HOA Australia Pty Ltd
HOA Australia Pty Ltd is a privately held B2B wholesale distributor founded in 1980, representing 43 Asian and Asian-influenced food brands across Australia and New Zealand, serving foodservice providers, wholesalers, and retailers via direct sales and a regional distribution network.
- Company typePrivate
- Founded1980
- HeadquartersMulgrave, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HOA Australia Pty Ltd does
HOA Australia Pty Ltd is a privately held Australian proprietary limited company founded in 1980 and headquartered at 13 Enterprise Court, Mulgrave, Victoria, with an additional branch office in New South Wales. The company operates as a B2B wholesale distributor of local and international fine foods with a stated emphasis on Asian and Asian-influenced products, representing a portfolio of 43 brands sourced from Japan, Thailand, China, Hong Kong, Malaysia, Singapore, Indonesia, Korea, Australia, and New Zealand.
The company's product and service offering spans four product categories — groceries, kitchenware, snack foods, and festive gifts — alongside three core services: wholesale food distribution, foodservice provision, and Asian food consulting. Its distribution network is positioned as comprehensive and strategically placed across Australia, with stated capability to serve both major metropolitan areas and outer regions, and extends trans-Tasman into New Zealand.
The business model is B2B and relationship-driven, operating through direct sales engagement with foodservice providers, wholesalers, and retailers. Pricing is quote-based rather than publicly disclosed, consistent with traditional wholesale distribution economics. Marketing is conducted primarily through the company website (hoa.com.au), which functions as a brand-portfolio showcase, with a separate online ordering portal at online.amyson.com.au. No technology platform, AI capabilities, mobile applications, or public API integrations are disclosed in the available source material.
HOA Australia Pty Ltd firmographics
Firmographics- Name
- HOA Australia Pty Ltd
- Legal name
- HOA Australia Pty Ltd
- Website
- https://hoa.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HOA Australia Pty Ltd is a privately held B2B wholesale distributor founded in 1980, representing 43 Asian and Asian-influenced food brands across Australia and New Zealand, serving foodservice providers, wholesalers, and retailers via direct sales and a regional distribution network.
- Ownership category
- akta.pro rank
HOA Australia Pty Ltd industry classification
Industry- Product category
- Food Distribution Services
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Foodservice / HORECA Produce Wholesale (AFAIACAI)
- akta.pro secondary industry
- Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)
Keywords
Where HOA Australia Pty Ltd is headquartered
LocationHeadquarters
- HQ city
- Mulgrave
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
HOA Australia Pty Ltd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Distribution channels2 records
Marketing channels2 records
HOA Australia Pty Ltd product offering
Product offeringCore offering
HOA Australia Pty Ltd is a wholesale distributor of local and international fine foods with an emphasis on Asian and Asian-influenced products, representing 43 brands across groceries, kitchenware, snack foods, and festive gifts. The company supplies foodservice providers, wholesalers, and retailers across Australia and New Zealand through a comprehensive distribution network with strategically placed distribution points. It also provides Asian food consulting and foodservice provision services, with pricing offered on a quote basis.
Product overview
HOA Australia Pty Ltd is a distributor of Local and International Fine Foods with an emphasis on Asian and Asian-influenced products. The company operates as a multi-brand distribution business representing 43 brands including WantWant, Haday, Tipco, SunRice, Chaokoh, AMYSON, and others. Their service offering includes Asian food consulting, wholesale and distribution, and foodservice provision. Product range spans groceries, kitchenware, snack foods, and festive gifts sourced from Japan, Thailand, China, Hong Kong, Malaysia, Singapore, Indonesia, Korea, Australia, and New Zealand. The company has a comprehensive distribution network throughout Australia with strategically placed distribution points and serves Australia-wide as well as New Zealand. Established in 1980.
Differentiator
Problem solved
Functional benefit
Products and services
- Food Distribution Services Wholesale distribution of Asian and Asian-influenced fine foods across Australia with a comprehensive distribution network covering metropolitan and regional areas. Provided to foodservice providers, wholesalers, and retailers.
- Asian Food Consulting Expert consulting services for Asian food products, market knowledge, and product sourcing from Asian markets.
- Foodservice Provision Supply of food products to foodservice providers and hospitality businesses through direct distribution.
- Groceries Wide range of grocery products including Asian and international food items sourced from Japan, Thailand, China, Hong Kong, Malaysia, Singapore, Indonesia, Korea, Australia, and New Zealand.
