What HK Ankaret does

HK Ankaret (Handbollsklubben Ankaret) is a Swedish nonprofit handball association (ideell förening) founded in 1975 by Kjell-Åke Nilsson, headquartered at Borgebyhallen in Bjärred, Lomma municipality, Skåne. The club operates 44 teams across all age groups from Ankungarna (under-4) and Bollskola (5-6) through senior competitive squads (men's team in Division 1, women's in Division 3 as of 2023/24), with approximately 800 total members of which around 600 are active participants, supported by more than 100 trained volunteer coaches and leaders. The club describes itself as one of Skåne's largest handball associations and one of Sweden's strongest youth operations, governed by a 'Röda Tråden' philosophy document prioritizing long-term player development ('Teknik före Taktik') over short-term results.

The business model combines tiered annual membership and training fees (ranging from 850 SEK for Ankungarna/PARA to 2,465 SEK for senior players), recurring club-level sponsorships (Coeli Global Select, Nordic Wellness, Kraftringen, Sparbanken Skåne), team-level sponsorships (Alfa Laval, CA Fastigheter, Talk Project AB), Solidsport streaming revenue share at 119 SEK/month, Hummel merchandise sales via the club's own e-commerce shop (hkankaretshop.se) operated by Action & Trend, and participant fees for tournaments and the Summercamp program. All administrative, scheduling, and billing workflows run on third-party SaaS platforms — SportAdmin for membership and payments, Profixio for matches, and Solidsport for streaming — with no proprietary technology product.

Distribution is primarily local and in-person through the club's own facility (Borgebyhallen, ~400 spectator seats) and municipal halls in Bjärred and Lomma, supplemented by digital channels (website, Facebook, Instagram, SportAdmin portal) and a three-free-trial membership onboarding policy. The club's 2023 cooperation agreement with elite Handbollsligan club HK Malmö creates a defined development pathway from youth to elite competition, and a separate partnership with HK Malmö and Lomma municipality supports inclusive PARA handball and beach handball expansion. Leadership transitioned in late 2025 with the appointment of Jonas Blohm Nygren as the first dedicated Club Manager (Klubbchef), succeeding the prior association developer operating model.

Name

HK Ankaret

Legal name

Handbollsklubben Ankaret

Website

https://hkankaret.se

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

HK Ankaret is a nonprofit Swedish handball club founded in 1975 in Bjärred, Lomma municipality, serving ~600 active youth and senior players across 44 teams through its own Borgebyhallen facility and a 100+ volunteer coach base.

Ownership category

akta.pro rank

Product category

Amateur Sports Clubs

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Handball Leagues (MPAKAAAM)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Youth handball training
• Handball club membership
• Sports club services
• Handball tournament participation
• Youth sports programs

Headquarters

HQ city

Bjärred

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership and Training Fees: The primary revenue stream is annual membership and training fees paid by members. Fees are tiered by age group, ranging from 850 SEK (Ankungarna, under-4) to 2,465 SEK (senior). Fees are billed annually and cover series play, licenses, referees, hall rental, balls, match kits for youngest teams, coach education, insurance, and club administration. Multi-child family discounts apply: 50% discount on training fees for the third child, 75% for the fourth child. New members joining after New Year pay half the training fee.
2. Ankaret Shop & Café: The club operates Ankaret Shop (online at hkankaretshop.se) selling training apparel and merchandise, with delivery or pickup at Borgebyhallen. Ankaret Café, run on a volunteer basis in Borgebyhallen, provides refreshments during matches. Revenue from shop sales and café operations supports the club's general fund.
3. Sponsorships: The club generates sponsorship revenue through both club-level sponsors (Coeli Global Select, Kraftringen, Sparbanken Skåne, Nordic Wellness) and team-level individual sponsors. Match kit sponsorship, on-tröja sponsors on team jerseys, and ball sponsors are offered. Sponsors receive visibility in the hall, on match kits, and through member offers.
4. Solidsport Streaming Subscription: Monthly supporter subscription via Solidsport at 119 SEK/month provides access to all HK Ankaret home matches and the men's team's away matches in Division 1. Revenue is shared with the club. Supporters can also upgrade from individual team subscriptions to the club-level subscription.
5. Tournament and Camp Fees: Revenue is generated through participant fees for tournaments (e.g., Partille Cup, Göteborgs Cup, Skadevi Cup) and Summercamp. These fees cover tournament entry, transport, meals, and sometimes accommodation costs charged to participants, typically in the range of 1,500-3,000 SEK per participant per event.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

