Hillfloor Group

What Hillfloor Group does

Hillfloor Group is a privately held Dutch family-owned flooring and interior solutions holding company headquartered in Genemuiden, Overijssel, Netherlands, controlled by owners Henk Beens and Karst Beens. The company operates an umbrella structure of five specialist brands covering soft, hard, and hybrid flooring: Van Besouw (premium carpets since 1839 using knitting, weaving, and tufting processes), Jabo (natural fiber carpets and rugs since 1953 in sisal, seagrass, and wool), Therdex (phthalate-free PVC/LVT flooring using soy-based biosoftening agents), LEOXX (innovative project flooring since 1985), and Prints van Oranje (custom printing on interior materials). Customer offerings are supported by in-house Atelier custom rug manufacturing in Genemuiden and Studio by Van Besouw robot tufting technology, both headquartered alongside the company's main offices and production facilities.

Hillfloor Group serves two primary markets through complementary go-to-market motions. The Retail/Consumer segment targets homeowners seeking natural materials and customized rugs via direct engagement, brand websites, and the Amsterdam Brand Center showroom. The Project/Professional segment targets architects, interior designers, and project specifiers supplying commercial and public-sector projects in hospitality, healthcare, corporate offices, education, and government, with named reference projects including the World Trade Center Amsterdam (144,000 m²), the Dutch House of Representatives (Tweede Kamer), Michelin-starred restaurants such as Inter Scaldes, and boutique hotels including Pillows Maurits at the Park. Distribution combines direct field sales through dedicated account managers, project specification via architects and installers, a Brand Center showroom opened in September 2024, and trade event participation at GLUE Amsterdam, Destination Design, and Masterly Milan. The company holds sustainability and compliance certifications including BREEAM, LEED, WELL, DGNB, REACH, Der Blaue Engel, M1, FloorScore, Indoor Air Comfort Gold, and GUT, and is GDPR-compliant.

The business generates revenue primarily through one-time product sales of branded flooring and custom-made rugs, with quote-based pricing driven by project specification rather than list-price disclosure. The acquisition of LEOXX and Prints van Oranje in November 2023, the corporate umbrella rebrand and Brand Center launch in 2024, the Studio by Van Besouw robot tufting launch in 2025, and the planned Masterly Milan 2026 presentation indicate an active strategic buildout phase consolidating heritage brand equity with new custom and project capabilities for both Dutch retail and European specification markets.

Name

Hillfloor Group

Legal name

Hillfloor Group

Website

https://hillfloor.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Hillfloor Group is a Dutch family-owned holding of five specialty flooring brands (Van Besouw, Jabo, Therdex, LEOXX, Prints van Oranje) serving both retail consumers and architectural project specification markets across hospitality, office, government, and healthcare sectors in the Netherlands.

Ownership category

akta.pro rank

Product category

Commercial and residential design flooring

NAICS

Carpet and Rug Mills (31411)

SIC

Carpets & Rugs (2273)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

akta.pro secondary industry

Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK)

Keywords

• Design flooring solutions
• Custom-made rugs
• Carpet manufacturing
• PVC and LVT flooring
• Project flooring supply

Headquarters

HQ city

Genemuiden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design Flooring Products: Sale of branded flooring products including carpets, PVC floors, LVT, and hybrid/hard flooring solutions through the company's five brands: Van Besouw, Jabo, Therdex, LEOXX, and Prints van Oranje.
2. Custom-Made Rugs and Interior Solutions: Bespoke rug and carpet manufacturing through Van Besouw Atelier and custom printing services through Prints van Oranje. Products are made to order in custom sizes, shapes, colours, and finishes.
3. Project Flooring Sales: Supply of flooring solutions for commercial and public projects including offices, hospitality venues, healthcare facilities, education institutions, and government buildings. Products specified and installed by architects and interior designers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hillfloor Group designs, manufactures, and supplies design flooring and custom-made interior solutions through five brands: Van Besouw (premium carpets), Jabo (natural fiber carpets and rugs), Therdex (phthalate-free PVC/LVT flooring), LEOXX (innovative project flooring), and Prints van Oranje (custom prints on interior materials). The company also produces bespoke rugs in its in-house Atelier and supplies commercial projects with certified sustainable flooring for hospitality, healthcare, offices, education, and government sectors.

Product overview

Hillfloor Group is a family of leading flooring and interior brands offering a balanced mix of flooring and interior solutions. The portfolio consists of five distinct brands: Van Besouw (premium carpets since 1839), Jabo (natural fiber carpets since 1953), Therdex (phthalate-free PVC/LVT flooring), LEOXX (innovative project flooring since 1985), and Prints van Oranje (custom print on interior materials). Brands offer hard, hybrid, or soft floors, with Van Besouw and Jabo also offering custom-made rugs through their ateliers. The company operates its own manufacturing workshop for bespoke rug production.

