HMPasties Ltd
HMPasties Ltd is an Oldham-based social enterprise bakery producing handcrafted pies, pasties, and sausage rolls, employing ex-offenders through its H.M.Pasties Foundation and supplying consumers, event caterers, sports venues, universities, and 79 Co-op stores across the North West of England.
- Company typePrivate
- Founded2000
- HeadquartersOldham, England, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What HMPasties Ltd does
HMPasties Ltd is a UK-based social enterprise bakery headquartered in Oldham (Pennant Industrial Estate, OL1 3NP) that manufactures and distributes handcrafted savory pies, pasties, and sausage rolls. Founded by Lee Wakeham, who rebuilt his life after release from prison more than 25 years ago, the company's mission is to reduce re-offending by providing transitional employment to ex-offenders. Production is fully artisanal and human-capital-centric: every product is handcrafted from locally sourced ingredients, with no industrial automation referenced in the operation. The product portfolio spans roughly ten SKUs across traditional meat (Steak & Ale, Potato & Meat, Scouse Pie, Chicken Smoked Ham Hock & Leek, Jerk Chicken Halal), vegetarian and vegan (Cheese & Onion, Aloo Saag), and specialised lines (Steak & Joseph Holt Ale, Lancashire/Cheddar/Mozzarella & Potato), plus sausage rolls.
The business operates four revenue streams: direct-to-consumer e-commerce with Click & Collect from the Oldham bakery; event catering for corporate events, weddings, and celebrations; wholesale/trade supply to pubs, sports venues, universities, and farm shops; and from November 2025, retail distribution through 79 Co-op stores across Greater Manchester (their first supermarket contract). Unit pricing is set at £11.15 to £16.50 per pack (of 2 or 4), with frozen and freshly baked variants, while event catering is quote-based. Trading channels are clearly defined: product-led growth via the website, event-driven demand at weekly artisan markets across the North West (Rainhill, Walton Hall, Urmston, Lymm, Mossley) and food festivals (Bolton, Southport), and enterprise field sales to named logos including Liverpool FC (Anfield, 7,000-10,000 units per match), Warrington Wolves, Stockport County, University of Manchester, Jodrell Bank, Joseph Holt pubs, and Co-op.
HMPasties runs the H.M.Pasties Foundation as its charitable arm, providing 1-2-1 mentoring, food hygiene training, and placement support for prison leavers, with cross-subsidy from trading income and GoFundMe donations. Following the November 2025 retail and stadium milestones, the company has accumulated national recognition including class winner at the 2026 British Pie Awards (Traditional Pasty), three additional British Pie Awards bronzes, The Small Awards 2026 Small Business of the Year and Heart of Gold awards, a BBC Breakfast and BBC Radio 4 The Food Programme appearance, and an invitation to a Downing Street reception. No external institutional funding or parent company has been disclosed.
HMPasties Ltd firmographics
Firmographics- Name
- HMPasties Ltd
- Legal name
- H.M.Pasties Ltd
- Website
- https://hmpasties.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HMPasties Ltd is an Oldham-based social enterprise bakery producing handcrafted pies, pasties, and sausage rolls, employing ex-offenders through its H.M.Pasties Foundation and supplying consumers, event caterers, sports venues, universities, and 79 Co-op stores across the North West of England.
- Ownership category
- akta.pro rank
HMPasties Ltd industry classification
Industry- Product category
- Artisan Bakery Products
- NAICS
- Baked Goods Retailers (445291), Specialty Food Retailers (4452)
- SIC
- Bakery Products (2050), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
- akta.pro secondary industry
- Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)
Keywords
Where HMPasties Ltd is headquartered
LocationHeadquarters
- HQ city
- Oldham, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HMPasties Ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Direct Retail Sales: Products sold directly to consumers through e-commerce website with Click & Collect and delivery options from their Oldham bakery.
- Wholesale/Trade Supply: Supply of pies, pasties, and sausage rolls to businesses across the North West including pubs, stadiums, universities, and retail stores.
