Hong Kong Academy
Hong Kong Academy (HKA) is a non-profit, independent international school in Sai Kung, Hong Kong SAR, delivering IB programmes (PYP, MYP, DP) from Playgroup through Grade 12 to a 40+ nationality student body. Revenue is generated via tiered tuition, a HK$630,000 family debenture, capital levies, and auxiliary services.
- Company typePrivate
- Founded2000
- HeadquartersSai Kung, China
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Hong Kong Academy does
Hong Kong Academy (HKA) is a non-profit, independent international school operating in Sai Kung, New Territories, Hong Kong SAR since its founding in 2000. The school delivers a through-train educational pathway from Playgroup (age 2) through Grade 12, authorised to offer all three International Baccalaureate programmes: Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP). HKA serves a multicultural student body spanning 40+ nationalities, with curriculum and co-curricular programmes designed around IB frameworks, an inclusive co-learning model, and a merit-based scholarship programme for Grades 9-11. The school is the first whole-school campus in Hong Kong to receive Gold BEAM Plus sustainability certification, and features purpose-built facilities including a 350-seat professional theatre, 800-seat gymnasium, science labs, and performing arts studios on a single Sai Kung campus.
HKA's core technology infrastructure is built on Veracross for admissions and student information management, and ManageBac for academic programme management; no proprietary technology, AI capabilities, or developer-facing APIs are offered. The school's business model is direct-to-consumer family enrolment, with revenue generated primarily through tiered annual tuition (HK$119,000 for Pre-K1-K2; HK$229,500 for K-G5; HK$252,600 for G6-8; HK$263,300 for G9-10; HK$273,900 for G11-12), a one-time Family Debenture of HK$630,000 that exempts one student from the annual capital levy, an annual HK$32,000 capital levy for non-debenture families, one-time entrance fees (HK$25,000 first child, HK$12,500 additional), and auxiliary services including hkaEATS food service, hkaSHOP uniforms, school bus, 100+ after-school activities, 55 sports teams, summer programmes, and facility rentals. HKA is entirely self-funded except for land and a capital loan provided by the Hong Kong government, with no private equity ties and no international school network affiliation.
The school runs rolling admissions with year-round intake, accepts applications up to 18 months in advance, and distributes via on-campus and virtual tours, weekly admissions committee review, online information sessions, and a multi-channel digital presence including social platforms and earned media. HKA's GTM motion is fully direct-to-consumer within Hong Kong, with supplementary international recruitment for overseas families. The institution is governed by The Hong Kong Academy Educational Foundation Limited and is recognized for sustainability leadership (Gold BEAM Plus), inclusive education (15% supported learner co-learning model), and a 300+ alumni network placing graduates at competitive global universities.
Hong Kong Academy firmographics
Firmographics- Name
- Hong Kong Academy
- Legal name
- Hong Kong Academy
- Website
- https://hkacademy.edu.hk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hong Kong Academy (HKA) is a non-profit, independent international school in Sai Kung, Hong Kong SAR, delivering IB programmes (PYP, MYP, DP) from Playgroup through Grade 12 to a 40+ nationality student body. Revenue is generated via tiered tuition, a HK$630,000 family debenture, capital levies, and auxiliary services.
- Ownership category
- akta.pro rank
Hong Kong Academy industry classification
Industry- Product category
- International K-12 Education
- NAICS
- Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
- akta.pro secondary industry
- International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)
Keywords
Where Hong Kong Academy is headquartered
LocationHeadquarters
- HQ city
- Sai Kung
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Hong Kong Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition Fees: Annual tuition fees charged by grade level, payable in two semesters. Covers books, learning materials, and local field trips.
- Family Debenture: One-time purchase of HK$630,000 upon admission. Exempts one student from paying the annual capital levy. Can be resold when the family leaves the school.
- Annual Capital Levy: Annual fee of HK$32,000 per student not nominated by a debenture. Used for capital improvements and facility enhancements.
