Historic Harley-Davidson

What Historic Harley-Davidson does

Towers' Historic Harley-Davidson is a privately held, family-owned authorized Harley-Davidson motorcycle dealership operating from a single location at 2047 SW Topeka Blvd in Topeka, Kansas. The business was founded in 1949 by Henry Patterson, who purchased Topeka Harley-Davidson from Dutch Myers and relocated his family from Grand Junction, Colorado. After early disruption caused by an adjacent hotel fire that destroyed the original 305 Kansas Avenue storefront, the dealership relocated to 2410 W 6th before settling at its current Topeka Blvd address, where it has operated for decades.

The dealership sells new Harley-Davidson motorcycles across the Icons and Enthusiast collections and current model years, alongside a pre-owned inventory that spans multiple brands including Honda, Indian Motorcycle, Kawasaki, KTM, Yamaha, Royal Enfield, and Victory. Revenue is generated through four streams: (1) new and pre-owned motorcycle sales with dealer markup, (2) certified service and repair labor plus parts markup, (3) parts, accessories, and motorclothes (apparel) sales, and (4) F&I income from HDFS financing and Harley-Davidson Insurance referrals. Service offerings include a 3-Hole Service package at $249.99 and an Oil Change Saturday Special at $99.99. The dealership leverages the Harley-Davidson financial and loyalty ecosystem, including HDFS financing, H-D Insurance, H-D Membership, Rider Rewards, and the local OZ H.O.G. chapter.

Distribution is omnichannel at limited scale: a single physical retail storefront in Topeka supported by a self-serve website for inventory browsing, trade-in valuation, finance application, and service scheduling. Marketing is local and promotional, relying on monthly specials, in-store events, test ride campaigns, organic social (Facebook, X), and H-D national promotion participation. Technology is non-proprietary — standard dealership management systems for inventory, sales, service, and CRM. The primary customer segment is individual motorcycle enthusiasts in the Topeka metropolitan area and surrounding Kansas communities, served through both first-time buyers and experienced riders with a focus on the Harley-Davidson brand enthusiast.

Name

Historic Harley-Davidson

Legal name

Towers' Historic Harley-Davidson

Website

https://historichd.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

Towers' Historic Harley-Davidson is a family-owned, single-location authorized Harley-Davidson dealership in Topeka, Kansas, founded in 1949. It sells new and multi-brand pre-owned motorcycles, certified service, parts, and H-D financing/insurance to individual riders in the regional Kansas market.

Ownership category

akta.pro rank

Headquarters

HQ city

Topeka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: Sales of new Harley-Davidson motorcycles and pre-owned motorcycles across multiple brands (Honda, Indian Motorcycle, Kawasaki, KTM, Yamaha, Royal Enfield, Victory). Revenue generated from the markup over dealer cost on new units and profit margin on pre-owned sales.
2. Service and Repair: Certified technician service department providing maintenance and repair services including oil changes, comprehensive 3-hole service, and general motorcycle repair. Revenue generated through labor charges and parts markup.
3. Parts and Accessories: Sale of motorcycle parts, accessories, and motorclothes (apparel and gear). Revenue from parts markup and accessories sales.
4. Finance and Insurance: Finance department offering financing applications, pre-approval services, and Harley-Davidson Insurance products. Revenue generated from financing commissions and insurance referrals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Towers' Historic Harley-Davidson is an authorized Harley-Davidson dealership selling new and pre-owned motorcycles across multiple brands, supported by a certified service department, parts and accessories retail, and on-site financing and insurance offerings. The dealership also provides trade-in valuation, test rides, and access to H-D Membership and H.O.G. chapter benefits. All operations are conducted from a single physical location in Topeka, Kansas, complemented by self-serve online tools for inventory browsing, service scheduling, and finance applications.

Product overview

Towers' Historic Harley-Davidson is an authorized Harley-Davidson motorcycle dealership offering a comprehensive portfolio of products and services. The core offerings include new and pre-owned motorcycle sales spanning Harley-Davidson models across multiple families (Softail, Sportster, Touring, CVO, Adventure Touring, and others), along with complementary brands such as Honda, Indian Motorcycle, Kawasaki, KTM, Royal Enfield, Victory, and Yamaha. These are supported by a full-service department with certified technicians, a parts and accessories department, and financial services through HDFS. The dealership also provides trade-in valuation, insurance products, test ride experiences, and loyalty programs including H.O.G. membership and Rider Rewards. The products function as an integrated dealership experience where vehicle sales are supported by service, parts, and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• New Harley-Davidson Motorcycle Sales Sale of new Harley-Davidson motorcycles from the current model lineup, available for individual motorcycle consumers. Sales are supported by factory warranty, on-site test rides, and HDFS financing.
• Pre-Owned Motorcycle Sales Sale of certified pre-owned motorcycles from Harley-Davidson and multiple other brands, available for individual motorcycle consumers. Includes trade-in valuation support.
• Certified Service Department Service and repair offering for motorcycles, including oil changes, 3-hole service, general repair, warranty work, and complimentary safety inspections. Performed by certified technicians for individual motorcycle owners.
• Parts and Accessories Department Sale of genuine motorcycle parts, accessories, and motorclothes apparel and gear for individual motorcycle owners.
• Harley-Davidson Financial Services (HDFS) Financing Motorcycle financing services for individual buyers, including application, pre-approval, and payment calculation, facilitated through Harley-Davidson Financial Services.
• Harley-Davidson Insurance Motorcycle insurance products offered through HDFS, available to individual motorcycle owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harley-Davidson Motor CompanycoreChannel Partner/ Reseller/ DistributorAuthorized Harley-Davidson dealership relationship providing the right to sell new Harley-Davidson motorcycles, access factory support programs, genuine parts supply, warranty service capabilities, and participation in H-D marketing initiatives and promotions.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/historic-harley-davidson

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Historic Harley-Davidson