COASTAL RESTAURANTS AND BARS

What COASTAL RESTAURANTS AND BARS does

Coastal Restaurants and Bars (CRAB) is a privately held, family-owned hospitality group headquartered on Hilton Head Island, South Carolina, operating a portfolio of 10-12 distinct restaurant concepts across Hilton Head Island and Port Royal, SC. The group's brand portfolio spans waterfront seafood (The Crazy Crab, Fishcamp, The Old Oyster Factory, Carolina Crab Company, Benny's Coastal Kitchen), steakhouse and pub fare (Reilley's Grill & Bar), casual dining (Uncle Billy's Burger Joint, Rosevelta's Pizza, Papi Tequila), and late-night entertainment (The Boardroom). Roots trace to 1973 when founders Peter and Mary Ellen Kenneweg opened Hofbrauhaus, with subsequent expansion through the Reilley family and partners adding concepts through openings and acquisitions over ~50 years.

The group operates a direct-to-consumer, multi-brand restaurant model with revenue generated primarily from dine-in food and beverage sales, supplemented by private events, gift card sales, online ordering, and a cross-brand loyalty program (Crab Club). Operations rely on standard restaurant industry technology — Toast Tab for online ordering and loyalty, Resy for reservations, BentoBox for website infrastructure, and PerfectVenue for private event bookings — with no proprietary technology stack or AI capabilities disclosed. Customer segments span families, tourists, local residents, event planners, and seafood enthusiasts, served across diverse price points from $4 sides to $30+ entrees and premium waterfront venues such as The Old Oyster Factory (recognized on OpenTable's Top 100 Scenic View list and Top 50 Kid-Friendly list). All locations are concentrated geographically on Hilton Head Island and Port Royal, exposing the business to local tourism cycles and the Hilton Head hospitality market.

Name

COASTAL RESTAURANTS AND BARS

Legal name

Coastal Restaurants and Bars

Website

https://hiltonheadcrab.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Restaurants and Bars is a family-owned hospitality group operating 10-12 waterfront and casual restaurant concepts on Hilton Head Island and Port Royal, SC, serving tourists, families, event planners, and locals since 1973.

Ownership category

akta.pro rank

Product category

Multi-Brand Restaurant Group

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Waterfront restaurants
• Seafood dining
• Private events
• Lowcountry cuisine
• Restaurant group

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and Beverage Sales: Core revenue from operating multiple restaurant concepts serving dine-in, takeout, and online ordering customers. Revenue generated from seafood, steaks, American fare, Mexican cuisine, pizza, and burgers across 10+ brands.
2. Private Events: Revenue from hosting private events including weddings, rehearsal dinners, corporate events, and celebrations across multiple venues with waterfront views.
3. Gift Cards: Sale of gift cards through dedicated gift card website, driving upfront revenue and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coastal Restaurants and Bars operates a portfolio of 12+ distinct restaurant brands on Hilton Head Island and Port Royal, SC, serving fresh local seafood, Lowcountry cuisine, steaks, Mexican food, pizza, and burgers across waterfront and casual dining venues. The group generates revenue from dine-in service, takeout, online ordering, private events (weddings, rehearsal dinners, corporate gatherings), gift card sales, and the Crab Club loyalty program.

