The Hills Swim & Tennis Club

What The Hills Swim & Tennis Club does

The Hills Swim & Tennis Club is a private, membership-based health and fitness club located at 2400 Manzanita Drive in the Oakland Hills above the Montclair District of Oakland, California. Founded in 1960 and operating under California Athletic Clubs Management Inc. — which also runs five other California athletic clubs (Avila Bay Athletic Club & Spa, La Madrona Athletic Club, Ogden Athletic Club, Ojai Valley Athletic Club, and Paso Robles Sports Club) — the club serves families and individuals in the Oakland Hills and Berkeley Hills area. The facility is currently fully subscribed with a waitlist; new members join only when existing members transfer their memberships (subject to a transfer fee and management approval).

The club's core product is a physical, multi-amenity fitness complex comprising year-round heated pools (an 80-degree six-lane lap pool with diving well and an 84-86 degree children's pool), two outdoor tennis courts with pickleball, a fully equipped fitness center with cardio and weight rooms, a dedicated Pilates studio with reformers, a basketball court, hot tubs, saunas, and an on-site café with smoothie bar. Programming layers onto the facility infrastructure and includes a year-round USS-affiliated competitive swim team (Hills Hurricanes), summer tennis clinics and camps, Tae Kwon Do, group fitness classes, personal training, Kids Club childcare, a children's Summer Activity Camp, and massage services. The technology footprint is non-existent beyond a standard Club Automation member portal (cachstc.clubautomation.com) and Zoom-based virtual Pilates — there is no proprietary platform, mobile app, public API, or AI capability.

Revenue is generated through two primary streams: recurring annual membership dues (subscription, with pricing not publicly disclosed and limited supply) and program/lesson fees across the swim, tennis, Pilates, fitness, childcare, and summer camp offerings. The club employs 43 staff across functional directors (Aquatics, Racquet Sports, Pilates, Group Fitness/Personal Training), operations, accounting/administration, maintenance, and a General Manager. Marketing is limited to organic social channels (Facebook, Instagram), an email newsletter, the website, and SMS opt-in forms; there is no evidence of paid acquisition or institutional sales motion.

Name

The Hills Swim & Tennis Club

Legal name

California Athletic Clubs Management Inc.

Website

https://hills.caclubs.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Hills Swim & Tennis Club is a private, fully subscribed membership-based health and fitness club in the Oakland Hills above the Montclair District, serving local families with year-round aquatics, tennis, pickleball, fitness, Pilates, and youth programming under the California Athletic Clubs portfolio. Founded 1960.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAKAEAF

Aquatic Centers & Swimming Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYEDALAIAE

Group Fitness, Personal Training & Wellness Coaching

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Swim and tennis club
• Health and fitness club
• Private athletic club
• Aquatics and racquet sports
• Family recreation club

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership with limited availability. New memberships offered when departing members transfer. Subject to transfer fee and management approval.
2. Program Fees: Fees for group and private swimming lessons, tennis lessons, swim team (USS year-round), Tae Kwon Do, children's summer camp, and fitness classes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Hills Swim & Tennis Club is a private, membership-based health and fitness club operating aquatics facilities (heated lap pool, diving well, splash pad, children's pool), racquet sports (tennis and pickleball courts), a fully equipped fitness center, and a Pilates studio. It also offers group fitness classes, personal training, massage services, Tae Kwon Do instruction, a swim team (Hills Hurricanes), Kids Club childcare, and a summer activity camp, targeting Oakland Hills and Montclair District residents seeking a comprehensive family recreation destination.