HK Ankaret is a Swedish nonprofit handball club that organizes and delivers handball training, competitive team play, and tournaments for members from age 4 through senior level. The club runs 44 teams across age groups, fields senior men's (Division 1) and women's (Division 3) squads, and operates its own home venue (Borgebyhallen) along with a club shop, café, and streaming subscription service.

Product overview

HK Ankaret is a Swedish handball club offering organized handball activities across all age groups from youth to senior levels. The club operates primarily through third-party platforms for member management (SportAdmin), match scheduling (Profixio), streaming (Solidsport), and match viewing (HandbollPlay). Core offerings include team training programs, match participation, Summercamp events, beach handball, and officiating/leadership opportunities. The club does not offer a technology product but provides sports club services.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership (Handball Training) Annual membership covering handball training and series play for all age groups from Ankungarna (under 4) through senior teams. Tiered fees include membership fee plus training fee, covering license, referees, hall rental, equipment, insurance, and administration.
• Summercamp Four-day summer handball camp for children born 2014-2018, providing intensive handball training during the school summer break.
• Ankaret Shop (Merchandise) Online and in-venue sale of Hummel-branded club training apparel and merchandise, with pickup at Borgebyhallen or postal delivery.
• Ankaret Café Match-day café at Borgebyhallen offering refreshments to spectators and members during home games, run on a volunteer basis.
• Solidsport Streaming Subscription Monthly supporter subscription at 119 SEK/month providing digital streaming access to all HK Ankaret home matches and men's team's away matches in Division 1.
• Tournament Participation Club entry into major Swedish and Scandinavian youth handball tournaments (Partille Cup, Lundaspelen, Göteborgs Cup, Skadevi Cup, Norden Cup, Skånemästerskapen, Dalhemscupen), with participant fees covering entry, transport, meals, and accommodation.
• Beach Handball (Beachplanen Lomma) Beach handball offering operated in cooperation with Lomma Municipality on newly established beach courts in Lomma, expanding the club's summer activities.
• Para Handball Adaptive handball program for children and youth with functional variations, operated in cooperation with HK Malmö to provide inclusive sports opportunities.

