Hillcrest Community Centre

What Hillcrest Community Centre does

Hillcrest Community Centre is a Vancouver-based multi-facility recreation complex operated by the Riley Park Hillcrest Community Association (RPHCA), a nonprofit incorporated in British Columbia, in partnership with the Vancouver Board of Parks and Recreation. Located near Queen Elizabeth Park at 4575 Clancy Loranger Way, the facility was originally constructed starting in 2007 to serve as the Vancouver Olympic/Paralympic Centre during the 2010 Winter and Paralympic Games (curling and wheelchair curling, capacity 6,000), and was subsequently converted into a multi-purpose recreation centre comprising an aquatic centre with indoor and outdoor pools and a diving facility, a fitness centre with adapted equipment, a full-size NHL ice rink, a gymnasium, a library, dance and music studios, and multiple bookable multipurpose rooms. The complex holds LEED Gold certification for an innovative waste-heat refrigeration plant that heats adjacent areas of the building and aquatic centre, plus a groundwater collection system for toilet facilities.

Name

Hillcrest Community Centre

Legal name

Riley Park Hillcrest Community Association

Website

https://hillcrestcommunitycentre.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Hillcrest Community Centre is a Vancouver nonprofit recreation complex, operated by RPHCA with the Vancouver Park Board, offering aquatic, fitness, ice, and gym facilities plus year-round programs for all ages and abilities.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industry

Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Community recreation services
• Aquatic and fitness facilities
• Preschool and day camps
• Room and gym rentals
• Recreational sports programs

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Program Registration Fees: Fees collected from community members participating in recreational programs including fitness, aquatic, sports, arts, and educational programs. Registration conducted online via vanrec.ca, by phone, or in-person.
2. Birthday Party Packages: Birthday party rentals including gym access, party room, decorations, and optional catering services. Fixed price package at $305.00 for 2-hour party with gym.
3. Room Rentals: Rental fees for multipurpose rooms, gymnasium, and music rooms. Hourly rates vary by room size and configuration. Kitchen facilities available with select room rentals.
4. Preschool Tuition: Monthly fees for Riley Park Preschool programs. Options include morning and afternoon sessions, with different pricing for various day combinations.
5. RPHCA Membership: Annual membership fees providing community governance participation, voting rights at AGM. Family $15, Adult $10, Senior/Youth/Child $5.
6. Flexipass and Visit Passes: 1, 3, or 12-month access passes to Park Board and Association fitness centres, swimming pools, and ice rinks. Also 10-visit passes available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hillcrest Community Centre is a multi-facility recreation complex offering aquatic, fitness, ice rink, and gymnasium facilities alongside structured programs including preschool, birthday party rentals, summer day camps, sports leagues, fitness classes, arts programs, and educational courses for Vancouver residents of all ages and abilities. Revenue is generated through program registration fees, facility and room rentals, membership/pass sales, and preschool tuition, with registration available online via vanrec.ca, by phone, or in person at the front desk.

Product overview

Hillcrest Community Centre operates as a multi-facility recreation complex offering diverse programs for all ages and abilities. The main products include: Hillcrest Community Centre (award-winning LEED Gold facility), Hillcrest Aquatic Centre (Vancouver's largest pool complex), Hillcrest Fitness Centre, Hillcrest Ice Rink, and Hillcrest Outdoor Pool. The centre offers structured program products including Riley Park Preschool, Birthday Parties with Gymnasium, Room Rentals, and seasonal day camps (Explorers Summer Day Camp and Youth Leadership Camp). Programs span sports (soccer, basketball, volleyball, badminton, pickleball, martial arts), fitness (Zumba, yoga, Pilates, boxing), arts (painting, dance, music lessons), and education (babysitting courses, chess, tech camps).

