Hacienda Macalauan Inc

What Hacienda Macalauan Inc does

Hacienda Macalauan Inc (HMI) is a privately held, vertically integrated Philippine dairy company founded in 1995 by Eduardo J. Soriano and headquartered in Calauan, Laguna, about 30 kilometers south of Manila. The company operates an automated milking parlor and a 1,000 sqm dairy processing plant with daily milk production capacity of approximately 8 tons and 100 tons of cold storage, holding BFAD and BAI operating licenses plus GMP compliance. Its herd is built on Holstein-Friesian x Sahiwal crossbreeds optimized for tropical climate, bred through an artificial insemination program and embryo transfer technology using Australian and American semen. The company runs a multi-brand consumer portfolio (Pure & Best premium milk, 3Cows mass-market milk, Pure & Fresh cheese, Pure & Premium cream, Live and Live Greek yogurts) alongside commercial livestock services (semen straws, embryo transfer, AI services) and a paid 3-week farm management training program.

HMI monetizes through three primary revenue streams: (1) direct-to-consumer dairy product sales delivered daily via reefer vans to Manila's exclusive subdivisions and villages under the "Milkman" model, (2) B2B livestock services including semen straws, embryo flushing and transfer, and ultrasound services, and (3) since 2013, integrated coconut processing for export to US and EU markets, utilizing excess dairy plant capacity under a zero-waste model. Its primary customer segment is health-conscious Filipino consumers in affluent Manila subdivisions seeking clean-label dairy free from antibiotics, growth hormones, GMOs, and artificial additives; secondary customers are other dairy farmers seeking genetic improvement services. Distribution is entirely single-channel direct-to-consumer in the domestic market, with international exposure limited to coconut exports. The company is privately held with ownership concentrated in the founding Soriano family, employs approximately 64 people, and has no disclosed funding rounds or external institutional investors.

Name

Hacienda Macalauan Inc

Legal name

Hacienda Macalauan Inc

Website

https://hmi.net.ph

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Hacienda Macalauan Inc is a Philippine vertically integrated dairy company founded in 1995 that produces premium milk, cheese, cream, and yogurt under multiple brands and delivers daily to Manila's affluent subdivisions via its "Milkman" DTC model.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Dairy Cattle and Milk Production (11212), Fluid Milk Manufacturing (311511)

SIC

Dairy Products (2020), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Milk Production (Raw Milk) (AFAEACAA)

akta.pro secondary industries

Dairy Housing, Milking Systems & On-Farm Infrastructure Operations (AFAEACAG), Butter, Cream & Dairy Fats (CRADACAD)

Keywords

• Dairy farming
• Milk processing
• Fresh milk delivery
• Livestock breeding services
• Artificial insemination services

Headquarters

HQ city

Calauan

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dairy Product Sales: Sale of dairy products including milk, cheese, cream, and yogurt through direct delivery to consumers in Manila's exclusive subdivisions and villages.
2. Livestock Sales & Breeding Services: Sale of bull calves, breeding bulls, culled cows, castrated bulls; semen straws; ultrasound services; embryo flushing and transfer services.
3. Farm Management Training: Comprehensive 3-week farm management training program for Php 6,000/head/week.
4. Coconut Products (Integrated Coconut Processing): Coconut processing for export to US and EU markets, utilizing excess capacity from dairy plant.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hacienda Macalauan Inc is a vertically integrated Philippine dairy company that operates a dairy farm in Calauan, Laguna and a 1,000 sqm processing plant producing milk, cheese, cream, and yogurt under brands such as Pure & Best, 3Cows, Pure & Fresh, Pure & Premium, Live, and Live Greek. It sells primarily through direct daily reefer van delivery to Manila's exclusive subdivisions and villages under the 'Milkman' model, and also provides livestock services (semen straws, embryo transfer, artificial insemination), farm management training, and integrated coconut processing for export.

Product overview

Hacienda Macalauan Inc operates as a vertically integrated dairy company with a platform of dairy products and livestock services. The core product portfolio consists of two milk brands (Pure & Best and 3Cows), four cheese varieties (White, Mozzarella, Ricotta, Cottage), three yogurt lines (Live Yoghurt, Live Greek Yoghurt, 3Cows Yoghurt Drink), and two cream products (Whipping Cream, Sour Cream). Supporting the dairy operations are livestock services including artificial insemination, embryo transfer, and semen straws from Holstein-Friesian bulls. The company also offers farm management training programs and has recently diversified into integrated coconut processing for export markets.

