HJS Hämeenlinna

What HJS Hämeenlinna does

Hämeenlinnan Jalkapalloseura Ry (HJS) is a private registered sports association (rekisteröity yhdistys) founded in 1999 in Hämeenlinna, Finland, through the merger of three junior clubs (HPK, Hä-Pa, Pallo-Kärpät) and later joined by AC Täysosuma's juniors. It operates as a comprehensive community football club serving approximately 1,400 licensed players from pre-school age through senior veterans, supported by 200+ active volunteers. Product breadth spans family football (perhefutis) for 5-year-olds with parents, naperofutis, year-round junior teams from F8 to PU21 for boys and C-tytöt through TU18 for girls, men's first team competing in Kakkonen (Second Division), women's team in Kansallinen Ykkönen (National First Division), futsal, plus inclusive programming for seniors (kävelyfutis, kuntofutis) and athletes with special needs (Pullerin Rohkeat Potkijat). Revenue is generated through annual and monthly membership/team fees, season cards, 20+ corporate sponsorships (Nike, Stadium, Lammin Säästöpankki, Mehiläinen, OP Häme, Veikkaus), fan merchandise via Stadium's retail network, summer camps and goalkeeper camps, tournament hosting, and a charitable support fund (Pertti Jokinen rahasto).

Name

HJS Hämeenlinna

Legal name

Hämeenlinnan Jalkapalloseura Ry

Website

https://hjs.fi

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HJS Hämeenlinna is a Finnish community football association founded in 1999, serving approximately 1,400 licensed players from pre-school age to seniors across youth, adult competitive, recreational, and special-needs programs in the Hämeenlinna region.

Ownership category

akta.pro rank

Product category

Community Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAGAMAB

Team Sports Matches (Club & National)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYHSADAEAF

Team & Club Coaching (seasonal team coaching)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Youth football programs
• Football club membership
• Recreational football activities
• Football training camps
• Football match tickets

Headquarters

HQ city

Hämeenlinna

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership and Player Fees: Annual membership fees paid by all players and officials. Monthly team fees that cover coaching, facilities, equipment, and insurance. Fees vary by age group and team level.
2. Season Cards: Season tickets for men's and women's representative teams granting access to all home matches in Finnish Cup and league matches.
3. Sponsorship and Partnership Revenue: Revenue from corporate sponsors including equipment suppliers (Nike, Stadium), financial institutions, utilities, and local businesses. Partnership fees and activation revenue.
4. Fan Merchandise: Sale of fan products including scarves, hats, socks, equipment bags, and replica shirts through Stadium web store and club office.
5. Camps and Summer Programs: Revenue from summer football camps, goalkeeper camps, and specialized training programs for youth players.
6. Donations and Support Fund: Pertti Jokinen support fund accepts donations from companies and individuals to support children's football participation for economically disadvantaged families.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hämeenlinnan Jalkapalloseura (HJS) is a community football (soccer) club that delivers year-round football participation across all ages and abilities in Hämeenlinna, Finland. Its core offerings are organized team memberships and training programs (youth age-group teams, men's senior team competing in Kakkonen, women's team in Kansallinen Ykkönen, futsal teams, special-needs team Pullerin Rohkeat Potkijat, and recreational Ikämiehet), alongside seasonal programs such as summer camps, goalkeeper camps, summer football, family football, walking football and fitness football, plus season cards and fan merchandise.

