Hippodrome de Toulouse

What Hippodrome de Toulouse does

Hippodrome de Toulouse - La Cépière is a French non-profit horse racing and event venue operated by the Association sportive des courses de Toulouse (a loi 1901 association). The 34-hectare site in the La Cépière district of Toulouse hosts 45 race meetings and 360 races annually across trot, flat, and obstacle disciplines, ranking the venue 3rd among French hippodromes by activity volume and 4th nationally. Its seven event spaces — Espace Diane (two salons totaling ~285 m²), the 300 m² panoramic restaurant, a 290 m² betting hall, a 204 m² cafeteria, gardens, and a 9-hole golf practice with mini-golf — support a multi-vertical revenue model spanning race-day admissions (€6 adult / €4 student / free under 16), PMU-mediated pari-mutuel betting, corporate event rentals, restaurant service (operated via the Les Bouillons Toulousains x Maison Pergo partnership on the ZenChef platform), and leisure golf/mini-golf activities.

Customer acquisition is event-driven and regional, relying on direct ticket sales (online and on-site), corporate bookings through a dedicated commercial team (lead: Athénais David), restaurant reservations, and an active social media presence on Facebook and Instagram. Distribution is concentrated at the Toulouse metro level, with 600 free parking spaces, tram/bus access, and proximity to Toulouse-Blagnac airport. The venue is governed by President Manuel Demnard, operates with a lean staff of approximately 10 employees, and has no disclosed funding, parent company, or M&A history. Technology is not a differentiator; the stack consists of consumer-facing e-commerce (own ticketing storefront), ZenChef for restaurant bookings, the PMU+ app for on-site betting, and standard Google Analytics instrumentation. Recent strategic emphasis is on monetizing the physical asset year-round through corporate hospitality packages, custom event planning, private racing experiences, and a new loyalty program, alongside flagship racing content such as the Group II Qatar Prix de l'Élevage.

Name

Hippodrome de Toulouse

Legal name

Association sportive des courses de Toulouse

Website

https://hippodrome-toulouse.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hippodrome de Toulouse is a French non-profit horse racing and corporate event venue on 34 hectares in Toulouse, hosting 45 annual race meetings and serving individual race-goers, corporate clients, diners, and leisure visitors via admissions, betting, F&B, and golf.

Ownership category

akta.pro rank

Product category

Horse Racing Venue and Event Hospitality

NAICS

Racetracks (711212), Golf Courses and Country Clubs (713910), Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

akta.pro secondary industries

Sports & Stadium-Adjacent Conference Hotels (THAGALAO), Fairgrounds & Expo Parks (THAHAAAH), Equestrian & Horse Trekking Centers (THAAAKAL)

Keywords

• Horse racing events
• Event venue rentals
• Corporate hospitality
• Racing venue services
• Panoramic restaurant dining

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Race day admissions: Revenue from ticket sales for horse racing meetings. Standard admission is €6 for adults, €4 for students/CMI card holders, and free for children under 16. The venue hosts approximately 45 race meetings per year with 360 total races.
2. Restaurant Panoramique: The panoramic restaurant operates for lunch Monday-Friday and during race days. Integrated with 'Les Bouillons Toulousains' from Maison Pergo, it offers traditional French cuisine with panoramic views of the race track. The restaurant can seat 200 guests for lunch/dinner service.
3. Corporate event rentals: Revenue from renting event spaces for seminars, workdays, product launches, incentive events, team building, Christmas parties, and custom events. Includes the Diane space (500 m²), panoramic restaurant (300 m²), betting hall (290 m²), cafeteria (204 m²), and gardens.
4. Betting operations: Revenue generated through PMU (Pari Mutuel Urbain) betting operations on race days. The venue provides betting counters, automatic terminals, and PMU stand with animators to guide visitors.
5. Golf and mini-golf facilities: Revenue from golf practice and mini-golf activities located at the center of the race track. Open Monday to Sunday (except race days) from 12:00. Free initiation sessions available with reservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Hippodrome de Toulouse operates a horse racing and event venue on a 34-hectare site, hosting 45 race meetings and approximately 360 races per year across trot, flat, and obstacle disciplines. Its commercial offering combines race-day admissions with the Panoramic Restaurant, multi-space corporate event rentals (seminars, team building, product launches), PMU betting services, and an integrated golf and mini-golf practice. The venue serves both individual visitors and corporate clients in the Toulouse metropolitan area.