- Event Catering: Bespoke catering services for corporate events, weddings, birthday celebrations featuring hot pies and pasties served with traditional peas and gravy.
- Retail Distribution: Products sold through Co-op stores across Greater Manchester (79 stores), marking their first supermarket contract.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pack of 4 Pies - Standard range |
| Unit Pricing | Pay-as-you-go | Pack of 2 Deep Filled Pies |
| Other | Pay-as-you-go | Event Catering |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
HMPasties Ltd product offering
Product offeringCore offering
HMPasties Ltd handcrafts savory pies, pasties, and sausage rolls at its Oldham bakery and sells them through four channels: direct-to-consumer online retail with Click & Collect, wholesale/trade supply to pubs, sports venues, universities, and event venues, bespoke event catering for corporate and private occasions, and supermarket retail via 79 Co-op stores across Greater Manchester. The business operates as a social enterprise employing and training ex-offenders through its affiliated H.M.Pasties Foundation, with every purchase supporting the transitional employment programme.
Product overview
HMPasties Ltd is a social enterprise bakery producing handcrafted savory baked goods, primarily serving the North West of England. The product portfolio centers on traditional British pasties and pies including meat varieties (Steak & Ale, Potato & Meat, Scouse Pie, Chicken Smoked Ham Hock & Leek, Jerk Chicken), vegetarian options (Cheese & Onion, Aloo Saag), and sausage rolls. Products are sold through multiple channels: direct retail via the online shop (pack sizes of 4 pies or 2 deep-filled pies), catering and events services, and wholesale/trade supply to pubs, sports venues, universities, and retailers. The company also operates H.M.Pasties Foundation, a charitable arm focused on providing employment and training for ex-offenders. Recent growth milestones include launching in 79 Co-op stores across Greater Manchester and securing a supply deal with Liverpool FC. The company has won multiple awards including class winner at the British Pie Awards 2026 for Traditional Pasty.
Differentiator
Problem solved
Functional benefit
Products and services
- Aloo Saag (VE) Pie Spinach and sweet potato cooked in a house blend of spices with spicy tomato curry sauce, encased in shortcrust pastry topped with black onion seeds. Vegan savoury pie sold as a pack of 4.
- Cheese & Onion Pie Creamy Lancashire, mature cheddar, mozzarella and potato filling in shortcrust pastry with a flaky puff pastry lid. Sold as a pack of 4. Bronze winner in the British Pie Awards 2026 sports club pie category.
- Chicken, Smoked Ham Hock & Leek Pie Creamy chicken and smoked ham hock slowly cooked with leek, onions, double cream and white wine, encased in shortcrust pastry. Sold as a pack of 4.
- Jerk Chicken (Halal) Pie Chicken thighs marinated in Devil Dog Sauces jerk seasoning, soya sauce, lime juice and dark brown sugar, encased in yellow shortcrust pastry. Halal-certified. Guild of Fine Foods Great Taste Award winner. Bronze winner at British Pie Awards 2026 in the fusion pie category.
- Potato & Meat Pie Northern classic made with Meris Piper potato, ground beef and seasoning in shortcrust pastry. Sold as a pack of 4.
- Scouse Pie Lamb cooked with carrot, onion and rosemary in shortcrust pastry. Liverpool-inspired regional variant.
- Steak & Ale Pie Chuck steak braised and slow-cooked in ale with carrots, garlic, onions, bay leaf and thyme with a rich ale gravy, encased in shortcrust pastry. Sold as a pack of 4.
- Traditional Pasties Classic traditional pasties sold as a box of 4. Class Winner in the pasty category at the British Pie Awards 2026.
- Steak & Joseph Holt Ale Pie Steak and Joseph Holt Ale filling in shortcrust pastry. Co-branded with Joseph Holt Brewery. Bronze award winner at the British Pie Awards 2026 in the pub pie category. Sold as a pack of 2.