Product overview

Hämeenlinnan Jalkapalloseura (HJS) is a comprehensive football (soccer) club offering programs across all age groups and skill levels. The organization provides youth teams for boys (PU21 to P2018) and girls (TU18, C-tytöt through F-tytöt), competitive men's and women's senior teams competing in Kakkonen and Kansallinen Ykkönen, senior recreational football (Ikämiehet), special needs programs (Pullerin Rohkeat Potkijat), and various seasonal activities including summer camps, goalkeeper camps, walking football, fitness football, family football, and summer mini football. The club also offers season tickets, fan merchandise, and hosts tournaments like the 5v5 Cup and Stadium-turnaus. Revenue from supporting memberships and charity season tickets supports the Pertti Jokinen support fund for players experiencing financial hardship.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Football (Perhefutis / Kesänaperot) Introduction-to-football programs for families with young children (2019-2020 born) including parent participation. Perhefutis costs €120/season for 1 weekly session; Kesänaperot 2019 is €162/season (2 weekly sessions) and 2020 is €141/season (1 weekly session), each including equipment, insurance, and Säästöpankki-league games at Pulleri fields.
• Junior Football Teams (Pojat & Tytöt, F8 to PU21) Year-round age-group football teams for boys (PU21, PU18, PU16, P2011-P2018, Miehet 2 futsal, P17 futsal) and girls (TU18, TU18 2, C-tytöt, D-tytöt, E-tytöt, F-tytöt). F8 team fees approximately €60/month covering player pass, insurance, venue access, quality coaching, tournaments, and equipment package.
• Men's Senior Team (Edustus miehet) Men's first-team football competing in Kakkonen B-lohko (Second Division), currently ranked 4th in the 2026 season. Match-play membership open to adult players in the Hämeenlinna region.
• Women's Team (Edustus naiset / TU18) Women's senior representative team competing in Kansallinen Ykkönen (National First Division) and T18 SM U18 Women's Championship, combined with TU18 match play for adult and youth women.
• Pullerin Rohkeat Potkijat (Special Needs Team) Adapted-rules special-needs football team for children and adults with special needs, operating independently under HJS and hosting the annual Special Needs SM tournament on August 29, 2026.
• Senior Men's Team (Ikämiehet) Low-threshold recreational football for senior men; non-competitive focus on fitness and social activity.
• Futsal (Men's Senior, Miehet 2, P17) Indoor futsal teams for men's senior, men's 2 and P17 age group, competing in competitive Finnish futsal leagues during the winter season alongside outdoor football.
• Summer Camps (Kesäleirit) Multi-sport summer football camps for boys and girls born 2013-2019. Two one-week sessions in June with football training, bowling, climbing, and team competitions; warm lunch and snacks included. Pricing: €154/week (non-members), €134/week (HJS members); €259 for 2 weeks (non-members), €239 for 2 weeks (members).
• Goalkeeper Camp (Maalivahtileiri) Specialized goalkeeper camp for ages 8-13 (older if enough participants), led by experienced goalkeepers from senior and A-B junior teams, held August 3-4, 2026. Price €68 (€58 for HJS players) including coaching, meals, and materials.
• Summer Football (Kesäfutis) Summer-only football program for beginners and summer-only participants born 2013-2018. Twice weekly June-August at Pulleri fields including Loimua-league games. Price €125 for the 14 sessions plus game event including coaching, fields, insurance, and Nike t-shirt.
• Walking Football (Kävelyfutis) Modified football for seniors aged 60+ with reduced injury risk: walking only, minimal physical contact, no heading. Free weekly sessions Tuesdays 10:00-11:00 at Pulleri, including coffee gathering after sessions.
• Fitness Football (Kuntofutis) Low-threshold recreational fitness football for adult men (with or without experience). Once weekly sessions Thursdays 18:00-19:00 at Pulleri artificial turf, May-October. €95 for the 19-session summer season 2026 (14.5.-29.10.2026).
• Season Tickets (Kausikortit) Season tickets for the men's and women's senior teams granting access to all home matches in Kakkonen, Kansallinen Ykkönen, and Suomen Cup. Tiers: Men €70 normal / €50 discount, Women €50 normal / €35 discount, Combined €100 normal / €70 discount, Charity 5-pack €400 donated to Hope ry. Discount eligible groups: seniors, students, unemployed, military, under 18.
• Supporting Membership (Kannatusjäsenyys) Annual supporting membership at €35/person for the 2025-2026 season. Proceeds fully directed to the Pertti Jokinen support fund for children's football participation; membership does not include voting rights.
• Fan Merchandise (Fanituotteet) Official fan merchandise including socks (€12.50/pair), caps with straight or curved brim (€25 each / €20 each for 3+), pom-pom beanies (€25/€20), scarves (€25/€20), equipment bags (€9), and logo shirts, sold through the Stadium online store (stadium.fi/seurat/2217408) and at the club office.
• 5v5 Cup Tournament Annual adult recreational 5v5 football tournament held in August at Pulleri sports park. Teams of 5-6 players with a maximum 16 per team, registration €180/team, with Men's, Women's, and Universal divisions.
• Supersankaripolku (Girls' Introductory Football Pathway) New introductory football pathway for girls aged 5-11, offering Supersankarifestivaalit trial events and a 6-week free trial period as part of team activities starting August 17, 2026. Part of a national initiative to raise girl-player participation from 23% toward a 30% target.

