Hit Play

Audiovisual Event Production Serviceshitplay.co

Company typePrivate
Founded-
HeadquartersRichmond, United States
Headcount1–10
GTM typeB2B
OfferingServices

Hit Play firmographics

Firmographics

Name: Hit Play
Legal name: Hit Play
Website: https://hitplay.co
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Hit Play industry classification

Industry

Product category: Audiovisual Event Production Services
NAICS: Other Performing Arts Companies (711190), Performing Arts Companies (7111)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)
akta.pro secondary industry: Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)

Keywords

Audiovisual production services
Event production company
AV equipment rentals
Live sound engineering
Concert lighting services

Where Hit Play is headquartered

Location

Headquarters

HQ city: Richmond
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Hit Play business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

AV Production Services: Full-service audiovisual production including sound system design and operation, dynamic lighting design, video/projection/LED wall deployment, on-site tech support, show calling, and pre-production run-of-show planning. Revenue is generated through project-based fees for services and labor.
Equipment Rental: Rental of AV equipment including audio packages, LED video walls, lighting rigs, staging, power, rigging & truss, and IT equipment. Pricing is quote-based through the website with rental period selection. Pre-built packages are offered as well as custom configurations.
Equipment Sales: Sale of new and recycled/b余质 AV equipment. Hit Play is an authorized reseller for Allen & Heath, d&b audiotechnik, Shure, Yamaha, and other brands. They sell older rental equipment to fund upgrades to newer technologies.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom AV Production and Equipment Rental - Quote Based

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Hit Play product offering

Product offering

Core offering

Hit Play is a Richmond, Virginia-based audiovisual production company that designs and operates sound, lighting, and video systems for corporate events, concerts, conferences, houses of worship, and live productions. They also rent and resell professional AV equipment (audio systems, LED video walls, lighting, staging, rigging) as authorized dealers for d&b audiotechnik, Allen & Heath, Shure, and Yamaha, and provide specialized services for houses of worship including live streaming and volunteer training.

Product overview

Hit Play is an audiovisual production company offering full-service event production in Virginia. Their core offerings include professional sound system design and operation, dynamic lighting solutions, video production and projection mapping, on-site tech support and show calling, and pre-production planning. They operate as both a production services company and equipment rental provider, with a product portfolio spanning audio equipment (d&b Audiotechnik speakers, Allen & Heath mixing consoles, Shure wireless systems), video solutions (LED walls, projectors, cameras), lighting equipment, and staging solutions (custom stages, Stageline mobile stages). Their rental offerings include both individual equipment categories and pre-built AV packages combining multiple equipment types. They also provide specialized services for houses of worship, including AV system integration, live streaming solutions, and volunteer training.

Differentiator

Problem solved

Functional benefit

Products and services

Professional Sound System Design and Operation Design, deployment, and live operation of audio reinforcement systems tuned for the venue, providing clarity and consistent coverage for events ranging from small rooms to stadiums; for corporate clients, concert promoters, and houses of worship.
Dynamic Lighting Solutions Creative lighting design and operation including stage washes, pixel mapping, and brand-aligned visual programming for corporate events, concerts, and worship services.
Video Production and Projection Mapping Multi-camera capture, custom projection mapping, live streaming, and large-screen presentation delivery for live and hybrid events.
On-Site Tech Support and Show Calling Dedicated crew presence throughout the event including show calling, last-minute adjustments, and real-time technical problem-solving.
Pre-Production and Run-of-Show Planning Advance planning service that maps cues, slides, and transitions, paired with reliable playback systems for seamless event execution.
Equipment Rental Rental of professional AV equipment across audio, video, lighting, IT, power, rigging & truss, and staging & décor categories, ordered via website quote request with rental period selection.
Pre-Built AV Rental Packages Pre-configured rental bundles such as complete PA and line array systems, LED video walls, ballroom projection, uplighting, and custom stages priced as combined packages.
Equipment Sales Authorized reseller sales of new and recycled AV equipment from Allen & Heath, d&b audiotechnik, Shure, Yamaha, and other brands, including Hit Play's own retired rental gear.
House of Worship AV Services Specialized AV integration and production services for houses of worship including custom system design matching budget, live streaming installation, sound reinforcement, projection, and volunteer training.

