Hiria a NürnbergMesse Brasil

What Hiria a NürnbergMesse Brasil does

Hiria a NürnbergMesse Brasil is a São Paulo-based event organization company founded in 2012 and operating as a subsidiary of German multinational NürnbergMesse since 2020. The company specializes in producing business forums, congresses, seminars, and exhibitions for the Brazilian market, with a primary focus on infrastructure and construction sectors — including sanitation PPPs, highways, railways, urban mobility, ESG, smart cities, and renewable energy. Over its history, Hiria has organized more than 250 business forums reaching 57,000+ participants, while also extending into adjacent verticals such as agronomy, life sciences, PET/vehicle retail, and green hydrogen through its Hydrogen Dialogue Latam platform.

The company's offering comprises two layers: (1) a proprietary event portfolio of independently organized forums and exhibitions (e.g., Fórum PPPs e Concessões, EXPO ABLA, Masterclass em Saneamento, BIM Fórum Conference), and (2) a set of five standalone service modules — content development, database management, event infrastructure, RSVP/ticketing, and financial/administrative services — offered to third-party event organizers. There is no proprietary technology platform; the core asset is a proprietary contact database and a proprietary methodology for speaker curation and programming. The company is LGPD-compliant and operates with a compact team of 17 employees based at a single São Paulo headquarters.

Hiria's revenue model is professional-services-based: it generates income from event sponsorship, ticket sales, and third-party event organization services on a quote-based pricing model. The go-to-market is event-driven and direct B2B, targeting enterprise buyers, government officials, investors, and industry associations. Distribution relies on the company's own LinkedIn, Instagram, YouTube, and email channels, plus direct outreach via WhatsApp and phone. The NürnbergMesse parent provides access to a global event organization network and international exhibition infrastructure, positioning Hiria as the Brazilian arm of a multinational trade fair group.

Name

Hiria a NürnbergMesse Brasil

Legal name

HIRIA A NUERNBERGMESSE BRASIL BUSINESS CONGRESSOS E EVENTOS LTDA.

Website

https://hiria.com.br

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hiria a NürnbergMesse Brasil is a São Paulo-based event organization company and subsidiary of German multinational NürnbergMesse, producing business forums, congresses, and exhibitions primarily for Brazil's infrastructure and construction sectors. Since 2012, it has organized 250+ events reaching 57,000+ participants across 15+ verticals.

Ownership category

akta.pro rank

Product category

Business Event Organization Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Business forum organization
• Executive event production
• Infrastructure PPP events
• Trade congress services
• Corporate event management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Organization Services: Hiria generates revenue through organizing and producing business forums, congresses, and seminars. Services include content development, database management, event infrastructure, RSVP management, and financial/administrative support for third-party events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hiria a NürnbergMesse Brasil organizes and produces executive business forums, congresses, roadshows, summits, masterclasses, and exhibitions in Brazil, with a primary focus on infrastructure, construction, sanitation PPPs, concessions, vehicles, life sciences, agronomy, and PET sectors. Beyond organizing its own forum portfolio, the company sells five standalone event production service modules — content development, database management, event infrastructure, RSVP, and financial/administrative services — to clients organizing third-party events.

