What Hire King does

Hire King, trading as The Online Shopping Co. Pty Ltd (ABN 84 118 887 531), is a Western Australian party and event equipment hire company founded in 2008 and headquartered at 99 Catalano Circuit, Canning Vale, Perth. The business operates a catalogue of more than 500 SKUs spanning seating (chairs, bar stools, throne and Santa chairs, bean bags, inflatable furniture, wooden furniture), tables (trestle, round, café, cocktail/dry bar), AV and presentation equipment (Yamaha/Mackie/Wharfedale speakers, 50"-75" 4K TVs, projectors and screens, deluxe lecterns), atmospheric effects (smoke, haze, snow, and confetti machines), party lighting (LED quad panels, Par Can 64 LEDs, LED tri-ball disco balls, strobes), staging and flooring (modular 2m x 1m stages configurable up to 12m x 4m, USA-made interlocking 1ft x 1ft dance floor tiles, red carpets, artificial grass), crowd control (stanchions, retractable belt barriers, white picket fencing), and catering equipment (electric bain maries, pie warmers, soup kettles, iceboxes, wine and beer tubs). Underlying technology centers on commercial-grade LED fixtures, including battery-powered wireless glow furniture with 16 colour options, remote control, and 6-8 hour battery life, plus tool-free modular flooring and staging systems designed for rapid self-setup or professional installation.

Hire King monetises equipment rental through per-hire unit pricing with quantity tiers, a $200 minimum order, and optional paid delivery, setup, and collection services across the Perth metropolitan area (with stages and TVs requiring mandatory professional installation). Revenue mixes transaction-fee rental income with professional-services fees for setup/pack-down. Go-to-market is direct-to-customer, executed through a quote-cart website (hireking.com.au), phone, and email, supported by an inspiration/gallery section designed to drive inbound enquiries. Customer segmentation is horizontal across corporate organisations, weddings and celebrations, schools and sports clubs, community groups, and private individuals, with named enterprise and institutional customers including Woodside, Perth Airport, St John of God, Perth Glory, ABC Radio, Curtin University, UWA, the WA Election Commission, Chung Wah Community Care, and Swan Districts Football Club.

The operating footprint is single-country and single-metro (Perth only), with a 10-person headcount, 50+ events serviced per month, 40,000+ events served cumulatively, a 99% on-time delivery rate, and a 5.0/5 Google customer rating. There is no disclosed institutional funding, M&A activity, or geographic expansion; strategic activity centres on incremental catalogue expansion (e.g., a 2025 Snow Machine launch) within the existing Perth-only delivery radius.

Name

Hire King

Legal name

The Online Shopping Co. Pty Ltd T/A Hire King

Website

https://hireking.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hire King is a Western Australian party and event equipment hire company based in Canning Vale, Perth, renting more than 500 SKUs of seating, tables, AV, staging, flooring, fencing, glow furniture, and catering gear to corporate, wedding, school, community, and private customers across the Perth metropolitan area, with delivery and professional installation services.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

akta.pro secondary industries

Event/Commercial Setup Labor (Trade Shows, Pop-Ups, Staging) (HSAKAMAJ), Back-of-House Operations (Runners, Stagehands, Load-in/Load-out Crew) (THAHALAJ)

Keywords

• Event equipment rental
• Party hire services
• Audio visual hire
• Event furniture rental
• Staging equipment hire

Headquarters

HQ city

Canning Vale

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Hire (Per-Hire): Short-term rental of event equipment including chairs, tables, lighting, AV equipment, staging, fencing, dance floors, and catering gear. Customers pay per-hire rates with quantity-based pricing tiers. Long-term hire rates are available on request for extended periods.
2. Delivery, Setup, and Collection Services: Optional delivery, professional installation, and post-event collection services across the Perth metropolitan area. Some products (stages, TVs) require mandatory professional setup. Additional fees apply for delivery and installation.
3. Stage Hire with Mandatory Professional Installation: Stage hire quoted individually based on size, height, delivery location, and optional extras. Includes mandatory professional setup and pack-down by trained staff. A 3m x 2m stage at 40cm height starts from approximately $200.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hire King is a Perth-based party and event equipment hire company operating from Canning Vale, Western Australia. The business rents a comprehensive catalog of event equipment including chairs, tables, bar stools, LED glow furniture, AV gear (speakers, TVs, projectors, lighting), staging, dance floors, red carpets, crowd control barriers, picket fencing, linen, and catering equipment. Services include delivery, professional setup, and pack-down across the Perth metropolitan area, with a quote-based ordering system and a minimum order of $200.

