H&L Group

What H&L Group does

H&L Group is a privately held Cambodian conglomerate headquartered at #180BEO, Street 217, Sangkat Tumnub Teuk, Phnom Penh. Originally founded in 2005 as Heng Lieng Investment focused on property development, the group diversified over approximately nine years into a four-sector conglomerate encompassing transportation, furniture retail, property development, and food & beverage. Operating subsidiaries include WorldBridge Automobile (authorized Cambodian distributor of Foton, Forland, and Zoomlion commercial vehicles and construction machinery), D'Furniture (multi-brand furniture retailer and interior design provider), Heng Lieng Investment Group (residential property development and management), and Uy Kuyteav (a four-branch Cambodian noodle restaurant chain in Phnom Penh).

The group generates revenue through a mix of authorized distribution hardware sales, retail furniture transactions, restaurant food service, and episodic residential property development. Its commercial model rests on securing authorized territorial distributorships with internationally recognized OEMs (predominantly Chinese automotive brands and Asian furniture brands) and combining those product offerings with locally managed showrooms, after-sales service, and for the restaurant chain, direct-operated branches at major retail destinations including Aeon Mall Sothearos and Aeon Mall Sen Sok. Customer segments span individual consumers (furniture, dining), construction and logistics enterprises (commercial vehicles and equipment), and residential property buyers (mid-to-high-end developments). The group employs approximately 16 people per available data and operates exclusively within Cambodia, with no disclosed external institutional investors.

Leadership comprises CEO Lyheng Ung and Executive Director Bd Tanggechlieng, with Mrs. Tang Gechlieng serving on the Board of Directors and recognized regionally via the 2017 Outstanding ASEAN Women Entrepreneurship Award. The group has publicly stated an aspiration to become a public limited company within approximately ten years, signaling future institutionalization. No revenue, profitability, or unit-economic figures are disclosed; the company's own website displays placeholder metrics, indicating limited financial transparency and constraining external valuation work.

Name

H&L Group

Legal name

HL Group Co., Ltd.

Website

https://hlgroup.asia

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

H&L Group is a privately held Cambodian conglomerate operating four subsidiaries: WorldBridge Automobile (authorized distributor of Foton, Forland, Zoomlion), D'Furniture (multi-brand furniture retailer), Heng Lieng Investment Group (residential property development), and Uy Kuyteav (four-branch Cambodian restaurant chain), serving consumers, construction/logistics enterprises, and property buyers in Phnom Penh.

Ownership category

akta.pro rank

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Automobile Distribution: Revenue from distribution and sale of commercial vehicles (trucks, tractors) and construction machinery under authorized distributor agreements with Foton, Forland, and Zoomlion brands.
2. Furniture Sales: Revenue from retail furniture sales through D'Furniture showrooms and dealership of international furniture brands including CBD Furniture, Carl' Furniture, de Rucci, Home Rachana, and Tandard Furniture.
3. Food & Beverage: Revenue from restaurant operations through Uy Kuyteav Cambodian restaurant chain with multiple branches in Phnom Penh.
4. Property Development: Revenue from Heng Lieng Investment Group's property development and management services including residential property sales and property management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

H&L Group is a diversified Cambodian conglomerate operating across four sectors: (1) WorldBridge Automobile distributes Foton, Forland, and Zoomlion commercial trucks, tractors, and construction machinery with after-market maintenance and repair services; (2) D'Furniture retails international furniture brands (CBD Furniture, Carl's Furniture, de Rucci, Home Rachana, Tandard Furniture) with interior design, delivery, and maintenance services; (3) Heng Lieng Investment Group develops and manages high-end residential property; and (4) Uy Kuyteav operates a four-branch Cambodian restaurant chain serving traditional kuy teav.

Product overview

H&L Group is a diversified Cambodian conglomerate operating across four industrial sectors: transportation (WorldBridge Automobile), furniture retail (D'Furniture), property development (Heng Lieng Investment Group), and food & beverage (Uy Kuyteav restaurant chain). The group serves as an authorized distributor for international brands including Foton, Forland, Zoomlion, CBD Furniture, Carl's Furniture, and de Rucci. The portfolio includes truck sales and after-market services, residential property development, furniture retail with interior design services, and a Cambodian cuisine restaurant chain with four Phnom Penh locations.

Differentiator

Problem solved

Functional benefit

Brands

• WorldBridge Automobile: Automotive authorized distributor offering trucks, tractors, construction machinery with after-market services in maintenance, repair and spare parts.
• D'Furniture
• Heng Lieng Investment Group
• Uy Kuyteav

