Hispanic Chamber of E-Commerce
HISCEC is a private membership-based organization that supports Hispanic/Latino small business owners through a national e-commerce marketplace, tiered annual memberships ($47–$297), coaching, and corporate sponsor–backed resources, operating self-serve via the JoinT platform.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hispanic Chamber of E-Commerce does
The Hispanic Chamber of E-Commerce (HISCEC) is a private, membership-based organization founded in 2008 and headquartered in San Diego, California, that supports small business owners in the Hispanic/Latino community. Its core product is a digital ecosystem comprising a national e-commerce Marketplace, a Blog for business content, and a Digital Franchise program, all delivered through a self-serve platform hosted on JoinT. The organization operates with seven employees and a multi-channel media presence spanning Facebook, X, LinkedIn, Instagram, YouTube, a podcast, and an email newsletter.
HISCEC monetizes through three annual subscription tiers: Builder ($47/year), Accelerator ($97/year), and Legacy Pro ($297/year), with progressively richer bundles that include marketplace listing, digital membership certificates, business coaching calls, marketing strategy sessions, business credit coaching, export/import trade resources, partner/buyer/supplier connections, and VIP access to consultants and vendors. Additional revenue is generated through member-only pricing on marketing services and premium visibility features such as newsletter spotlights and featured social media posts. The primary customer segment is Hispanic/Latino small business owners seeking marketplace visibility, capital access, marketing support, and a community support system.
The business model is best characterized as a community-led, self-serve membership platform with sponsor-funded programming. Corporate sponsors — SDGE, Wells Fargo, Square, Google, and Comcast — fund free workshops, national campaigns, and business tools, supplementing subscription revenue. The go-to-market motion combines product-led growth (tiered self-serve signup), community-driven acquisition through social media and events, and a marketplace listing value proposition that doubles as both a member benefit and a public-facing surface for lead generation.
Hispanic Chamber of E-Commerce firmographics
Firmographics- Name
- Hispanic Chamber of E-Commerce
- Legal name
- Hispanic Chamber of E-Commerce
- Website
- https://hiscec.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HISCEC is a private membership-based organization that supports Hispanic/Latino small business owners through a national e-commerce marketplace, tiered annual memberships ($47–$297), coaching, and corporate sponsor–backed resources, operating self-serve via the JoinT platform.
- Ownership category
- akta.pro rank
Hispanic Chamber of E-Commerce industry classification
Industry- Product category
- Small Business Chamber of Commerce Services
- NAICS
- General Merchandise Retailers (455), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro industry
- E-commerce & Digital Membership ClubsSpecialty Membership Clubs (Category-Focused)Sponsorship, Exhibitor & Partnership Management ServicesTravel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners
Keywords
Hispanic Chamber of E-Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Membership Subscriptions: Three-tiered annual membership program (Builder $47/yr, Accelerator $97/yr, Legacy Pro $297/yr) providing tiered access to marketplace listing, coaching, marketing services, and member resources.
- Marketing Services: Member-only pricing on marketing services provides additional revenue from existing member base. Special pricing on business tools and marketing services available at higher tiers.
- Featured/Spotlight Features: Newsletter spotlight features and featured social media posts offered as premium visibility options for members seeking additional promotion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Builder - Basic membership at $47/year covering marketplace listing and digital certificate |
| Subscription | Annual | Accelerator - Mid-tier membership at $97/year adding coaching and marketing support |
| Subscription | Annual | Legacy Pro - Premium membership at $297/year with full access to all resources and VIP perks |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
Hispanic Chamber of E-Commerce product offering
Product offeringCore offering
The Hispanic Chamber of E-Commerce (HISCEC) operates a membership-based chamber of commerce for Hispanic/Latino small business owners in the United States. Members pay annual subscription fees across three tiers (Builder $47, Accelerator $97, Legacy Pro $297) to access a national online marketplace where they list products and services, receive business coaching and marketing strategy sessions, obtain business credit and funding guidance, and connect with buyers, partners, suppliers, and corporate sponsors including Wells Fargo, Google, Square, Comcast, and SDGE.
Product overview
The Hispanic Chamber of E-Commerce operates as a multi-platform membership organization offering three interconnected service layers: (1) a digital ecosystem comprising a Blog for business content, a Digital Franchise program for business tools, and a Marketplace for e-commerce visibility; (2) tiered membership programs (Builder at $47/year, Accelerator at $97/year, and Legacy Pro at $297/year) that unlock progressively more features including coaching, marketing services, and export/import resources; and (3) community networking opportunities connecting members with buyers, partners, and suppliers. The platform positions itself as a one-stop growth partner for small Hispanic-owned businesses seeking marketing, capital access, and scaling support.
Differentiator
Problem solved
Functional benefit
Products and services
- Builder Membership Entry-level annual membership at $47/year for small business owners and Hispanic/Latino entrepreneurs, providing marketplace listing, digital membership certificate, monthly newsletter, and access to seminars and workshops.
- Accelerator Membership Mid-tier annual membership at $97/year for Hispanic/Latino small business owners, including all Builder benefits plus online store setup help, special pricing on marketing services, a 30-minute business coaching call, 30-minute business credit coaching, 30-minute marketing strategy session, and featured social media posts.
