Hino Truck Dealership

What Hino Truck Dealership does

Hino Truck Dealership is the trade name under which Subic GS Auto Inc. operates as an authorized 3S (Sales, Service, Spare Parts) dealer of Hino commercial vehicles in the Philippines. The company is a joint venture between Manila-based KILTON Group Companies (Tan family, with 30+ years in truck distribution) and Japan's GIFU HINO Motors Ltd. (operator of 11 Hino dealerships in Japan), established through a dealership agreement with Hino Motors Philippines Corporation (HMP) signed on April 13, 2012. It runs five branches across Metro Manila and Cebu: Parañaque (flagship), Bacoor Cavite, J. Abad Santos Manila, Naga Cebu, and NRA Cebu, serving SMEs, fleet operators, logistics providers, PUV operators, construction firms, and public transportation buyers.

The product portfolio spans Hino's 200 Series compact light-duty trucks (PHP 1.35M–1.46M), 300 Series light-duty trucks (PHP 1.7M–2.36M), 500 Series medium and heavy-duty trucks (PHP 3.03M–5.36M), a full bus lineup including the HS 1829 Low-Floor Bus, and PUV Class I–III vehicles aligned with the Philippine PUV Modernization Program. Underlying technology includes Euro 4-compliant diesel engines, Toyota-derived 1GD-FTV powerplants, and features such as electronic-controlled common-rail fuel injection, PWD-accessible boarding systems, and anti-bacterial interior panels. The dealer also offers custom body fabrication (refrigerated vans, dump boxes, fire trucks, boom trucks), genuine parts, and maintenance/repair services.

The business model centers on one-time vehicle sales augmented by recurring aftermarket service, parts, and body fabrication revenue. Financing is facilitated through partner banks with 12–60 month terms and 20–50% downpayment options. GTM is sales-led through dedicated branch executives, supported by website inquiry forms, Facebook pages, and branch inauguration events. The company is a dealer/distributor rather than a manufacturer; its value capture is derived from differentiated customer service, geographic coverage, and lifecycle support across the Hino vehicle base.

Name

Hino Truck Dealership

Legal name

Subic GS Auto Inc.

Website

https://hinoparanaque.com.ph

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Subic GS Auto Inc. operates as an authorized Hino commercial vehicle dealer in the Philippines, running five 3S (Sales, Service, Spare Parts) branches across Metro Manila and Cebu that sell trucks, buses, and PUVs to SMEs, fleet operators, logistics providers, and public transportation operators.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Automotive Repair and Maintenance (8111), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB), Light Assembly & Sub-Assembly (TLAIAFAD)

Keywords

• Commercial truck dealership
• Bus and PUV sales
• Vehicle maintenance services
• Body fabrication services
• Genuine auto parts

Headquarters

HQ city

Parañaque

HQ country

Philippines

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: One-time sales of Hino trucks (200, 300, 500 Series), buses, and PUV vehicles. Pricing varies by model from approximately ₱1.35M to ₱5.36M.
2. Service and Maintenance: Aftermarket maintenance, repair services, preventive maintenance, and regular PMS. Services include engine, brake, suspension, transmission, electrical systems and more.
3. Genuine Parts Sales: Sales of genuine Hino parts and accessories for vehicle maintenance and repairs.
4. Body Fabrication and Customization: Custom truck body building for various cargo applications upon request.
5. Financing Services: Facilitates vehicle financing through partner banks with various monthly term options (12-60 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Subic GS Auto Inc., operating as Hino Parañaque and affiliated branches, is an authorized 3S (Sales, Service, Spare Parts) dealership for Hino commercial vehicles in the Philippines. The company sells Hino 200/300/500 Series trucks, mini-to-large buses, and Class I–III PUVs, and provides after-sales maintenance, repair, genuine parts, custom body fabrication, and roadside towing.

Product overview

Hino Motors Philippines (HMP) operates as an authorized dealer for Sales, Service, and Parts of Hino Trucks and Buses, offering a comprehensive commercial vehicle portfolio. The product lineup includes: 200 Series (compact light-duty trucks for urban logistics with 3,490-3,800 kg GVW), 300 Series (light-duty trucks for e-commerce and delivery with Euro 4 engines), 500 Series (medium-duty trucks with various configurations for heavy transport), Bus & PUV line (mini buses, mid buses, big buses, and public utility vehicles). Additionally, the company provides body fabrication services for customized truck bodies, genuine parts distribution, maintenance/repair services, and towing. The company operates under Subic GS Auto Inc. and is a joint venture between Filipino investors, Hino Motors Ltd., and Marubeni Corp. of Japan.

