What HI-TECH DAIRY SUPPLY does

Hi-Tech Dairy Supply, Inc. is a privately held, family-owned dairy equipment dealer and service provider headquartered in Allendale, Michigan. Founded in 1968 as Rosema Dairy Equipment by Al "Bud" Rosema and rebranded to its current name in 2000, the company has served West Michigan dairy farms continuously for more than 55 years and is currently owned and managed by Chad Scholma. The business operates as the certified Lely Center and GEA Dealer for West Michigan, giving it exclusive regional distribution rights to the two leading dairy equipment OEMs, covering robotic milking systems (Lely Astronaut A5 and A4), automated feeding (Lely Vector, Juno, Calm), conventional and rotary parlors (GEA), milk cooling, liners, and farm hygiene chemicals.

The company's revenue is generated across four streams: hardware sales and installation of milking and cooling equipment, professional services including 24/7 emergency repair and scheduled maintenance, recurring hygiene product delivery via route program, and parts sales across all major brands. Core technical capabilities include design-build dairy facility planning, custom maintenance and milking analysis programs, dairy hygiene analysis using tri-scan water and solution testing, and certified technician coverage for both Lely robotic and GEA conventional systems. The 15-person team includes multiple Lely-certified L2 robotics technicians, a Certified Lely Robotics Product Specialist, and dedicated milk quality and hygiene route specialists, supported by an expanded facility with warehouse, parts area, showroom, and conference room.

The customer base consists of West Michigan dairy operations ranging from small family farms to large enterprises, with multi-decade relationships cited across named accounts (e.g., Willow Creek Dairy, Marsh Dairy, Windy View Farm). Notable projects include multi-robot Lely installations (Sparks Quaker Acres 6 robots; Once Upon A Dairy 4 robots; Westendorp 4 robots) and major GEA parlor expansions (Walnutdale Farms, Hull Dairy Farm, Nobel Family Dairy). Go-to-market is sales-led with direct field service, supported by co-marketing with Lely and GEA, a website project portfolio, and a Facebook presence. The company carries no external funding, operates from a single Allendale facility, and sells exclusively within West Michigan.

Name

HI-TECH DAIRY SUPPLY

Legal name

Hi-Tech Dairy Supply, Inc.

Website

https://hi-techdairy.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Hi-Tech Dairy Supply is a family-owned Allendale, Michigan dairy equipment dealer and service provider serving West Michigan dairy farms as the certified Lely Center and GEA Dealer, offering robotic and conventional milking equipment sales, installation, 24/7 emergency service, parts, and a recurring hygiene supply route.

Ownership category

akta.pro rank

Product category

Dairy Farm Equipment

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)

akta.pro secondary industries

Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG), Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC), Automatic Milking Robots (AMS) (AFAAAIAB)

Keywords

• Dairy milking equipment
• Robotic milking systems
• Dairy farm services
• Milk cooling equipment
• Dairy hygiene supplies

Headquarters

HQ city

Allendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales and Installation: Sales and installation of dairy milking equipment, cooling systems, robotic milking systems (Lely Astronaut A4/A5), conventional parlors (GEA), automated feeders (Lely Juno, Vector, Calm), and barn equipment
2. Service and Maintenance: 24-hour emergency service, scheduled maintenance programs, milking analysis, and ongoing technical support. Revenue from service calls, labor, and maintenance contracts
3. Hygiene Products Supply: Full line of hygiene products and dairy farm supplies delivered via route program. Includes teat dips, cleaning solutions, and sanitation products
4. Parts Sales: Service parts available for all brands of milking and cooling equipment, warehouse distribution of components

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hi-Tech Dairy Supply is a West Michigan dairy equipment dealer and service company that sells, installs, and services Lely robotic milking systems and GEA conventional/rotary parlors, milk cooling equipment, automated feeders, and dairy hygiene products. The company provides end-to-end support including custom design-build planning, 24/7 emergency repair, scheduled maintenance, milking analysis, and a recurring route delivery program for sanitation chemicals and farm supplies.

Product overview

Hi-Tech Dairy Supply is a full-service dairy equipment provider offering a comprehensive portfolio of robotic milking systems (Lely Astronaut A5, Lely Juno, Lely Calm), conventional and rotary milking parlors (GEA), barn equipment, and farm management solutions. As a Certified Lely Dealer and GEA dealer, they provide equipment sales, installation, 24-hour emergency service, custom farm design and planning, scheduled maintenance programs, and hygiene supply route services. The company serves West Michigan dairy farms with over 145 years of combined industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lely Astronaut Robotic Milking Systems

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• LelycoreChannel Partner/ Reseller/ Distributor · 1 January 2008Certified Lely Dealer and Lely Center for West Michigan. Offers Lely Astronaut A5 and A4 robotic milking systems, Juno feed pushers, Vector smart feeding, and Calm calf feeding systems. Company has multiple Lely-certified technicians including L2 robotics specialists.
• GEA Farm TechnologiescoreChannel Partner/ Reseller/ Distributor · 1 January 2008West Michigan's GEA Dealer offering conventional parlors, rotary parlors, milking equipment, liners, cooling systems, and hygiene products. GEA incorporated WestfaliaSurge, Houle, and Norbco in 2008.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• BouMatic: US-headquartered (Madison, Wisconsin) manufacturer of milking parlors, robotic milking systems, and dairy hygiene products. Competes with Lely and GEA at the manufacturer level and is the closest American-made peer for Hi-Tech's conventional milking equipment lines.
• Trioliet: Dutch manufacturer of automated feeding systems, feed mixers, and feed pushers—overlapping with Lely's Vector and Juno lines that Hi-Tech sells. Comparable dairy farm automation equipment manufacturer for Hi-Tech's feeding system offerings.
• DeLaval: Swedish global dairy equipment manufacturer offering milking systems, cooling, and farm management. Competes with Lely and GEA for the same dairy farm customers Hi-Tech serves and is sold through competing dealer networks in adjacent US regions.
• Lely: Dutch global manufacturer of dairy robotics (including the Astronaut A5 that Hi-Tech sells) and farm automation equipment. As both an upstream partner and brand-level competitor, Lely is the most directly comparable manufacturer for Hi-Tech's core robotic milking offering.
• Afimilk: Israeli dairy herd management software and sensor manufacturer serving dairy farms globally. While not a direct milking equipment competitor, Afimilk is a comparable technology provider in the dairy farm automation space that Hi-Tech's customers also purchase.
• Fullwood Packo: UK/European-based milking equipment manufacturer offering parlors, robots, and cooling systems. Competes with Lely and GEA globally and is sometimes represented in US dairy markets through regional dealer networks comparable to Hi-Tech.
• GEA Farm Technologies: German-headquartered manufacturer of conventional and rotary milking parlors, cooling systems, and hygiene solutions—all product lines Hi-Tech sells and services as a West Michigan dealer. Direct upstream partner and the most comparable brand-level competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hitechdairy
• LinkedInlinkedin.com/company/hi-tech-dairy-supply

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HI-TECH DAIRY SUPPLY