HK Appliances GmbH

What HK Appliances GmbH does

HK Appliances GmbH is a privately held German limited liability company (Gesellschaft mit beschränkter Haftung) registered in Rödinghausen, Germany (HRB 13810, Amtsgericht Bad Oeynhausen) and led by managing directors Stefan Möller and Olaf Thuleweit. Its stated function is the manufacture and distribution of built-in kitchen appliances under two brands — Blaupunkt, a heritage German consumer electronics and appliance brand, and htech, positioned on performance and energy efficiency. The product portfolio spans six categories: ovens, dishwashers, cooker hoods, refrigeration, cooktops, and compact appliances. No proprietary technology stack, patents, or core technology are disclosed in the source material.

The company's go-to-market is exclusively B2B and channel-mediated: it sells exclusively into the kitchen trade (Küchenhandel), working with kitchen furniture retailers and specialists to reach end consumers. Revenue mechanics are concentrated in hardware sales through this specialist channel, with no subscription, software, or recurring-revenue component visible in the input, and no publicly disclosed pricing. Commercial reach is signalled through a multilingual corporate website operating in German, English, French, and Dutch, indicating commercial intent across DACH, Benelux, and Francophone Europe. At the same time, the firmographics record five employees while the published team roster lists approximately nineteen named staff across purchasing, product management, marketing, customer service, finance, logistics, and a working student role, indicating a small but functionally specialized operating unit rather than a pure back-office entity.

Geographically the company is domiciled and operationally focused in Germany, serving European markets with no global footprint claim. Partnerships include the OEM/licensing relationship with Blaupunkt and the htech brand operations, and a mutual partnership with kitchen manufacturer Häcker Küchen. No funding rounds, mergers, acquisitions, parent company, subsidiaries, regulatory actions, or public listings are recorded in the input.

Name

HK Appliances GmbH

Legal name

HK Appliances GmbH

Website

https://hk-appliances.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HK Appliances GmbH is a privately held German distributor that manufactures and sells built-in kitchen appliances — ovens, dishwashers, extractors, refrigeration, cooktops, and compact units — under the Blaupunkt and htech brands, exclusively through European kitchen trade retailers.

Ownership category

akta.pro rank

Product category

Built-in Kitchen Appliances

NAICS

Major Household Appliance Manufacturing (335220), Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (33521)

SIC

Household Appliances (3630)

akta.pro primary industry

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)

akta.pro secondary industries

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Built-in kitchen appliances
• Kitchen appliance manufacturing
• Oven manufacturing
• Dishwasher manufacturing
• Cooking surface manufacturing

Headquarters

HQ city

Rödinghausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Kitchen Appliance Manufacturing and Distribution: HK Appliances GmbH manufactures built-in kitchen appliances under the Blaupunkt and htech brands and distributes them through the kitchen trade channel. The company operates as a manufacturer of kitchen built-in appliances, working with kitchen retailers to serve end customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

HK Appliances GmbH manufactures built-in kitchen appliances under the Blaupunkt and htech brands, including ovens, dishwashers, cooker hoods, refrigerators, cooking surfaces, and compact appliances. The company sells exclusively through the kitchen trade (Küchenhandel), equipping kitchen furniture retailers and specialists with appliances that complete end-consumer kitchen purchases.

Product overview

HK Appliances GmbH is a manufacturer and distributor of kitchen built-in appliances operating under two brands: Blaupunkt and htech. The company specializes in ovens (Backofen), dishwashers (Geschirrspüler), cooker hoods (Dunstabzug), refrigerators (Kühlen), cooking surfaces (Kochfeld), and compact appliances (Kompakt). The company exclusively offers these brands and works with the kitchen trade to help customers achieve their ideal kitchen setup.

Differentiator

Problem solved

Functional benefit

Products and services

• Ovens (Backofen) Built-in ovens sold under the Blaupunkt and htech brands through the kitchen trade channel for completion of end-consumer kitchen purchases.
• Dishwashers (Geschirrspüler) Built-in dishwashers sold under the Blaupunkt and htech brands to kitchen retailers and specialists for end-consumer kitchen installations.
• Cooker Hoods (Dunstabzug) Built-in extractor hoods sold under the Blaupunkt and htech brands to the kitchen trade for integration into end-consumer kitchen installations.
• Refrigerators (Kühlen) Built-in refrigerators sold under the Blaupunkt and htech brands via kitchen furniture retailers for end-consumer kitchen installations.
• Cooking Surfaces (Kochfeld) Built-in cooktops sold under the Blaupunkt and htech brands to kitchen trade partners for end-consumer kitchen installations.
• Compact Appliances (Kompakt) Compact built-in kitchen appliances sold under the Blaupunkt and htech brands to kitchen trade partners, complementing full-size built-in units in space-constrained kitchen installations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BlaupunktcoreOEM/ Whitelabel/ Licensing PartnerBlaupunkt is one of the two primary brands under which HK Appliances manufactures built-in kitchen appliances. HK Appliances produces ovens, dishwashers, extractor hoods, refrigerators, and cooktops under the Blaupunkt brand.
• htechcoreOEM/ Whitelabel/ Licensing Partnerhtech is the second brand under which HK Appliances manufactures built-in kitchen appliances. Together with Blaupunkt, htech provides a selection of innovative built-in units for the perfect kitchen.
• Häcker KüchenminorStrategic or Co-development PartnerHäcker Küchen is a kitchen manufacturer listed as a partner link on the HK Appliances website. The two companies work together in the kitchen ecosystem to provide complete kitchen solutions.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Miele: Miele is a premium German household appliance manufacturer with deep penetration in kitchen-trade distribution and a strong built-in appliance range. It sets the quality and pricing benchmark that Blaupunkt/htech ranges must position against.
• BSH Hausgeräte GmbH: BSH Hausgeräte is the parent of Bosch, Siemens, Neff, and Constructa built-in appliance brands and dominates the European kitchen-trade channel. HK Appliances competes for shelf space and retailer mindshare in the same channel with a much narrower portfolio.
• Electrolux / AEG: AEG (owned by Electrolux) is a major European built-in appliance brand sold through kitchen trade and retail. It overlaps with HK Appliances on ovens, cooktops, dishwashers, and refrigerators at mid-market price points.

Direct peers

• Gaggenau: Gaggenau is a premium built-in kitchen appliance brand owned by BSH, distributed through specialist kitchen retailers in Europe. It is a direct competitor to the upper end of Blaupunkt/htech built-in ranges.
• Liebherr: Liebherr is a leading European manufacturer of built-in refrigeration, a category in which HK Appliances competes under the Blaupunkt and htech brands. Both companies sell through specialist kitchen retailers.
• Smeg: Smeg is an Italian built-in kitchen appliance specialist selling through kitchen-trade retailers across Europe with a design-led brand. HK Appliances competes in the same channel with overlapping product categories (ovens, cooktops, hoods, dishwashers).
• Küppersbusch:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hk-appliances-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HK Appliances GmbH