Differentiator

Problem solved

Functional benefit

Products and services

• Hillcrest Community Centre Facility The main LEED Gold certified community centre complex near Queen Elizabeth Park in Vancouver, an Olympic legacy facility offering recreation, fitness, and community programs for all ages and abilities. Includes aquatic centre, fitness centre, gymnasium, ice rink, preschool, and multipurpose rooms.
• Hillcrest Aquatic Centre Vancouver's largest aquatic facility featuring indoor and outdoor pools, diving boards, saunas, steam rooms, hot tub, and a leisure pool with spray features. Includes the seasonal outdoor pool open daily in summer (June 15 to September 7) with bubble jets. Olympic legacy venue.
• Hillcrest Fitness Centre LEED-designed fitness facility near Queen Elizabeth Park featuring cardio machines, weight-training equipment, free weights, and adapted fitness equipment for users of all abilities. Accessible to Flexipass holders and visit-pass users.
• Hillcrest Ice Rink Year-round ice rink with NHL-sized ice surface (200 feet × 85 feet), seating for 400 participants, wheelchair accessibility, and skate rentals for public skating and lessons. Open for recreational skating, lessons, and league play.
• Riley Park Preschool Inclusive licensed preschool combining 3- and 4-year-old children in classes taught by professional early childhood educators, with morning (9:00–11:30am) and afternoon (12:15–2:45pm) sessions available on a monthly tuition basis.
• Birthday Parties with Gymnasium Party packages for children ages 2–13 including a decorated party room for 2 hours plus 45 minutes of gymnasium access with toys. Sundays-only bookings with multiple time slots; optional catering available through on-site Blue Parrot Coffee partner.
• Room Rentals Hourly rentals of multipurpose rooms, gymnasium, arts & crafts room, and music room. Kitchen facility available with select rentals. Suitable for community groups, meetings, parties, and events.
• Explorers Summer Day Camp Summer day camp for children ages 6–12 offering weekly JR (younger) and SR (older) programs, with before- and after-camp care options for working parents.
• Explorers Youth Leadership Camp Leadership development camp for youth ages 12–15 focused on building leadership skills through program planning and community involvement.
• Sports Programs Sports programs including Sportball (soccer, T-Ball, multisport), basketball leagues, volleyball, badminton, pickleball, tennis, and martial arts (Tae Kwon Do, Capoeira) for children and adults.
• Fitness and Wellness Programs Fitness classes including Zumba, yoga (Flow Yoga, Yoga Made for Runners, Yogalates), Pilates, Ageless Training, Strong HIIT Conditioning, and boxing programs for general and adapted use.
• Arts and Cultural Programs Creative arts programs including drawing and painting, watercolour, acrylic painting, dance (hip hop, traditional Chinese dance), and music lessons (guitar, ukulele, piano, violin, drums).
• Education Programs Educational offerings including Red Cross Babysitting Course, chess programs (Young Commander Chess), and Byte Camp technology camps covering coding, 2D animation, AI foundations, and 3D game design.
• RPHCA Community Membership Annual memberships in the Riley Park Hillcrest Community Association with family ($15), adult ($10), and senior/youth/child ($5) tiers, providing voting rights at the Annual General Meeting and a community voice in programming.
• Flexipass and Visit Passes 1-month, 3-month, or 12-month access passes providing entry to Park Board and Association fitness centres, swimming pools, and ice rinks, plus 10-visit passes for casual users.

Quantifiable outcome

• Three-time winner of Georgia Straight Best of Vancouver Award for Best Community Centre (2019, 2023, 2024)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Blue Parrot CoffeeminorChannel Partner/ Reseller/ DistributorOn-site catering partner located inside Hillcrest Centre offering party packages for birthday celebrations. Provides food services including large pizzas, chicken strips, and fresh fruit trays for 10-20 kids.
• Vancouver Board of Parks and RecreationcoreStrategic or Co-development PartnerPrimary operating partner with RPHCA for delivery of community programs at Hillcrest Centre. Jointly governs facility operations, programming, and recreational services. Registration handled through vanrec.ca platform.
• Terry Salman Branch of Vancouver Public LibraryminorGTM or Marketing PartnerDistribution partner for Hillcrest Celebrate Soccer Drawing Contest. Drawing sheets available at library front desk in addition to Hillcrest front desk.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YMCA of Greater Vancouver: Nonprofit fitness and recreation operator providing fitness centres, swim lessons, day camps, child care, and community programming across multiple facilities in the Metro Vancouver region.
• Trout Lake Community Centre: Vancouver Park Board community centre with fitness, gym, and recreational programming, sharing the same municipal partnership, registration system, and Flexipass/visit pass distribution.
• Kitsilano Community Centre: Another Vancouver Board of Parks and Recreation community centre offering similar recreation, sports, fitness, preschool, and rental programming under the same vanrec.ca registration umbrella.
• Jewish Community Centre of Greater Vancouver: Independent JCC-style recreation complex in Vancouver combining fitness, aquatic, sports, arts, and community programming under a membership-driven model, structurally analogous to RPHCA/Hillcrest.
• Sunset Community Centre: Vancouver Park Board community centre offering fitness, gymnasium, preschool, and cultural programs; operates under the same city partnership and registration platform (vanrec.ca).

Broad incumbents

• GoodLife Fitness: Canada's largest commercial fitness chain with broad facility amenities (strength, cardio, classes) that competes directly with Hillcrest's fitness centre memberships and adult programming.
• Steve Nash Fitness World & Sports Club: Lower Mainland-based commercial fitness chain with multiple clubs, premium amenities, group classes, and youth programs targeting the same adult and family fitness market as Hillcrest.

Emerging players

• Boys & Girls Club of Greater Vancouver: Nonprofit delivering youth recreation, day camps, leadership programs, and after-school activities in the same Metro Vancouver market with overlapping youth and family programmatic focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HillcrestCommunityCentre
• Instagraminstagram.com/rileyparkhillcrestcc
• LinkedInlinkedin.com/company/hillcrest-community-centre

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Community Centre