HLM Hyrmaskiner

What HLM Hyrmaskiner does

HLM Hyrmaskiner is a family-owned Swedish equipment rental company founded in 1996, operating from three depots in Smålandsstenar, Norrköping, and Stockholm and serving construction, industrial, and civil engineering customers across large parts of Sweden. The core offering is short- and long-term rental of construction and industrial machinery, including earthmoving equipment (wheel loaders, telehandlers and accessories), aerial work platforms (scissor, column/pillar, trailer, and articulating/telescopic boom lifts), material handling equipment (electric counterbalance trucks and forklifts), and supplementary categories such as climate and ventilation systems, drying and heating units, pumps, scaffolding, ladders, and structural support props. The company emphasizes personal service from knowledgeable staff, supporting customers from initial inquiry through equipment return, and maintains a modern, well-maintained fleet positioned for high reliability.

The business model is direct-to-consumer usage-based rental, with quote-based pricing dependent on equipment type, duration, and project specifications. Customers access the service through the company's website or direct contact (phone/email), and equipment is delivered from depots or picked up by customers. The company has extended its commercial surface through two adjacent initiatives: RENT2RENT, a sub-rental service allowing peer rental companies to rent HLM's fleet, and the Approved.nu marketplace, where new and used machines are listed for purchase, sale, and rental. The company is private, bootstrapped, and family-controlled, with no disclosed funding rounds, parent company, or institutional ownership. The company operates with a small headcount of 5 employees; no revenue, customer logos, or financial metrics are publicly disclosed.

Name

HLM Hyrmaskiner

Legal name

HLM Hyrmaskiner

Website

https://hlmhyr.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HLM Hyrmaskiner is a family-owned Swedish equipment rental company founded in 1996, operating three depots in Smålandsstenar, Norrköping, and Stockholm to rent construction, industrial, and civil engineering machinery to businesses across Sweden.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Construction Machinery & Equip (3531), Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro industry

PRIMARYTLABAFAA

Earthmoving & Excavation Equipment Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAE

Aerial Work Platforms (MEWPs) Rental/Leasing

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAF

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAK

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

SECONDARYTLABAFAH

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers)

Transportation & Logistics/Fleet Leasing, Rental & Management/Construction & Industrial Equipment Rental/Leasing (Earthmoving, Material Handling, Aerial)

Keywords

• Construction equipment rental
• Aerial work platforms
• Material handling rental
• Earthmoving machinery rental
• Industrial equipment leasing

Headquarters

HQ city

Smålandsstenar

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction, industrial, and civil engineering equipment including lifts, telehandlers, wheel loaders, forklifts, and related accessories. Revenue generated through usage-based rental fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

HLM Hyrmaskiner rents construction, civil engineering, and industrial equipment on a short-term and long-term basis to business customers across Sweden. The fleet spans earthmoving machines (wheel loaders, telehandlers), aerial work platforms (scissor lifts, column lifts, trailer lifts, boom lifts), material handling equipment (forklift trucks), and supplementary equipment such as climate control units, drying and heating equipment, pumps, scaffolding, ladders, and structural props. The company additionally offers the RENT2RENT sub-rental service for peer rental companies and operates the Approved Marketplace for machine resale and rental.

Product overview

HLM Hyrmaskiner operates as a family-owned equipment rental company offering a comprehensive fleet of construction, civil engineering, and industrial machinery. The core rental business encompasses earthmoving equipment (wheel loaders, telehandlers), aerial work platforms (scissor lifts, column lifts, trailer lifts, boom lifts), and material handling equipment (electric counterbalance trucks, forklifts). Supporting equipment categories include climate and ventilation systems, drying and heating units, pumps, scaffolding, ladders, and structural support props. The company extends its offerings through RENT2RENT, a sub-rental service allowing other rental companies to access HLM's fleet, and the Approved Marketplace platform for buying and selling new and used machines. Depots are located in Smålandsstenar, Norrköping, and Stockholm with opening hours Monday-Friday 06:30-16:30.