- Lancashire, Cheddar, Mozzarella & Potato Pie Lancashire, cheddar, mozzarella and potato filling in shortcrust pastry. Sold as a pack of 2. Bronze winner at British Pie Awards 2026 in the sports club pie category.
- Catering & Events Bespoke catering solutions for corporate events, weddings, and birthday celebrations featuring hot pies and pasties served with traditional peas and gravy. Customers include Greater Manchester Combined Authority, Greater Manchester Chamber of Commerce, Suez, Krakenflex, Denton Town Twinning Association, and ShiFT. Quote-based pricing.
- Wholesale & Trade Supply Wholesale supply of pies, pasties, and sausage rolls to businesses across the North West of England including pubs (Joseph Holt Brewery), football clubs (Liverpool FC, Warrington Wolves, Stockport County), universities (University of Manchester), event venues (Jodrell Bank, ACC Liverpool), and supply-chain partners (Dunsters Farm). Includes high-volume match-day supply of 7,000–10,000 units per Liverpool FC Anfield match.
- Click & Collect Online ordering service for collection from the Oldham bakery. Freshly baked and frozen options available. Recurring ordering services offered for regular customers across Oldham and Manchester.
Quantifiable outcome
- 11 million people in UK have a criminal record and face employment barriers - HMPasties addresses this through transitional employment programme
- +2 more outcomes
Companies that use HMPasties Ltd
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
HMPasties Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HMPasties Ltd partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PossAbilitiescoreSocial enterprise partnership. PossAbilities chose H.M.Pasties Foundation as their Charity of the Year and sponsored the Steak and Ale Pie. Raised over £1,074 through sale of 2,148 pies. Demonstrates community-driven collaboration between social enterprises.
- Liverpool FC Football ClubcoreHigh profile supply deal marking major growth milestone. Liverpool fans at Anfield enjoy steak, cheese & onion, meat & potato, scouse pies and sausage rolls. 7,000-10,000 units supplied per match. Deal created four new bakery roles for prison leavers. Exploring potential collaboration between foundations.
- Co-op (Greater Manchester)coreFirst supermarket contract - launched in 79 Co-op stores across Greater Manchester in November 2025. Products include steak pie and cheese & onion pie. Major milestone for the business.
- Co-op Apiary ProgrammecoreMentor and support programme for small suppliers. Helped HMPasties get retail ready with packaging fine-tuning, legal requirements, and confidence building for supermarket launch.
- Joseph Holt BrewerycorePartnership with renowned family-run Manchester brewery since 1849. HMPasties supplies award-winning pies and pasties to their pub network. Perfect match for their iconic brews offering pub-goers quality and tradition.
- University of ManchestercoreSupply of pies and pasties across campus for students and staff. Products available at various events and gatherings. One of the largest universities in the UK.
- Warrington WolvescoreSupply of hand-made pies and pasties at match days. Products popular among fans and staff, contributing to match day atmosphere.
- Stockport CountycoreSupply of famous pasties and pies available pre and post kick off. Always a hit with the fans.
- Jodrell BankcoreSupply of award-winning pasties, pies, and sausage rolls at this UNESCO World Heritage Site. Visitors can enjoy HMPasties products while exploring the wonders of the cosmos.
- Dunsters FarmminorSupplying Dunsters Farm with a large range of pasties and pies for their supply chain.
- H.M.Pasties FoundationcoreCharitable arm of the business working with prisons, probation services, and local organisations. Provides mentoring, training, and support for ex-offenders. Funded by HMPasties Ltd and GoFundMe donations.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
HMPasties Ltd competitors and assessment
Company assessmentDirect peers
- Pieminister: UK artisan pie brand with a similar product range (handcrafted savoury pies and pasties) and a comparable premium-positioned, multi-channel retail/restaurant/wholesale model. Closest like-for-like competitor in positioning and category.