Differentiator

Problem solved

Functional benefit

Products and services

• 200 Series Light Duty Trucks Compact light-duty trucks powered by the Toyota 1GD-FTV Euro 4-compliant 2.755L diesel engine (144 PS, 300 Nm). Available in 315 NAC, 315, and 415 variants with GVW ranging from 3,490 kg to 3,800 kg, designed for urban logistics and MSMEs, with the 315 variant eligible for non-professional driver's license operation.
• 300 Series Light Duty Trucks Light-duty trucks built for durability and usability with Euro 4-compliant fuel-efficient engines. Includes 414i, 414i Long, 814i, 514, 514 Auto, 616 NAC, 616 WAC, 716 Double, 916 CBU, and 916 CKD variants targeting the e-commerce and urban delivery sector.
• 500 Series Medium and Heavy Duty Trucks Medium and heavy-duty trucks designed for highest operational uptime with powerful turbo engines. Includes 1021, 1625, 1625 Long, 1927 Auto, 2629 (6x2, 6x4 Short, 6x4 Long), 2836 Short/Long, 2836 Dump, 2836 Tractor, and 1735 Tractor variants for fleet operations, long-haul transport, and heavy cargo hauling.
• Hino Mini and Mid Buses Mini and mid-size buses with seating capacities ranging from 23 to 61 passengers, featuring safety technologies and comfortable interiors. Includes Cerito 916 (Mini Bus), 916, 1021 (Mid Bus), and 1625 variants with various AC and non-AC configurations.
• Hino RK and RN Series Big Buses Big buses including RK1426, RK1426 Long, and RN1626 with Gross Vehicle Weight up to 14,000 kg. Features air suspension, various seating configurations (45–62 passengers), and options for Regular/Deluxe A/C and Non-A/C variants.
• Hino HS 1829 Low-Floor Bus Low-floor bus with 36 seating and 26 standing capacity. Features PWD ramp, kneeling function, air suspension with height adjustment, anti-bacterial interior panels, 32-inch LED TV, and powerful air-conditioning. GVW: 18,000 kg.
• PUV Class I Public Utility Vehicle Class I with 13-passenger seating capacity, priced at ₱1,335,000. Features Toyota 1GD-FTV engine, 4x2 drive system, GVW 3,800 kg, rear view camera, LED electronic sign board, CCTV, and dash camera.
• PUV Class II Public Utility Vehicle Class II with 26-passenger capacity (8 standing), priced at ₱2,750,000. Features Hino N04C-WW engine, air-conditioned interior, and 4-wheeler configuration.
• PUV Class II-S Public Utility Vehicle Class II-S with 23+1 driver capacity, priced at ₱3,050,000. Features 6-wheeler configuration, 60% gradeability, and perimeter seating with foam cushion.
• PUV Class III Public Utility Vehicle Class III with 23-passenger capacity, priced at ₱3,180,000. Features 4.009L displacement engine, air-conditioned interior, and forward-facing fixed reclined seats.
• Genuine Hino Parts Genuine Hino spare parts and accessories for maintaining vehicle performance and supporting repairs, available through all dealership branches nationwide.
• Vehicle Sales Service Authorized sales of Hino trucks and buses (200/300/500 Series trucks and full bus range) facilitated through dedicated sales executives at each branch and via online sales inquiry forms.
• Vehicle Maintenance and Repair Service After-sales maintenance and repair services performed by experienced technicians, covering engine, brake, suspension, transmission, electrical systems, and other vehicle subsystems, supported by genuine parts availability.
• Body Fabrication Service Custom truck body fabrication including Aluminum Close Van, Passenger Van, Refrigerated/Chiller Van, Drop Side, Dump Box, Flat Bed, Stake Truck, Fire Truck, Water Tank Truck, Boom Truck, Mobile Clinic/Ambulance, Truck Mixer, Bulk Carrier, and other configurations.
• Towing Service Roadside and emergency towing services tailor-fit to vehicle specifications, supporting fleet operators to minimize vehicle downtime.