- Entrance Fee: One-time non-refundable fee upon admission: HK$25,000 for first child, HK$12,500 for each additional child.
- Auxiliary Services: Additional revenue from school meals (hkaEATS), uniform sales (hkaSHOP), school bus services, after-school activities, field trips, IB Diploma exam fees, summer programmes, and facility rentals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pre-K1 to Pre-K2: HK$119,000 annual tuition |
| Subscription | Annual | Kindergarten to Grade 5: HK$229,500 annual tuition |
| Subscription | Annual | Grades 6-8: HK$252,600 annual tuition |
| Subscription | Annual | Grades 9-10: HK$263,300 annual tuition |
| Subscription | Annual | Grades 11-12: HK$273,900 annual tuition |
| One time/ perpetual license | Multi-year contract | Application Fee: HK$1,500-3,000 one-time |
| One time/ perpetual license | Multi-year contract | Entrance Fee: HK$25,000 (first child) |
| One time/ perpetual license | Multi-year contract | Family Debenture: HK$630,000 |
| Subscription | Annual | Annual Capital Levy: HK$32,000 |
| Unit Pricing | Pay-as-you-go | Playgroup: HK$400 per session |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hong Kong Academy product offering
Product offeringCore offering
Hong Kong Academy is a non-profit independent international IB World School delivering through-train education from Playgroup (age 2) through Grade 12 on a single Sai Kung campus. The school is authorised to offer the IB Primary Years Programme, Middle Years Programme, and Diploma Programme, supplemented by 100+ after-school activities, a competitive sports programme with 55 teams, a performing arts programme with professional-grade theatre facilities, and ancillary paid services including summer programmes, food service, uniform shop, and bus transportation.
Product overview
Hong Kong Academy is a non-profit international IB World School offering a through-train educational pathway from Playgroup (age 2) through Grade 12, authorised to deliver the IB Primary Years Programme (PYP), Middle Years Programme (MYP), and Diploma Programme (DP). The school's core educational offerings are organised by learning pathway (Early Childhood, Primary G1-5, Secondary G6-12) and supplemented by extensive co-curricular activities including the After School Activities (ASA) programme with over 100 activities, the Sports 'Dragonflies' programme competing across four seasons, and a comprehensive Performing Arts programme with professional-grade theatre facilities. The institution provides additional services including the Summer Programme hosted on campus, hkaEATS food service, hkaSHOP uniform shop, and merit-based scholarships for Secondary students. The school operates a student transportation service in partnership with Synergy Travel and admits students through the Veracross admissions portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Early Childhood Education (Playgroup, Pre-K, Kindergarten)
Quantifiable outcome
- 300+ graduates studying and working globally
- +3 more outcomes
Companies that use Hong Kong Academy
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Hong Kong Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hong Kong Academy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- International Schools Theatre Association (ISTA)coreHKA has been a proud member of ISTA since 2017, participating in theatre festivals, workshops, and performances across international schools.
- Good Schools GuideminorHKA is featured in The Good Schools Guide international review platform.
- OWN AcademyminorPartner for OWN Inspiration Camp summer programme for students aged 9-13, offering industry masterclasses and overnight camp experiences.
- FezEdminorPartner for EDventuring School summer programme featuring immersive mystery-based learning experiences for students aged 7-13.
- Lina FoundationminorPartner providing fully-funded Little Friends Music Discovery (ages 4-7) and Horizon in Motion Summer Academy (ages 10-20) music programmes at HKA campus.
- GO! PARK SportsminorPartner for GO! Summer Athletic Sports Adventure Camp offering diverse sports programmes for children aged 6-12.
- PTCO (Parent Teacher Community Organization)coreActive parent community organization providing volunteer opportunities and community events throughout the school year.
- Sai Kung Community OrganizationsminorPartnerships with Sai Kung District Community Centre, local charities, sports clubs including Hebe Haven Yacht Club, Sai Kung Stingrays, and Asia Pacific Soccer School.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Hong Kong Academy competitors and assessment
Company assessmentBroad incumbents
- English Schools Foundation (ESF): Largest provider of international education in Hong Kong operating multiple schools across the territory. Serves as a broad incumbent with significant scale, brand recognition, and government backing that HKA competes against for family enrollment.
