HJF Advocaten

What HJF Advocaten does

HJF Advocaten is a private Dutch law firm headquartered in Rotterdam, Netherlands, founded in 1992 and operating with 38 employees. The firm delivers legal advisory and litigation services across seven practice areas: Administrative Law, International Contracts, Intellectual Property / IT Law, Corporate Law, Labor Law, Personal and Family / Inheritance Law, and Construction / Real Estate. Its team combines qualified Dutch advocates (advocaten) with senior jurists and a Benelux/EUIPO-registered trademark representative, enabling both litigation and transactional work, including EU-wide IP representation. The firm is differentiated by lawyers who combine legal credentials with prior business, public-sector, and international experience, positioning HJF as a 'sparringpartner' for Dutch entrepreneurs and SMEs rather than a high-end corporate firm.

The firm has built a multi-channel marketing presence including an active blog ('Kennisbank'), LinkedIn/Facebook/Instagram accounts, and educational webinars — for example, a December 2025 webinar on municipal 'Commissie Verbonden Partijen' that drew 72 registrations. Named client engagements span professional football (Excelsior Rotterdam BVO), ventilation services (VETGroep), and fashion retail (Vestiti del CAPO), with documented case outcomes including a ~€500,000 earn-out recovery in a telecom dispute and ten victories in a year for VETGroep. The firm does not offer a software product, does not publish APIs, and has no disclosed AI/ML capabilities; revenue is generated entirely through fee-for-service legal advice billed on undisclosed terms.

HJF operates as a domestic firm with multilingual Dutch/English service, serving entrepreneurs, SMEs, broader companies, and public-sector organizations in the Netherlands. Ownership is private partnership-based (no parent company, no external investors, no subsidiaries). Strategic emphasis is on domain specialization across the seven practice areas, with recent visible moves into emerging areas such as crypto-asset freezing and thought leadership in earn-out disputes and municipal governance.

Name

HJF Advocaten

Legal name

HJF Advocaten

Website

https://hjfadvocaten.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

HJF Advocaten is a private Rotterdam-based Dutch law firm with 38 employees providing legal advisory and litigation across seven practice areas (administrative, contracts, IP, corporate, labor, family, real estate) to Dutch entrepreneurs, SMEs, and public-sector clients.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Legal advisory services
• Corporate law firm
• Intellectual property law
• Employment law services
• Administrative law practice

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others, Technology or R&D

Revenue model

1. Legal advisory and representation services: HJF Advocaten generates revenue through professional legal services billed to clients on a fee-for-service basis. Services span multiple legal practice areas including administrative law, international contracts, intellectual property, corporate law, employment law, family/inheritance law, and construction/real estate law. The firm serves entrepreneurs, companies, and public sector organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HJF Advocaten is a Dutch law firm providing specialized legal advisory and representation services across seven practice areas: Administrative Law (Bestuursrecht), (International) Contracts, Intellectual Property Rights / IT Law, Corporate Law (Ondernemingsrecht), Labor Law (Arbeidsrecht), Personal and Family Law & Inheritance Law, and Construction Law / Real Estate. The firm serves Dutch entrepreneurs, SMEs, companies, and public sector organizations, with each attorney specialized in one or more practice areas to guarantee quality.

Product overview

HJF Advocaten is a Dutch law firm providing legal services across seven core practice areas: Administrative Law, (International) Contracts, Intellectual Property Rights / IT Law, Corporate Law, Labor Law, Personal and Family Law & Inheritance Law, and Construction Law / Real Estate. The firm positions itself as a sparring partner for entrepreneurs and businesses, offering specialized legal advisory and litigation services. The firm also provides services in estate planning, franchise matters, tenancy law, and regulatory compliance. As a traditional law firm, HJF Advocaten does not offer a software product but provides professional legal services through its team of specialized attorneys and legal professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Bestuursrecht (Administrative Law) Legal advisory and litigation services in Dutch administrative law, covering matters related to government decisions, permits, and regulatory compliance.
• (Internationale) Contracten ((International) Contracts) Legal services for drafting, reviewing, and litigating commercial contracts, including cross-border transactions and international agreements.
• Intellectueel Eigendomsrecht / IT-recht (Intellectual Property Rights / IT Law) Legal services covering trademark registration, copyright protection, patent advisory, plant breeders' rights, and IT law matters, including Benelux and EU trademark representation.
• Ondernemingsrecht (Corporate Law) Corporate legal services including business acquisitions, mergers, corporate restructuring, earn-out disputes, and general corporate governance matters.
• Arbeidsrecht (Labor Law) Employment law services for both employers and employees, including labor disputes, employment contracts, dismissal proceedings, and workplace regulations.
• Personen- en Familierecht & Erfrecht (Personal and Family Law & Inheritance Law) Family law services including divorces, custody matters, alimony, estate planning, and inheritance disputes.
• Bouwrecht / Real estate (Construction Law / Real Estate) Legal advisory services for construction projects, real estate transactions, property disputes, and tenancy matters.