- Snack Foods Assorted snack food products from Asian and international markets, distributed as part of the fine food portfolio.
- Kitchenware Kitchenware products distributed alongside food products to foodservice and retail customers.
- Festive Gifts Seasonal and festive gift products, particularly Asian-influenced gift items, distributed to retailers and foodservice customers.
Companies that use HOA Australia Pty Ltd
Customer profileSegments4 records
Ideal customer profiles3 records
HOA Australia Pty Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOA Australia Pty Ltd partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
HOA Australia Pty Ltd competitors and assessment
Company assessmentDirect peers
- PFD Food Services: Major Australian foodservice wholesaler delivering to hotels, restaurants, cafes, and caterers across the country. Same B2B foodservice distribution model as HOA, even if broader in category mix.
- Bidfood Australia: One of Australia's largest broadline foodservice distributors. Directly comparable to HOA as a B2B distributor serving restaurants, hotels, and caterers, though with a broader (non-Asian-specialized) product range.
- All States Food Service Distribution: Australian national foodservice distributor delivering to foodservice operators; same B2B foodservice distribution model as HOA.
- Countrywide Foodservice (Reyes Holdings): Australian foodservice distributor operating under Reyes Holdings' Craft Group, serving restaurants and hospitality operators nationally. Directly comparable foodservice distribution model.
- Superior Food Services: National Australian foodservice distributor supplying fresh and ambient products to foodservice operators; competes with HOA for the same restaurant and hospitality customer base.
- Reward Distribution: Independent Australian foodservice distributor serving hospitality operators; same B2B foodservice distribution model and target customer base as HOA.
- Gilmour Bros: Australian family-owned foodservice distributor covering the east coast; comparable mid-sized independent competitor in the foodservice wholesale space.
Broad incumbents
- Metcash: ASX-listed grocery and fresh food wholesale distributor (IGA, Campbells, etc.). A broad incumbent with overlapping grocery wholesale capabilities that could credibly expand into Asian specialty distribution.
Emerging players
- NPAT Group (Asian Foods): Australian distributor focused on Asian food products. Closely comparable to HOA's core Asian foods wholesale proposition with similar customer mix of restaurants, grocers, and wholesalers.
- YB Pacific: Australia-based supplier of Asian and international food products to foodservice and retail; comparable niche Asian-fine-foods wholesale proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HOA Australia Pty Ltd social profiles
Digital presenceHOA Australia Pty Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOA Australia Pty Ltd leadership team
Management profileNumber of profiles
HOA Australia Pty Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOA Australia Pty Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOA Australia Pty Ltd
What does HOA Australia Pty Ltd do?
HOA Australia Pty Ltd is a wholesale distributor of local and international fine foods with an emphasis on Asian and Asian-influenced products, representing 43 brands across groceries, kitchenware, snack foods, and festive gifts. The company supplies foodservice providers, wholesalers, and retailers across Australia and New Zealand through a comprehensive distribution network with strategically placed distribution points. It also provides Asian food consulting and foodservice provision services, with pricing offered on a quote basis.
Is HOA Australia Pty Ltd a public or private company?
HOA Australia Pty Ltd is a private company. It is classified as unknown and is currently operating.
When was HOA Australia Pty Ltd founded?
HOA Australia Pty Ltd was founded in 1980. It employs 1 to 10 people.
Where is HOA Australia Pty Ltd based?
HOA Australia Pty Ltd is headquartered in Mulgrave, Australia, in the Oceania region.
Who are HOA Australia Pty Ltd's main competitors?
Direct peers on record are PFD Food Services, Bidfood Australia, All States Food Service Distribution, Countrywide Foodservice (Reyes Holdings), Superior Food Services, Reward Distribution and Gilmour Bros. Metcash is listed as a broad incumbent. Emerging players are NPAT Group (Asian Foods) and YB Pacific.
Does HOA Australia Pty Ltd have an API?
No public API is recorded for HOA Australia Pty Ltd.
What industry is HOA Australia Pty Ltd in?
HOA Australia Pty Ltd's product category is Food Distribution Services. Its primary akta.pro industry code is AFAIACAI, Foodservice / HORECA Produce Wholesale, with a secondary code of CRAOAAAM, Confectionery, Snacks & Specialty Sweets Wholesale Distribution. Its NAICS code is 42449 and its SIC code is 5140.