Direct peers
- Hong Kong International School (HKIS): One of Hong Kong's largest and most established American-style international schools offering K-12 education. Directly competes with HKA for the same expatriate family segment in Hong Kong, with a longer operating history and multiple campuses (Tai Tam and Repulse Bay).
- Discovery College: ESF-affiliated international school in Hong Kong offering IB programmes from Primary through Diploma. Operates as a direct competitor in the same IB curriculum and expatriate family market.
- Yew Chung International School Hong Kong: Non-profit international school offering IB programmes with bilingual emphasis. Competes with HKA for globally-minded families seeking through-train IB education in Hong Kong.
- Renaissance College Hong Kong: ESF-affiliated through-train IB World School in Ma On Shan offering PYP, MYP, and DP. Closely comparable to HKA in curriculum model, IB authorization, and target family segment.
- Canadian International School of Hong Kong (CDNIS): Non-profit international school in Hong Kong offering IB programmes from K-12. Directly comparable to HKA in mission, IB curriculum delivery, and target expatriate family segment.
- Chinese International School (CIS): Leading private international school in Hong Kong offering IB programmes alongside a bilingual Chinese-English pathway. Competes directly with HKA for premium expatriate and local families seeking rigorous international education.
- German Swiss International School: International school in Hong Kong offering German, Swiss, and IB streams. Competes for expatriate families seeking premium international education, with a more established brand in European expatriate circles.
Regional players
- Singapore International School (Hong Kong): Singapore-affiliated international school in Hong Kong serving families seeking Singapore-based curriculum pathways. Operates as a competitor in the expatriate family market with a different curriculum model.
Emerging players
- Wycombe Abbey School Hong Kong: Newer UK-style independent school in Hong Kong offering British curriculum. Represents an emerging competitor in the premium expatriate family segment, though newer to the market than HKA.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hong Kong Academy social profiles
Digital presenceHong Kong Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hong Kong Academy leadership team
Management profileNumber of profiles
Hong Kong Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hong Kong Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hong Kong Academy
What does Hong Kong Academy do?
Hong Kong Academy is a non-profit independent international IB World School delivering through-train education from Playgroup (age 2) through Grade 12 on a single Sai Kung campus. The school is authorised to offer the IB Primary Years Programme, Middle Years Programme, and Diploma Programme, supplemented by 100+ after-school activities, a competitive sports programme with 55 teams, a performing arts programme with professional-grade theatre facilities, and ancillary paid services including summer programmes, food service, uniform shop, and bus transportation.
Is Hong Kong Academy a public or private company?
Hong Kong Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hong Kong Academy founded?
Hong Kong Academy was founded in 2000. It employs 251 to 500 people.
Where is Hong Kong Academy based?
Hong Kong Academy is headquartered in Sai Kung, China, in the Asia region.
How does Hong Kong Academy make money?
Five revenue lines are on record. Tuition Fees are the primary driver. The others are family Debenture, annual Capital Levy, entrance Fee and auxiliary Services.
Who are Hong Kong Academy's main competitors?
English Schools Foundation (ESF) is listed as a broad incumbent. Direct peers are Hong Kong International School (HKIS), Discovery College, Yew Chung International School Hong Kong, Renaissance College Hong Kong, Canadian International School of Hong Kong (CDNIS), Chinese International School (CIS) and German Swiss International School. Singapore International School (Hong Kong) is listed as a regional player. Wycombe Abbey School Hong Kong is listed as an emerging player.
Does Hong Kong Academy have an API?
No public API is recorded for Hong Kong Academy.
What industry is Hong Kong Academy in?
Hong Kong Academy's product category is International K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.), with a secondary code of EDACADAK, International Curriculum Early Learning Academies (e.g., IB Early Years). Its NAICS code is 6111 and its SIC code is 8200.