- Legacy Pro Membership Premium annual membership at $297/year for Hispanic/Latino small business owners, including all Accelerator benefits plus export/import and trade resources, partner/buyer/supplier connections, newsletter spotlight feature, priority event invitations, discounted business tools, VIP access to consultants and vendors, eligibility for a business growth cohort, and small business certification.
- HISCEC National Marketplace National online e-commerce marketplace where HISCEC members list their products and services to gain visibility and generate leads from buyers across the United States. Marketplace access is gated by membership tier.
Companies that use Hispanic Chamber of E-Commerce
Customer profileSegments2 records
Ideal customer profiles1 record
Hispanic Chamber of E-Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hispanic Chamber of E-Commerce partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Hispanic Chamber of E-Commerce competitors and assessment
Company assessmentEmerging players
- National Black Chamber of Commerce: Ethnic-focused chamber of commerce supporting Black-owned businesses through advocacy, networking, and resources. Structurally comparable to HISCEC as an ethnic-focused membership business organization but with a different minority segment.
Others
- GoDaddy: Major SMB digital services provider offering website building, marketing tools, and online store setup. Comparable in providing online-store setup and digital tools to small businesses but operates as a for-profit infrastructure provider rather than a community-led membership org.
Broad incumbents
- SCORE: Long-established nonprofit network offering free business mentoring and education to U.S. small business owners. Comparable in delivering coaching and business support but operates as a broader incumbent without HISCEC's cultural-niche focus.
- Etsy: Large-scale e-commerce marketplace for small creative and niche businesses, including many Hispanic-owned sellers. Comparable as an e-commerce marketplace serving SMBs, but operates as a general horizontal platform without cultural specialization.
- Minority Business Development Agency (MBDA): Federal agency supporting minority-owned businesses including Hispanic-owned firms via centers and partners. Comparable target audience and mission; operates as a government program rather than a private membership organization.
- Goldman Sachs 10,000 Small Businesses: Large-scale program providing education, capital access, and business support to underserved small businesses. Comparable in capital-access and coaching mission but operates as a high-touch program rather than a digital membership platform.
- LISC (Local Initiatives Support Corporation): National nonprofit providing capital, technical assistance, and programming to underserved small businesses and community developers. Comparable in capital access and SMB support mission but with broader community-development focus.
Direct peers
- U.S. Hispanic Chamber of Commerce (USHCC): National umbrella organization representing Hispanic chambers and business associations across the U.S. Most directly comparable to HISCEC in mission, target audience, and membership-based support for Hispanic entrepreneurs.
- Alignable: Small business referral network and community platform for SMBs to connect, recommend, and find partners. Comparable to HISCEC in peer-to-peer networking and member-driven discovery, though without HISCEC's marketplace or cultural focus.
- Hello Alice: Digital platform supporting small business owners (with strong Hispanic/Latino focus) through grants, mentorship, and a peer community. Closely comparable to HISCEC in SMB digital community, mentorship, and capital-access support.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hispanic Chamber of E-Commerce social profiles
Digital presenceHispanic Chamber of E-Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hispanic Chamber of E-Commerce leadership team
Management profileNumber of profiles
Hispanic Chamber of E-Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hispanic Chamber of E-Commerce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hispanic Chamber of E-Commerce
What does Hispanic Chamber of E-Commerce do?
The Hispanic Chamber of E-Commerce (HISCEC) operates a membership-based chamber of commerce for Hispanic/Latino small business owners in the United States. Members pay annual subscription fees across three tiers (Builder $47, Accelerator $97, Legacy Pro $297) to access a national online marketplace where they list products and services, receive business coaching and marketing strategy sessions, obtain business credit and funding guidance, and connect with buyers, partners, suppliers, and corporate sponsors including Wells Fargo, Google, Square, Comcast, and SDGE.
Is Hispanic Chamber of E-Commerce a public or private company?
Hispanic Chamber of E-Commerce is a private company. It is classified as unknown and is currently operating.
When was Hispanic Chamber of E-Commerce founded?
Hispanic Chamber of E-Commerce was founded in -1. It employs 1 to 10 people.
How does Hispanic Chamber of E-Commerce make money?
Three revenue lines are on record. Membership Subscriptions are the primary driver. The others are marketing Services and featured/Spotlight Features.
Who are Hispanic Chamber of E-Commerce's main competitors?
National Black Chamber of Commerce is listed as an emerging player. GoDaddy is listed as an others. Broad incumbents are SCORE, Etsy, Minority Business Development Agency (MBDA), Goldman Sachs 10,000 Small Businesses and LISC (Local Initiatives Support Corporation). Direct peers are U.S. Hispanic Chamber of Commerce (USHCC), Alignable and Hello Alice.
Does Hispanic Chamber of E-Commerce have an API?
No public API is recorded for Hispanic Chamber of E-Commerce.
What industry is Hispanic Chamber of E-Commerce in?
Hispanic Chamber of E-Commerce's product category is Small Business Chamber of Commerce Services. Its primary akta.pro industry code is CRAEADAF, E-commerce & Digital Membership Clubs, with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 455 and its SIC code is 8600.