Product overview

The Hills Swim & Tennis Club is a multi-faceted health and fitness facility offering a diverse portfolio of recreational and wellness services. The core offerings center around aquatics (heated lap pool, diving well, splash pad, children's pool), racquet sports (2 tennis courts and pickleball), and fitness (fully equipped gym with cardio/weight rooms). The club provides specialized studios including a Pilates studio with reformer and mat classes, plus group fitness classes at no additional cost. Additional services include Kids Club childcare, a Summer Activity Camp, personal training, massage services, Tae Kwon Do instruction, swim team (Hills Hurricanes), and an on-site café with smoothie bar. The club operates as a comprehensive family-oriented fitness destination, combining recreational facilities with wellness programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquatics Facilities Outdoor swimming complex featuring a 6-lane heated lap pool (80 degrees year-round), diving well with one-meter diving board (summer only), splash pad, and heated children's activity pool (84-86 degrees year-round). Available to club members.
• Tennis & Pickleball Two outdoor tennis courts and pickleball facilities offering summer tennis clinics, private and group lessons, and related programming for club members.
• Fitness Center Fully equipped fitness facility with weight and cardio rooms offering free fitness room orientations, personal training, TRX, youth training, and Tae Kwon Do classes for club members.
• Pilates Studio Fully equipped Pilates studio with private training, small group reformer classes, mat Pilates, cardio and strength training, and Zoom-based Pilates training sessions for club members.
• Group Fitness Classes Free group fitness classes included with membership, featuring diverse exercise options for various fitness levels.
• Personal Training One-on-one personal training sessions available with certified trainers, including free gym orientations for new members.
• Kids Club Childcare service available while parents are on site, allowing members to use club facilities while children are supervised.
• Summer Activity Camp Children's summer activity camp offering swimming, tennis, and various recreational activities for young members during summer months.
• Summer Tennis Program Annual summer tennis program featuring camps, clinics, private lessons, and group programs running from May 31 to August 13.
• Swim Team (Hills Hurricanes) Year-round USS swim team program led by Aquatics Director Shad Wojtala, offering competitive swimming for all ages and skill levels.
• Café with Smoothie Bar On-site café offering smoothies and dinner specials for members and guests.
• Massage Services Massage therapy services available at the club for member wellness.
• Tae Kwon Do Martial arts instruction program offering Tae Kwon Do classes for various skill levels.
• Hot Tubs and Sauna Two hot tubs (adults-only and family) and men's and women's saunas for member relaxation.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• YMCA of the East Bay: Regional nonprofit operator of multi-sport facilities including pools, gyms, swim teams, and family programming — competes for value-oriented family memberships in the same East Bay geography.
• Life Time Fitness: National multi-sport club operator with aquatics, fitness, kids programming, and family amenities; operates at much larger scale but competes for the same premium family membership segment.
• Equinox: Premium national fitness club brand with full-service amenities, group fitness, and personal training — represents the upper-tier competitive benchmark for programming depth and member experience.

Direct peers

• Bay Club Company: California-based private membership club operator with multiple locations offering aquatics, fitness, tennis, and family programming — the closest scale and model analog operating in the same regional market.
• The Claremont Club: Historic Berkeley private club with comparable aquatics, tennis, fitness, and family-focused programming — geographically adjacent and demographically similar to The Hills' Oakland Hills membership base.
• Ogden Athletic Club: Another CAC portfolio club with a parallel membership-based fitness, aquatics, and racquet sports offering — useful as a direct operational benchmark.
• Ojai Valley Athletic Club: CAC sister club in Ojai delivering the same family-oriented private club value proposition — relevant for understanding portfolio-wide programming and pricing norms.
• Avila Bay Athletic Club & Spa: Sister club in the California Athletic Clubs portfolio offering a comparable mix of aquatics, fitness, tennis, and family programming under the same parent management — the most direct operational and strategic comparable.
• La Madrona Athletic Club: Sister club within CAC, providing a similar multi-sport private club model (aquatics, fitness, tennis, family amenities) under shared corporate ownership and operational practices.
• Paso Robles Sports Club: Sixth member of the CAC portfolio operating a comparable multi-sport private club model; helpful for triangulating per-club economics across the network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/96707234099
• Instagraminstagram.com/thehillsswimandtennis
• LinkedInlinkedin.com/company/the-hills-swim-&-tennis-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hills Swim & Tennis Club