Product overview

Hire King is a Western Australian party and event equipment hire company operating from Canning Vale, Perth. The business offers a comprehensive rental catalog covering seating (chairs, bar stools, throne/Santa chairs), tables (trestle, round, cafe, cocktail), audio-visual equipment (speakers, TVs, projectors, lighting), staging and flooring (dance floors, artificial grass, red carpet), furniture (glow furniture, bean bags, inflatable furniture, wooden furniture), crowd control (stanchions, bollards, picket fencing), and catering equipment. The company positions itself as a one-stop shop for event equipment with delivery, setup, and collection services across metropolitan Perth. Equipment is hired individually or in pre-configured packages (glow furniture packages, speaker packages, projector/screen packages), with a quote-based ordering system rather than direct online purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Chair Hire Rental of commercial-grade event chairs including White Bistro, Black/White Americana, Plastic Folding, Siesta, Wooden Americana, Cross Back Oak, Bentwood, and Ghost chairs for weddings, corporate events, and celebrations.
• Bar Stool Hire Rental of bar stools including Chiavari, Black & Silver, Bentwood, and Tolix with timber seat variants for cocktail events and bars.
• Table Hire Rental of tables including 1.8m White Trestle Tables (seats 6-8), Cafe Tables (70cm x 70cm), banquet tables, and cocktail/bar tables with stainless steel tops.
• Cocktail and Dry Bar Tables Dry bar/cocktail tables with stainless steel tops (0.6m diameter, 1.1m height), timber high tables, and matching bar stool combinations for cocktail events.
• LED Glow Furniture Hire Perth's largest inventory of battery-powered, wireless LED glow furniture in 16 colors. Includes LED Glow Cubes, Glow Stools, Glow Cocktail Tables, Glow Curved Benches, LED Glow Round Bars, Glow Bar Stools, Glow Round Tables, Glow Ice Tubs, Glow Sofas, and pre-configured packages. Remote-controlled with 6-8 hour battery life.
• Bean Bag Hire Casual seating bean bags in multiple colors (Blue, Turquoise, Pink, Orange, Black) for movie nights, children's events, weddings, festivals, and corporate functions.
• Inflatable Furniture Hire Inflatable Chesterfield sofas in single and double seater configurations for casual event seating.
• Throne and Santa Chair Hire Regal throne chairs and sofas in gold and silver finishes including The Regal Throne (Gold/Silver), The Feather Throne, The Regal Sofa, and The Throne for Santa photos and premium seating.
• Wooden Furniture Hire Rustic wooden furniture including Wooden Benches and Wine Barrel Bars (2 French oak barrels with hardwood slab in Jarrah or Marri) for weddings and rustic-themed events.
• Sound and Speaker Hire Speaker and PA packages from top brands (Yamaha, Mackie, Wharfedale) including Silver Bluetooth Package (600W), Gold Bluetooth Package (800W), Platinum Bluetooth Package (4 speakers), and Portable PA System (100W battery-powered).
• TV Hire LED and 4K Ultra HD TVs ranging from 50\" to 75\" on height-adjustable wheeled stands. Fully installed and configured on-site by staff for conferences, trade shows, and presentations.
• Effects Machines Hire Atmospheric effects machines including Smoke Machines (wired/wireless remote), Snow Machines (foam effect, 5L fluid, added 2025), Haze Machines (vegetable-based oil, smoke alarm safe), and Confetti Machines (wireless remote, DMX capable).
• Party Lighting Hire LED effects lighting (no heat, sound-activated) including 3-light packages with stands, LED Quad Panels (4x30W), UV LED Blocks, Par Can 64 LEDs, LED Tri-ball Disco Balls, LED Strip Wash Lights, LED Sleek Cans, Mega Strobes, and lighting stands.
• Projector and Screen Hire High-lumen projectors (4000-5000 ANSI lumens) and short-throw projectors (1200x800 resolution). Includes Standard Tripod Screens (1.7m x 1.7m) and Large Tripod Screens (2m x 2m) with VGA, HDMI cables, and Apple adapters.