Product overview

Coastal Restaurants and Bars (CRAB) is a multi-brand hospitality group operating 12 distinct restaurant concepts on Hilton Head Island, SC and Port Royal, SC since 1973. The portfolio includes Benny's Coastal Kitchen (waterfront seafood with rooftop bar, opened 2024), The Boardroom (late-night music venue), Carolina Crab Company (intimate seafood), The Crazy Crab at Jarvis Creek and Harbour Town (Lowcountry seafood, since 1984/1986), Fishcamp on Broad Creek and 11th Street (waterfront casual dining, since 2016/2018), The Old Oyster Factory (oyster-focused waterfront dining, since 1989), Reilley's Grill & Bar (Boston pub-style steaks and seafood, since 1982), and The Triangle complex featuring Papi Tequila (Mexican/tequila bar), Rosevelta's Pizza, and Uncle Billy's Burger Joint. The group also operates a Crab Club loyalty program. Services include online ordering via Toast Tab, reservation systems via Resy, and private event hosting across multiple venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Benny's Coastal Kitchen Waterfront seafood restaurant opened in early 2024 with 9,600 square feet of space including multiple indoor dining experiences, outdoor seating, and a rooftop bar overlooking Skull Creek. Named in honor of Benny Hudson, the patriarch of seafood harvesting. Targets diners seeking scenic waterfront seafood dining with a rooftop experience.
• The Boardroom Premier late-night music venue and bar at The Triangle complex, open Wednesday through Saturday from 4pm to 2am. Features live music performances and cocktail service in a sophisticated setting on Hilton Head Island.
• Carolina Crab Company Cozy, intimate seafood restaurant operating since 2014 in Palmetto Bay Marina. Known for Carolina Crab Cakes and the widest variety of crab legs on Hilton Head Island, with indoor and outdoor seating offering water views.
• The Crazy Crab (Jarvis Creek) Family seafood restaurant at Jarvis Creek on Highway 278, serving Lowcountry recipes with individually prepared entrees since 1984. Known for award-winning Alaskan Snow Crab Legs and featuring the largest saltwater aquarium on Hilton Head Island, an onsite playground, and an expansive deck with outdoor seating.
• The Crazy Crab (Harbour Town) Family seafood restaurant since 1986 located near the Harbour Town Lighthouse on Hilton Head Island. Menu derived from Lowcountry recipes with award-winning Alaskan Snow Crab Legs. Features spectacular views of Calibogue Sound, live summer music, and proximity to Sea Pines golf courses.
• Fishcamp on Broad Creek Waterfront dining restaurant opened October 2016 on Broad Creek, featuring a laid-back atmosphere with extensive backyard games, live music, and Lowcountry seafood. Located in the restored Simmons Fishing Camp building with historical Gullah culture significance.
• Fishcamp on 11th Street Off-island waterfront restaurant opened September 2018 at 11th Street Docks in Port Royal, SC. The group's first off-island location, offering waterfront dining with views of Battery Creek and a history tied to shrimp boats and family tradition.
• The Old Oyster Factory Waterfront restaurant since 1989 built on the site of the original oyster cannery with panoramic views of Broad Creek. Features the largest variety of oysters on the half shell on Hilton Head Island. Recognized by OpenTable as a Top 100 Scenic View Restaurant and Top 50 Kid-Friendly Restaurant in America.
• Reilley's Grill & Bar Boston pub-style restaurant operating since 1982, serving sizzling steaks, fresh seafood, and pub sandwiches. Features a sophisticated warm ambiance reminiscent of a true Boston pub with convertible walls opening to an outdoor patio. Offers Champagne Sunday Brunch and local live music seasonally.
• Papi Tequila Mexican restaurant and tequila bar at The Triangle complex, offering tacos, burritos, fajitas, and an extensive tequila selection. Features a build-your-own-bowl concept, craft cocktails, and a private event space. Appetizers priced $10-$22, burritos $20, fajitas $26-$30.
• Rosevelta's Pizza Pizza restaurant at The Triangle complex offering specialty pizzas including Classic Pepperoni, Philly Cheesesteak, Margherita, and White Garlic Spinach, plus salads including Antipasto, Caesar, and Greek options. Specialty pizzas priced $17-$19, salads $12.
• Uncle Billy's Burger Joint Burger joint at The Triangle complex featuring signature smashburgers with seasoned fries. Menu includes The Steakhouse, The Honky Tonk, The Mexicana, The Pub Burger, and The Black & Blue Burger, plus chicken options and a build-your-own burger concept. Single burgers $12-$14, double burgers $16-$18.
• Crab Club Loyalty Program Rewards program allowing customers to earn points and redeem for perks at CRAB family restaurants. Sign-up and account lookup available through the Toast Tab platform.
• CRAB Gift Cards Gift cards redeemable across the Coastal Restaurants and Bars portfolio, sold through a dedicated gift card website. Drives upfront revenue and customer acquisition across all restaurant brands.

Quantifiable outcome

• Alaskan Snow Crab Legs voted best on the island for multiple years
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves14 records

Expansion highlights5 records

Broad incumbents

• Legal Sea Foods: Regional seafood restaurant chain with a comparable focus on fresh seafood and family dining. Lacks Hilton Head's waterfront destination positioning but shares the seafood-first model.
• Ruth's Chris Steak House: National upscale steakhouse chain. Reilley's Grill & Bar competes for steakhouse occasions at the higher end of Hilton Head's dining market.
• Landry's Inc. Multi-brand hospitality operator owning Chart House, Bubba Gump, and other seafood/destination concepts. Provides a useful public-market comparable for CRAB's portfolio strategy.
• Darden Restaurants: Large multi-brand full-service restaurant operator (Olive Garden, LongHorn Steakhouse, Capital Grille, Eddie V's). Provides a portfolio-diversification benchmark relevant to CRAB's 12-concept structure.
• Bloomin' Brands: Owns Outback, Carrabba's, Bonefish Grill — multi-brand casual dining operator with seafood concepts (Bonefish) comparable to CRAB's seafood portfolio.
• Chart House (Landry's): National waterfront seafood and steak chain under Landry's Inc., offering scenic-view dining comparable to The Old Oyster Factory. Operates at greater scale but with less local differentiation.

Direct peers

• Hudson's Seafood House on the Docks: Direct waterfront seafood competitor on Hilton Head Island, family-owned since 1968. Competes head-to-head for seafood-focused diners and private events in the same local market.
• Poseidon Restaurant: Upscale waterfront seafood restaurant on Hilton Head Island offering similar Mediterranean-influenced coastal cuisine. Competes for special-occasion and scenic-view diners.
• Skull Creek Boathouse: Hilton Head waterfront seafood restaurant located on Skull Creek, directly adjacent to CRAB's Benny's Coastal Kitchen. Competes for the same tourist and local waterfront dining occasions.
• The Mariner (HHI): Long-established Hilton Head seafood and steak restaurant with a similar multi-generational, family-run profile. Targets overlapping tourist and resident dining occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/50065065100
• Instagraminstagram.com/hiltonheadcrab
• LinkedInlinkedin.com/company/coastal-restaurants-and-bars

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COASTAL RESTAURANTS AND BARS