golf Instruction & Lessons: Individual and group golf lessons provided by PGA professionals for players of all skill levels from beginners to competitive golfers.
5. Club Fitting Services: Professional club fitting services conducted by certified PGA professionals, offering brand name clubs from Titleist, PING, Callaway, Cleveland, and others.
6. Tournament & Event Hosting: Revenue from hosting tournaments, charity outings, and corporate golf events including the Go Fore The Green, Durham Amateur, Masters Par 3, Mangum-Barringer Cup, and H.E.A.R.T.S. Club Golf Tournament.
7. Food & Beverage (The Grill): On-site restaurant facility operating from 9:00 AM to 4:00 PM, serving golfers and visitors.
8. Golf League Programs: Participation fees for organized league play including Spark Golf Tuesday League, Twilight Golf Association Wednesday League, and LPGA Amateurs Thursday League.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hillandale Golf Course operates an 18-hole public golf course with four teeing areas (4,954-6,339 yards) open to all golfers in Durham, North Carolina. The facility provides daily green fees, Annual Passes, PGA-led instruction and lessons, a nationally recognized Pro Shop offering club fitting and merchandise from Titleist, PING, Callaway, and Cleveland, organized league play, tournament hosting, and on-site food and beverage at The Grill.

Product overview

Hillandale Golf Course is a public golf facility offering a single unified golfing experience centered on its 18-hole golf course. The course features four distinct teeing areas ranging from 4,954 to 6,339 yards, providing challenges for all skill levels. Supporting the core golfing product, the facility operates a full-service Pro Shop (with club fitting, repair, and merchandise), provides PGA-led instruction through lessons, clinics, and junior camps, manages golf leagues, hosts tournaments and outings, and operates The Grill restaurant. Additional offerings include driving range facilities and a Hole In One Club recognition program.

Differentiator

Problem solved

Functional benefit

Brands

• H.E.A.R.T.S. Club: Hillandale Embracing A Really Tough Situation - A program providing no-cost golf experiences for children who are patients at Duke Children's Hospital Pediatric Transplant and Cellular Therapy Unit, extending to their families and caregivers.

Products and services

• Golf Course An 18-hole public golf course with four distinct teeing areas from 4,954 yards to 6,339 yards, open to the public for daily play, cart use, and twilight rounds.
• Golf Instruction PGA-led individual and group lessons, golf clinics, and junior camps and clinics for golfers of all skill levels, scheduled through the Pro Shop.
• Pro Shop Full-service golf shop providing club fitting, club repair, and golf equipment merchandise from Titleist, PING, Callaway, and Cleveland. Nationally recognized as one of the top Golf Pro Shops in the United States.
• The Grill On-site food and beverage service open daily from 9:00 AM to 4:00 PM, serving golfers and visitors.
• Golf Outings and Events Tournament and event hosting services for charity outings, corporate outings, and community/business association golf outings, with full planning support and amenities including on-course contests.
• Golf Leagues Organized league play including Spark Golf Tuesday League, Twilight Golf Association Wednesday League, and LPGA Amateurs 9 After 5 Thursday League.
• Driving Range Practice facilities including driving range and putting green for skill development.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Duke Children's Hospital Pediatric Transplant and Cellular Therapy ProgramcoreStrategic or Co-development Partner · 1 January 2012Hillandale developed a unique relationship with Duke Hospital's Pediatric Transplant and Cellular Therapy Program. The H.E.A.R.T.S. Club (Hillandale Embracing A Really Tough Situation) provides free golf access, driving range use, equipment, and golf cart rides for children patients and their immediate families. This no-cost program supports families during their healing journey, with membership granted automatically to Duke PTCT patients.
• Folds of Honor FoundationcoreStrategic or Co-development Partner · 1 January 2010Hillandale Golf Course has partnered with Folds of Honor to raise educational scholarships for children of fallen and gravely wounded military heroes. Since 2010, Karl Kimball has played a 24-hour golf marathon annually during Patriot Golf Week to raise funds. Over $100,000 has been raised to date supporting this foundation.
• SwingPalsminorStrategic or Co-development PartnerSwingPals is a local program created to build a foundation of health and strong character in children facing adversity. Hillandale provides facilities including the driving range, practice range, and practice putting green for kids to learn golf. The program was featured on CBS Special PGA of America: Now, On The Tee: Trailblazers In Women's Golf.
• The First TeeminorStrategic or Co-development PartnerHillandale Golf Course partners with The First Tee, which reinforces values through the game of golf, as one of the special interest groups hosted at the facility.
• Special OlympicsminorStrategic or Co-development PartnerHillandale Golf Course hosts Special Olympics as one of the special interest groups at the facility.
• North Carolina State University Wetlands Restoration ProgramminorStrategic or Co-development PartnerNC State University Wetlands Restoration program is located on the Hillandale course, providing hands-on learning experiences for students and faculty. Also includes Ellerbee-Neuse River Basin renovation and beautification project.
• Amerazil GolfcoreStrategic or Co-development PartnerKarl Kimball partners with Juliano Hannud of Sao Paolo, Brazil to form Amerazil Golf, the management company that operates Hillandale Golf Course.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• TPC Wakefield Plantation: Premium public-access golf course in Raleigh, NC operating under the TPC brand. Directly comparable as a high-end public daily-fee facility competing for the same Triangle-area golfer.
• UNC Finley Golf Course: Public 18-hole golf course operated by the University of North Carolina in Chapel Hill. Comparable as a Triangle-area public-access facility offering instruction, Pro Shop, and tournament hosting.
• Duke University Golf Club: 18-hole public golf facility located in Durham, NC adjacent to Duke University. Directly comparable in geography, public-access model, and target customer base to Hillandale.

Emerging players

• Drive Shack: Golf entertainment venue operator offering tech-enabled golf play, dining, and events. Comparable as an emerging alternative-golf operator competing for casual golfer attention and event bookings.
• Topgolf: Tech-enabled golf entertainment operator offering golf-based activities, instruction, F&B, and events at scale. Comparable as an adjacent operator capturing non-traditional golfers and event-driven revenue.

Broad incumbents

• Pinehurst Resort: Iconic multi-course golf resort in North Carolina with extensive instruction, fitting, F&B, and event operations. Comparable as a larger-scale NC-based golf operator with similar product mix, though destination-based.
• Pebble Beach Resorts: Iconic public-access golf resort with associated Pro Shop, instruction, and event hosting. Comparable as a high-end public-golf brand with similar ancillary revenue streams.
• Bandon Dunes Golf Resort: Multi-course destination golf resort offering public-access play, instruction, fitting, and on-site F&B. Comparable as a larger public-access golf operator with similar revenue mix, though destination-focused.

Regional players

• Keith Hills Golf Club: Public golf facility near Chapel Hill/Cary, NC. Comparable as a Triangle-region public course offering similar daily-fee, lesson, and tournament programming.
• Hope Valley Country Club: Established country club in Durham, NC with golf as a core offering. Comparable as a regional Durham-area competitor with club amenities, instruction, and event hosting, though primarily member-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hillandale-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillandale Golf Course