• Office Equipment Hire Office equipment for events including Deluxe Lecterns for presentations and conferences.
• Crowd Control and Bollard Hire Stanchion and rope sets (silver/gold, red/black ropes), retractable belt barriers/bollards (heavy duty, 8.75kg base, 2m belt), and multiple package deals (6, 8, 10 stanchion sets) for queue management and VIP areas.
• Picket Fencing Hire Perth's largest inventory of portable white picket fencing in 2m and 1m sections (1m height) for defining spaces, guiding crowds, or creating exclusive areas at events.
• Dance Floor Hire USA-made portable dance floors in black and white chequerboard and all-black styles. 1ft x 1ft tiles in 3x3 (approximately 8 square metres), 4x4 (approximately 14 square metres), and 5x5 (approximately 22 square metres) panel configurations. Safety edging included; underlay available for grass.
• Red Carpet Hire Red carpets in 1.2m x 5m and 1.2m x 8m sizes, plus custom sizes available for Hollywood-themed events and VIP entrances.
• Artificial Grass Hire Artificial grass/synthetic turf in 4m x 4m sections for displays, indoor parties, and photo backdrop areas; other sizes available on request.
• Stage Hire Modular portable stages with 2m x 1m panels in configurations from 2m x 2m to 12m x 4m and beyond. Heights of 40cm or 60cm. Black skirting included. Professional setup and pack-down by trained staff required.
• Linen Hire Tablecloths for trestle tables (1.8m), round tables (4ft/5ft/6ft) in white/black/polyester; table skirting for bridal tables; linen napkins; Lycra bar table covers and trestle covers in black/white.
• Catering Equipment Hire Chafing dishes and food warmers including Electric Bain Marie (1800W, 2 full/4 half pans), Pie Warmers (50 capacity, 1250W), Beer Tubs, Wine/Champagne Buckets and Stands, Soup Kettles (10L), and Large Icebox/Coolers (120L/200L).
• Delivery, Setup, and Collection Services Optional delivery, professional installation, and post-event collection services across the Perth metropolitan area. Some products (stages, TVs) require mandatory professional setup. Additional fees apply.

Quantifiable outcome

• 99% on-time delivery rate
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators7 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Harry the Hirer: Australia's largest event equipment hire company, headquartered in Melbourne. Offers chairs, tables, AV, lighting, staging, marquees, and flooring on a hire-plus-delivery model — directly comparable to Hire King's core offering, just at much larger national scale.
• Scene Change: Australian event production and hire company providing staging, lighting, AV, and theming for corporate events, festivals, and brand activations. Comparable business model with a stronger tilt toward large-scale production work, but overlapping customer base and product categories.
• AVPartners: Australian AV equipment hire and event services company focused on corporate and hotel event venues. Comparable in providing AV, lighting, and technical event support to corporate customers — a narrower product line than Hire King but overlapping client segment.
• PA People: Australian audio visual and event production services company serving conferences, exhibitions, and live events. Comparable to Hire King on the AV/sound segment of the catalogue and overlapping event-venue customer base, though PA People focuses more on technical production than physical equipment rental.

Broad incumbents

• Encore: Global corporate event services company (formerly PSAV) offering AV, lighting, staging, and event technology across hotels, venues, and conferences worldwide. Comparable in serving corporate event customers with AV and event equipment, but operates as a venue-aligned incumbent at far greater scale than Hire King.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hire-king

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hire King