贵阳海信电子有限公司昆明分公司
The Kunming branch is a regional representative office of Hisense Group, a privately-held multinational consumer electronics manufacturer. It operates as a small (≈6-employee) regional node supporting sales and coordination for Hisense's televisions, projectors, appliances, and air products in the Yunnan market.
- Company typePrivate
- Founded-
- Headquarters昆明市, 云南省, China
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What 贵阳海信电子有限公司昆明分公司 does
贵阳海信电子有限公司昆明分公司 (Guiyang Hisense Electronics Co., Ltd. Kunming Branch) is a regional branch office of 海信集团 (Hisense Group), a privately-held multinational consumer electronics and appliance manufacturer headquartered in Qingdao, China. The subject entity is registered in Guizhou Province, China and operates from Kunming, Yunnan, with a reported headcount of approximately 6 employees, consistent with a regional sales representation or coordination function rather than a standalone manufacturing or direct-to-consumer operation.
The Hisense product portfolio underlying the parent brand spans televisions (U6, U7, U8, and M7 Series featuring proprietary MiniLED and ULED display platforms, with 165Hz refresh rates on the U7 gaming tier and support for both Google TV and Amazon Fire TV operating systems), laser projectors (PX3-PRO Trichroma Laser, C2 Pro Triple Laser, PL2 Laser Cinema), audio equipment (soundbars and subwoofers), home appliances (refrigerators including French 4-door configurations, ranges, dishwashers, microwave ovens), and air products (window AC, portable AC, dehumidifiers, and HVAC). At the parent level, the company also operates a B2B commercial channel for commercial displays, commercial refrigeration, and commercial HVAC.
The business model is hardware-led: revenue is generated primarily through consumer electronics hardware sales via direct e-commerce storefronts, authorized retail partnerships, and dedicated B2B commercial sales channels. Pricing is not publicly disclosed and is set through retail and quote-based mechanisms. Go-to-market combines event-driven product launches (notably at CES), content marketing via owned digital properties (hisense-usa.com, blog, newsroom), organic social engagement across Facebook, X, Instagram, and YouTube, and email newsletter campaigns. The customer base is segmented horizontally into Consumer/Residential (primary) and Commercial/B2B segments, with consumer pain points centered on affordable premium entertainment, large-screen experiences, and full-suite home appliance needs.
贵阳海信电子有限公司昆明分公司 firmographics
Firmographics- Name
- 贵阳海信电子有限公司昆明分公司
- Legal name
- 贵阳海信电子有限公司昆明分公司
- Website
- https://hisense.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Kunming branch is a regional representative office of Hisense Group, a privately-held multinational consumer electronics manufacturer. It operates as a small (≈6-employee) regional node supporting sales and coordination for Hisense's televisions, projectors, appliances, and air products in the Yunnan market.
- Ownership category
- akta.pro rank
贵阳海信电子有限公司昆明分公司 industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Household Appliance Manufacturing (3352), Major Household Appliance Manufacturing (33522), Electronics and Appliance Retailers (44921), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Household Appliances (3630), Household Audio & Video Equipment (3651), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Major Appliances (White Goods) Distribution (CRAOACAA)
- akta.pro secondary industries
- Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB), Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK)
Keywords
Where 贵阳海信电子有限公司昆明分公司 is headquartered
LocationHeadquarters
- HQ city
- 昆明市, 云南省
- HQ country
- China
- HQ region
- Asia
Markets served
贵阳海信电子有限公司昆明分公司 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer Electronics Hardware Sales: Primary revenue stream from selling televisions, projectors, audio products, home appliances, and air conditioning products directly to consumers through retail and e-commerce channels.
- Commercial/B2B Products: Revenue from commercial display solutions, commercial refrigerators, and commercial HVAC systems sold to business customers through the B2B division.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
贵阳海信电子有限公司昆明分公司 product offering
Product offeringCore offering
贵阳海信电子有限公司昆明分公司 is a regional branch office of Hisense Group operating from Kunming, Yunnan Province, China, with 6 employees, supporting local sales and distribution of Hisense consumer electronics and home appliances. The product portfolio it represents spans Hisense MiniLED ULED televisions, laser projectors, soundbars and subwoofers, refrigerators, ranges, dishwashers, microwave ovens, window AC, portable AC, dehumidifiers, and a commercial line of displays, refrigeration, and HVAC.
Product overview
Hisense USA offers a diversified consumer electronics and appliance portfolio spanning multiple product categories. The core television lineup includes the U6 Series (entry-level MiniLED 4K ULED with Fire TV), U7 Series (gaming-focused with 165Hz and Google TV), U8 Series (premium MiniLED Google TV), and M7 Series (MiniLED Google TV). Projectors include the PX3-PRO Trichroma Laser (Xbox-designed ultra-short throw), C2 Pro Triple Laser Mini, and PL2 Laser Cinema. Audio offerings feature soundbars and subwoofers. The appliances division covers refrigerators (French door, compact, freezer, wine coolers), cooking ranges, and dishwashers. Air products include window AC units, portable AC, and dehumidifiers. Commercial products encompass displays, HVAC, and refrigerators. The company operates across consumer and B2B segments with products integrating various smart TV platforms including Google TV and Fire TV.
