HNO-Praxis

What HNO-Praxis does

HNO-Praxis Dr. med. Axel Gögge is a single-location private medical practice specializing in ear, nose, and throat (ENT) medicine, operating from Königstraße 123-125 in Lübeck, Germany, since 1995. The practice is structured as a sole proprietorship owned and operated by Dr. med. Axel Gögge, a board-certified ENT specialist (Facharzt für Hals-Nasen-Ohrenheilkunde) with an additional qualification in allergology. The disclosed team comprises the physician-owner and one team member (Stephanie Teich), making it one of the smallest operational units in the German outpatient healthcare market, with no external investment, parent entity, or institutional ownership.

The practice delivers a broad scope of general and specialized ENT services, including diagnosis and treatment of acute and chronic ear, nose, and throat conditions; hearing loss and tinnitus management; vertigo assessment; allergy testing and treatment; anti-snoring therapy; and cancer screening examinations targeted at smokers. Service delivery relies on standard clinical equipment including audiometry for hearing tests; there is no proprietary technology platform, digital booking system, mobile application, or teleconsultation infrastructure in place. Patient access is organized around walk-in consultations Monday through Friday from 09:00 to 12:00, with afternoon slots allocated by phone booking during morning hours.

Revenue is generated exclusively through professional service fees billed under the German statutory health insurance system (gesetzliche Krankenversicherung) and private health insurance (private Krankenversicherung), with certain services not covered by statutory insurance subject to direct patient co-payments. The practice maintains no disclosed digital marketing, no social media presence, and no referral partnerships beyond its basic IONOS-hosted website; patient acquisition appears to rely entirely on word-of-mouth and local reputation. Geographic scope is limited to Lübeck and the surrounding Schleswig-Holstein region under KV Schleswig-Holstein oversight, and the practice holds no patents, registered trademarks, third-party certifications, or external funding.

Name

HNO-Praxis

Legal name

Dr. med. Axel Gögge

Website

https://hno-hl.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

HNO-Praxis Dr. med. Axel Gögge is a sole-proprietor ENT (ear, nose, throat) medical practice in Lübeck, Germany, serving statutory and private insurance patients with diagnostic, treatment, and preventive ENT services since 1995.

Ownership category

akta.pro rank

Product category

ENT Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Otolaryngology (ENT) (HLAKAMAA)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Sleep Surgery & Snoring (ENT) (HLAKAMAH)

Keywords

• ENT medical services
• Ear nose throat care
• Allergy treatment
• Hearing diagnostics
• Preventive health screening

Headquarters

HQ city

Lübeck

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Medical Consultation Services: Revenue generated through medical consultations covered by statutory health insurance (gesetzliche Krankenversicherung) and private health insurance (private Krankenversicherung). Some services may not be covered by statutory insurance and are billed separately to patients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

HNO-Praxis is a private Ear, Nose and Throat (ENT) medical practice in Lübeck, Germany, founded in 1995 and operated by Dr. med. Axel Gögge. The practice provides outpatient ENT diagnosis and therapy, hearing tests, allergy diagnostics and treatment, ENT cancer screening, anti-snoring treatment, and preventive ENT examinations. It serves both statutory (gesetzlich versichert) and privately insured patients, with open morning consultations Monday–Friday and appointment-based afternoon hours.

Product overview

HNO-Praxis is a single-location medical practice specializing in ear, nose, and throat (ENT) medicine. The practice offers a unified portfolio of medical services centered around diagnosis and treatment of acute and chronic ENT conditions, allergy testing and treatment, preventive health examinations, and specialized services such as anti-snoring treatment. Services are provided from Königstraße 123-125 in Lübeck, with walk-in morning consultations available. The practice treats both statutory (gesetzlich) and private (privat) insurance patients.

Differentiator

Problem solved

Functional benefit

Products and services

• ENT Diagnosis and Therapy
• Hörtest (Hearing Test)
• Allergy Diagnosis and Treatment

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights1 record

Broad incumbents

• Asklepios Kliniken: Major German private hospital operator running ENT departments and outpatient clinics nationwide. Comparable clinical service line to HNO-Praxis but as part of a broad multi-site hospital portfolio rather than a single ambulatory specialist practice.
• Helios Kliniken: One of Germany's largest private hospital groups (Fresenius subsidiary), operating hospital departments including ENT (Hals-Nasen-Ohrenheilkunde). Overlaps with HNO-Praxis on clinical scope but operates at vastly larger scale and inpatient acuity.
• Sana Kliniken: German private hospital group with ENT services and ambulatory offerings. Overlapping specialty and patient population to HNO-Praxis, but operating at hospital scale rather than single-practice ambulatory footprint.

Others

• Sonova: Swiss hearing-care company (Phonak, Unitron) operating both hearing-aid manufacturing and audiology retail/clinic networks. Comparable audiology focus to HNO-Praxis's hearing-test services but at multinational device-plus-clinic scale.
• Demant (Oticon): Danish hearing healthcare group owning brands like Oticon and Bernafon. Adjacent to HNO-Praxis's audiology and hearing-test services as a hearing-aid manufacturer and clinic-network operator in the broader hearing care value chain.
• Atos Medical: Global medical device company specializing in ENT and head-and-neck products (voice prostheses, tracheostomy, sleep/snoring solutions). Adjacent ecosystem participant serving the same ENT clinical specialty and overlapping with HNO-Praxis's anti-snoring treatment line as a supplier rather than competitor.

Direct peers

• MEDICO Gesundheitszentren: German ambulatory healthcare network operating multi-specialty outpatient centers with statutory-insurance licensure. Directly comparable business model to HNO-Praxis as an ambulatory care provider serving GKV/PKV patients, though at greater scale and broader specialty coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hno-praxis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HNO-Praxis