- The Cornish Pasty Company: Pasty-focused UK brand operating in retail, events, and wholesale. Directly comparable product (traditional Cornish pasties) with multi-channel distribution, although at a larger scale and more national footprint.
- Dickinson & Morris: Heritage Yorkshire-based premium pie producer (Melton Mowbray pork pie lineage). Comparable in product positioning (award-winning, premium handcrafted pies) and in competing in the same British Pie Awards categories as HMPasties.
- Cornish Baker: UK pasty specialist supplying grocery and foodservice. Direct competitor in the pasty category with overlapping wholesale customers and a similar multi-channel go-to-market.
Broad incumbents
- Wright's Pies: Established UK pie manufacturer with strong foodservice and stadium/sports-venue supply heritage. Particularly relevant given HMPasties' Liverpool FC and other sports club deals, where Wright's is a typical incumbent supplier.
- Pukka Pies: One of the UK's largest pie manufacturers, supplying pub, foodservice, and grocery channels. Broader incumbent competitor with overlapping wholesale and stadium/hospitality supply but at significantly greater scale and brand maturity.
- Ginsters: Mass-market Cornish pasty and savoury pastry brand owned by Samworth Brothers. Major UK incumbent in the pasty category with national grocery and foodservice distribution — sets the competitive benchmark HMPasties must differentiate against.
- Peter's Pies: Established UK pie brand with strong sports-venue, pub and foodservice supply. Direct category overlap and a typical incumbent in the stadium/hospitality wholesale segment HMPasties is targeting.
- Greggs: UK's largest bakery-on-the-go chain with a flagship sausage roll/bake range. Although focused on mass-market retail rather than handcrafted premium pies, it sets the price-volume benchmark in the category and competes indirectly for pasty/savoury pastry occasions.
Emerging players
- Bread Ahead: London-based artisan bakery with a strong social-mission/training dimension and multi-channel wholesale/retail model. Comparable as a handcrafted UK bakery that combines premium product positioning with social impact narrative.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HMPasties Ltd social profiles
Digital presenceHMPasties Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
HMPasties Ltd leadership team
Management profileNumber of profiles
Profiles1 record
HMPasties Ltd subsidiaries and ownership
Company hierarchySubsidiaries1 record
HMPasties Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HMPasties Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HMPasties Ltd
What does HMPasties Ltd do?
HMPasties Ltd handcrafts savory pies, pasties, and sausage rolls at its Oldham bakery and sells them through four channels: direct-to-consumer online retail with Click & Collect, wholesale/trade supply to pubs, sports venues, universities, and event venues, bespoke event catering for corporate and private occasions, and supermarket retail via 79 Co-op stores across Greater Manchester. The business operates as a social enterprise employing and training ex-offenders through its affiliated H.M.Pasties Foundation, with every purchase supporting the transitional employment programme.
Is HMPasties Ltd a public or private company?
HMPasties Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HMPasties Ltd founded?
HMPasties Ltd was founded in 2000. It employs 1 to 10 people.
Where is HMPasties Ltd based?
HMPasties Ltd is headquartered in Oldham, England, United Kingdom, in the Europe region.
How does HMPasties Ltd make money?
Four revenue lines are on record. Direct Retail Sales are the primary driver. The others are wholesale/Trade Supply, event Catering and retail Distribution.
Who are HMPasties Ltd's main competitors?
Direct peers on record are Pieminister, The Cornish Pasty Company, Dickinson & Morris and Cornish Baker. Broad incumbents are Wright's Pies, Pukka Pies, Ginsters, Peter's Pies and Greggs. Bread Ahead is listed as an emerging player.
Does HMPasties Ltd have an API?
No public API is recorded for HMPasties Ltd.
What industry is HMPasties Ltd in?
HMPasties Ltd's product category is Artisan Bakery Products. Its primary akta.pro industry code is AFAIAFAB, Pastry, Cakes & Desserts Wholesale, with a secondary code of THAFAIAJ, Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups). Its NAICS code is 445291 and its SIC code is 2050.