Product overview

Hippodrome de Toulouse - La Cépière is a multi-faceted entertainment and event venue offering a unified portfolio centered around horse racing and corporate hospitality. The core offering comprises horse racing events (trot, plat, obstacles) hosting 45 meetings and 360 races annually, complemented by the Restaurant Panoramique serving traditional French cuisine. The venue provides diverse event spaces including the Espace Diane (two salons totaling 500 m²), the 290 m² betting hall, cafeteria, and expansive gardens for privatization. Additional services include private racing experiences, VIP corporate packages, seminar packages, custom event planning, and a golf/mini-golf practice facility. The venue ranks as France's 3rd largest hippodrome by activity volume.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurant Le Panoramique: Panoramic restaurant located at the Hippodrome de Toulouse offering traditional French cuisine with views over the racecourse, integrating Les Bouillons Toulousains from Maison Pergo
• Espace Diane
• Practice de Golf et Mini-Golf

Quantifiable outcome

• 45 race meetings and 360 races annually
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Les Bouillons Toulousains (Pergo)coreStrategic or Co-development PartnerIntegration of 'Les Bouillons Toulousains' from Maison Pergo into the Panoramic Restaurant. This partnership brings traditional Toulouse bouillon-style cuisine to the venue, offering quality ingredients and affordable prices in a traditional French dining experience.
• PMU (Pari Mutuel Urbain)coreOthersPMU operates betting services at the Hippodrome de Toulouse on race days. The venue provides betting counters, automatic terminals, and dedicated PMU stand with animators to guide visitors in placing bets starting from €2.
• OVHminorOthersWeb hosting services provider for the hippodrome-toulouse.com website. French cloud hosting company.
• AFAC (Association Française des Chevaux Arabs)minorGTM or Marketing PartnerPartnership with AFAC for Arab horse racing events. AFAC representatives attend events and sponsor races like the Prix Quitaine - Reverdy.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ascot Racecourse: Iconic UK racecourse combining premium racing, hospitality, events and dining. Comparable as a racecourse-led venue business monetizing racing, F&B and corporate events on a large footprint.
• Hippodrome de la Côte d'Azur (Cagnes-sur-Mer): Mediterranean French hippodrome hosting winter flat racing and corporate events. Comparable as a French hippodrome combining racing with diversified event rentals.
• ParisLongchamp (Hippodrome de ParisLongchamp): Flagship Parisian racecourse operated by France Galop. Directly comparable as a major French hippodrome hosting premium flat racing and corporate hospitality in an urban setting.
• Hippodrome de Bordeaux - Le Bouscat: Regional French racecourse with mixed-discipline racing and event rental. Comparable business model across race day, restaurant, betting and corporate events.
• Hippodrome de Vincennes: Historic Parisian trotting venue under ParisTurf. Comparable as a top-tier French hippodrome with racing, betting and event-rental revenue streams serving an urban market.
• Hippodrome de Lyon-Parilly: Large regional French hippodrome with trot, flat and obstacle racing plus event-rental activity. Comparable mid-tier French racecourse competing for similar corporate and individual audiences.
• Hippodrome de Chantilly: Major French flat and cross-country racecourse near Paris. Comparable for premium racing calendar, corporate hospitality and real-estate-driven event hosting.

Broad incumbents

• Le Trot (SETF): National governing body for French trotting racing and operator of Vincennes/Enghien. Comparable as the industry-level organizer for one of Hippodrome de Toulouse's three racing disciplines.
• PMU (Pari Mutuel Urbain): National pari-mutuel betting operator and Hippodrome de Toulouse's core commercial partner. Comparable as the dominant offline/online betting brand that channels wagering through French racecourses.
• France Galop: Governing body for French flat and obstacle racing that also operates several hippodromes. Comparable as the industry-wide organizer that defines the racing calendar in which Hippodrome de Toulouse competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hippodrometoulouse
• Instagraminstagram.com/hippodrome_toulouse
• LinkedInlinkedin.com/company/hippodrome-de-toulouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hippodrome de Toulouse