Differentiator

Problem solved

Functional benefit

Brands

• Approved: Marketplace for buying, selling and renting new and used construction machines

Products and services

• Wheel Loaders (Hjullastare) Wheel loader machines for earthmoving and material handling operations in construction and civil engineering projects, available for short-term and long-term rental to businesses.
• Telehandlers (Teleskoplastare) Rotating and non-rotating telehandler machines for lifting and moving materials on construction sites, available with various reach capacities for rental customers.
• Work Machine Accessories (Tillbehör till arbetsmaskiner) Attachments and accessories for construction and earthmoving machines including buckets, forks, and specialized tool attachments, available for rental.
• Scissor Lifts (Saxliftar) Self-propelled electric scissor lifts for elevated work access, available with battery or electric power for indoor use, available for rental.
• Column/Pillar Lifts (Pelarliftar) Self-propelled column lifts for vertical access, battery or electric powered, suitable for indoor maintenance and installation work, available for rental.
• Trailer Lifts (Släpvagnsliftar) Trailer-mounted lifts that can be towed to job sites for portable elevated work platform access, available for rental.
• Articulating and Telescopic Boom Lifts (Vik- & Teleskopbomliftar) Articulating and telescopic boom lifts for accessing elevated work areas with extended reach capabilities, available in diesel and electric variants for rental.
• Forklift Trucks (Truckar) Electric counterbalance trucks and other forklift types for warehouse and industrial material handling operations, available for rental.
• Climate and Ventilation Systems (Klimat- och ventilationsanläggningar) Climate control and ventilation units for managing air quality and temperature in construction and industrial environments, available for rental.
• Drying and Heating Equipment (Torknings- och uppvärmningsannordningar) Industrial drying and heating equipment for construction drying applications and temporary heating solutions, available for rental.
• Lifting Equipment & Material Handling (Lyftutrustning & Materialhantering) Lifting equipment and material handling solutions for moving and positioning heavy loads on construction and industrial sites, available for rental.
• Pumps (Pumpar) Various pump types for water removal, fluid transfer, and dewatering applications in construction and industrial settings, available for rental.
• Scaffolding, Ladders & Fencing (Ställningar & Stegar) Scaffolding systems, ladders, and fencing for safe elevated access and site perimeter control, available for rental.
• Props/Supports (Stämp) Support props and temporary structural supports for construction formwork and load-bearing applications, available for rental.
• RENT2RENT Sub-rental Service Sub-rental service enabling other rental companies to rent HLM's equipment fleet including telehandlers, lifts, trucks, and wheel loaders for their own customer base.
• Approved Marketplace (Approved.nu) Online marketplace platform for buying, selling, and renting both new and used machines, operated via the approved.nu domain.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Approved.nu MarketplaceminorOthersHLM Hyrmaskiner participates in the Approved.nu marketplace platform where both new and used machines are collected for purchase, sale, and rental. This is a secondary marketplace initiative rather than a core partnership.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ramirent (now part of Boels): Former Nordic equipment rental major with strong Swedish presence; merged into Boels. Comparable to HLM in focusing on construction and industrial machine rentals with a depot-based model.
• Loxam: European equipment rental leader operating across multiple countries with a diversified fleet of aerial, earthmoving, and material handling equipment. Comparable to HLM as a multi-depot rental operator serving construction and industrial customers.
• Boels Rental: Pan-European equipment rental leader following its acquisition of Cramo and Ramirent; operates the densest depot network in Sweden and directly competes with HLM on wheel loaders, telehandlers, aerial lifts, and forklifts across all major Swedish metros.
• Cramo (now part of Boels): Historic Swedish/Nordic equipment rental incumbent with deep contractor relationships; its merger with Boels reshaped the local competitive landscape against which HLM positions itself. Comparable in fleet mix (earthmoving, aerial, material handling) and customer base.
• Ashtead Group / Sunbelt Rentals: Major transatlantic equipment rental group with a comparable diversified fleet and depot model. Useful as a public-market comparable for rental unit economics and capex-driven growth.
• United Rentals: World's largest equipment rental company with a broad aerial, earthmoving, and material handling fleet. While U.S.-centric, it is a useful broad-incumbent comparable for rental fleet composition, utilization economics, and capital intensity benchmarks.
• Zeppelin Sverige (Caterpillar dealer): Swedish Caterpillar dealer offering machine sales, rental, and service for heavy construction equipment. Competes with HLM on earthmoving fleets and contractor accounts, with broader OEM-backed capabilities.
• Swecon Anläggningsmaskiner (Volvo CE dealer): Volvo Construction Equipment dealer in Sweden providing wheel loaders, excavators, and related rentals and service. Overlaps with HLM's earthmoving fleet and contractor customer base.

Direct peers

• Lambertson Sweden: Swedish regional construction equipment rental company with overlapping fleet (wheel loaders, telehandlers, excavators) and similar mid-sized independent operator profile. Direct competitor for construction contractor accounts in Sweden.

Regional players

• Mateco: European aerial work platform (MEWP) rental specialist; primary geographies are continental Europe, but it is highly comparable to HLM's aerial lift rental focus (scissor lifts, boom lifts, column lifts) and telehandler offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hlm-hyrmaskiner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HLM Hyrmaskiner