Convalescent Home Care

What Convalescent Home Care does

Healthcare Marketer's Exchange (HME) is a monthly trade publication serving the healthcare marketing industry, founded in February 1992 by Nancy Leonard and operated as Healthcare Marketer's Exchange, LLC. The publication is positioned as a 'house organ' that connects pharmaceutical marketing professionals through personal, human-interest editorial written by industry members, and operates across print, digital flipbook, PDF, email, and social channels (LinkedIn, Facebook, Twitter). Headquartered in Verona, New Jersey, the company is small and owner-operated, with 8 employees listed in connected records and a team consisting of a publisher, an assistant to the publisher, and an editor.

The business derives revenue primarily from advertising, with a published 2026 rate card offering 4-color net rates ranging from $7,795 for a full-page 1X insertion down to $3,435 for a 1/8 page 1X insertion, with volume discounts reaching 24X commitments and special cover-position premiums. A secondary subscription stream is priced at $36/year for US and Canada subscribers, with single copies at $4.00, while the publication is distributed free to pharmaceutical industry professionals. Controlled circulation is stated at 10,700, covering healthcare manufacturers, advertising agencies, publishers, and service/support companies, and the company has featured over 300 advertisers across its 34-year history.

The go-to-market is sales-led, with direct advertising sales managed by the publisher and listed media people, supplemented by content and community-driven organic demand. The value proposition centers on a niche audience of healthcare marketing decision-makers and a unique editorial format that blends professional and personal content, distinguishing HME from standard B2B healthcare publications. No external funding, parent company, or M&A activity is disclosed, and the founder retains editorial and commercial leadership.

Name

Convalescent Home Care

Legal name

Healthcare Marketer's Exchange, LLC

Website

https://hmexchange.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Healthcare Marketer's Exchange (HME) is a monthly trade publication, founded in 1992, serving pharmaceutical industry professionals with print and digital editorial. Revenue comes from advertising sales to manufacturers, agencies, publishers, and service companies, with a controlled circulation of 10,700.

Ownership category

akta.pro rank

Product category

Trade Publishing / Healthcare Marketing Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAAAAAJ

Healthcare/Pharma Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAADAD

Healthcare & Life Sciences PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Healthcare marketing publication
• Trade magazine advertising
• Pharmaceutical industry media
• Print publication subscriptions
• Healthcare industry networking

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Revenue generated from advertising placements in the print and digital publication. Rates vary by ad size and frequency (1X through 24X commitments), with full page ads starting at $7,795 for single placement. Special position rates (cover positions) are available at additional costs.
2. Subscriptions: The publication generates subscription revenue at $36/year for US and Canada subscribers. Single copy sales are $4.00. The publication is free to pharmaceutical industry professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Healthcare Marketer's Exchange is a monthly print and digital trade publication serving healthcare marketing professionals, founded in February 1992. It generates revenue through advertising placements (full-page ads starting at $7,795) and annual subscriptions ($36/year), distributed to a circulation of 10,700 healthcare manufacturers, advertising agencies, publishers, and service/support companies. The publication features human-interest editorial content written by industry members alongside paid advertisements, with distribution through print, online flipbook, PDF downloads, and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Marketer's Exchange Monthly Print Magazine Monthly printed trade publication for healthcare marketing professionals featuring human-interest editorial content written by industry members alongside paid advertising placements. Distributed to 10,700 healthcare manufacturers, advertising agencies, publishers, and service/support companies.
• Advertising Placements Paid advertising placements in the monthly print and digital publication, available in full-page, 2/3 page, 1/2 page, 1/3 page, 1/4 page, and 1/8 page sizes with volume-based discounts at 1X, 6X, 12X, 18X, and 24X frequency commitments. Full-page ads start at $7,795 for single placement with discounts down to $6,780 at 24X.
• Annual Subscription Annual subscription to the Healthcare Marketer's Exchange publication priced at $36/year for US and Canada readers, with single-copy sales at $4.00. Complimentary access is provided to pharmaceutical industry professionals.
• Digital Edition and Online Archive

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• STAT News (Marketing/Commercial coverage): STAT is a high-profile digital health and biotech news outlet that increasingly covers pharma commercial and marketing topics. While not a healthcare-marketer trade title, its audience overlap with HME readers and growing ad-supported model make it a partial competitor for attention and budget.
• Endpoints News: Endpoints is a digital-first biotech and pharma news outlet that has expanded into coverage of commercial and marketing topics. While primarily a news brand, it competes for some of the same healthcare marketer attention and ad dollars that historically went to niche print titles like HME.

Broad incumbents

• Fierce Pharma: Fierce Pharma is a large-scale digital media brand covering pharmaceutical business, marketing, and commercial strategy. It serves a broader pharma executive audience than HME but overlaps heavily on the marketing/advertising side and competes for the same agency and manufacturer ad budgets.
• Pharmaceutical Executive: Pharmaceutical Executive is a long-standing trade publication covering pharma business strategy, marketing, and commercialization. It targets senior pharma executives and competes for healthcare marketing advertiser spend, though at a broader industry scope than HME's niche community focus.
• Ad Age (Healthcare coverage): Ad Age is a broad advertising industry trade publication with dedicated healthcare/pharma marketing coverage. It competes for healthcare agency and brand advertising budgets but at a cross-vertical scale significantly larger than HME.

Direct peers

• PharmaVOICE: PharmaVOICE covers the life-sciences industry with a focus on marketing, patient engagement, and commercial strategy. Its audience overlaps with HME's healthcare marketer readership, and it competes for similar advertiser budgets across print and digital editions.
• DTC Perspectives: DTC Perspectives focuses on direct-to-consumer pharmaceutical marketing via publications, conferences, and newsletters. It targets many of the same pharma marketers and agencies as HME, particularly on the DTC and patient-engagement side of healthcare advertising.
• MedAdNews: MedAdNews is a trade publication focused on pharmaceutical marketing, advertising, and media. It serves the same pharma manufacturer and healthcare agency audience as HME, with overlapping advertiser targets and editorial coverage of healthcare ad campaigns and agencies.
• MM+M (Medical Marketing and Media): MM+M is the leading healthcare marketing trade publication covering pharma advertising, agencies, and DTC media strategy. It competes head-on with HME for the same healthcare marketer audience and ad budgets, but at significantly larger scale and with a stronger digital footprint.
• PM360 (Pharmaceutical Marketer 360): PM360 is a trade publication for pharmaceutical marketing professionals, offering print, digital, and awards content. It addresses a closely overlapping audience of pharma marketers and agencies served by HME, and similarly monetizes through advertising and subscriptions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HMExchange
• Facebookfacebook.com/HMExchange
• LinkedInlinkedin.com/company/convalescent-home-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Convalescent Home Care