Hotel Howard Johnson Plaza Resort & Casino Mayorazgo

What Hotel Howard Johnson Plaza Resort & Casino Mayorazgo does

Howard Johnson Plaza Resort & Casino Mayorazgo is a privately operated, franchised 5-star resort hotel located on the cliffs of Parque Urquiza in Paraná, capital of Entre Ríos Province, Argentina. Inaugurated in 1972 as the first five-star hotel in Argentina's interior, the property operates 121 rooms across five categories — Superior Twin, Superior King, Superior with Terrace, Corner Suite, and Presidential Suite — all with views of the Paraná River, and serves leisure tourists, families, corporate clients, and couples marking special occasions, with primary demand from domestic travelers in the Argentine Litoral region.

The integrated resort combines accommodation with a 600 m² Zen Spa wellness facility featuring a hydro circuit, treatments, gym, and heated indoor pool; Casino Neo Mayorazgo with over 400 electronic gaming positions; Restaurant Las Barrancas offering regional cuisine together with a lobby bar and room service; and a convention center comprising two 250 m² Belvedere ballrooms on the 8th floor and a 102 m² Salon Terrazas on the ground floor. In-room technology consists of Smart TVs (50–75 inches), digital safes, individual climate control, and complimentary WiFi, supported by standard hotel management systems integrated with third-party booking platforms.

Revenue is generated across six streams — accommodation, casino gaming, gastronomy, spa and wellness, events and conferences, and bundled promotional packages — with pricing quoted in Argentine Pesos and adjusted for seasonality. Examples include a $180,000 ARS per-night Winter Vacation package, $100,000–$150,000 ARS Spa Day treatments, $65,000 ARS per-person Meeting Packages, and $350,000–$670,000 ARS Honeymoon Night packages (July 2026). Distribution combines direct booking via the official website, WhatsApp, and email; OTA partnerships (Todoalojamiento.com); the corporate sales channel (ventas@); and the Wyndham Hotels & Resorts global network under the Howard Johnson franchise. The property holds Wyndham Green sustainability and Safe Travels certifications and participates in the '2 Cities 1 Destination' regional tourism program linking Santa Fe and Paraná.

Name

Hotel Howard Johnson Plaza Resort & Casino Mayorazgo

Legal name

Howard Johnson Plaza Resort & Casino Mayorazgo

Website

https://hjmayorazgo.com.ar

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Howard Johnson Plaza Resort & Casino Mayorazgo is a 5-star franchised resort in Paraná, Argentina, operating 121 river-view rooms alongside a 400+ position casino, 600 m² spa, regional-cuisine restaurant, and convention center, serving leisure tourists, families, corporate clients, and celebration guests.

Ownership category

akta.pro rank

Product category

Luxury Resort Hotel & Casino Hospitality

NAICS

Casino Hotels (721120)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Luxury Casino Hotels (THAGAJAI), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel hospitality
• Resort accommodations
• Casino gaming services
• Spa wellness center
• Convention event venues

Headquarters

HQ city

Paraná

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Accommodation - Rooms & Suites: 121 rooms across 5 categories (Superior Twin, Superior King, Superior with Terrace, Corner Suite, Presidential Suite) with views of the Paraná River. Revenue from nightly room rates with various amenities included.
2. Casino Gaming: Casino Neo Mayorazgo with over 400 electronic gaming positions and slot machines generating revenue from gaming operations.
3. Gastronomy - Restaurant and Bar: Restaurant Las Barrancas offering regional cuisine, lobby bar with cocktails, cafeteria services, and room service. Operating daily with breakfast, lunch, afternoon tea, and dinner service.
4. Spa and Wellness Services: Zen Spa offering massage treatments, body treatments, hydro circuit access, and wellness packages at various price points.
5. Event and Conference Services: Convention center with multiple salons (Belvedere 1 and 2 on 8th floor, Salon Terrazas on ground floor) for conferences, congresses, corporate events, and social gatherings. Includes catering services.
6. Packages and Promotions: Bundled offerings including vacation packages, wedding night packages, spa days, meeting packages, and regional tourism programs combining multiple services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Howard Johnson Plaza Resort & Casino Mayorazgo operates a 121-room five-star integrated resort in Paraná, Argentina, offering luxury accommodation with Paraná River views across five room categories. The property bundles accommodation with a 600 m² Zen Spa wellness center, Casino Neo Mayorazgo with 400+ gaming positions, regional cuisine dining at Restaurant Las Barrancas, a lobby bar, and a convention center with multiple event salons for corporate and social events. Revenue is generated through nightly room rates, spa and wellness packages, gaming operations, food and beverage sales, and packaged stays for leisure, corporate, and celebratory occasions.

