Parkers Hilltop Brewery

What Parkers Hilltop Brewery does

Parkers Hilltop Brewery is a family-owned craft brewpub operating a single location at 6110 Dixie Hwy in Clarkston, Michigan, established in 2016. The business runs a vertically integrated model — brewing on-site and selling directly to consumers through dine-in service, packaged to-go beer, and private event hosting. The brewery maintains 16 tap handles featuring a rotating lineup of house-brewed styles including NEIPAs, blonde ales, IPAs, stouts, porters, pilsners, saisons, and barrel-aged specialties such as Barrel Select Stout (aged in Buffalo Trace barrels) and The Cellarman Old Ale. A full bar program extends the offering with wines, craft cocktails (e.g., Strawberry Fields Mojito, Lavender 75), and curated whiskey flights, while the kitchen produces stone-fired pizzas, pastas, burgers, steaks, ribs, and gluten-free options.

The revenue model is multi-stream and entirely direct-to-consumer. On-premise F&B operates Tue-Thu 4PM-9PM, Fri-Sat 12PM-11PM, and Sun 12PM-8PM, with Mondays closed. Off-site packaged beer is ordered by phone with pricing ranging from $12 for a 32oz crowler to $235 for a half-barrel keg. A private event vertical rents two spaces — Court #2 (capacity 30-60 guests) and Back Bar (capacity 20-30 guests) — with catering packages ($21-$37/person), tiered bar packages ($4-$35/person), and room rental fees of $150-$350. The business also sells branded merchandise and gift cards on-premise. Marketing is purely organic — Facebook, Twitter, website, and word-of-mouth with no paid advertising; Happy Hour promotions Tue-Fri 4-6PM and a Fri-Sun lunch service (12-4PM) drive incremental traffic.

The company has 6 employees, no outside capital, no mobile app, no digital ordering platform beyond phone and web inquiry forms, and no public-facing technology footprint beyond a basic website. Its sole disclosed commercial partner is McClure's Bloody Mary Mix (Michigan-based ingredient supplier). Operationally, this is a small, single-site hospitality operator with limited scale, no geographic expansion pipeline, and no evident AI or data capabilities.

Name

Parkers Hilltop Brewery

Legal name

Parkers Hilltop Brewery

Website

https://hilltopbrew.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Parkers Hilltop Brewery is a family-owned craft brewpub in Clarkston, Michigan operating a single 16-tap venue with on-site brewing, full restaurant service, packaged to-go beer sales, and private event hosting for the local community.

Ownership category

akta.pro rank

Product category

Craft Brewery and Brewpub

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft brewery
• Brewpub restaurant
• Private event venue
• Craft beer taproom
• On-site brewing

Headquarters

HQ city

Clarkston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. On-Premise Food & Beverage: Dine-in restaurant and bar service featuring craft beers, wines, whiskey flights, and cocktails. Revenue from table service during operating hours with Happy Hour promotions Tuesday-Friday 4-6PM driving additional traffic.
2. Packaged Beer Sales: Off-site consumption through 64oz growler fills ($17-$30), 32oz crowler cans ($12-$25), and keg fills (1/6 barrel $65-$125, 1/2 barrel $150-$235). Also includes merchandise, apparel, and gift cards.
3. Event Venue Rental: Private event bookings with room rentals (Court #2 capacity 30-60, Back Bar capacity 20-30), catering packages, and bar packages. Room rental fees $150-$350 depending on day and space. Additional revenue from food minimums and bar service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Parkers Hilltop Brewery is a family-owned craft brewpub that brews and serves its own beer on-site across 16 rotating tap handles, alongside a full bar program (wines, whiskey flights, craft cocktails) and a complete kitchen (pizzas, pastas, burgers, steaks, salads). The company also sells packaged beer to-go (growlers, crowlers, bottles, kegs), branded merchandise and gift cards, and rents its space for private events with catering and bar packages. Operations are concentrated at a single Clarkston, MI venue with dine-in service, entertainment (darts, shuffleboard, pool, big-screen TVs), and private event hosting.