Quantifiable outcome

Scaled sound system from 1,500 to 3,000+ attendees within 48 hours at Bubba's Block Party, while staying within Henrico County noise limits at 115dB at the crowd and compliant at the front gate.
+2 more outcomes

Companies that use Hit Play

Customer profile

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Hit Play technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Hit Play partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

d&b audiotechnikcoreTechnology or IntegrationHit Play uses d&b audiotechnik as their primary loudspeaker brand, utilizing tools like NoizCalc (environmental noise modeling), ArrayCalc (predictive system design), ArrayProcessing, and R1 Remote Control. They have purchased D40 amplifiers and various speaker systems from d&b audiotechnik. Hit Play attends NAMM and follows d&b's technology developments closely.
Allen & HeathcoreTechnology or IntegrationHit Play is an authorized Allen & Heath dealer and has dLive, Avantis, and SQ series consoles in their rental inventory. They have added Dante cards to all Allen & Heath consoles. They hosted a Lunch & Learn event with Allen & Heath at their warehouse in March 2024, providing hands-on training with dLive, Avantis, Avantis Solo, and SQ series consoles.
ShurecoreTechnology or IntegrationHit Play has purchased the Shure Axient Digital Wireless Microphone System, kitted with KSM9 capsules and rechargeable battery systems. Shure Axient Digital won an Engineering, Science & Technology Emmy Award in 2022.
East Coast EntertainmentminorGTM or Marketing PartnerEast Coast Entertainment brought Hit Play in on the Humane Society of Silicon Valley Fur Ball 2022 project at Levi's Stadium, serving as the booking agent that connected Hit Play with the client.
Local 134 / IATSEminorImplementation/ SI/ Consulting PartnerLocal 134 (stagehands union) provided labor support at the Humane Society of Silicon Valley Fur Ball event, including ground covering. Hit Play also utilizes IATSE Local 87 (Richmond union) for labor at events.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Hit Play competitors and assessment

Company assessment

Direct peers

LMG: National AV production, rental, and integration company serving corporate, concert, and broadcast clients. LMG competes head-to-head with Hit Play for video, lighting, and audio production contracts and shares the equipment rental business model.
Freeman: Leading event experience and AV production company serving trade shows, corporate events, and live experiences. Comparable in offering AV production and staging services for large-scale events, though focused on exhibitions and trade shows versus Hit Play's concert/worship mix.
PRG (Production Resource Group): One of the world's largest providers of AV and event production services for concerts, corporate events, and broadcast. PRG competes directly with Hit Play for live event production contracts and equipment rental, but at a national and global scale rather than Mid-Atlantic regional focus.
Visual Sound: AV production, integration, and equipment rental company serving corporate, education, and live event clients. Comparable offering across production services and rental, with similar emphasis on consultative sales and custom quoting.
Clair Brothers: Audio production and sound reinforcement company specializing in live concert and touring events. Highly comparable on the audio production side, with proprietary line array systems serving a similar touring and festival client base as Hit Play's d&b-equipped offerings.
Encore Global: Major event technology and AV production services company (formerly PSAV) serving hotels, conventions, and corporate events. Overlaps with Hit Play's corporate meetings, conferences, and general session work, particularly for enterprise and association clients needing full-service production.
Rentex: National AV equipment rental company providing audio, video, lighting, and staging gear to event producers. Directly comparable to Hit Play's rental business with pre-built packages and custom quoting, though operating nationally rather than regionally.
LD Systems: Texas-based event production company providing audio, lighting, video, and staging for concerts, corporate events, and festivals. Highly comparable business model with Hit Play, though larger in scale and serving a different regional market.
Christie Lites: Lighting and rigging equipment rental company serving concert touring, corporate events, and special events. Overlaps with Hit Play's lighting equipment rental and staging services, particularly for concert and large-scale productions.

Emerging players

McCann Systems: AV integration and event production company serving corporate, healthcare, and education markets. Comparable on the AV system design and integration side, particularly relevant to Hit Play's house of worship and corporate integration work, though with a stronger permanent installation focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Hit Play financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hit Play leadership team

Management profile

Number of profiles

Profiles3 records

Hit Play funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hit Play M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hit Play

What does Hit Play do?

Is Hit Play a public or private company?

Hit Play is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hit Play founded?

Hit Play was founded in -1. It employs 1 to 10 people.

Where is Hit Play based?

Hit Play is headquartered in Richmond, United States, in the North America region.

How does Hit Play make money?

Three revenue lines are on record. AV Production Services are the primary driver. The others are equipment Rental and equipment Sales.

Who are Hit Play's main competitors?

Direct peers on record are LMG, Freeman, PRG (Production Resource Group), Visual Sound, Clair Brothers, Encore Global, Rentex, LD Systems and Christie Lites. McCann Systems is listed as an emerging player.

Does Hit Play have an API?

No public API is recorded for Hit Play.

What industry is Hit Play in?

Hit Play's product category is Audiovisual Event Production Services. Its primary akta.pro industry code is THAHAEAL, Backline & Musical Instrument Rentals (Concert/Performance Support), with a secondary code of MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring). Its NAICS code is 711190 and its SIC code is 7900.