Hird
Hird is a Danish neurotech company that sells enterprise employers a subscription-based Corporate Athlete Program combining in-ear EEG hardware, an AI coaching app, and an optional managerial dashboard to monitor and improve employee stress, focus, and mental wellbeing.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Hird does
Hird ApS is a Danish private limited company headquartered in Copenhagen that sells a B2B data-driven neurotech workplace mental health solution branded the Corporate Athlete Program. The product combines in-ear EEG headphones (Emotiv MN8, used under a hardware partnership with Emotiv Inc.) with a companion mobile application and an optional managerial dashboard to provide employees with real-time cognitive metrics on stress, focus, and mental effort, and to provide employers with anonymized team-level insights. AI-driven features include a generative AI coach delivering real-time feedback, a recommendation engine for personalized focus zones, and predictive analytics aimed at early identification of burnout and absenteeism risk. Data is processed and stored on Microsoft Azure EU servers under Danish jurisdiction.
The company targets enterprise employers across sectors — disclosed customers include Dinero (finance), Mickey Creatives (technology), Omnium Improvements (business services), DNAish Life Science Cluster (life sciences), Erhvervshusene (business services), Aalborg University (education), TechBBQ (technology/startup), and Beyond Beta (technology/startup). Revenue is generated through a recurring B2B subscription priced per enrolled employee, sold via a direct enterprise field-sales motion with a 'Get a free demo' funnel on hird.io. Pricing is not publicly disclosed, consistent with a per-seat enterprise quote model. The business is operated by three co-founders — Christian Høding (CEO), Jakob Sutton (CTO), and Thomas Ousterhout (COO) — and no funding rounds, headcount, or revenue figures are publicly disclosed.
Hird firmographics
Firmographics- Name
- Hird
- Legal name
- Hird ApS
- Website
- https://hird.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hird is a Danish neurotech company that sells enterprise employers a subscription-based Corporate Athlete Program combining in-ear EEG hardware, an AI coaching app, and an optional managerial dashboard to monitor and improve employee stress, focus, and mental wellbeing.
- Ownership category
- akta.pro rank
Where Hird is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Hird business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Corporate Athlete Program Subscription: B2B subscription model where companies pay for employee access to the Hird platform. Includes neurotech device provision, app access, AI coaching, weekly progress reports, and optional managerial dashboard. Revenue is recurring based on employee count enrolled.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Hird product offering
Product offeringCore offering
Hird's Corporate Athlete Program combines in-ear EEG neurotech headphones with a companion app to deliver real-time cognitive performance insights—including stress, focus, and mental effort—to employees. The platform also includes an optional Managerial Dashboard that surfaces anonymized, team-level insights for HR and people leaders. The program is delivered as a B2B subscription to employers.
Product overview
Hird offers a unified data-driven neurotech solution for workplace mental health, combining the Corporate Athlete Program as the core offering with three integrated components: In-Ear Neurotech Headphones (EEG hardware) for measuring brain activity, the Hird Companion App for delivering AI-powered coaching and real-time feedback to employees, and an optional Managerial Dashboard providing anonymized organizational insights. The product integrates hardware (Emotiv MN8 earbuds) with software (mobile app and dashboard) to deliver personalized cognitive performance monitoring, stress management suggestions, and coaching assistance to both employees and organizational leaders.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Athlete Program A subscription-based workplace program that equips employees with EEG-enabled earbuds and a companion app to monitor and train cognitive performance metrics such as stress, focus, and mental effort. Sold to enterprise employers.
- Companion App Mobile application paired with the in-ear neurotech headphones that displays real-time insights on focus, stress, and mental effort, and delivers an AI coaching experience for individual employees enrolled in the Corporate Athlete Program.
- In-Ear Neurotech Headphones In-ear EEG brainwear that captures neural signals and streams them to the companion app for cognitive performance monitoring. Integrated with the program and provided to enrolled employees as part of the B2B subscription.
- Managerial Dashboard HR-facing analytics dashboard that surfaces anonymized, aggregate cognitive-performance trends at the team level, enabling HR and people leaders to monitor program impact without accessing individual data.
Quantifiable outcome
- 11.5% increased overall mood within first month
- +6 more outcomes
Companies that use Hird
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Hird technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
Hird partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Emotiv Inc.coreEmotiv Inc. is a hardware partner providing the EEG neurotechnology devices (earbuds) and signal processing support for Hird's brainwave monitoring solution. The partnership provides Hird's core sensing technology, enabling in-ear measurement of brain activity for cognitive metrics tracking. Photos and technology are courtesy of Emotiv, with Emotiv MN8 used with permission.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Hird competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat5 records
Customer concentration
Hird social profiles
Digital presenceHird financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hird leadership team
Management profileNumber of profiles
Profiles3 records
Hird funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hird M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hird
What does Hird do?
Hird's Corporate Athlete Program combines in-ear EEG neurotech headphones with a companion app to deliver real-time cognitive performance insights—including stress, focus, and mental effort—to employees. The platform also includes an optional Managerial Dashboard that surfaces anonymized, team-level insights for HR and people leaders. The program is delivered as a B2B subscription to employers.
Is Hird a public or private company?
Hird is a private company. It is classified as unknown and is currently operating.
When was Hird founded?
Hird was founded in -1. It employs 1 to 10 people.
Where is Hird based?
Hird is headquartered in Copenhagen, Denmark, in the Europe region.
How does Hird make money?
One revenue line is on record: corporate Athlete Program Subscription.
Does Hird have an API?
No public API is recorded for Hird.