Product overview

Parkers Hilltop Brewery is a local brewpub and restaurant in Clarkston, Michigan offering a vertically integrated craft beer and dining experience. The core offering consists of house-brewed craft beers (sold on-tap and to-go in growlers, crowlers, bottles, and kegs), a full bar with wines and craft cocktails, and a complete food menu featuring stone-fired pizzas, pastas, burgers, steaks, and seasonal specials. The business operates as a single unified restaurant venue supplemented by to-go alcohol sales and merchandise. Additional revenue streams include event services: private room rentals, catering event menus, and bar packages for weddings and corporate events. The product portfolio is architecturally a single restaurant brand with multiple complementary modules (food service, beverage service, merchandise, and events) rather than a platform-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• House-Brewed Craft Beer House-brewed craft beer including Hilltop IPA, Bella's Blonde, Mr. Hockey Irish Red, NEIPAs, stouts, porters, pilsners, saisons, and barrel-aged specialties such as Barrel Select Stout aged in Buffalo Trace barrels and The Cellarman Old Ale. Available on tap, in growlers, crowlers, bottles, and kegs for on-premise and off-premise consumption.
• Restaurant Food Menu Full restaurant menu featuring stone-fired pizzas (10-inch and deep dish), pastas, burgers, steaks (Ribeye, Filet Mignon), ribs, salmon, beef stroganoff, sandwiches, salads, soups, and gluten-free options. Available for dine-in service.
• Wines and Craft Cocktails Bar program offering red and white wine selections, sparkling options, whiskey flights featuring Woodford Reserve, Old Forester, Knob Creek, Crown Royal, and Johnny Walker, plus craft cocktails such as Strawberry Fields Mojito, Lavender 75, Hilltop Smash, and Raspberry Lemon Sangria.
• Happy Hour Program Discounted food and beverage pricing offered Tuesday-Friday 4-6PM, including $4 draft pints, $4 house wine and well drinks, and food specials such as Truffle Tots, Pretzel Bites, House Chips & Salsa, 10-inch Pizza, and Fried Pickle Jam Sliders.
• Private Event Venue Rental Private event space rentals at the brewpub for groups of 20-60 guests, offering two rooms (Court #2 capacity 30-60, Back Bar capacity 20-30). Room rental fees range from $150 weekday to $350 weekend, with a 3-hour maximum and $50/hour overage fee, plus 20% service charge.
• Event Bar Packages Pre-built beverage packages for private events with 3-hour open bar service, including Non-Alcoholic ($4/person), Mimosa Bar ($15/person), Beer & Wine ($20/person), Bloody Mary Bar ($20/person), Standard Well Bar ($26/person), Premium Bar ($35/person), and Champagne/Beer Toast ($5/person).
• Event Catering Menus Catering menu options for private events including Buffet Menus B1 ($21/person) through B5 ($27/person), Plated Sit-Down Menus P1 Chicken ($24/person), P2 Salmon ($31/person), P3 Prime Rib ($37/person), hors d'oeuvres ($18/person), and desserts ($5/person).
• Packaged To-Go Beer To-go packaged beer service offering 64oz reusable growler fills ($17-$30), 32oz crowler cans ($12-$25), bottles, and keg fills in 1/6 barrel ($65-$125) and 1/2 barrel ($150-$235) sizes. Orders placed via phone (248) 383-8444 for pickup at the brewpub.
• Merchandise, Apparel and Gift Cards Brewery-branded merchandise including glassware, hats, hoodies, shirts, stickers, buttons, bracelets, koozies, Tag-a-Brew products (4 inch or 27 inch), and gift cards, sold in person at the brewpub location.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• McClure's Bloody Mary MixminorOthersMichigan-based Bloody Mary mix supplier used for the Bloody Mary Bar package at events and weekend service. Provides authentic Michigan craft cocktail ingredients.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BJ's Restaurant & Brewhouse: National brewpub chain offering in-house brewed beer with full dining menu. Operates a similar vertically integrated beer-plus-restaurant model but as a multi-unit chain.
• Stone Brewing: Large national craft brewery operating on-site restaurants/gardens. Similar brewpub-style integration of food and beer, but at far greater scale and broader distribution.
• Founders Brewing Co. Large Michigan craft brewery with a flagship taproom/restaurant in Grand Rapids. Comparable craft beer and on-premise dining experience, but at substantially greater scale and distribution reach.
• Gordon Biersch Brewery Restaurant: Multi-location brewpub chain pairing on-site German-style brewing with full-service dining. Compares to Parkers on the integrated brewpub model, though at national chain scale.
• Bell's Brewery: Established Michigan craft brewery (now AB InBev-owned) operating a brewpub (Eccentric Café) with full restaurant service. Competes for the same Michigan craft consumer but with national distribution.

Regional players

• HopCat: Michigan-based craft beer bar and restaurant chain (now Brass Tap) featuring wide tap selection and pub fare. Comparable beer-centric dining experience with a stronger regional footprint.

Direct peers

• Short's Brewing Company: Michigan-based craft brewery with a brewpub/pub-restaurant model, diverse tap portfolio, and on-premise plus packaged distribution. Highly comparable geographic and operational profile to Parkers Hilltop Brewery.
• Atwater Brewery: Detroit-area craft brewery with on-site brewpub operations and a rotating tap lineup. Comparable Michigan brewpub format, though operating at larger scale.
• Jolly Pumpkin Pizzeria & Brewery: Michigan-rooted brewpub chain specializing in barrel-aged sour and wild ales with a full restaurant menu. Directly comparable on-premise beer-and-food model with a strong barrel-aging focus similar to Parkers.

Emerging players

• Brew Detroit: Michigan contract/craft brewery and taproom concept operating in Detroit metro. Comparable brewpub format with emphasis on rotating taps and local customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hilltopbrew
• Facebookfacebook.com/hilltopbrew
• LinkedInlinkedin.com/company/parkers-hilltop-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkers Hilltop Brewery