Differentiator
Problem solved
Functional benefit
Products and services
- U6 Series MiniLED ULED 4K Television
Quantifiable outcome
- Hisense's customer satisfaction score has soared, earning high marks in new ACSI study
Companies that use 贵阳海信电子有限公司昆明分公司
Customer profileSegments2 records
Ideal customer profiles2 records
贵阳海信电子有限公司昆明分公司 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
贵阳海信电子有限公司昆明分公司 partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
贵阳海信电子有限公司昆明分公司 competitors and assessment
Company assessmentDirect peers
- LG Electronics: Major competitor in OLED and QNED TVs, home appliances (refrigerators, ranges, dishwashers), and residential/commercial air conditioning. Operates an overlapping US distribution model with a premium-brand position.
- Sony: Premium TV competitor (Bravia, MiniLED, OLED) with strong image-processing brand cachet. Hisense U8/M7/PX3-PRO compete directly with Sony's high-end TV and home theater projector lines.
- Samsung Electronics: Global leader in TVs (QLED, Neo QLED, OLED), home appliances, and HVAC. Directly competes with Hisense across the full consumer electronics + appliance portfolio and serves the same consumer and B2B channels in the US.
- Midea: Chinese appliance and HVAC giant (parent of Comfee, Hualing brands) competing in refrigerators, kitchen appliances, and commercial/residential air conditioning — overlaps Hisense's appliance and air-product lines globally.
- TCL: Closest Chinese-origin peer to Hisense — competes head-to-head in MiniLED/QLED TVs, soundbars, and increasingly in appliances and air products at value price points in the US market.
- Skyworth: Chinese TV and appliance manufacturer with growing international presence. Closely comparable to Hisense as a Chinese-origin brand competing in MiniLED TVs, white goods, and overseas OEM/ODM channels.
- Vizio: US-focused value TV brand now owned by Walmart. Competes directly with Hisense's U6/U7 series on big-box retail shelves and on smart-TV platform positioning (SmartCast vs Google TV/Fire TV).
- Haier: Chinese white-goods leader (refrigerators, washers, AC) with US brands GE Appliances and Candy. Competes with Hisense across refrigerators, dishwashers, and AC in both consumer retail and commercial HVAC.
- Sharp: Japanese TV and appliance brand with a US presence; competes in the same mass-market TV and small-appliance categories Hisense targets through authorized retailers.
Broad incumbents
- Hisense Visual Technology (parent TV arm): The listed Shanghai Stock Exchange TV subsidiary (600060.SH) within Hisense Group — provides direct public-market comparables on TV segment revenue, panel procurement, and ASP trends for the Hisense Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
贵阳海信电子有限公司昆明分公司 social profiles
Digital presence贵阳海信电子有限公司昆明分公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
贵阳海信电子有限公司昆明分公司 leadership team
Management profileNumber of profiles
贵阳海信电子有限公司昆明分公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
贵阳海信电子有限公司昆明分公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 贵阳海信电子有限公司昆明分公司
What does 贵阳海信电子有限公司昆明分公司 do?
贵阳海信电子有限公司昆明分公司 is a regional branch office of Hisense Group operating from Kunming, Yunnan Province, China, with 6 employees, supporting local sales and distribution of Hisense consumer electronics and home appliances. The product portfolio it represents spans Hisense MiniLED ULED televisions, laser projectors, soundbars and subwoofers, refrigerators, ranges, dishwashers, microwave ovens, window AC, portable AC, dehumidifiers, and a commercial line of displays, refrigeration, and HVAC.
Is 贵阳海信电子有限公司昆明分公司 a public or private company?
贵阳海信电子有限公司昆明分公司 is a private company. It is classified as corporate owned and is currently operating.
When was 贵阳海信电子有限公司昆明分公司 founded?
贵阳海信电子有限公司昆明分公司 was founded in -1. It employs 1 to 10 people.
Where is 贵阳海信电子有限公司昆明分公司 based?
贵阳海信电子有限公司昆明分公司 is headquartered in 昆明市, 云南省, China, in the Asia region.
How does 贵阳海信电子有限公司昆明分公司 make money?
Two revenue lines are on record. Consumer Electronics Hardware Sales are the primary driver. The others are commercial/B2B Products.
Who are 贵阳海信电子有限公司昆明分公司's main competitors?
Direct peers on record are LG Electronics, Sony, Samsung Electronics, Midea, TCL, Skyworth, Vizio, Haier and Sharp. Hisense Visual Technology (parent TV arm) is listed as a broad incumbent.
Does 贵阳海信电子有限公司昆明分公司 have an API?
No public API is recorded for 贵阳海信电子有限公司昆明分公司.
What industry is 贵阳海信电子有限公司昆明分公司 in?
贵阳海信电子有限公司昆明分公司's product category is Consumer Electronics. Its primary akta.pro industry code is CRAOACAA, Major Appliances (White Goods) Distribution, with a secondary code of CRACACAB, Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers). Its NAICS code is 3352 and its SIC code is 3630.