Quantifiable outcome

• Secured approximately €500,000 in earn-out payment for selling shareholders in a telecom earn-out dispute (case value ~€1,000,000 total claimed)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Benelux vereniging voor Merken- en Modellenrecht (BMM)minorOthersKarin van der Lans is a member of the BMM (Benelux Association for Trademark and Design Law), which imposes annual continuing education requirements on members.
• Benelux Bureau voor de Intellectuele Eigendom (BBIE)minorOthersThe BBIE is the official Benelux intellectual property office responsible for trademarks and designs. HJF works with BBIE for trademark registration, renewal, and nullification proceedings.
• European Union Intellectual Property Office (EUIPO)minorOthersEUIPO is the official EU agency responsible for registering trademarks and designs valid across the EU. Karin van der Lans holds registration as an EU Trademark Representative at EUIPO.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kennedy Van der Laan: Kennedy Van der Laan is a mid-sized Amsterdam-based law firm serving Dutch entrepreneurs and corporates across employment, corporate, IP, and real estate practices — closely comparable in size and target market to HJF Advocaten.
• Holla Poels Lawyers & Notaries: Holla Poels is a regional Dutch law firm serving SMEs and entrepreneurs across employment, corporate, family, and real estate law — directly comparable size, geographic footprint, and target market to HJF Advocaten.
• Bird & Bird Netherlands: Bird & Bird's Amsterdam office focuses heavily on IP, technology, and corporate advisory for innovative Dutch businesses, directly competing with HJF for SME entrepreneur mandates in the IP/IT and corporate practices.

Broad incumbents

• Stibbe: Stibbe is a top-tier Dutch law firm with offices in Amsterdam and Brussels, offering corporate, finance, litigation, employment, and IP services; serves larger Dutch and international clients in many of the same practice areas as HJF.
• AKD (Allen & Overy legacy): AKD is a full-service Dutch law firm with offices in Rotterdam, Amsterdam, and other cities, providing corporate, employment, real estate, and administrative law services in direct overlap with HJF's practice mix.
• De Brauw Blackstone Westbroek: De Brauw is a top-tier Dutch law firm headquartered in Amsterdam, offering corporate, litigation, employment, and regulatory services to major Dutch and international clients; directly comparable practice mix to HJF but at a substantially larger scale.
• Houthoff: Houthoff is a leading Dutch full-service law firm with multiple offices in the Netherlands, competing across the same practice areas (corporate, employment, IP, real estate) as HJF but at a much larger scale and serving larger enterprise and international clients.
• Loyens & Loeff: Loyens & Loeff is a Benelux-rooted law and tax advisory firm with offices in the Netherlands, offering corporate, employment, real estate, and private client services directly overlapping HJF's practice areas.
• NautaDutilh: NautaDutilh is a major Dutch law firm with full-service coverage including corporate, finance, employment, IP, and litigation; competes for the same Dutch mid-market and large corporate clients that HJF targets.
• CMS Netherlands: CMS's Amsterdam office provides Dutch corporate, employment, real estate, and technology law services as part of a global firm; competes for the Dutch mid-market entrepreneur and corporate mandates that HJF targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hjfadvocaten
• LinkedInlinkedin.com/company/hjf-advocaten
• Instagraminstagram.com/hjfadvocaten

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HJF Advocaten