Hillcrest School

What Hillcrest School does

Hillcrest School is a private K-12 educational institution founded in 1995 and located in Antipolo City, Rizal, Philippines. It serves students across four sequential levels: preschool (play-based early childhood), elementary (foundational academics), junior high school (advanced subjects with critical thinking), and senior high school (college and career preparation with specialized tracks). The school is government-recognized as an accredited educational institution and is operated under family-controlled administration led by the Bersamin family, with Marietta G. Bersamin serving as Directress and Marlu Bersamin-Cundangan, PhD serving as School Principal.

The school's instructional framework centers on three delivery modalities — HOLD Program, HOLD Program Plus, and HOLD Program Flex — which provide varying levels of structure and flexibility for parents choosing among enrollment options. The supporting technology stack is minimal and undisclosed; the public-facing website (hillcrestschoolph.com) and a Facebook page comprise the primary digital presence. Enrollment is managed through direct engagement with parents/guardians via a documented step-by-step process with required documents and a Google Forms-based registration portal. No proprietary systems, APIs, or AI/ML capabilities are disclosed.

The business model is straightforward tuition-and-fee-based recurring revenue per enrolled student, with pricing not publicly disclosed on the main website pages. Distribution is entirely direct-to-consumer at a single physical campus in the Philippines, with no franchise, partnership, or multi-campus expansion signals. Revenue figures are not publicly available, and the school has no disclosed external investors or parent company. With approximately 40 employees and B2C direct enrollment, Hillcrest School operates as a small, owner-operated educational business serving the local Antipolo market rather than a scaled education platform.

Name

Hillcrest School

Legal name

Hillcrest School

Website

https://hillcrestschoolph.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillcrest School is a private, government-accredited K-12 institution founded in 1995 in Antipolo City, Rizal, Philippines, serving students from preschool through senior high school under three HOLD modality delivery frameworks with family-led administration.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Private K–12 Schools (EDACABAM)

Keywords

• Private K-12 education
• Preschool education services
• Senior high school programs
• Learning modality programs
• Primary secondary schooling

Headquarters

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and School Fees: The school generates revenue through tuition fees and other school fees charged per education level. The website references a dedicated school fees page with tuition fee and other school fees per level, though specific amounts are not publicly quoted on the main pages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hillcrest School delivers K-12 educational services across four sequential academic levels (Preschool, Elementary, Junior High School, and Senior High School), delivered under three flexible learning modality frameworks: HOLD Program, HOLD Program Plus, and HOLD Program Flex. Enrollment is managed through a step-by-step registration process requiring document submission and payment of tuition and other school fees per level.

Product overview

Hillcrest School is an educational institution offering a unified portfolio of programs across multiple educational levels. The school provides four distinct learning modalities under the HOLD Program family (HOLD Program, HOLD Program Plus, and HOLD Program Flex), which serve as delivery frameworks across the school's grade levels. The academic offerings span four sequential programs: Preschool (play-based early childhood education), Elementary (foundational primary education), Junior High School (secondary education with critical thinking focus), and Senior High School (college and career preparation with specialized tracks). These programs work together as an integrated educational pathway from early childhood through secondary education.

Differentiator

Problem solved

Functional benefit

Products and services

• HOLD Program A learning modality program offered by Hillcrest School that serves as a delivery framework for the school's grade levels, providing a structured instructional format for enrolled students.
• HOLD Program Plus
• HOLD Program Flex
• Preschool Program
• Elementary Program
• Junior High School Program
• Senior High School Program

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights1 record

Direct peers

• Xavier School: A private Catholic K-12 school in San Juan, Metro Manila, serving students from preschool through senior high school. Directly comparable as an accredited private K-12 institution in the National Capital Region competing for the same tuition-paying parent segment with similar government recognition.
• Reedley International School: A private K-12 school in Quezon City offering programs from early childhood through senior high school. Directly comparable as a mid-sized, government-recognized private K-12 operator in the Metro Manila area with a tuition-based enrollment model and similar grade-level coverage.
• Keys School Manila: A private K-12 institution in Makati, Metro Manila, offering programs from early childhood through senior high. Directly comparable as a smaller private K-12 school serving Metro Manila families with tuition-based enrollment and similar grade-level structure.
• Southville International School and Colleges: A private K-12 institution in Las Piñas, Metro Manila, offering programs from early years through senior high school. Directly comparable as a tuition-driven private K-12 operator in the Metro Manila catchment competing for the same families.
• Multiple Intelligence International School: A private K-12 institution in Cavite/Las Piñas serving Filipino and international students across multiple year levels. Comparable as a similarly structured private K-12 operator spanning preschool through senior high with a tuition-driven enrollment model.
• Everest Academy Manila: A private Catholic K-12 school in San Jose del Monte, Metro Manila area. Comparable as a similarly mission-driven, government-recognized private K-12 institution serving Filipino families with structured programs spanning preschool through senior high school.
• Beacon Academy: A private K-12 school in the Philippines offering programs across multiple year levels with a focus on holistic education. Comparable as a similarly sized, accredited private K-12 operator competing for tuition-paying families in the Metro Manila/Antipolo region.

Broad incumbents

• Brent International School Philippines: An international K-12 school in Biñan, Laguna, serving both local and expatriate students. Comparable as a more established private K-12 operator in the greater Metro Manila region with similar grade-level coverage and accreditation profile, though operating at greater scale.
• De La Salle – Santiago Zobel School: A large private Catholic K-12 school in Muntinlupa, part of the De La Salle network. Comparable as a broader, more established private K-12 operator with similar government recognition and K-12 coverage, but operating at much greater scale across multiple campuses.
• Ateneo de Manila Junior High School / Ateneo Grade School: The K-12 divisions of Ateneo de Manila University in Quezon City, one of the largest and most established private Catholic K-12 operators in the Philippines. Comparable as a government-recognized private K-12 institution competing for the same upper-tier parent segment, though operating at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/HillcrestSchoolPh
• LinkedInlinkedin.com/company/hillcrest-school-antipolo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest School