（株）日の丸リムジン
日の丸リムジングループ is a privately-held Japanese transportation and hospitality holding company, founded in 1950, operating 18 subsidiaries across hire/taxi, tourist bus, expressway service area dining, and automotive maintenance services for individual consumers, corporate clients, and travelers across Tokyo, Kanto, Tohoku, and Kansai.
- Company typePrivate
- Founded1950
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2C
- OfferingServices
What （株）日の丸リムジン does
株式会社日の丸リムジン (Hinomaru Limousine Corporation) is the parent of the 日の丸リムジングループ (Hinomaru Limousine Group), a privately-held Japanese transportation and hospitality holding company founded in 1950 (Showa 25) in Tokyo. The group operates through 18 wholly-owned subsidiaries across four business segments: (1) hire and taxi services, anchored by the flagship Hinomaru Limousine brand with branded "TOKYO Attendants" and supported by City Park and Service, City Auto Lease (Wao Rent-A-Car), the Tokyo Pro Driver Training School, and regional mobility service companies in Hakone, Kamisu, Utsunomiya (established April 2025), and Musashi (established April 2025); (2) tourist bus operations through Hinomaru Jidosha Kogyo, Sky Hop Bus Marketing Japan, HMC Tokyo, Myojo Sightseeing Bus (Kyoto), and Chuo Kotsu Bus (Osaka); (3) service area and food and beverage operations through Hinomaru Suns at expressway rest areas along the Tomei, Tohoku, and Kan-etsu expressways, with restaurant brands including Marufuku, Suiryoken, and the newly opened California wine dining "ROUTE101" (April 2025); and (4) automotive maintenance through Hinomaru Big Tech.
The group's revenue model is almost entirely transaction-based across physical services: metered taxi fares, chartered limousine/hire car bookings, tourist bus charters, and food and retail sales at expressway service areas, with smaller recurring revenue from auto leasing through City Auto Lease and one-time license revenue from the Tokyo Pro Driver Training School. Pricing is not publicly disclosed and varies by service type and consumption. Customers span individual consumers, corporate clients requiring executive transportation, group tourists, expressway motorists, and select municipal/community partners (the group operates a free circulating community bus in Tokyo's Marunouchi and Nihonbashi districts, funded by participating local corporate sponsors). The company is led by Representative Director Tomita Hiroyasu (富田浩安). Headcount is reported as 10 at the parent entity only; the wider group's workforce operates across the 18 subsidiaries and is not consolidated in the available data. The group is privately held with no public stock listing, no disclosed funding rounds, no patents, and no AI/ML capability evidenced in the supplied material.
（株）日の丸リムジン firmographics
Firmographics- Name
- （株）日の丸リムジン
- Legal name
- 株式会社日の丸リムジン
- Website
- https://hinomaru.co.jp
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 日の丸リムジングループ is a privately-held Japanese transportation and hospitality holding company, founded in 1950, operating 18 subsidiaries across hire/taxi, tourist bus, expressway service area dining, and automotive maintenance services for individual consumers, corporate clients, and travelers across Tokyo, Kanto, Tohoku, and Kansai.
- Ownership category
- akta.pro rank
（株）日の丸リムジン industry classification
Industry- Product category
- Ground Passenger Transportation
- NAICS
- Limousine Service (485320), Taxi and Limousine Service (4853), Scenic and Sightseeing Transportation, Other (487990), Passenger Car Rental (532111)
- SIC
- Transportation Services (4700), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Executive / Corporate Chauffeur Services (THADAEAF)
- akta.pro secondary industries
- Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeur-Driven Car Rental (With Driver) (THADAAAG), Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)
Keywords
Where （株）日の丸リムジン is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
（株）日の丸リムジン business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Passenger Transportation Services: Revenue from metered taxi fares, chartered limousine/hire car services, and tourist bus operations across Japan.
- Service Area & Restaurant Operations: Revenue from food, beverage, and retail sales at expressway service areas (SA) and roadside stations operated by Hinomar Suns and subsidiary brands including Route101, Marufuku, and Suiryoken.
- Automotive Maintenance Services: Revenue from vehicle inspection, repair, and maintenance services through Hinomar Big Tech.
- Auto Leasing: Revenue from vehicle leasing and rental services through City Auto Lease (CAL).
- Driver Training: Revenue from professional driver training programs through Tokyo Pro Driver Training School.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
（株）日の丸リムジン product offering
Product offeringCore offering
Hinomaru Limousine Group operates a diversified ground transportation and hospitality business across four segments: (1) hire car and taxi services in Tokyo and regional Japan under the flagship Hinomaru Limousine brand, (2) tourist and sightseeing bus operations nationwide, (3) food, beverage, and retail operations at expressway service areas along the Tomei, Tohoku, and Kan-etsu expressways, and (4) automotive maintenance and repair services for its own fleet. The group also runs professional driver training and community shuttle bus services.
