Hirostar Padel

What Hirostar Padel does

Hirostar Padel is an Italian padel sports brand that sells rackets, apparel, and accessories direct-to-consumer through its own e-commerce platform, operating across Italy, the United Kingdom, and Spain with localized storefronts in Italian, English, and Spanish and native EUR, GBP, and USD pricing. Founded in 2020 and headquartered in Milan as HIROSTAR S.R.L., the company is sub-scale, with only 6 employees and no external funding disclosed in the source material. Its product portfolio is organized into four racket lines — Alien (professional signature editions with Tolito Aguirre, priced at €295 and €315), Pro, Precision (Horizon 25 at €195, discounted to €156), and Starter & Youth — alongside a full men's and women's apparel line (game shirts, shorts, skirts, leggings, casual wear, and the Street Collection sub-brand) and accessories including bags (€85–€120), anti-slip socks (€14), and overgrips (€6.50). The company differentiates itself from generic padel e-commerce through three mechanisms: a professional athlete endorsement with Tolito Aguirre anchoring the Alien line, an AI-powered Racket Finder on the website that guides buyers through a 3-step profile-and-recommendation flow, and the Hirostar Excellence Program, an intensive training service delivered with international coaches. The business model is essentially transactional DTC hardware sales with a thin services layer; there is no disclosed retail distribution, marketplace presence, or recurring subscription model, and no revenue, unit volume, or customer concentration data is available in the input.

Name

Hirostar Padel

Legal name

HIROSTAR S.R.L.

Website

https://hirostarpadel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Italian padel sports brand selling rackets, apparel, and accessories direct-to-consumer across Italy, the UK, and Spain via a localized e-commerce platform, anchored by a Tolito Aguirre signature racket line and an AI-powered Racket Finder tool.

Ownership category

akta.pro rank

Product category

Padel Sporting Goods

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Other Leather and Allied Product Manufacturing (316990)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMACAC

Soccer/Football Footwear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYIMAOAHAE

Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Leather Goods Manufacturing (Bags/Wallets/Luggage)

Keywords

• Padel rackets
• Padel equipment
• Padel apparel
• Racket sports
• Sports accessories

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Padel Racket Sales: Direct-to-consumer sales of branded padel rackets including the Alien, Pro, Precision, and Starter & Youth lines at price points ranging from €156 to €315.
2. Apparel and Clothing Sales: Sale of padel clothing including game shirts, game shorts, skirts, leggings, casual wear, and tracksuits for men and women.
3. Accessories Sales: Sale of padel accessories including bags (€85-120), anti-slip socks (€14), and overgrips (€6.50).
4. Excellence Program: Intensive training programs for aspiring champions featuring the best international coaches.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hirostar Padel designs, brands, and sells padel sports equipment directly to consumers through its own e-commerce platform. The product portfolio includes four padel racket lines (Alien, Pro, Precision, Starter & Youth), a men's and women's clothing range with the Street Collection sub-brand, and accessories such as bags, anti-slip socks, and overgrips. The brand also operates the Excellence Program, an intensive training service with international coaches to develop future padel champions.

Product overview

Hirostar Padel is a padel sports brand offering a comprehensive product portfolio consisting of four racket series (Alien, Pro, Precision, and Starter & Youth), a full clothing line for men and women (including game apparel, casual wear, and the Street Collection sub-brand), and padel accessories (bags, socks, overgrips). The company also operates the Excellence Program for player development. The product range is sold directly through their e-commerce platform with multi-currency support (EUR, GBP, USD). Notable professional endorsements include Tolito Aguirre on the Alien series rackets.

Differentiator

Problem solved

Functional benefit

Products and services

• Alien Racket Series Professional padel racket series featuring the Alien Core 26 and Alien Pro 26, endorsed by professional player Tolito Aguirre. Designed for players seeking explosive power and precision, with carbon fiber construction.
• Pro Racket Series Professional-grade padel racket collection designed for advanced and competitive players seeking explosive power and high performance.
• Precision Racket Series Padel racket series focused on control and precision, including the Horizon 25 (4th generation) racket designed for players prioritizing accuracy over power.
• Starter & Youth Racket Series Entry-level and youth-specific padel rackets designed for beginners and younger players learning the sport.
• Street Collection Clothing Street style-inspired clothing collection including T-shirts and shorts for men and women, designed for both on and off the padel court with focus on comfort and lifestyle fashion.
• Men's and Women's Padel Apparel Performance-oriented padel clothing for men (game shirts, game shorts) and women (game shirts and tops, game skirts and leggings), plus casual wear and tracksuits.
• Padel Accessories Padel accessories including the Hirostar Padel Bag (€85), Alien Padel Bag – Tolito Aguirre edition (€120), Grip Force Anti-Slip Padel Socks (€14), and Overgrip tape (€6.50).
• Hirostar Excellence Program Intensive training program designed to develop future padel champions, featuring international coaches and tailored training paths.

Quantifiable outcome

• Multiple racket lines designed for different playing styles and skill levels
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Tolito AguirrecoreStrategic or Co-development PartnerProfessional padel player Tolito Aguirre serves as the face of Hirostar's Alien racket line. The partnership includes signature edition rackets (Alien Core 26 and Alien Pro 26) and an Alien Padel Bag. The collaboration emphasizes 'Nuovi confini della magia' (New boundaries of magic) showcasing the brand's vision for bringing spectacle to padel.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drop Shot Padel: Drop Shot is a Spanish padel brand manufacturing rackets, bags, and accessories with similar mid-market positioning to Hirostar. Operates in overlapping European markets.
• Varlion: Varlion is a Spanish padel equipment brand producing rackets and accessories with strong domestic market presence. Comparable to Hirostar as a padel-native challenger in the European market.
• Siux Padel: Siux is a Spanish padel brand offering rackets, apparel, and accessories with a similar multi-tier positioning aimed at amateur through professional players. A direct padel-native competitor to Hirostar.
• Bullpadel: Bullpadel is the market-leading Spanish padel racket and equipment brand, with a multi-tier product portfolio across rackets, apparel, and accessories. As the dominant native padel brand, it is the closest direct competitor to Hirostar.
• Nox Padel: Nox is a leading padel racket brand sponsoring top professionals (including Agustín Tapia) with a product lineup spanning performance and entry-level rackets plus apparel. Highly comparable to Hirostar as a padel-native, racket-focused brand.
• Star Vie: Star Vie is a Spanish padel brand producing rackets, apparel, and accessories with a heritage of professional player endorsements. Comparable to Hirostar as a padel-native multi-product brand.

Broad incumbents

• Head Padel: Head has built a major padel racket and accessories line leveraging its established tennis and racket sports infrastructure. A broad incumbent with comparable performance racket offerings and deeper distribution.
• Adidas Padel: Adidas has aggressively expanded its padel racket and footwear line, leveraging its global brand and distribution muscle. As a broad incumbent in racket sports, it competes with Hirostar at the premium and performance end of the padel category.
• Wilson Padel: Wilson has entered the padel racket and equipment category, leveraging its global tennis brand equity and distribution channels. A broad incumbent competing for similar performance-oriented amateur and professional padel players.
• Babolat Padel: Babolat, a legacy tennis brand, has expanded into padel rackets and accessories with significant R&D and global distribution. A broad incumbent competing in the same racket and accessory categories as Hirostar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hirostarpadel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirostar Padel