Products and services

• WorldBridge Automobile Authorized distributor of Foton, Forland, and Zoomlion commercial trucks, tractors, and construction machinery (including concrete mixers, crane trucks, and batching plants) in Cambodia. Offers sales across small to heavy-duty classifications along with after-market services in maintenance, repair, and spare parts. Targets construction and logistics businesses procuring commercial vehicles and equipment.
• D'Furniture Furniture retailer offering contemporary and traditional contract furniture through its Phnom Penh showroom, distributing international brands CBD Furniture, Carl's Furniture, de Rucci, Home Rachana, and Tandard Furniture. Provides interior design, repairs and maintenance services, and free on-time delivery. Targets individual consumers and households purchasing furniture for residential use.
• Heng Lieng Investment Group Local property development and management company delivering high-end residential properties in Cambodia. Provides end-to-end services from selection of architects, designers, project managers, and contractors through key handover, with strong skilled professional teams overseeing each detail. Targets mid-market residential property buyers in Phnom Penh.
• Uy Kuyteav Cambodian restaurant chain specializing in traditional kuy teav (rice noodle soup) and Cambodian cuisine, operating four branches in Phnom Penh at Aeon Mall Sothearos (L2 G/F), Aeon Mall Sen Sok City (2nd Floor), Kampuchea Krom (#890, St128), and BKK (#46 Corner of Streets 352 & 57). Targets local diners, families, and friends seeking quality traditional Cambodian dining.

Quantifiable outcome

• 4 branches in Phnom Penh with expansion plans for Uy Kuyteav restaurant chain
• +2 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• FotoncoreChannel Partner/ Reseller/ Distributor · 1 January 2010WorldBridge Automobile was appointed as an Automotive Authorized Distributor of Foton in Cambodia in 2010. Foton is one of the largest automobile manufacturers in China. H&L Group distributes Foton trucks ranging from small to heavy-duty through WorldBridge Automobile.
• ZoomlioncoreChannel Partner/ Reseller/ Distributor · 1 January 2010WorldBridge Automobile was appointed as an Automotive Authorized Distributor of Zoomlion in Cambodia in 2010. Zoomlion is an internationally renowned brand providing construction machinery and sanitation equipment. H&L Group distributes Zoomlion products including Concrete Mixers, Crane Trucks, and Batching Plants.
• ForlandcoreChannel Partner/ Reseller/ DistributorForland is China's biggest and leading commercial truck manufacturer. H&L Group distributes Forland trucks through WorldBridge Automobile in Cambodia.
• CBD FurniturecoreChannel Partner/ Reseller/ DistributorCBD Furniture is an international furniture brand with over 2000 franchise shops globally and annual turnover of $400 million USD. H&L Group is the authorized distributor of CBD Furniture in Cambodia, introducing high quality products and unique Italian-inspired styles.
• Carl's FurnituremajorChannel Partner/ Reseller/ DistributorH&L Group distributes Carl's Furniture brand in Cambodia through D'Furniture showrooms.
• de RuccimajorChannel Partner/ Reseller/ DistributorH&L Group distributes de Rucci furniture brand in Cambodia through D'Furniture showrooms.
• Home RachanamajorChannel Partner/ Reseller/ DistributorH&L Group distributes Home Rachana furniture brand in Cambodia through D'Furniture showrooms.
• TANDARD FurnituremajorChannel Partner/ Reseller/ DistributorH&L Group distributes TANDARD Furniture brand in Cambodia through D'Furniture showrooms.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor representing premium and volume OEMs across multiple emerging markets. Comparable to H&L Group's WorldBridge Automobile subsidiary as an authorized multi-brand automotive distributor, though operating at much larger global scale across many geographies.

Regional players

• Sime Darby Berhad: Malaysian-listed diversified conglomerate with a large automotive distribution arm alongside industrial and property operations. Comparable to H&L Group as a regional multi-sector conglomerate with significant automotive distribution, though operating primarily outside Cambodia.

Direct peers

• Royal Group of Companies: Cambodia's largest privately held conglomerate, with diversified operations spanning telecommunications, banking, real estate, hospitality, and F&B. Directly comparable to H&L Group as another Cambodian family-controlled multi-sector conglomerate building distribution, property, and consumer brands domestically.
• RMA Group: Southeast Asia-focused automotive and equipment distribution group with operations across Cambodia and the region, acting as authorized distributor for multiple OEMs and commercial vehicle brands. Directly comparable to WorldBridge Automobile's authorized distribution model for Foton, Forland, and Zoomlion in Cambodia.
• Canadia Group: Cambodian conglomerate with operations across banking, real estate development, and diversified services. Comparable to H&L Group in operating as a multi-sector Cambodian conglomerate with significant property development and consumer-facing business lines.
• Ly Hour Group: Cambodian diversified conglomerate spanning poultry/agribusiness, banking, and real estate. Comparable to H&L Group as a Cambodian family-controlled multi-sector group combining consumer-facing operations with property development.
• Sokha Group: Cambodian conglomerate combining hotel and hospitality operations with residential and commercial property development. Comparable to H&L Group as a Cambodian conglomerate operating real estate and consumer-facing businesses (hospitality parallels Uy Kuyteav) in Phnom Penh.
• Vattanac Group: Cambodian diversified conglomerate with operations in real estate development, financial services, and consumer businesses. Directly comparable to H&L Group as a Cambodian multi-sector group with significant property development and consumer-facing operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hlgroupcompany
• LinkedInlinkedin.com/company/h&l-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H&L Group