湖南人民出版社/Hunan People's Publishing House

What 湖南人民出版社/Hunan People's Publishing House does

Hunan People's Publishing House (湖南人民出版社有限责任公司) is a state-owned comprehensive publishing house established in 1951, headquartered at 3 Yingpan East Road, Kaifu District, Changsha, Hunan Province. It operates as a wholly-owned subsidiary of Hunan Publishing Investment Holdings Group, whose listed entity Zhongnan Media Group (SSE: 601098) reported FY2022 revenue of CNY 12.301 billion. The company publishes 100+ book varieties annually across eight product categories: key publications, theme publishing (Party-building and ideology), social sciences and humanities, educational readings, vocational/higher education textbooks, premium book series, legal publications, and integrated (digital) publishing. Its portfolio includes award-winning titles such as 'Looking at Mountains and Rivers' (《望山河》), 'Mao Zedong Manuscripts' (《毛泽东文谭》), and 'History of Chinese Ancient Historiography Criticism' (《中国古代史学批评史》).

The company serves four primary customer segments: government and institutional buyers (Hunan provincial agencies, party organizations, educational institutions requiring official and ideological publications); general public and students (humanities, psychology, children's literature); academic and professional readers (legal and economic management works); and international markets (publishers and libraries in the US, UK, Russia, Egypt and other countries via copyright exports — 80+ titles in 5 years, with 14 selected for national translation promotion projects). Distribution is multi-channel: direct-to-consumer via JD.com official storefront, Xinhua Bookstore physical retail chain, direct institutional sales to schools through the "Four-Dimensional Reading" service team, and international channels including a flagship co-publishing partnership with Springer Nature for the English edition of 'History of Chinese Currency'. The company also operates the Party-building study bookstore service with over 7,000 locations across Hunan.

Revenue mechanics are not publicly disclosed at the subsidiary level; only group-level financials are available. Commercial channels include bookstore retail (JD.com, Xinhua), institutional sales (schools, government), and licensing/copyright exports internationally. The company has no disclosed technology platform, app, or AI infrastructure, and its digital publishing initiatives (e.g., the "integrated publishing" category and a blockchain media integration laboratory with Tianhe Guoyun) are described at a category rather than product level.

Name

湖南人民出版社/Hunan People's Publishing House

Legal name

湖南人民出版社有限责任公司

Website

https://hnppp.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Hunan People's Publishing House is a state-owned comprehensive publishing house in Changsha, Hunan, China, founded in 1951. It publishes 100+ book varieties across eight categories — including Party-building themes, social sciences, educational materials, and legal works — for government, academic, and general readers, distributing through Xinhua Bookstore, JD.com, schools, and international copyright exports.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

akta.pro secondary industries

Social Sciences (Psychology, Sociology, Political Science) (EDAGABAD), Reference Works & Academic Databases (Encyclopedias, Indexes, Abstracts) (MPAJABAI), Children’s Educational & Curriculum Publishing (MPAJAFAF), Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

Keywords

• Book publishing
• Educational publishing
• Copyright licensing
• Vocational textbooks
• Theme publishing

Headquarters

HQ city

Changsha

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Distribution channels5 records

Marketing channels6 records

Core offering

Hunan People's Publishing House publishes and distributes books across key publishing, thematic publishing, social sciences and humanities, educational readings, vocational and higher education textbooks, premium book series, legal readings, and digital-integrated publishing categories. It also delivers educational service programs including the Four-Dimensional Reading service system for K-12 language arts and the Party-building Study Bookstore service for institutional readers. The company sells directly to consumers through its JD.com store and to institutions via school-based and government distribution channels.

Product overview

湖南人民出版社 is a comprehensive state-owned publishing house in Hunan Province, China, offering a diverse portfolio of publications across multiple categories: key publications (重点出版), thematic publishing (主题出版), social sciences and humanities (社科文史), educational materials (教育读物), vocational/higher education textbooks (中专中职高专高职高校教材), premium book series (精品丛书), legal readings (法律读物), and digital-integrated publishing (融合出版). The company also provides educational services including the 四维阅读 reading service system for K-12 language arts, 心理健康教育教材 for mental health education, and 党建学习书屋 for Party-building study with over 7000 locations. The publishing house specializes in Party-building themes, Hunan regional culture, social sciences, education, and contemporary literature.