Quantifiable outcome

• Nearly 800 members (600 active) — demonstrates massive community penetration in a municipality of approximately 25,000 residents
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Talk Project ABminorGTM or Marketing Partner · 1 June 2026Talk Project AB sponsors HK Ankaret F12/F2014 team, contributing financial support for team activities. This is a team-level (lagsponsor) sponsorship.
• KraftringenminorGTM or Marketing Partner · 21 January 2026Kraftringen, a local energy company with a focus on sustainability and community responsibility, became a new sponsor and partner of HK Ankaret in January 2026. The partnership provides important financial support for the club's continued development and strengthens the club's ability to run a long-term, sustainable operation.
• Action & TrendcoreChannel Partner/ Reseller/ Distributor · 12 April 2024From June 1, 2024, HK Ankaret signed a new clothing agreement with Action & Trend as the retailer for Hummel-branded club apparel. Action & Trend operates the club's web shop (hkankaretshop.se) and provides physical pop-up presence during key events (e.g., clothing launches, team photography days). The partnership also offers 20% discount on all purchases for club members.
• CA FastigheterminorGTM or Marketing Partner · 29 November 2023CA Fastigheter sponsors HK Ankaret F14 (born 2012) team, providing financial support for team activities and equipment. This is a team-level (lagsponsor) sponsorship.
• Alfa LavalminorGTM or Marketing Partner · 10 October 2023Alfa Laval Technologies AB sponsors HK Ankaret F14 (born 2012) team, providing financial support and contributing to the team's equipment and activities. This is a team-level (lagsponsor) sponsorship, distinct from club-level sponsors.
• HK MalmöcoreStrategic or Co-development Partner · 18 August 2023HK Ankaret (ca 700 members) and HK Malmö (elite club playing in Handbollsligan for men and Division 1 for women) signed a cooperation agreement in August 2023. The partnership covers joint training, player development, annual training matches, HK Malmö hosting a Swedish Cup match at Borgebyhallen, invitations to HK Malmö home matches for HK Ankaret members, cooperation on PARA handball, joint Summercamp/Holiday camp development, and coach education collaboration. The goal is to create the best possible conditions for players' handball development by combining the clubs' complementary resources.
• Lomma MunicipalitycoreOthers · 8 June 2023HK Ankaret has partnered with Lomma municipality to operate beach handball on the newly established beach courts (Beachplanen) in Lomma. The club provides equipment and staffing for beach handball activities, expanding the club's summer offerings and community presence in the municipality.
• Coeli Global SelectcoreGTM or Marketing Partner · 25 February 2022Coeli Global Select (a global equity fund managed by Coeli) entered a 3-year sponsorship agreement with HK Ankaret starting from approximately 2022. The fund's logo appears on all match jerseys. Beyond jersey sponsorship, the partnership aims to connect local business with the club's community activities. HK Ankaret members receive special member offers from Coeli Global Select.
• Nordic WellnesscoreStrategic or Co-development Partner · 12 April 2019HK Ankaret and Nordic Wellness entered a formal training partnership from the 2019/2020 season. Nordic Wellness serves as HK Ankaret's official training partner, offering discounted gym memberships to club members (13-18 year olds at 2,595 SEK/year; adults/leaders at 3,695 SEK/year; 20% discount on regular annual memberships for all members). Nordic Wellness has facilities in Lomma, Bjärred, Löddeköpinge, and Lund. The partnership is designed to support players' off-court fitness development, injury prevention, and overall athletic performance. The agreement was renewed in August 2021.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ystads IF HF: Historic handball club in Ystad (Skåne) with men's side in Handbollsligan; similar broad-based community club model with senior elite teams fed from a strong youth pipeline.
• IK Sävehof: One of Sweden's most successful handball clubs (Partille Cup winners, multiple championships); benchmark for what scaled youth-development-plus-elite play looks like in Swedish handball.
• Redbergslids IK: Top-tier Swedish handball club in Gothenburg with strong historical brand; comparable in offering (youth-to-senior pathway, elite competition, member-based structure) but in a different region.
• IFK Kristianstad: Major handball club in Skåne with men's team competing in Handbollsligan and a strong youth setup; comparable scale of community sports club with elite ambitions in the same region.
• H43 Lund: Handball club based in Lund with teams across age groups and a senior side in higher Swedish divisions; directly comparable community-to-elite club structure and overlapping Skåne geography.
• HK Malmö: Elite handball club in Malmö competing in Handbollsligan (men) and Division 1 (women); a direct peer in the same sport and region (Skåne), and HK Ankaret's formal cooperation partner for elite player development.
• Lugi HF: Large multi-sport club in Lund with one of Sweden's strongest handball sections; competes in Handbollsligan and overlaps with HK Ankaret's catchment and recruitment base in Skåne.
• BK Heid: Community handball club in the Öresund region with comparable scale and structure to HK Ankaret; useful comparable for membership economics and community-led growth.

Broad incumbents

• Svenska Handbollförbundet (Swedish Handball Federation): National governing body for handball in Sweden; not a peer operator but the federation sanctioning HK Ankaret's leagues, certifying its coaches and accrediting its events — relevant as the broader incumbent shaping the competitive structure.

Others

• Nordic Wellness: Fitness club chain and HK Ankaret's official training partner since 2019; adjacent ecosystem participant providing cross-promotional gym access to members rather than competing for the same offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HKAnkaret
• Instagraminstagram.com/handbollsklubbenankaret
• LinkedInlinkedin.com/company/hk-ankaret

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HK Ankaret