Hiro | Mura
Hiro | Mura is a Japanese catering company in the California Bay Area offering custom sushi catering for corporate events, sports arenas, concert venues, private homes, and weddings through three service formats: artisan showcases, live sushi bars, and pre-made platters.
- Company typePrivate
- Founded-
- HeadquartersCalifornia Bay Area, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hiro | Mura does
Hiro | Mura is a privately held Japanese catering company founded in 2012 by Derik and Kento, operating in the California Bay Area. The business originated at the Alemany Farmers Market selling sushi boxes and evolved into a full-service event catering operation serving corporate events, sports arenas, concert venues, private homes, and weddings. The company's stated purpose is to delight customers by artistically preparing eco-conscious ingredients, supported by documented sourcing standards including the Monterey Bay Aquarium Seafood Watch program, California-grown Haiga rice, Kinjirushi Wasabi, and all-natural pickled ginger free of preservatives.
The firm offers three core products: Sushi Showcase!, an artfully crafted display centerpiece; Sushi Live!, an interactive live sushi bar with trained chefs preparing sushi on-site; and Sushi Platters!, pre-made platters for gatherings. Menus are customized per event and the company also provides gluten-free sushi options. The technology stack consists of a basic Weebly website (hiromurafood.com) and direct phone contact (408.390.3091) for quote-based bookings, with no proprietary platform, app, or API.
The revenue model is professional-services catering on a quote-based, pay-as-you-go billing cadence. Pricing is not publicly disclosed and is personalized per event. Customer acquisition relies on direct outreach via phone and the company website. The team is small, with six total employees including the two co-founders. Ownership is founder-held and bootstrapped, with no institutional investors, subsidiaries, or external funding disclosed in the input data.
Hiro | Mura firmographics
Firmographics- Name
- Hiro | Mura
- Website
- https://hiromurafood.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hiro | Mura is a Japanese catering company in the California Bay Area offering custom sushi catering for corporate events, sports arenas, concert venues, private homes, and weddings through three service formats: artisan showcases, live sushi bars, and pre-made platters.
- Ownership category
- akta.pro rank
Hiro | Mura industry classification
Industry- Product category
- Japanese Catering Services
- NAICS
- Caterers (722320)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Hiro | Mura is headquartered
LocationHeadquarters
- HQ city
- California Bay Area
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hiro | Mura business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Event Catering Services: Hiro | Mura generates revenue through providing custom Japanese catering services for events. They offer three main service formats: Sushi Showcase (artfully crafted display), Sushi Live! (live sushi bar with chefs at events), and Sushi Platters (pre-made platters for gatherings). Pricing is quote-based and personalized for each event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom event catering with personalized menus and pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Hiro | Mura product offering
Product offeringCore offering
Hiro | Mura is a Japanese catering company based in the California Bay Area that creates custom sushi menus for events. It sells three distinct catering products: the Sushi Showcase (a custom artfully-crafted sushi centerpiece), Sushi Live (a live sushi bar with trained chefs preparing sushi on-site), and Sushi Platters (pre-made platters for gatherings). Pricing is quote-based and personalized for each event, with bookings taken by phone at 408.390.3091.
Product overview
Hiro | Mura is a premier Japanese catering company based in the California Bay Area, specializing in a mix of traditional and fusion sushi cuisine. The company operates as a unified catering service offering three distinct product lines: the Hiro | Mura Sushi Showcase! (custom artfully crafted centerpieces), Hiro | Mura Sushi Live! (interactive live sushi bar experiences with on-site chefs), and Hiro | Mura Sushi Platters! (ready-to-serve platter options). These offerings serve corporate events, sports arenas, concert venues, private homes, and weddings, with menus customized for each event and personalized quotes available upon request.
Differentiator
Problem solved
Functional benefit
Products and services
- Hiro | Mura Sushi Showcase! A show-stopping centerpiece catering option where Hiro | Mura artfully crafts a customized sushi showcase with a personalized menu for any occasion. Served at corporate events, sports arenas, concert venues, private homes, and weddings.