Differentiator

Problem solved

Functional benefit

Brands

• Van Besouw: Leading supplier of high quality and contemporary carpet since 1839. Offers knitted, woven and tufted carpets with focus on craftsmanship and innovation.
• Jabo
• Therdex
• LEOXX
• Prints van Oranje

Products and services

• Van Besouw Premium Carpets Premium carpet brand established in 1839 offering knitted, woven, and tufted carpets of exceptional quality, designed and produced in the Netherlands.
• Jabo Natural Fiber Carpets Natural fiber carpet brand since 1953 developing and producing carpets and custom rugs from authentic natural materials including sisal, seagrass, and wool.
• Therdex PVC and LVT Flooring Distinctive and high-quality PVC and LVT flooring brand for style-conscious consumers and professionals using phthalate-free biodegradable biosoftening agents based on sustainable soybean oil.
• LEOXX Project Flooring Innovative project flooring brand since 1985 offering soft, hybrid, and hard floor coverings including carpet, carpet tiles, rugs, woven vinyl, LVT, and organic elastic flooring for commercial environments.
• Prints van Oranje Custom Interior Printing Custom print label for interior materials, printing any design on carpet tiles, rugs, stair runners, vinyl, wallpaper, curtains, and upholstery fabrics for distinctive interiors.
• Studio by Van Besouw Robot Tufting Technology Advanced robot tufting technology studio within Van Besouw producing carpets with unique structures, refined details, and precise colour compositions.
• Atelier Custom Rug Manufacturing Service Custom rug manufacturing service in own workshop in Genemuiden, offering made-to-measure rugs from any carpet type in any size and shape, from simple rectangular to complex organic forms.

Quantifiable outcome

• Products certified for BREEAM, LEED, WELL, and DGNB sustainable building standards
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered major and minor.

• Studio LinsemajorStrategic or Co-development Partner · 17 September 2024Studio Linse designed and styled the Hillfloor Brand Center in Amsterdam. Ongoing collaboration on projects including The Elements Collection with Van Besouw featuring robot tufting technology. Paul Linse provided design consultation for the Brand Center space.
• Hofstede RaanhuisminorStrategic or Co-development Partner · 16 September 2024Collaboration between Van Besouw and Hofstede Raanhuis at Destination Design 2024 event. Both brands focus on Dutch craftsmanship and high customization. Van Besouw provides custom rugs while Hofstede Raanhuis provides custom furniture for interior design projects.
• Valk DesignminorStrategic or Co-development PartnerValk Design created interior design for Van der Valk hotel in Apeldoorn featuring Therdex Premium series flooring.
• SMEELE DesignminorStrategic or Co-development PartnerInterior designer Jeroen Smeele specified LEOXX Highland carpet tiles for Michelin Restaurant Beluga Loves You in Maastricht.
• Studio LinseminorStrategic or Co-development PartnerStudio Linse designed interior for Inter Scaldes restaurant featuring Van Besouw polyamide carpets with mixed pile structure.
• Kampschreur B.V.minorChannel Partner/ Reseller/ DistributorProfessional flooring installer that expertly installed Amtico LVT flooring for Greater IT consultancy office project.
• Arjen Reas ArchitectenminorStrategic or Co-development PartnerArchitecture firm specifying LEOXX Spacia LVT flooring for Greater office project in herringbone pattern.
• Sheryl LeysnerminorStrategic or Co-development PartnerDesigner for Pharos office building project featuring LEOXX Silky Blush carpet from COLOR BOOKS collection.
• Multiple Architecture and Design FirmsminorStrategic or Co-development PartnerOngoing project collaborations with architects and interior designers specifying Hillfloor Group products for various commercial and residential projects.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Forbo Flooring Systems: European-headquartered manufacturer of resilient flooring (vinyl, LVT, linoleum) and entrance flooring. Especially comparable to Therdex's resilient LVT/PVC business and LEOXX's commercial project offering in European architectural specifications.
• Interface: Global leader in modular carpet tiles and commercial flooring with a strong sustainability agenda (Climate Take Back). Comparable to LEOXX and Hillfloor's commercial/project business, especially in office, hospitality, and BREEAM-certified specifications across Europe.
• Milliken Floor Covering: Manufacturer of modular carpet tiles and luxury vinyl tiles for commercial and hospitality interiors. Comparable to LEOXX's commercial carpet tile business and to Van Besouw's tufted/woven carpets through its design-led, certified sustainable positioning.
• Tarkett: Global flooring major offering carpet, LVT/vinyl, rubber, and wood under multiple brands. Competes broadly with Hillfloor across all five brand categories and serves identical project-market segments — offices, hospitality, healthcare, education.
• Shaw Industries (Shaw Floors): One of the world's largest flooring manufacturers with broad residential and commercial carpet, tile, and resilient offerings. Comparable to Hillfloor's full-stack soft/hard flooring portfolio, though at significantly larger scale and with US-centric operations.

Direct peers

• Bloem (formerly Betap): Dutch manufacturer of tufted carpet and rugs for residential and project markets, also based in the Genemuiden/American carpet cluster. Direct competitor to Van Besouw and Jabo on Dutch-made premium soft flooring.
• Desso (acquired by Tarkett): Dutch-origin carpet tile manufacturer specializing in commercial and aviation/hospitality flooring. Highly comparable to LEOXX's project carpet tile offering, Dutch manufacturing heritage, and BREEAM-oriented sustainability story.
• Amtico: UK-based designer and manufacturer of LVT and project flooring for commercial and residential markets. Directly comparable to Therdex's LVT/PVC business; explicitly named as a vendor (Amtico LVT) installed in Hillfloor's Greater IT consultancy project reference.
• Condor Group: Dutch multi-brand flooring manufacturer offering carpets, LVT, and project flooring solutions. Highly comparable to Hillfloor in its multi-brand umbrella structure (e.g., Condor Carpets, Condor Project), Netherlands manufacturing base, and dual retail/project go-to-market.

Emerging players

• Bolon: Swedish design-led woven vinyl flooring manufacturer targeting premium commercial and hospitality interiors. Comparable in positioning to Prints van Oranje and LEOXX — design-forward, European-manufactured, sustainability-credentialed, and specification-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hillfloor-group

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillfloor Group