Product overview

Hiria a NürnbergMesse Brasil is an event organization company offering executive educational content and forums for the Brazilian market. Its core product is the Hiria NMB platform, which organizes more than 250 business forums across sectors including infrastructure, construction, agronomy, life sciences, pet, and vehicles. The company operates two types of events: forums and exhibitions it organizes independently, and forums organized in partnership with other organizations. Beyond its own event portfolio, Hiria NMB provides five complementary service modules — Desenvolvimento de Conteúdo (content development), Banco de Dados (database management), Infraestrutura para o Evento (event infrastructure), RSVP (invitation and ticketing), and Financeiro e Administrativo (financial and administrative) — which it also offers as standalone services for third-party event organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Hiria NMB (Hiria a NürnbergMesse Brasil) A platform for executive business forums and events serving the Brazilian market, organized to be a leading solution for executive educational content across infrastructure, construction, agronomy, life sciences, PET, and vehicle sectors.
• Raio-X Saneamento (Raio-X das PPPs de Saneamento) A roadshow-format event in which state operators present and detail their sanitation PPP pipelines scheduled for bidding and share results and learnings from already-bid PPPs in operation.
• Fórum Financiamento da Infraestrutura Infrastructure financing forum gathering specialists, regulators, financiers, government representatives, and market agents for strategic debate on forces impacting project planning, execution, and performance, including discussions around US$ 10 billion+ projects.
• Fórum Concessões e PPPs em Infraestrutura Social Forum discussing the pipeline of social infrastructure projects for coming years, covering financing, guarantees, technological innovations, and tribunal oversight of contracts.
• IV Summit Concessões de Rodovias An event bringing together specialists, investors, operators, and regulators for in-depth debates on upcoming highway auctions, structuring challenges, contractual repactuations, and Free Flow experiences.
• BIM Fórum Conference Conference dedicated to Building Information Modeling (BIM) standards, technologies, and implementation in infrastructure and construction projects.
• Congresso PPPs, Concessões e Inovações Congress bringing together stakeholders to discuss public-private partnerships, concessions, and innovations in infrastructure development.
• Fórum Novo Saneamento Forum gathering specialists, public managers, investors, and operators to discuss challenges and solutions in Brazilian sanitation, supporting universalization of water and sewage services by 2033.
• Legal Infra Summit | JOTA Farol da Infraestrutura Annual forum for legal and juridical leaders in infrastructure, debating contractual management, regulatory challenges, and legal frameworks for concessions and public-private partnerships.
• Fórum PPPs e Concessões Forum gathering public managers, investors, concessionaires, financiers, and specialists to discuss challenges in Brazilian infrastructure and share practical solutions for structuring concession projects.
• Masterclass em Saneamento Immersive and interactive event dedicated to practical solutions in sanitation topics including AI, digitization, PPPs, ANA regulatory standards, and tariff rebalancing.
• EXPO ABLA The largest vehicle leasing sector event in Latin America, with over 7,000 square meters of exhibition space, featuring technological innovations, global trends, and strategic solutions for the industry.
• Hydrogen Dialogue Latam Global platform dedicated to forums, technology exhibitions, immersions, and networking acceleration for low-carbon hydrogen energy, connecting leaders across production, consumption, and logistics chains.
• Fórum Cenários da Infraestrutura Forum organized in partnership with Infra Women Brazil, bringing together public, private, and civil society leaders to discuss the present and future of Brazilian infrastructure from a diverse and impact-focused perspective.
• Desenvolvimento de Conteúdo Content development service including research for content selection, curation and contracting of speakers, moderators, and debaters, and structuring of event programming and formats.
• Banco de Dados Database management service covering audience diagnosis, active production of new contacts via phone and electronic means, and classification of target audiences for event impact.
• Infraestrutura para o Evento Event infrastructure service including venue research and evaluation, equipment and human resource dimensioning, administrative and legal contracting, technical operations on event day, and technical script formatting.
• RSVP RSVP and ticketing service using comprehensive databases for active outreach via phone and electronic means, serving as the direct communication channel between organizers and participants.
• Financeiro e Administrativo Financial and administrative services including project feasibility formatting, contracting and payments management, and project PMO with deadline and quality control.

Quantifiable outcome

• 250+ business forums organized since 2012
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NürnbergMesse BrasilflagshipStrategic or Co-development Partner · 1 January 2020In 2020, Hiria became part of the German multinational NürnbergMesse to expand its frontiers and markets. This integration provides access to global event organization expertise, international networking opportunities, and the backing of one of the world's leading trade fair companies.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Kenes Group: International professional conference organizer specializing in association congresses across scientific, medical, and infrastructure-adjacent verticals. Comparable as a peer PCO competing for the same association and enterprise sponsorship pools.
• MCI Group: Swiss-headquartered global association and congress organizer with significant presence in Brazil and LATAM. Comparable as a direct PCO peer providing end-to-end conference, association management, and event services to enterprise and association clients.

Broad incumbents

• Messe Frankfurt: German-headquartered global trade fair and event organizer with strong infrastructure, mobility, and building-technology events. Comparable as a peer in producing high-quality B2B exhibitions and conferences for capital-intensive industries.
• Reed Exhibitions (RX / RELX): Global B2B exhibition and conference organizer operating hundreds of events across multiple industries. Comparable as a peer for sponsorship competition and as a benchmark for international expansion playbooks.
• GL Events: French global live event and exhibition organizer with strong presence across Europe, LATAM, and emerging markets. Comparable as a peer running integrated venue, exhibition, and conference services for B2B audiences.
• Koelnmesse: German exhibition company operating a portfolio of B2B trade fairs and congresses across infrastructure, construction, and energy. Comparable as a peer German-headquartered exhibition group with international expansion ambitions in LATAM and emerging markets.
• Informa Markets: One of the world's largest B2B events and exhibition groups, operating thousands of branded events including infrastructure, sanitation, and energy conferences. Highly comparable as a global PCO/exhibition incumbent competing for the same multinational sponsor budgets.
• NürnbergMesse Group: German multinational exhibition and trade fair company and parent of Hiria since 2020. Directly comparable as a global B2B exhibition organizer with a portfolio of trade shows, congresses, and conventions, and is the strategic backbone for Hiria's content and distribution.

Regional players

• LIDE (Grupo de Líderes Empresariais): Brazilian business-leader organization that runs high-profile executive forums and content programming for enterprise, government, and investor audiences. Comparable as a domestic Brazilian peer producing C-suite forums with similar target audience.
• FGV Eventos: Event arm of Fundação Getúlio Vargas producing executive education events, congresses, and seminars in Brazil. Comparable as a domestic peer combining academic credibility with B2B executive programming and content-led forums.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MarketingHiria
• LinkedInlinkedin.com/company/hiria
• Instagraminstagram.com/hiria.nmb?igsh=dXppM3gxY2Zwemdw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiria a NürnbergMesse Brasil