Product overview

Howard Johnson Plaza Resort & Casino Mayorazgo is a 5-star hotel offering 121 rooms with views of the Paraná River, operating since 1972 as the first five-star hotel in Argentina's interior. The hotel provides five room categories (Superior Twin, Superior King, Superior with Terrace, Corner Suite, and Presidential Suite) as core accommodation products. Ancillary services include Zen Spa (600 m² wellness center with water circuit, treatments, gym, and pools), Casino Neo Mayorazgo (400+ gaming positions), Restaurant Las Barrancas (regional cuisine), Lobby Bar, and Centro de Convenciones (event spaces including Belvedere saloons and terrace salon). The hotel also markets seasonal promotional packages such as Vacation Packages, Meeting Packages, Celebration Packages, Honeymoon Packages, and Spa Day Packages. The property features sustainability initiatives under its EcoHotel program and Wyndham Green certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Habitación Superior Twin

Quantifiable outcome

• 5-star official hotel rating
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wyndham Hotels & ResortscoreChannel Partner/ Reseller/ DistributorHoward Johnson Mayorazgo operates as a Howard Johnson by Wyndham Plaza Hotel, part of the global Wyndham Hotels & Resorts network. The hotel receives brand affiliation, Wyndham Green sustainability certification program, and access to Wyndham's global distribution system and loyalty program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Llao Llao Hotel & Resort: Iconic luxury resort in Argentine Patagonia; comparable as a 5-star Argentine destination resort with similar premium positioning, leisure/conference mix, and international tourist appeal, though in a different region.
• Algodón Mansion: Boutique luxury hotel in Mendoza offering spa, fine dining, and curated experiences; comparable as a high-end Argentine hotel leveraging regional tourism and lifestyle positioning.

Others

• Todoalojamiento.com: Argentine OTA and third-party booking platform that distributes Mayorazgo's inventory; included as an ecosystem channel partner rather than a direct competitor, critical to the property's external distribution mix.

Broad incumbents

• Sheraton Buenos Aires Hotel & Convention Center: International-brand convention hotel with large event salons and catering operations; comparable to Mayorazgo's convention-center revenue stream and corporate MICE segment.
• Wyndham Hotels & Resorts: Parent brand and global franchisor with thousands of properties; comparable as the broad incumbent setting brand standards, distribution, and loyalty program economics that Mayorazgo operates under.
• Hilton Buenos Aires: Major international convention hotel in Argentina; comparable as a 5-star event-driven property competing for the same corporate and conference spend that Mayorazgo targets in the Litoral region.

Direct peers

• Hotel & Spa Resort Casino Carlos Paz: Integrated casino, hotel and spa resort in Córdoba province targeting domestic leisure tourists; closely comparable product mix (rooms + casino + spa + F&B) and family/couple customer base.
• Hotel Casino & Resort del Lago: Argentine casino hotel combining lodging, gaming floor, and dining; comparable in integrated resort model and regional positioning to Howard Johnson Mayorazgo.
• Howard Johnson Hotel & Convention Center: Same Howard Johnson by Wyndham brand with similar convention and meeting infrastructure; directly comparable operating model, brand standards, and target corporate/leisure mix.
• Casino Puerto Santa Fe: Casino and hotel complex in nearby Santa Fe city, directly comparable as an integrated casino-resort gaming destination in Argentina's Litoral region serving the same Santa Fe–Paraná travel corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-howard-johnson-plaza-resort-&-casino-mayorazgo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Howard Johnson Plaza Resort & Casino Mayorazgo