Product overview
The Hinomaru Limousine Group is a diversified transportation and hospitality conglomerate operating across four business segments: (1) Hire & Taxi Services including the flagship 日の丸リムジン limousine brand with TOKYO Attendant drivers, professional driver training, and regional mobility services in Hakone, Kamisu, Utsunomiya, and Musashi; (2) Tourist Bus Operations encompassing 日の丸自動車興業 charter buses, Sky Hop Bus hop-on-hop-off tours, HMC東京, 明星観光バス (Kyoto), and 中央交通バス (Osaka); (3) Service Area & Food & Beverage including 日の丸サンズ highway rest area operations, ROUTE101 California wine dining, まる福, and 水了軒 restaurants; and (4) Vehicle Maintenance through 日の丸ビッグテック. The group was founded approximately 70 years ago and has expanded from taxi services to become a comprehensive mobility and hospitality provider.
Differentiator
Problem solved
Functional benefit
Brands
- TOKYOアテンダント: Service personnel title used for taxi and hire car attendants at 株式会社日の丸リムジン
- ROUTE101
Products and services
- Hinomaru Limousine Hire Car and Taxi Service
- Tourist Bus Operations (Hinomaru Jidosha Kogyo)
- Expressway Service Area Operations (Hinomaru Suns)
- Automotive Maintenance Services (Hinomaru Big Tech)
- Professional Driver Training (Tokyo Pro Driver Training School)
- Auto Leasing and Rental (City Auto Lease)
- ROUTE101 California Wine Dining Restaurant
- Free Community Shuttle Bus Service
- Sky Hop Bus Hop-on Hop-off Tours
- Regional Mobility Services (Hakone, Kamisu, Utsunomiya, Musashi)
Quantifiable outcome
- Free community shuttle bus service covering Tokyo Marunouchi and Nihonbashi districts, with operating costs supported by participating corporate sponsors
Companies that use （株）日の丸リムジン
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
（株）日の丸リムジン technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
（株）日の丸リムジン partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Local corporations in Tokyo Marunouchi and Nihonbashi districtscoreCorporate sponsors fund the free community circulating bus service operated by Hinomar Limousine Group in Tokyo's Marunouchi and Nihonbashi districts. Sponsors cover operating costs in exchange for community engagement and brand visibility.
- California Club Co., Ltd. (Route101)coreRoute101, a California wine dining restaurant in Tokyo, operates as a subsidiary of the group, representing the group's expansion into lifestyle and hospitality dining experiences. This reflects the group's strategic diversification into premium dining.
- Wao Rent-A-Car (via City Auto Lease)minorCity Auto Lease Co., Ltd., a group company, operates vehicle leasing and rental services accessible through the wao-rentacar.jp platform, distributing automotive rental and leasing to consumers and businesses.
Scale indicators3 records
Recent moves9 records
Expansion highlights5 records
（株）日の丸リムジン competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
（株）日の丸リムジン social profiles
Digital presence（株）日の丸リムジン financial estimates
Financial estimateRevenue estimate
Valuation estimate
（株）日の丸リムジン leadership team
Management profileNumber of profiles
Profiles1 record
（株）日の丸リムジン subsidiaries and ownership
Company hierarchySubsidiaries18 records
（株）日の丸リムジン funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
（株）日の丸リムジン M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about （株）日の丸リムジン
What does （株）日の丸リムジン do?
Hinomaru Limousine Group operates a diversified ground transportation and hospitality business across four segments: (1) hire car and taxi services in Tokyo and regional Japan under the flagship Hinomaru Limousine brand, (2) tourist and sightseeing bus operations nationwide, (3) food, beverage, and retail operations at expressway service areas along the Tomei, Tohoku, and Kan-etsu expressways, and (4) automotive maintenance and repair services for its own fleet. The group also runs professional driver training and community shuttle bus services.
Is （株）日の丸リムジン a public or private company?
（株）日の丸リムジン is a private company. It is classified as unknown and is currently operating.
When was （株）日の丸リムジン founded?
（株）日の丸リムジン was founded in 1950. It employs 1 to 10 people.
Where is （株）日の丸リムジン based?
（株）日の丸リムジン is headquartered in Tokyo, Japan, in the Asia region.
How does （株）日の丸リムジン make money?
Five revenue lines are on record. Passenger Transportation Services are the primary driver. The others are service Area & Restaurant Operations, automotive Maintenance Services, auto Leasing and driver Training.
Does （株）日の丸リムジン have an API?
No public API is recorded for （株）日の丸リムジン.
What industry is （株）日の丸リムジン in?
（株）日の丸リムジン's product category is Ground Passenger Transportation. Its primary akta.pro industry code is THADAEAF, Executive / Corporate Chauffeur Services, with a secondary code of THAIAGAD, Pre-Booked Private Hire / Chauffeur (PHV/Limo). Its NAICS code is 485320 and its SIC code is 4700.