Differentiator

Problem solved

Functional benefit

Products and services

• 湖湘文库 (Hunan-Xiang Library Series) Premium book series dedicated to preserving, documenting, and disseminating Hunan-Xiang culture, history, and heritage. The series is positioned as a flagship cultural publication line for readers interested in regional history.
• 中国古代历史图谱 (Ancient Chinese Historical Atlas) Premium illustrated historical atlas series on ancient Chinese history, available through the Hunan People's Publishing House premium book category.
• 湖湘词汇编 (Hunan-Xiang Vocabulary Compilation) Premium cultural reference publication compiling Hunan regional vocabulary, terminology, and linguistic references.
• 国外一带一路研究译丛 (Belt and Road Studies Translation Series) Translated academic book series featuring international research and analysis on the Belt and Road Initiative. The series addresses academic and policy readers interested in international perspectives on China's Belt and Road.
• 纪录小康工程丛书 (Well-off Engineering Records Series) Documentary book series recording China's achievement in building a moderately well-off society in all respects. The series serves as a thematic publishing product supporting national policy documentation and ideological work.
• 四维阅读 (Four-Dimensional Reading Service System) Integrated educational service system combining books, digital resources, and teacher training services for K-12 language arts education, featuring 80 book titles. The service includes campus events, teacher training, and reading education service delivery in schools across Hunan province.
• 心理健康教育教材 (Mental Health Education Textbook Series) Mental health education textbook series for primary and secondary schools, accompanied by teaching and training services for educators delivering the curriculum.
• 党建学习书屋 (Party-building Study Bookstore Service) Institutional Party-building study bookstore service covering over 7,000 locations across Hunan Province, providing Party members with access to thematic publishing and party-building educational materials.
• History of Chinese Currency (中国货币通史) English Edition with Springer Nature Four-volume English edition co-published with Springer Nature, covering the comprehensive history of Chinese currency. Distributed internationally through Springer Nature's global publishing channels.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Springer Nature (施普林格·自然集团)coreStrategic or Co-development Partner · 1 January 2026Deep co-publishing partnership with Springer Nature for the four-volume 'History of Chinese Currency' (《中国货币通史》) English edition. This is the company's flagship international publishing collaboration, leveraging Springer Nature's global distribution network to bring Chinese academic content to international markets.
• Xinhua Bookstore Hunan (湖南省新华书店)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Xinhua Bookstore serves as the primary physical retail distribution channel for the company's books across Hunan province and nationwide. The bookstore chain distributes both general reading materials and educational publications.
• South Sudan Education Technical Assistance Project (援南苏丹教育技术援助项目)coreStrategic or Co-development Partner · 1 January 2021China's first exploration of education aid path to provide education system solutions for other countries. Hunan Publishing Group, which includes Hunan People's Publishing House, successfully completed Phase 1 of the South Sudan Education Technical Assistance Project and also implemented the Cambodia Education Technical Assistance Project, promoting Chinese education 'going out' through cultural education aid as a new model.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Central Compilation & Translation Press (中央编译出版社): State-owned academic publisher specializing in translations of foreign political, philosophical, and social science works. Comparable to Hunan People's Publishing House's academic translation and thematic publishing activities.
• Yuelu Press (岳麓书社): A sister company under the same Hunan Publishing Investment Holdings Group. Also a Hunan-based comprehensive publishing house specializing in classical Chinese literature, history, and traditional culture—directly comparable in product mix and state-owned charter.
• Shanghai People's Publishing House (上海人民出版社): Direct structural peer as a provincial-level People's Publishing House under Shanghai United Media Group. Publishes social sciences, humanities, and academic works with similar state-owned charter and category mix.
• Hunan Education Press (湖南教育出版社): Sister company within Hunan Publishing Group. Focused on K-12 textbooks and educational materials, directly overlapping with Hunan People's Publishing House's educational and vocational textbook segments.
• Hunan Literature and Art Publishing House (湖南文艺出版社): Sister company under Hunan Publishing Group. Publishes literature, arts, and general trade nonfiction, overlapping with Hunan People's Publishing House's social sciences/humanities category.
• Hunan Juvenile & Children's Publishing House (湖南少年儿童出版社): Sister company under Hunan Publishing Group. Specializes in children's and YA publishing, comparable in scope to Hunan People's Publishing House's growing children's book category (e.g., 《再做一次小孩吧》).
• China Social Sciences Press (中国社会科学出版社): National-level academic publisher under CASS specializing in social sciences and humanities scholarly works. Directly comparable to Hunan People's Publishing House's social sciences and humanities category and academic scholarly titles.
• People's Education Press (人民教育出版社): National-level K-12 textbook publisher with state-owned charter. Comparable to Hunan People's Publishing House's educational readings, mental health education textbooks, and 'Four-Dimensional Reading' K-12 service system.

Broad incumbents

• Commercial Press (商务印书馆): Historic Chinese publisher (founded 1897) specializing in academic reference works, dictionaries, and translations. Comparable in scholarly reference publishing and brand prestige for academic titles.
• People's Publishing House (人民出版社): The flagship central-level People's Publishing House in Beijing. Larger, broader portfolio covering Marxist classics, politics, philosophy, and humanities—comparable charter and Party-affiliated state-owned structure, but with national rather than provincial scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hunan-people's-publishing-house-

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 湖南人民出版社/Hunan People's Publishing House