HIRA - Health Industry Representatives Association

What HIRA - Health Industry Representatives Association does

HIRA - Health Industry Representatives Association is a 501(c)(6) non-profit trade association founded in 1978 (originally as HEAR - Health Associated Representatives) and headquartered in the Denver, CO area. The organization serves as a two-sided network connecting independent manufacturer representatives (IMRs) — small independent sales agencies that market healthcare products on commission — with healthcare product manufacturers seeking distribution. HIRA also accommodates a third tier of solutions partners (consultants, CRM vendors, insurance providers) that serve the IMR community. The association has operated continuously for 45+ years and operates with a small staff of 5 employees under an elected board led by President Linda Gunter and Executive Director John Patterson.

HIRA generates revenue primarily through three annual membership tiers: Representative Members at $379/year, Manufacturer Members at $545/year, and Solutions Partner Members at $495/year, with a $99 six-month introductory rate for new reps. Secondary revenue streams include paid placement in the Lines Available advertising service ($250 for non-member manufacturers, $100 for non-member reps), an annual conference and sales forum, educational webinars, and a recurring donation program. Members receive access to a 24/7 searchable online directory, healthcare-specific CRM software at a 15% discount, boilerplate sales-rep contracts, complimentary legal consultation through partner firm SFBBG Law, insurance program discounts, and a monthly e-newsletter. The technology backbone is the Wild Apricot membership platform; the organization has no proprietary technology product or AI capability.

The go-to-market is community-led, relying on word-of-mouth within the healthcare sales community, the annual conference, webinars, member testimonials, and an online presence. The next flagship event is the 2027 HIRA Conference & Sales Forum, scheduled for January 11-13, 2027 at Rush University in Chicago, IL. Strategic partnerships with HIDA, Repertoire Magazine, and SFBBG Law extend HIRA's value proposition beyond what a 5-person staff could deliver directly.

Name

HIRA - Health Industry Representatives Association

Legal name

HIRA - Health Industry Representatives Association

Website

https://hira.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

HIRA is a 501(c)(6) non-profit trade association founded in 1978 that connects independent manufacturer representatives with healthcare product manufacturers through membership tiers, a national member directory, advertising services, and an annual conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from three tiers: Representative Members ($379/year), Manufacturer Members ($545/year), and Solutions Partner Members ($495/year). Special introductory rate of $99 for 6 months available for representative members. Revenue is recurring on an annual basis with automatic renewal options.
2. Line Available Ad Placement: Complimentary ad posting service for members in good standing (1 free ad per membership year for Representative and Manufacturer members, unlimited for Representatives). Non-members can participate for fees of $250 (for manufacturers seeking representation) or $100 (for reps seeking new lines).
3. Conference and Event Revenue: Annual HIRA Conference & Sales Forum featuring round table discussions, industry speakers, networking, and vendor showcase. Member rate discount of $100 available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

HIRA is a 501(c)(6) non-profit trade association that promotes the use of independent manufacturer representatives (IMRs) within the U.S. healthcare industry. The organization recruits and serves independent sales agencies, healthcare product manufacturers, and solutions partners through paid annual memberships, an annual Conference & Sales Forum, a Lines Available advertising service that connects manufacturers seeking representation with reps seeking new product lines, and member benefits including an online directory, legal consultation, specimen contracts, industry-specific CRM discounts, an insurance program, and a monthly newsletter.

Product overview

HIRA (Health Industry Representatives Association) is a membership-based trade association organized as a 501(c)(6) non-profit. The organization offers three membership tiers: Representative Membership ($379/year) for independent manufacturer reps, Manufacturer Membership ($545/year) for healthcare product companies using IMRs, and Solutions Partner Membership ($495/year) for consultants and vendors. Core services include Line Available Ad posting for manufacturers seeking representation and Representation Available Ad posting for reps seeking new lines. The association facilitates networking through an Annual Conference & Sales Forum and provides educational webinars, interview guidelines, and an E-Newsletter. Members also receive access to a healthcare-specific CRM program, specimen contracts, legal consultation, insurance programs, and an online member directory. The organization was founded in 1978 and is built on Wild Apricot membership software.

Differentiator

Problem solved

Functional benefit

Products and services

• Representative Membership Annual membership tier ($379/year with automatic renewal) for independent contractor sales representatives who represent two or more principals that manufacture healthcare products. Members in good standing receive access to the annual Conference & Sales Forum, monthly newsletter, member directory, Lines Available advertising, specimen contracts, legal consultation, and CRM and insurance discounts. Membership applications are reviewed and approved by the HIRA Board of Directors.
• Manufacturer Membership Associate annual membership tier ($545/year with automatic renewal) for healthcare companies marketing products via independent manufacturer representatives (IMRs), including medical products/device manufacturers and software/IT solutions companies. Includes a complimentary Lines Available ad placement per membership year.
• Solutions Partner Membership Annual membership tier ($495/year) for consultants and vendors that provide services or products to HIRA's representative and manufacturer members. Provides structured access to the HIRA healthcare sales network for marketing offerings such as CRM, insurance, legal, and consulting services.
• Line Available Ad Service Advertising service for manufacturers seeking independent sales representation in healthcare. Submissions are posted in the Members section of hira.org on the Tuesday following receipt and emailed weekly to the representative membership for 30 days; interested reps reach out directly. Complimentary for Manufacturing Members (one ad per membership year); $250 per placement for non-members.
• Representation Available Ad Service Advertising service for independent manufacturer representatives seeking new product lines. Ads are published in the Members section of hira.org on the Tuesday following submission and emailed weekly to associate membership for 30 days; interested manufacturers reach out directly. Complimentary for Representative Members (unlimited ads); $100 per placement for non-members.
• HIRA Annual Conference & Sales Forum Annual multi-day in-person event bringing together independent manufacturer representatives, healthcare product manufacturers, and solution partners for round table discussions, industry speakers, networking, and a vendor showcase. The flagship community-building event of the association, with member-rate registration available.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• HIDA - Health Industry Distributors AssociationminorGTM or Marketing PartnerHIDA partnership provides HIRA members with access to the Health Industry Distributors Association's Virtual Learning Library, including webinars and educational content such as the 'Virtual Selling: 5 Ways to Better Present Yourself' on-demand webinar.
• Repertoire MagazineminorGTM or Marketing PartnerPartnership provides HIRA members with free on-demand podcasts for sales training and professional development through Repertoire's resource center.
• Mace Horoff - Medical Sales CoachminorOthersMace Horoff, a medical sales coach, served as a guest speaker at the HIRA 2022 Annual Conference and provides complimentary training content titled 'Winning the Competitive Battle in Medical Sales' accessible through his website.
• Adam J. Glazer (SFBBG Law Firm)coreImplementation/ SI/ Consulting PartnerAdam J. Glazer serves as legal counsel to HIRA with decades of experience in sales rep law, including collecting unpaid commissions, preparing and reviewing rep contracts, and succession planning. SFBBG is known as the 'go-to' law firm for sales reps. Adam offers complimentary 30-minute initial phone consultations to HIRA sales reps.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hira

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HIRA - Health Industry Representatives Association