Quantifiable outcome

• 1400+ licensed players from children to veterans
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Hämeenlinnan kaupunki (City of Hämeenlinna)coreStrategic or Co-development Partner · 1 January 2024City of Hämeenlinna is a key partner providing municipal support, facilities access, and community integration. The club operates within the city's sports infrastructure and community programs.
• Mehiläinen / Urheilu MehiläinencoreStrategic or Co-development Partner · 1 January 2024Healthcare partnership for seasons 2024-2026 providing all club members access to Mehiläinen's injury clinic, sports medicine team, and comprehensive health services. Partnership enables rapid injury treatment and rehabilitation for players.
• StadiumcoreGTM or Marketing PartnerEquipment retail partner for fan merchandise. HJS fan products sold through Stadium's online store and physical locations. Stadium provides club merchandise catalog and online ordering with home delivery.
• NikecoreGTM or Marketing PartnerEquipment sponsor providing kits and training gear for representative teams. Nike branding appears on official team uniforms and training equipment.
• Lammin Säästöpankki (Lammin Säästöpankki)coreGTM or Marketing PartnerLocal banking partner and sponsor. Naming rights for Säästöpankki-areena indoor arena. Provides financial services and sponsorships for club activities.
• SSABminorGTM or Marketing PartnerSteel company and sponsor providing financial support and branding presence at club facilities and communications.
• LoimuaminorGTM or Marketing PartnerEnergy company sponsor with branding presence. Also associated with Loimua-liiga summer league for youth players.
• Goodwill TilitminorOthersAccounting firm sponsor providing bookkeeping and financial management services support.
• NetvisorminorOthersFinancial management software for clubs, used for invoicing and financial administration.
• Hämeenlinnan OsuusmeijeriminorGTM or Marketing PartnerLocal dairy company sponsor providing branding and financial support.
• HS-VesiminorGTM or Marketing PartnerWater utility company sponsor providing financial support and local brand presence.
• KiertokapulaminorGTM or Marketing PartnerWaste management company sponsor supporting club environmental initiatives.
• Koulutuskuntayhtymä TavastiaminorOthersVocational education institution partner, potentially providing training opportunities and student involvement.
• LVI HämeminorGTM or Marketing PartnerHVAC company sponsor providing financial support and maintenance services.
• LähitapiolacoreOthersInsurance provider for group's accident insurance covering all registered players. Policy provides 17,000€ medical coverage per injury, 30,000€ permanent disability, 15,000€ accidental death benefit.
• Hämeenmaa (Osuuskauppa Hämeenmaa)minorGTM or Marketing PartnerRetail cooperative sponsor providing financial support and promotional presence.
• Viking LineminorGTM or Marketing PartnerFerry company sponsor providing travel-related branding and potential travel benefits.
• Asianajotoimisto SkogsterminorOthersLaw firm sponsor providing legal services support.
• SEO (Suomalainen Energiaosuuskunta)minorGTM or Marketing PartnerEnergy cooperative sponsor providing financial support.
• VeikkausminorGTM or Marketing PartnerFinnish gaming company sponsor providing revenue support.
• Pekolan LiikenneminorOthersTransportation company providing transport services for away matches and events.
• LiikuntahallitminorOthersSports facility management company handling venue operations for indoor facilities.
• Hämeenlinnan CitymarketitminorGTM or Marketing PartnerRetail store chain sponsorship through K-Plussa loyalty program. Customers can register their card to support HJS, generating donations based on purchases.
• Hope ryminorOthersCharity organization receiving Hope season card donations from HJS. Hope distributes cards to families in need, enabling children to attend matches.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• FC Inter Turku: Turku-based Finnish football club with Veikkausliiga presence. Direct peer in operating youth academy, women's team, and senior men's team in the Finnish football pyramid, with comparable community membership structure.
• IF Gnistan: Helsinki-based football club competing in Ykkönen and Kansallinen Ykkönen women's. Direct peer in women's representative football, and a team HJS women recently played against.
• FC Lahti: Finnish football club competing in Ykkönen/Veikkausliiga and listed as a pilot club in the Supersankaripolku program alongside HJS. Direct peer in community-led youth football and women's football at national level.
• TPS Turku: Turku-based Finnish football club also participating in the Supersankaripolku pilot. Comparable as a multi-tier Finnish football club with youth, women's, and men's representative teams, with similar membership-association roots.
• RoPS Rovaniemi: Rovaniemi-based Finnish football club. Comparable as a regional football association operating in lower national divisions with strong youth academy focus in a similar community-club model.
• FC Honka Espoo: Espoo-based Finnish football club also in the Supersankaripolku pilot. Comparable in operating youth and women's representative programs with strong academy focus, drawing from a similar demographic catchment.
• Ilves Tampere: Tampere-based football club competing in Finnish leagues. Comparable in operating a multi-tier community football program from youth development to Veikkausliiga senior team.
• KuPS Kuopio: Kuopio-based Finnish football club and fellow Supersankaripolku pilot. Comparable in operating a full pyramid from youth development through Veikkausliiga men's team, with similar community-association structure.

Broad incumbents

• HJK Helsinki: Finnish record-champion football club and Veikkausliiga member based in Helsinki. Comparable as a Finnish football club operating youth and senior teams, but operates at a much larger scale and in the top flight, making it both a direct peer and aspirational benchmark.

Others

• Jopox Oy: Finnish sports-club management software platform used by HJS for member, team, and match administration. Relevant as the technology infrastructure provider for the club's operations rather than a competitive peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hjs-hameenlinna

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HJS Hämeenlinna