- Hiro | Mura Sushi Live! An interactive catering experience where trained sushi chefs bring a sushi bar to events and prepare sushi to order in front of guests. Designed for hosts seeking live entertainment and freshly-made sushi at their event.
- Hiro | Mura Sushi Platters! Ready-to-serve sushi platters for gatherings and events, allowing customers to bring prepared sushi to their get-together. Suitable for hosts who want Hiro | Mura sushi without on-site chef service.
Companies that use Hiro | Mura
Customer profileSegments1 record
Ideal customer profiles1 record
Hiro | Mura technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hiro | Mura partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Hiro | Mura competitors and assessment
Company assessmentEmerging players
- Forkable: Bay Area office catering delivery platform serving corporate clients with rotating chef-curated meals. Comparable as a tech-enabled Bay Area-focused corporate catering operator serving overlapping customer segments.
Direct peers
- Benihana: Japanese restaurant chain offering teppanyaki-style live chef cooking experience with event and private-party catering services. Comparable for the live chef entertainment experience analogous to Hiro | Mura's Sushi Live! offering.
- Blue Ribbon Sushi: Premium sushi restaurant group with event catering services. Comparable for premium sushi positioning and event catering services targeting high-end customers.
- McCalls Catering & Events: Bay Area full-service catering company serving corporate events, weddings, and private gatherings. Comparable for serving the same regional event catering market with custom menu services.
- Paula LeDuc Fine Catering: Premier Bay Area event caterer specializing in high-end corporate events, weddings, and private celebrations. Directly comparable to Hiro | Mura for serving the same corporate and private event clients in the same geographic market with custom menus and personalized service.
- Cafe Bon Appetit: Bay Area corporate and event catering company serving businesses, tech companies, and private events. Comparable for serving the same regional corporate event clientele with customized food service offerings.
Regional players
- Wente Vineyards: Northern California Livermore Valley winery hosting weddings and corporate events with on-site catering. Comparable for serving the same regional Northern California event market though primarily through a venue-led model rather than catering-led.
Broad incumbents
- Bon Appétit Management Co. National corporate catering company operating workplace cafes and event services with significant Bay Area presence. Comparable as a broader Bay Area corporate caterer with a similar business model but far greater scale.
- Tasty Catering: Midwest-based event catering company serving corporate and private events at scale. Comparable business model for event catering with custom menus and corporate client focus.
- Wolfgang Puck Catering: National premium event catering company serving corporate events, weddings, and galas at scale. Comparable as a broader premium event caterer with a similar target market but a significantly larger and more diversified portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Hiro | Mura social profiles
Digital presenceHiro | Mura compliance and trust
Trust signalCompliance1 record
Hiro | Mura financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hiro | Mura leadership team
Management profileNumber of profiles
Profiles2 records
Hiro | Mura funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hiro | Mura M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hiro | Mura
What does Hiro | Mura do?
Hiro | Mura is a Japanese catering company based in the California Bay Area that creates custom sushi menus for events. It sells three distinct catering products: the Sushi Showcase (a custom artfully-crafted sushi centerpiece), Sushi Live (a live sushi bar with trained chefs preparing sushi on-site), and Sushi Platters (pre-made platters for gatherings). Pricing is quote-based and personalized for each event, with bookings taken by phone at 408.390.3091.
Is Hiro | Mura a public or private company?
Hiro | Mura is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hiro | Mura founded?
Hiro | Mura was founded in -1. It employs 1 to 10 people.
Where is Hiro | Mura based?
Hiro | Mura is headquartered in California Bay Area, United States, in the North America region.
How does Hiro | Mura make money?
One revenue line is on record: event Catering Services.
Who are Hiro | Mura's main competitors?
Forkable is listed as an emerging player. Direct peers are Benihana, Blue Ribbon Sushi, McCalls Catering & Events, Paula LeDuc Fine Catering and Cafe Bon Appetit. Wente Vineyards is listed as a regional player. Broad incumbents are Bon Appétit Management Co., Tasty Catering and Wolfgang Puck Catering.
Does Hiro | Mura have an API?
No public API is recorded for Hiro | Mura.
What industry is Hiro | Mura in?
Hiro | Mura's product category is Japanese Catering Services. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722320.