Quantifiable outcome

• Compact 200 Series has 4.7 meter turning radius, ideal for urban MSMEs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Subic GS Auto Inc.coreChannel Partner/ Reseller/ Distributor · 13 April 2012Subic GS Auto Inc. (GS stands for 'Global Standard') is the authorized dealer operating Hino Parañaque Metro Manila, Hino Abad Santos Manila, and Hino Mandaue Cebu. Established through partnership between KILTON Group Companies (owned by Tan family) and GIFU HINO Motors Ltd. of Japan. KILTON Group has over 30 years in truck distribution.
• KILTON Group Companies / Tan FamilycoreStrategic or Co-development Partner · 13 April 2012KILTON Group Companies, owned by the Tan family of Manila, has over 30 years experience in truck field distributing Unic, Ferrari, Soosan, Kato Crane, Hitachi Construction and Mining Equipment, Yamaha motorcycles, Denyo Generators, Mitsubishi & Sumimoto Forklifts. Co-founder of Subic GS Auto Inc.
• GIFU HINO Motors Ltd. (Japan)coreStrategic or Co-development Partner · 13 April 2012GIFU HINO Motors Ltd. of Japan has owned and operated 11 Hino dealerships in Japan. Co-founder of Subic GS Auto Inc. bringing Japanese dealer expertise and operational excellence.
• Hino Motors Philippines Corporation (HMP)coreChannel Partner/ Reseller/ Distributor · 1 March 1975HMP, formerly Pilipinas Hino Inc., is a joint venture among Filipino investors, Hino Motors Ltd., and Marubeni Corp. of Japan. HMP is engaged in assembly and distribution of quality Hino trucks, buses and spare parts. The dealership agreement with Subic GS Auto Inc. was signed on April 13, 2012.
• Hino Motors Ltd. (Japan)coreStrategic or Co-development Partner · 1 March 1975Hino Motors Ltd. is the parent company from Japan and majority owner of HMP. They provide the technology, platforms, and brand for Hino commercial vehicles distributed in the Philippines.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• UD Trucks Philippines (Volvo Group): UD Trucks sells medium and heavy-duty trucks in the Philippines. Competitor in the 500 Series heavy-duty segment, particularly for long-haul and construction applications.
• Other Hino-authorized dealer groups in Philippines: Other authorized Hino dealers operating the remaining branches of HMP's 22-branch nationwide network. Directly comparable dealership franchises selling the same Hino product line, with overlapping sales territories in some provinces.
• Isuzu Philippines Corporation: Isuzu Philippines is the leading commercial vehicle brand in the Philippines, selling trucks, buses, and PUVs through its own dealer network. It is the most direct competitor to Hino in the light, medium, and heavy-duty truck segments and PUV modernization programs.
• Foton Philippines: Foton distributes a range of commercial trucks, light-duty vehicles, and buses in the Philippines. Competes with Hino across price-sensitive light and medium-duty segments, particularly for SME buyers seeking affordable alternatives.
• Fuso (Mitsubishi Fuso) Philippines: Mitsubishi Fuso sells the Canter, Fighter, and other commercial trucks and buses in the Philippines through authorized dealers. Directly comparable to Hino's 300 and 500 Series product lines, targeting fleet operators and logistics providers.
• MAN Truck & Bus Philippines: MAN Trucks distributes heavy-duty trucks and buses in the Philippines targeting construction, logistics, and passenger transport. Overlaps with Hino in heavy-duty and premium bus segments.
• JAC Motors Philippines: JAC Motors offers trucks, vans, and commercial vehicles in the Philippines at competitive price points. Overlaps with Hino's 200 and 300 Series in the light-duty urban logistics segment where SMEs are price-sensitive.
• Scania Philippines: Scania sells premium heavy-duty trucks and buses in the Philippines. Competes with Hino 500 Series and RK/RN bus line in the high-end fleet and premium passenger transport segments.
• Volvo Trucks Philippines: Volvo Trucks distributes heavy-duty trucks in the Philippines for construction, mining, and long-haul applications. Competes in the heavy-duty tractor and dump truck segments where Hino 2836 and 2629 operate.

Broad incumbents

• Toyota Philippines (commercial vehicle line): Toyota Philippines sells commercial variants and is the parent of the Hino 200 Series' 1GD-FTV engine platform. A broad incumbent in Philippine automotive with overlapping commercial vehicle offerings through its own dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SubicGSAutoInc.HRDOfficialPage
• LinkedInlinkedin.com/company/hinotrucks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hino Truck Dealership