Differentiator

Problem solved

Functional benefit

Brands

• 3Cows: Budget-friendly milk and yogurt brand offering Plain, Low Fat, Choco, and Milk Tea flavors for milk products; Mixed Berries, Orange, Green Apple and Strawberry flavors for yogurt drinks.
• Pure & Best
• Pure & Fresh
• Pure & Premium
• Live
• Live Greek

Products and services

• Pure & Best Milk Premium pasteurized and homogenized farm-fresh milk in Plain, Low Fat, Choco, Vanilla, Strawberry, and Melon flavors, available in 1L and 200ml packaging, targeted at health-conscious consumers in Manila's exclusive subdivisions.
• 3Cows Milk Budget-friendly pasteurized and homogenized milk with essential nutrients, available in Plain, Low Fat, Choco, and Milk Tea flavors.
• White Cheese (Kesong Puti) Smooth and creamy white cheese highly packed with calcium, protein, and essential nutrients derived from farm-fresh milk.
• Shredded Mozzarella Cheese Repacked shredded mozzarella cheese for culinary use, sold under the Pure & Fresh brand.
• Ricotta Cheese Fresh ricotta cheese made from cow's milk and whole milk powder with coagulant.
• Cottage Cheese Fresh cottage cheese made from cow's milk with iodized salt and rennet coagulant.
• Live Yoghurt Fresh yoghurt with local fruit flavors (Strawberry, Blueberry, Pineapple, Nata de Coco, Almond Lychee, Ube Pandan), formulated without preservatives.
• Live Greek Yoghurt Authentic Greek-style strained yoghurt naturally high in protein, low in sugar and carbohydrates, available in Plain, Honey, Strawberry, and Blueberry flavors (including Plain and Non Fat variants).
• 3Cows Yoghurt Drink Nourishing blend of live yogurt and natural fruit extracts in Mixed Berries, Orange, Green Apple, and Strawberry flavors.
• Whipping Cream Premium whipping cream made from fresh cow's milk, used for toppings on coffee, desserts, and smoothies.
• Sour Cream Pure and premium sour cream with soft, creamy texture for use as a base for dips and sauces.
• Semen Straws Semen straws from Australian Pedigreed Pure Holstein Friesian bulls for artificial insemination, including Bolt B903, Breeze B902, Grandeur B863, Limit B866, Luxury B905, Peace B865, Rage B892, Solney Beker, and Thunder B846. Targeted at other dairy farms seeking genetic improvement.
• Embryo Flushing and Transfer (EFT) Embryo transfer technology service using American semen to breed best cows, harvesting embryos through embryo flushing and implanting them on surrogate mothers, targeted at other dairy farms seeking genetic improvement.
• Comprehensive Farm Management Training Three-week comprehensive training program covering breeding, semen collection, artificial insemination, medication, ultrasonography, milking, calf management, and nutrition, priced at Php 6,000/head/week (accommodations, meals, and snacks not included).
• Coconut Products (Integrated Coconut Processing) Integrated coconut processing plant products manufactured for export to the US and EU markets, utilizing zero-waste, environmentally-friendly processes and excess capacity from the dairy plant.

Quantifiable outcome

• Can produce at least 8 tons of milk everyday with cold capacity of up to 100 tons

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Royal FrieslandCampina: Large Dutch dairy cooperative and parent of Alaska Milk in the Philippines. Operates across dairy farming, ingredients, and consumer products globally; overlaps with HMI as a vertically integrated dairy player but at much larger scale and with broader portfolio.
• Yili Group: China's largest dairy company, operating farms, processing, and branded fluid milk, yogurt, and ice cream. Broad incumbent in the regional Asian dairy space providing scale and tropical-market benchmarking relative to HMI.
• Fonterra Co-operative Group: New Zealand dairy cooperative and one of the world's largest dairy exporters, with significant ingredients and consumer brand businesses across Asia. Comparable to HMI as a vertically integrated dairy producer targeting Asian markets, though at massive scale.
• Charoen Pokphand Foods: Thai conglomerate with integrated livestock, dairy, and food operations across ASEAN. Broad incumbent with overlapping dairy capabilities and tropical-climate operational expertise relevant to HMI.
• Nestlé Philippines: Subsidiary of Nestlé S.A., producing Bear Brand, Nestlé Fresh Milk, and other dairy and nutrition brands in the Philippines. A broad incumbent FMCG/dairy player that competes across most categories where HMI sells.

Direct peers

• Vinamilk: Vietnam's largest dairy company, operating farms, processing facilities, and a broad portfolio of fluid milk, yogurt, and condensed milk. Comparable vertically integrated tropical dairy business operating in a similar Southeast Asian context.
• TH Group (TH True Milk): Vietnamese vertically integrated dairy company operating its own farms, processing plants, and branded milk products. Closest analog to HMI in terms of integrated farm-to-consumer model in a tropical ASEAN market.
• Alaska Milk Corporation: Philippine milk brand owned by Royal FrieslandCampina, producing evaporated and ready-to-drink milk products. Directly competes in the Philippine branded milk category where HMI also operates.
• Magnolia Inc. Philippine dairy and food brand under San Miguel Corporation, offering fresh milk, condensed milk, and ice cream. The most direct domestic competitor to HMI; both operate Philippine dairy supply chains targeting everyday consumers, though at vastly different scale.
• Dutch Mill Co., Ltd. Thai dairy and beverage company producing UHT milk, yogurt drinks, and dairy-based beverages under branded and OEM lines. Comparable regional dairy player focused on branded fluid milk and yogurt products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/haciendamacalauaninc
• Instagraminstagram.com/haciendamacalauan
• LinkedInlinkedin.com/company/hacienda-macalauan-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hacienda Macalauan Inc